Reborn Entrepreneurial Giant

Huge changes in Guge search may affect Jumei's overall revenue and profit, which needs to be disclosed to the public. Before the disclosure, Qu Li learned about Jumei's 2012 revenue.

In 2012, the national e-commerce retail transaction volume was about 1.3 trillion, of which Taobao’s historical data was 1 trillion. Don’t think about it now, Taobao and Jumei add up to more than 1.1 trillion. Then Taobao will be divided into 750 billion, and Jumei will be 380 billion, of which self-operated accounts for 130 billion.

In addition to e-commerce retail, Jumei’s income also includes its own brands, mainly mobile phones and tablets. How much is the annual sales, 5 million units each? That's close to 15 billion in revenue. Combined with clothing, snack food and other miscellaneous items, Oh Xiangyun officially bucked the general trend of the industry and grew more than Anta this year, with revenue exceeding 10 billion. Others count as 2 billion?

There are also Guge's search and cloud computing. Based on Baidu's 2012 revenue of 22.3 billion and net profit of 10.4 billion, Jumei's revenue is 7.5 billion and its net profit is 2.6 billion.

There is also Jumei’s logistics service revenue, which also provides services to customers inside and outside the platform. This year’s revenue is about 25 billion, surpassing SF Express (21 billion) and EMS in terms of revenue.

The sales revenue of Shopee abroad is about 9 billion U.S. dollars. Adding up all the data, Jumei has about 500 billion in revenue, but unfortunately half of the 250 billion is third-party sellers. What about profit and loss? Jumei Logistics is losing money, cloud computing is losing money, self-owned brands are making money, search is making money, and retailing is making money. When combined, it must be making money, but not much.

Among them, Jumei has the largest increase, not only because of the establishment of a logistics airline to provide services for Glory, but also because of the qualitative leap in carrying capacity this year. Including logistics employees, Jumei has more than 100,000 domestic and foreign employees people. This does not include temporary workers, labor dispatch contract workers.

Assuming that the average labor cost of Jumei is 20,000 yuan, 100,000 people are 2 billion yuan per month, and the annual salary is 13 yuan, including various benefits, it may be 30 billion yuan.

Of course, the actual data may be different. Part of the 30 billion yuan can be included in research and development costs, which can be tax deductible.

Qu Li really doesn't feel anything about these things now, anyway, it's like a dream, anyway, he doesn't need to sign and pay. He is now paid, but unfortunately not much.

While doing year-end inventory and preparing for the annual meeting, although the year-end awards are not less than theirs, the annual meeting is more festive.

It's a pity that some people just like to do some disappointing things. Fancl Eslite, who thought it would be hiccups, suddenly announced a financing of 300 million US dollars, which shocked almost all the peers. It's not that anyone is afraid of competing with Vancl. This company is a typical example of fame over strength.

"Chen Nian is unqualified in the first place, and Fancl's internal management and supply chain management are out of balance. Who are the top venture capitalists at this time?" Qu Li was very curious, and discussed with Lu Qi and the others.

"What if you could save the company?"

"Me, save Fanke?"

"Yeah, since someone invested, someone must have given them hope."

"It's not impossible. First of all, don't be in a hurry. Second, you need to make a good positioning and clarify whether you want to be a brand or a platform. No matter which way you choose? The market will leave opportunities for them." Qu Li said seriously that the domestic market is big enough. Big enough to accommodate seventeen or eighteen e-commerce companies.

"To be a brand is to continue the previous thinking, control the quality and make popular products, but some of their previous practices have hurt many consumers, and it will take time to regain their credibility."

"To be a platform is to temporarily give up your own brand and sell it for others. Clothing companies are caught in a destocking cycle and need such an e-commerce platform that specializes in selling clothing."

Bian Liang realized: "Let them compete with Vipshop?"

Qu Li hesitated for a while, but still said: "That's it." Even if it is not a clothing e-commerce company, it can also become a fashion e-commerce company. What Qu Li wanted to do when starting a business, to become a listed company with a market value of 100 billion, can still be done .

Several people chatted, and the effect of Quli's live broadcast was quite good. The first batch of "ming" rainbow batteries and charging treasures were sold out as expected.

"High quality, low price, with a sense of design!"

"External media and consumers have accepted our definition of consumption upgrade."

"Some start-ups have already contacted us to cooperate." Lu Weibing said

What Qu Li wants is the coarse grain model. The Jumei platform is a combination of Goudong and the coarse grain mall, focusing on self-employment.

"Our financial investment department should give preference to upstream and downstream companies in the supply chain. If our employees want to start a business in this area, we should also help..." Qu Li can imagine that they can support hundreds of start-ups, from the gathering Beautiful to its glory, including smart home.

This kind of imagination that breaks through the ceiling is very shocking. The premise is to see the hope of success. The rainbow batteries and charging treasures are sold out, which is a good start.

The media began to re-examine the meaning of the definition of "supply chain-based technology and service companies" Jumei.

But at this time, the explosive news that "Tan Lijun joined Fancl Eslite and became the co-founder of Chen Nian" quickly spread all over the Internet.

Before Lin Bing joined, Tan Lijun was the most educated executive in Jumei. He built Jumei’s early supply chain management system by himself. He can also be said to be one of Quli’s most trusted executives. It’s a bit surprising that he resigned suddenly last year. It is another accident to join Fancl Eslite, a company that may be going bankrupt, this year.

"Chen Nian is very eloquent, and he has many similarities with you. This time Sequoia came forward, Chen Nian and the venture capital gave me a part of the stock, and became the second largest shareholder of Fancl without paying a penny. Great sincerity... ..." Tan Lijun explained to Qu Li on the phone

"Good luck." Qu Li didn't make things difficult for Tan Lijun.

"Thanks!"

Most of Jumei’s senior executives left and signed a non-compete agreement. However, whether this thing is implemented or not depends on the top management. Qu Li is ruthless and sentimental. As long as his bottom line is not violated, most things are easy to discuss.

"Forget it, he doesn't know our latest plan anyway." Qu Li replied to Lu Qi and the others in this way, not intending to pursue Tan Lijun

He doesn't pursue it, which doesn't mean the media doesn't pay attention. All kinds of news are flying all over the place. Jumei's two Shopee CEOs have resigned. Jumei's overseas business is clearly growing at a high speed. Why are you still not satisfied? Are Qu Li and Lu Qi being too harsh on the executives?

Qu Li is a bit wronged. He has no specific requirements for overseas business. The rapid development of Shopee is not only the traffic brought by Google shopping search, but also because the SKU of Shopee has been increasing, consumers have more shopping choices, and there is no shortage of traffic. How is it possible? Slow development?

In this way, Jumei Annual Meeting is coming soon, there is no new song, Qu Li sang "The Brightest Star in the Night Sky" on stage, as a bigwig across film and television entertainment and Internet technology, Qu Li has many songs It was covered in "The Voice", and they are all familiar songs.

It was a normal inspirational song, but when I met Tan Lijun "backstabbing", some unscrupulous media far-fetchedly said: "Don't betray Qu Li, give him the courage to believe again!"