Reborn Entrepreneurial Giant

The market value of Jumei rose to 30 billion U.S. dollars without knowing it. At this time, the market value of Amazon was about 100 billion U.S. dollars, and the market value of eBay exceeded 500 million.

Ahli’s market value is hard to say, anyway, it is generally believed that it is similar to Jumei, and some people think that Jumei, which has integrated e-commerce search and social networking, should be the best Internet company in China.

Of course, some people think that Jumei is not a pure Internet company. Jumei Logistics, its own brand, and self-operated e-commerce, Jumei is a company that is heavier than Amazon, and Internet technology companies have always been asset-light.

It’s not that Qu Li is particularly concerned about Jumei’s market value, but Ari has just been delisted and is segregated from Yahoo. It seems that he intends to underestimate the valuation and deliberately nonsense to promote the outside world’s discussion on Jumei and Ari.

The market share of Guge Search is less than half of Baidu, and the revenue is less than one-third of Baidu. Because of the cooperation with 365, the profit margin will of course be worse, and the so-called social networking of Jumei can be played on WeChat in just one time. Instagram hasn't exploded yet. Time's music has started to be legalized, and the user scale is just like that, and it has not yet ranked in the top three. At present, apart from WeChat, only Time Film and Television's movie ticket project ranks first in the country.

"Should we take care of it?" Lu Qi asked

"Forget it, there is no harm anyway." Qu Li thought, "Brothers are fighting outside the wall to defend against their insults." Of course, if a certain factory is really "doing evil", he doesn't mind "reporting" at the right time.

There are bound to be various adjustments after the company meeting. Both Qu Lu and Qu Lu have to work overtime, including increasing their understanding of the "boss" of each department, ensuring basic fairness and smooth communication between top and bottom.

Chatting with all kinds of people with different personalities is of great benefit to Qu Li's growth, at least it broadens his mind, but he still finds Lai Shixian to find out about the development of Jumei's own brand.

Taking advantage of the advantages of high gross profit and low inventory, Xiangyun sports shoes have slowed down in the industry. The high inventory in 2012 is particularly different. The market value has not risen much, but it has not fallen. Many independent brands such as Anta and Lining are in the market. fall.

"Our joint venture with Taylor Swift is one of the best-selling sports shoes in the US market, and running shoes are very popular in China. Next, I plan to enter the NBA and find basketball stars to endorse." Lai Shixian

Xiangyun's brand management direction and style are sports fashion, sports and leisure, and it fits well with the stars of film and television music. It has a very good promotion effect on the Xiangyun brand, especially after hiring a famous designer from the United States, the unit price is higher. up.

Perhaps seeing Qu Li's doubts, Lai Shixian continued to explain: "We have cooperated with many domestic universities and have several samples. We have selected two of them. One has better performance and is suitable for basketball; the other is an improved model. The potential is greater and the scope of application is wider, but it is difficult to mass-produce it now and transform it into a product..."

There is no need to hesitate, insist on being a long-termist, and increase investment in those with great potential; if you want to make money now, it is also very good to use new materials to enhance the brand image. Basketball shoes are just basketball shoes, there is no other way, elementary school student Curry is one of Xiangyun's best spokespersons.

Qu Li seldom goes to the United States to watch football, and Chinese people finally accept a "fact" that Qu Li has nothing to do with the Golden State Warriors, and most of the Chinese who appear on the field are in finance. However, Curry's development trajectory is similar to that of his previous life, with ill-fated fate, and the team still trusts him. Another Jordan's son Butler, I don't know if he has an endorsement, but it seems good to win.

Many domestic financial experts do not want to classify Jumei as an Internet technology company. Xiangyun, a sports brand, has grown into a leading domestic and world-renowned sports brand in just a few years.

Needless to say, Lai Shixian is stronger than Qu Li in terms of professional ability, what he reminded is to choose a good name for Xiangyun's black technology, so that it can be easily spread. For example, the professional ability of the later brand team in a certain place is actually quite good, and the various names are sneaky, which is many times better than the Great Wall's Mocha, Haomao, and Ola. Well, Great Wall Motors feels ruined by their name. Haval H6 deserves to be replaced by Qiancheng CS6.

Xiangyun's current market value has not risen, mainly because investors who are optimistic about Internet brands have hesitated. In addition, the brand joint venture model has increased revenue but not increased profits, and has developed a basic women's clothing product line. Various practices make people not optimistic, so It is still less than 40 billion.

Jumei’s self-owned brand, Xiangyun is the strongest. Without advertising, the tap water and repurchase rate are very high. The global sales of the cotton era have maintained rapid growth. There is no suspense that this year’s revenue will exceed 1 billion. This brand has nothing to say, it needs the focus and concentration of the person in charge.

That who (I forgot the name I took before, now called Lu Cheng) since he can do a good job in the era of cotton, he shoulders the heavy responsibility of Koala, also focusing on quality, coupled with Qu Li's consistent emphasis on packaging, now The development is not bad. On the basis of breaking 100 million last year, sales have now doubled.

"Koala food doesn't need to rush to make money. What I mean is that you can give priority to the poor counties in the country. If the cost is higher, as long as the quality is guaranteed and as long as you don't lose money, you can buy them. I believe that the rest of us can reduce costs through technological progress... ..." Qu Li pulled this unsmiling, determined old subordinate.

Lu Cheng listened to Qu Li's words, didn't say anything, just nodded silently.

"When the nuts are ready, they can also be used as tea and coffee brands." Qu Li talked about his conception. Many things are not difficult. Lu Cheng is one of his own who dares to be flexible. As long as he is not in a hurry, almost no one can take away his credit.

"For the tea, we make high-quality small pots of tea, choose green and organic tea leaves, and invite tea masters to supervise the production. A pot of tea leaves 48 grams, 12 bags, 4 grams per bag..."

"Coffees can go to Yunnan to buy high-quality coffee beans. If not, find a way to provide them with technology so that they can grow better varieties." Qu Li

"Tianming, did you also see the news that the purchase price of Yunnan coffee beans was halved?" Lu Cheng asked suddenly. There were many news at the beginning of the year, and Yunnan coffee beans were hit hard.

"Don't think too much about it. We are not saviors. This is a commercial activity. It is in our long-term interests to provide consumers with high-quality and low-priced goods." Qu Li interrupted him

"I know."

"In the beginning, there may be no way to widen the gap with Nestle Maxwell, but we must make our own characteristics, such as cold brew/freeze-dried coffee, or higher-quality coffee for cafes... "

"But it is difficult for us to enter brands such as Starbucks?"

"Let's talk about it at that time. I don't know how many years later, I really can't invest in others to open cafes or run chain stores by myself..."

Lu Cheng looked at Qu Li and didn't speak for a long time, but he was still so grand in his actions!