Reborn Entrepreneurial Giant

Of course, the birth of Liu Yifei's child was kept secret, so Qu Li's public appearance at the Golden State Warriors' championship did not arouse suspicion. Anyway, as long as neither of them admitted it, outsiders would not be sure.

As for being followed by the paparazzi, it can only be blamed on their brain problems. Who is not easy to mess with? It must be the capitalists. Don't you know that Qu Li has a lot of money? Even if the paparazzi are not made to disappear, people can still be locked up through lawsuits.

After the child was born, Qu Li was about to go back. He didn't have time to accompany Liu Yifei during confinement, nor did he take the child away like on TV.

Taking advantage of the fact that US public opinion is paying attention to Tesla and Geometry Motors, Qu Li went to several directly operated stores to inspect, including understanding the construction and use of the North American charging pile network.

At this time, the influence of the Golden State Warriors' championship was still there, and someone asked Qu Li about the situation of the team. He didn't want to pretend to be a fan, so he could only answer honestly: "The current management team of the Warriors is very good, and I don't need to worry about it, so I know There won’t be more than you.”

In addition to Warriors fans, Qu Li also has fans in the United States, including Geometry Auto and Honor. Many people know that Qu Li wanted to break the winter hegemony, so he thought of mobile Internet and smartphones.

The image of a brave and fearless young man emerged on the page. He launched an attack on the overlord of the American technology industry. Although he did not defeat the industry giant, he made himself a giant. This also proves his previous point: competition is not to eliminate competitors, but to become a better version of yourself.

Many people particularly like Qu Li for this reason. From his New Year's Eve speech to his beliefs, the unique charm of Taoist culture has attracted many Silicon Valley entrepreneurs, such as David Holz, who later founded the AI ​​painting company Midjourney.

Geometry G9/Y9 sells about 2,000 units a month. If calculated separately, the monthly sales volume of each car is about 1,000 units. Not only is the pressure brought by Tesla, but also General Motors. With two low-priced and low-range pure electric vehicles, each has a monthly sales of about 2,000 vehicles, which is comparable to Tesla. One of them Still developed together with Geometry.

It's really unreasonable. Saboian's sales are not very good. It may be related to the sales channels. They only sell in big cities, and only about 800 units a month. That is, the sales volume of BMW i3 is a little more in the United States. This is related to subsidies and the market environment. 77% of households in the United States have independent houses. Charging is very convenient. It is normal for a family to have several cars. It is best to use fuel vehicles for long distances and new energy for short commuting.

However, Saab also has advantages. Those who have doubts about pure electric cars can buy a Saab plug-in hybrid first to get the user experience closest to pure electric vehicles.

Saboian's sales situation should improve with the increase in sales outlets, but to truly support a sales network, it still needs more car purchasing options, including sedans, MPVs, plug-in and pure electric vehicles in various price ranges and different configurations.

For fuel vehicles with a promising future, plug-in hybrids and pure electric vehicles are managed separately, with different sales models and channels. This undoubtedly increases costs for the company, but Qu Li believes that this can reduce risks. No matter how it changes in the future, Saboian is a European automobile company.

The sales of fuel vehicles are more mature. In addition to two SUVs, there are also two sedans. Among them, the sports sedan Lantu Zhuiguang has been changed to a 6AT gearbox.

The use of AT gearboxes has increased significantly, and Aisin's factory with an annual production capacity of 400,000 units was completed in Xingsha, meeting their needs.

Many people say that Aisin and ZF do not sell AT gearboxes to domestic companies. This is not entirely true. As long as you don't lower the price, sign a long-term cooperation contract, and take insurance precautions, there is basically no gearbox that you can't buy.

At the end of the day, one lesson can be learned: don’t make products with the ultimate cost-effectiveness. If the company cannot make money, it will not even be qualified to choose spare parts suppliers. Fortunately, although 5Coach is cost-effective at home and abroad, it does not rely on low prices to compete and has its own brand.

Not short of money was Qu Li's greatest confidence at the beginning. Now he has the technology, scale, and brand. If Aisin wants to cut off supply under the current situation, or if production capacity is insufficient, the factory increases or catches fire, he is qualified. Ability to let them know what it means to feel distressed.

Qiancheng GF currently has four fuel-powered vehicles, priced between US$20,000 and US$30,000. Consumer Reports reviewed these four vehicles and made relatively friendly comments, which promoted the new brand in the American market. of sales. It has been in the US market for several years and now has dozens of 4S stores with monthly sales of about 6,000 vehicles.

In other words, the monthly sales volume of all CMOS models in the United States is less than 10,000. This number can only be said to be unsatisfactory. If it were not for the domestic market, you can make money by selling one car. If this continues, you will really lose money.

The first consideration for every car in the future is whether it can make a profit in the Chinese market. If it makes money, it will be successful internationally. If it cannot make money domestically, it can only try its luck. Pure electric cars are different. Geometry G9/Y9 has a very high gross profit. The reason why it doesn’t make money is because of the heavy investment in infrastructure. It’s not that it can’t make money, it’s because Qu Li doesn’t want to make money yet.

After understanding the different operating conditions of these three companies, Qu Li said he was not satisfied, but compared to those domestic car companies that were not enterprising, he still recognized the efforts of several companies. If monthly sales exceed 10,000, both Saab and Qiancheng fuel vehicles have room for growth, but fuel vehicles have greater room for growth.

After leaving the United States and rejecting the invitation from Yahoo, Qu Li flew to London and began to investigate the development status of Future Geometry in Europe. In comparison, the U.S. market is cuter. Once it solves many obstacles in its development, it will be able to dominate the world with hard power, but Europe will not be able to do so.

Not to mention the many countries, languages ​​and differences in car consumption culture here, let’s just say that the 10% car tariff here makes Qiancheng fuel vehicles lack a price advantage in this fiercely competitive market.

It’s not that Qiancheng Motor can’t compete on price. The key is to lower the brand level. Just like domestic independent brands, how can we compete with them when the pack goes overseas in the future?

If a factory is built in Hungary, one traditional automobile production line can only produce one car. Several more production lines are certainly possible, but there will be no scale effect.

A super factory is of course good, but the scale of investment is large. It is cost-effective to build a production line with a capacity of at least 100,000, and the production capacity reaches 80%. Can Qiancheng sell 80,000 fuel vehicles a year in Europe?

The sales volume of Geometric pure electric vehicles and Saab hybrid vehicles in the EU is very good, and the sales volume of pure electric vehicles in the German market has almost doubled. After comparison, it is found that the sales volume of Qiancheng fuel vehicles can only be said to be average. However, looking at the US market, I feel that Qiancheng Motor still has opportunities. As for the decision to build a factory in Europe, it is really difficult to make. Once it goes bankrupt, it is not fun.

Qiancheng's fuel vehicles have not yet been sold in the UK, but Geometry and Saab domestically exported to the UK are selling well. He wanted to know if there were any opportunities for Qiancheng's fuel vehicles, so he contacted many dealers. The factory in Hungary has already started construction. The Gigafactory 1.5 with a production capacity of 100,000 vehicles can increase the production capacity to 150,000 vehicles if necessary. The entire factory area can also be expanded to prepare for the future production of new energy vehicles.

Therefore, if CMOE's cars are to enter EU countries, Britain will temporarily calculate tariffs in accordance with the temporary membership of the EU, that is, there will be zero tariff for European-produced cars exported to Britain.

As a multinational company, the situation Qu Li encountered in the mature markets of Europe and the United States was really not complicated, but these small problems made him want to give up. It is not easy to run a business. He, the world's richest man, has to personally go into business to sell Car, be the "spokesperson". (End of chapter)