Reborn Entrepreneurial Giant

There are some rumors that go up and down, and the spread is not too wide. Qu Li knows it, and the response is to expand the influence. If he doesn't respond, someone may really believe the rumors. The dilemma is still to choose, and no one can save the damned person.

Qu Li hoped that the idea of ​​Apple and Honor building a car together would finally spread to the United States, and a well-known media reporter interviewed Tim Cook about it.

"We'll seriously consider it."

Qu Li's pattern and courage of directly inviting competitors to "change the world" is quite different no matter where he is. He just lamented the difficulty of supporting the electric vehicle industry chain, and he said casually that he didn't have much hope.

He did this for nothing or without other intentions. In the future, will Qu Li compete with Musk, or Honor and Apple?

It's outrageous, but Qu Li only thinks about these useless things. Tesla never advertises, but it can become the world's most famous pure electric car. Whether it's Musk's ability or his luck, Qu For Li, it was tremendous pressure.

Due to production capacity problems, Future Geometry’s advertising budget in 2013 was very small, but not advertising is a kind of great courage. How can we deal with online trolls without a budget? For example, whether the spread of rumors of Tesla brake failure has an impact on their domestic sales, and how much the impact is, normal people should have a correct judgment, and then some people slander their practice of protecting their own interests through legal means.

As long as Tesla has a little more advertising budget, it will not be so passive in the domestic Internet environment. Of course, there is no need to feel sorry for Tesla. It is just a business competition. Since Musk has made a choice, he has to bear the consequences. If a large company suppresses a small company, it should be subject to moral condemnation and legal sanctions.

Qu Li's various methods first negated Musk's ability to change the industry, and then let Geometry Auto suppress Tesla.

In 2012, Geometry sold 9,500 cars and delivered 8,800 cars, of which 5,300 were sold in the domestic market and 4,200 were sold abroad, including about 2,500 in the United States. Tesla’s sales in two quarters exceeded Geometry’s annual sales in the United States. .

As for the sales of digital commemorative models, let’s not talk about it.

It has been sold in China for 5,300 years, with a subsidy of 120,000 per car, a total of 636 million; the subsidy of each car in the US market is 7,500 US dollars, about 18.75 million US dollars and 118 million soft sister coins. Subsidies in other countries can be ignored, so the subsidy for Geometry last year was about 750 million.

Even without considering subsidies from the United States and localities, before 2015, the domestic subsidy was about 3.4 billion. Now Geometry Automobile Company receives 318 million subsidies a year. Although it is not much, it is already the largest car company in China.

Qu Li returned to Xingsha and made a summary on Future Geometry. The sales of Geometry Automobile in 2012 exceeded 5 billion. Qiancheng sold 330,000 units of its two fuel vehicles. As the number one SUV sales company in the country, the monthly average is almost 30,000. This is not a small miracle in 2012. Fuel vehicles plus other revenues totaled about 48 billion. Qiancheng Geometry's total revenue is about 53 billion.

This income can enter the top 10 in the national auto industry revenue ranking. The number one is about 910 billion from SAIC, a difference of 17 times.

Qu Li boasted in his New Year's Eve speech, saying that apart from Tesla, no car company in the world could produce a pure electric car that exceeds the geometry within three years. Regardless of the truth or falsehood, domestic joint venture manufacturers such as SAIC and FAW were very upset.

Your pure electric car is great, and the most sold ones are fuel cars. No matter how they spread rumors in the 4S shop that Qiancheng Automobile is not good, but the popularity is here, no one sees Qiancheng as a low-end domestic brand. Qu Li's brand upgrade ability is so powerful that he has no friends.

The key is that Qiancheng and the joint venture car compete for cost performance and sales, dominate the domestic SUV market, beat the Volkswagen Tiguan and Honda CRV, and have a lower price Haval H6. Not only that, but the profit of a single car has risen rapidly, not all through the reduction in sales Costs and management upgrades have reduced corporate waste, and technological progress has improved factory efficiency.

"Then did we make a profit last year?" Qu Liliu had a glimmer of expectation

"Adjust the statistical data of the financial report, there is no problem with Qiancheng's profitability." Deng Weijiang, CFO of Qiancheng Geometry, said with the latest data:

"This is not a financial fraud, it's just an adjustment of the depreciation period of the equipment. The previous operation is not a big problem for high-profit companies that have already made profits, but in the future..."

A good CFO can play a big role. Deng Weijiang helped Qu Li re-understand the more real Qiancheng Geometry now. Glory is responsible for the main cutting-edge R\u0026D investment. The financial situation of Qiancheng Geometry is much better than Qu Li imagined.

"In addition to the three automobile R\u0026D centers in Beijin, Frankfurt, and Xingsha, there is also a power battery company called Honeycomb Energy." Deng Weijiang clarified the cost center of Future Geometry, "Saab suggested that we build a factory in Europe to sell fuel vehicles. I think it is feasible, and this can better dilute the cost of the European R\u0026D center.”

"We will definitely go to Europe to build a factory to sell cars, but we have no advantage in fuel vehicles. Should we sell hybrid cars?"

"China's auto market is the most competitive. It is impossible for products that can stand out at home to have no market abroad. As for popularity, we have the geometric X car logo."

The two brands of Qiancheng Geometry use "X"-shaped "butterfly" and "wing" logos.

"We can publicize that Qiancheng Auto is a glorious company, and has acquired Saab Automobile, and established a research and development center in Europe. The products are reliable, and no one can escape the law of true fragrance."

"EU anti-dumping, we cannot rely entirely on importing domestic components for production in Europe, so it is difficult to guarantee the previous cost performance." Qu Li said

The procurement cost of Qiancheng Automobile in China is definitely the lowest, but it is not necessarily the case abroad. Re-establishing a cooperative relationship is complicated and it is difficult to reduce procurement costs.

Qu Li asked someone to translate the email from Saab's current factory manager. Although he didn't directly sell Qiancheng's two SUVs, he wanted to sell a facelift, and the Saab team was in charge.

"How many people are there in their team?"

"..."

"It shouldn't be difficult for Sabo, right?"

It's not that Qu Li doesn't know that Saab acquired by him is almost like an empty shell, and all kinds of suppliers and distribution channels have been damaged a lot, so how can it have such strength.

Some people may ask why they don’t export directly from China to the EU. The problem is that cars with a displacement of 1.5L are subject to a 22% tariff according to the China-EU tariff rate for vehicles exceeding 1.5L. What is the displacement of Qiancheng CS6 Bar.

China is the world's largest auto market, accounting for about a quarter of the world's total. It is undoubtedly the foundation of Qiancheng Motors. If it really wants to become a world brand, it must go out. Due to the existence of various protective measures such as tariffs, direct export is not a good choice if you want to enter the European and American markets. Global factory building is almost an inevitable choice for all major international manufacturers.

"The export of fuel vehicles must ensure sufficient profit margins, mature markets..."