Reborn Entrepreneurial Giant

"Why do you pay so much attention to these self-owned brands? With their sales volume, it's hard to help us in the short term." Lu Qi asked Qu Li in confusion. It's not as good as it is now, as if there is nothing that needs his help.

"Jumei's main business is retail after all. There are two typical overseas profit models, one is Kaishike's membership system, and the other is Wal-Mart. One thing in common between the two is that private brands account for more than 30%. This is our The only way to go in the future, we can't let it go astray now, if we form a methodology that can be copied quickly..."

Qu Li once again emphasized that Jumei should not expect to make profits through retail sales. If it wants to make money, it has to find other ways to integrate the upstream and downstream of the industrial chain and improve efficiency through technological progress. It is a difficult but correct thing to do. Cloud computing and search, Internet finance, and Shiguang WeChat will not be short of money, but these are not e-commerce retail.

The time came to July, and although it entered the off-season of e-commerce, Qu Li was still busy in Jumei, summed up the gains and losses of the previous period, and began to give the executives a holiday. Sometimes as a tool person, I help Dadongzi to support the scene, and negotiate cooperation with several large domestic home appliance companies.

Of course, Qu Li still has his own private affairs. It is time for Qiancheng Motors to establish a production base in Yangcheng. The flowers are all from Nissan, the extended range is from Honda, Nansha is from Toyota, and Qiancheng Motors is located in Panyu District.

The annual production capacity of 300,000 is not large, but it is very important. This is the production base of the domestic "peak" technology CMA architecture.

Yes, that's right, Qu Li just revealed this plan, and someone took the initiative to brag for him on the Internet, saying that it was...

Quite embarrassing, anyway, Qu Li is embarrassed to brag like this, does he start the trend of "pre-research" among friends? This is not a good thing.

Saab restarted, the previous technologies and patents are still there, and some talents in core positions have been recalled to help improve the future CS6 and CS8 in China.

May, June, July and August are the off-season for car sales, and the total sales of Qiancheng's two cars fell to less than 20,000. Of course, some people say that Qiancheng has three models, and the self-developed engine version of Qiancheng CS6 in 2012 is not the same car as the previous one. It is not wrong to say that, the Mitsubishi engine version of the CS6 has not been discontinued, and some minor modifications have been made to continue production and sales.

However, most of the components of the two future CS6s are common. Qu Li is definitely not convinced. He also plans to launch the revised CS8 next year. tuning.

And reduce the Qiancheng CS8 to 5 options, the comfort version of the front drive and the performance version of the front four-wheel drive, and then lower the price and let Saab help optimize it. There is also the most expensive automatic manual performance version.

Saab restarted and recalled many experienced engineers who were willing to work in China. Came to China with materials to help Qiancheng improve the safety of the two SUVs, tuned the chassis by the way, and participated in the design of hybrid vehicles. Some Saab and Volvo employees stayed in Sweden and Frankfurt to participate in the research and development of the CMA architecture.

At the end of June, the accumulated sales volume of Qiancheng CS6 reached 120,000 this year. Both Honda CR-V, Nissan Qashqai and Volkswagen Tiguan were less than 100,000. The sales volume is only a little over 50,000. Although it has improved compared to last year, it still ranks behind the two cars of the same price, Honda CR-V and Toyota RAV4.

The two cars of Qiancheng are very cost-effective, but the cost-effectiveness of the car is not enough. The current smart and electrified advantages of Qiancheng cars are not obvious, and consumers do not recognize them. What do you let Qu Litu do?

However, according to various statistics, the sales volume of Qiancheng Motor in half a year exceeded that of last year, and it has firmly established itself as the number one domestic SUV brand, dominating the price range of 100,000 to 200,000.

Under such circumstances, more and more people want to become distributors of Qiancheng 4S stores. However, after aggressive expansion last year, Xia Mingfei began to tighten policies and improve services. As for the directly-operated stores, he only chose a dozen ( new) Tier 1 cities.

"We can't expand anymore, our production capacity is not enough." Xia Mingfei and Qu Li said

"What nonsense, our 300,000-capacity factory has just been built." Qu Li didn't believe it

"Sold more than 170,000 in the first half of the year, and the sales will generally be better in the second half of the year." Xia Mingfei

"..." Qu Li was a little dumbfounded. He really didn't have time to pay attention to this. He and Lu Tao were busy buying Saab cars, so they were confused.

"Our sales volume next year should not be?"

"If we sell 350,000 units this year, next year's growth of 15% will exceed 400,000 units."

The so-called production capacity of 300,000 vehicles is the normal state, and the limit state can increase by at least 5%. There is also a production capacity of 100,000 vehicles in the old factory area. Too much bragging, so many people who want to buy a car turn to buy an SUV model? Or is there always some people in this society who silently support domestic production?

"There are procurement indicators in all parts of Huxiang, which have given us great support." Xia Mingfei added: "Both of our cars have entered the procurement catalogs of the imperial court and local governments..."

Xia Ming continued to add: "In addition, I found that because of the good passability of SUVs in the northwest region, the sales volume is often better. It is necessary for us to build factories in the northwest and southwest."

"Then we can only go to Chang'an." Qu Li didn't say anything. Looking at the map, he knew that Hunan and Guangdong provinces are in the south, and the sales of SUV off-road vehicles are better in the western region, so the choice of the third car base must be the northwest. There is a fourth how all should be built in the east.

"BYD is in Chang'an."

"Isn't that good?"

After communicating with Xia Mingfei on the phone, Qu Li flew to Xingsha after dealing with the matter in Yangcheng. After communicating with Lu Tao, he had to contact the Xingsha government. The support from the local government is naturally hoped that you will reciprocate and contribute to the local economy, but Qiancheng Automobile has been moving out, and ordinary leaders can't figure it out, or don't want to figure it out.

"Sorry, I don't have this matter..." Lu Tao was very embarrassed. He is the number two person in Qiancheng Automobile. It's embarrassing.

"You don't need to tell me these things. No one can avoid making mistakes. The key is whether there will be any progress in the future. Don't you think that Lei Jun and Lu Qi never make mistakes?"

"It's my problem that has affected the company's development..." Lu Tao blamed himself

Qu Li stopped persuading him and asked him to find a way to make up for it, such as speeding up the construction of the Yangcheng base and advancing the Chang'an factory construction plan as soon as possible. In the past, it took three to four years to build a factory, and it took less than a year after ten years. Now, as long as you are willing to spend money, you can definitely control the construction period within two years.

"Should we still raise the price?" Several people discussed, the best way to control sales is to raise the price.

"Then the reason, it can't be that the depreciation of the yen will reduce the cost of imports, right?"

"Do you want to increase the proportion of 4S stores?"

"During the contract period, it must be strictly enforced, and don't try to do crooked ways!"