Reborn Entrepreneurial Giant

Title "Every Customer Is Like the Wind"

To appease Huang Zheng, I have done a lot of discussion on the work of WeChat. With the influence of Honor, WeChat is not bad in overseas markets, and its market share is worse than WhatsApp. This does not mean that WeChat can rest easy, the Internet has always been a winner takes all.

But WeChat still has value. Just like WeChat is so strong, there is still room for Momo to survive. Later, DingTalk appeared, so it can’t be the market leader, can’t it be the second and third child in the market?

Thinking of this, Qu Li immediately calmed down a lot. Qu Li returned to Jumei to "assist" Da Dongzi and Xu Lei to get into work. By the way, he discussed ancient song search and financial payment with Lu Qi and others.

Xu Lei is in charge of Jumei, but the direct person in charge of Jumei Supermarket is Feng Tie from Wal-Mart, and the person in charge of Jumei Youpin is Lu Cheng, the former head of Koala Foods. Behind Lu Cheng, there are Lai Shixian and Lu Weibing. The person in charge of Juhuasuan's "Made in China" plan is Luo Shaowu from the supply chain department, including some people from the private label department.

Many plans are interlocking. For example, the "China Quality Manufacturing" factory will give priority to becoming a partner of "Jumei Youpin", and the investment department of Jumei will give priority to investing in quality manufacturing factories that have produced "explosive products".

It seems to be a very simple matter, as long as you consider that the two parties are two departments that are in competition, you will know how nonsense Qu Li's beautiful idea is. But whoever makes him the boss has to let the people in the two departments of Jumei Juhuasuan know that they are working for Jumei Company, not for Dadongzi and Xu Lei.

Then, Qu Li also wanted to simplify the working environment of Jumei. Everyone can discuss the matter without involving too much office politics. In fact, it is to reduce the possibility of some people to climb up in disguise. No one can do anything to increase your salary. Behind all your troubles are wanting too much.

To achieve Qu Li's goal, the whole company needs to cooperate, which is very frustrating. He spares no effort to understand the situation in every link.

Qu Li is most concerned about Jumei Logistics. This is not the later Goudong Logistics. From the very beginning, even if the interests of the Jumei platform are damaged, he must insist on opening up, not only to ease the financial pressure, but also to achieve greater ambition.

For example, after Tan Lijun joined Fancl, the first decision he made was to sell the self-built logistics company such as Fengda, and contacted Jumei Logistics, and of course SF Express and Yida Cainiao Network.

There is also Yihaodian and Yihaodian, but Goose Factory and Baidu hesitated. Although Gome and Suning lost the e-commerce price war launched by Dadongzi last year, the popularity and transaction volume of Suning.com, which is actively referred to, have increased. Instead, Yi Xun became a little transparent.

Qu Li said in his New Year’s Eve speech that he wanted to integrate online and offline. Jumei also established an offline Jumei Supermarket, which was obviously aimed at No. 1 store. Baidu Li Yanhong was not sure if his company had the combat power.

For example, Jumei is a ruthless character who dares to hold an extraordinary general meeting to launch a subsidy plan of 10 billion when it is in a hurry. Baidu and Goose Factory both had a net profit of 10 billion last year, but the e-commerce business they invested in has only a small revenue scale ? The annual GMV should not exceed 10 billion. Taobao and Jumei account for 90% of e-commerce retail sales. What are they fighting for?

Cainiao Network has only just been established, and SF Express can acquire Rufengda as an e-commerce sub-brand, but they will not make a similar decision in the next ten years, obviously they have concerns.

"So they really want to sell to us, but are afraid we'll undercut the price?"

"It may also be because Chen Nian and investors misunderstood that he cares about Jumei."

Speaking of Tan Lijun’s willingness to join Fancl and the venture capital’s willingness to continue to inject capital, a large part of the reason is the development of the Xiangyun brand.

In 2012, the clothing industry suddenly fell into a cold winter. From sports brands to casual clothing, negative information such as store closures and huge inventory kept lingering in my ears. Looking at the financial reports of listed clothing companies, there was a lot of sorrow, high inventory and low profits. In the first half of the year, the total inventory of 42 listed clothing companies was as high as 48.3 billion yuan. Later, there were rumors that "the inventory of 38.2 billion yuan is too much for Chinese people to wear in three years."

Different from traditional clothing companies, Xiangyun, an A-share listed company under Jumei, is positioned as a sports fashion and sports leisure brand. With the help of joint ventures with European and American stars, it has achieved both revenue and profit growth against the trend.

Although there is no specific financial report, what Qu Li knows is that Xiangyun's revenue exceeded 10 billion last year and its profit exceeded 2 billion. You know, Anta and Li Ning have experienced a decline in revenue and a decline in profits.

Some media conducted a survey and asked young domestic consumers which domestic brands are big names, and Xiangyun is almost the only choice.

There is no way, Xiangyun has a patent for coconut shoes, and has many European and American celebrities as endorsers. From the very beginning, Xiangyun knew that Xiangyun's shoes were expensive. Over the years, instead of reducing the price, the price has been increasing. Domestic sales are basically supported by basic clothing, and the bulk is still overseas.

Xiangyun established a successful template for the domestic apparel industry: Internet e-commerce plus international brand operation, and the other is to open up online and offline channels...

Eslite Vancl has done well in many aspects, but the supply chain management problem is serious. Tan Lijun is from the supply chain department of Jumei. He was the head of Shopee before. nice addition.

Now Chen Nian is the chairman of Vancl, and Tan Lijun is the CEO. This "perfect combination" evaluated by the outside world has made the first cut in self-built logistics, which is very popular with capital.

"Should we be Rufengda?" Qu Li believes that as long as Jumei participates in the competition, there will be no suspense. The huge storage system of Jumei is what Vancl needs.

"Yes, but there must be restrictions." Lu Qi is very familiar with Jumei Logistics: "It happens that we want to achieve next-day delivery in first- and second-tier cities, and there is a great demand for employees."

Jumei Logistics can't even meet the delivery needs of the Jumei platform, let alone pursue the ultimate speed. In the past few years, it has been purchasing a large number of automation equipment in pursuit of efficiency. Last year, Luqi made great efforts to adjust the warehousing, transportation, and distribution systems of Jumei Logistics. This year, it will finally achieve next-day delivery in Beijing, Tianjin, Jiangsu, Zhejiang, Shanghai, and the Pearl River Delta.

"What restriction do you want?" Qu Li was puzzled

"Fancl Eslite can only open a flagship store in Jumei!"

"Don't they have their own website?"

"But they are short of money to buy traffic now." Lu Qi explained

Well, Qu Li can understand. Later, Suning.com opened a store on Tmall, and Shein entered Amazon, all of which were caused by traffic.

"Will they agree?"

"At least until Tongda Network is implemented."

Jumei Logistics is the logistics company with the most efficient warehouses and the largest number of warehouses in China. It also has overseas delivery capabilities. It is definitely the first choice for many brands to do e-commerce, allowing them to focus on their core competitiveness.