Reborn Entrepreneurial Giant
Chapter 841 Future European Market
The advantage of doing business in the UK is that there are fewer approvals, it is very convenient to enter and exit funds, and there is basically no restriction on flexibility and freedom. But don’t think that this is a paradise for capital. It also depends on your nationality.
Qu Li appeared in London, and this time he didn't care about the work of Glory and Time Jumei. Even though Shiguang Yun had started operations and had basically established a firm foothold, he didn't go to see it.
The overall sales volume of Geometry G9/Y9 in Europe is pretty good. It is basically distributed in major European cities. Its sales volume exceeds that of Tesla, with more than 2,000 units sold every month, which is similar to the American market.
Saboian's plug-in hybrid is very famous, letting European consumers know what intelligent cars are. Although many consumers think that the 1,000-kilometer range on a full charge and full fuel is not suitable for poor high-speed performance. But who says other brands are not good enough?
Regardless of whether Mitsubishi Outlander plug-in hybrid or Nissan relies on low prices to capture the market, including the Renault Zoe small car, more than 2,000 units are sold in Europe a month. It is just an old product, not much better than the domestic BAIC EV. .
The products of Tesla and Geometry can defeat many European car companies. The obstacles hindering their development are not only price but also consumer acceptance. After all, these are niche cars. Therefore, the European media and car companies were wary of Geometry's success, but did not take it seriously.
If you look at the financial reports of Tesla and Geometry, you will know that pure electric vehicles not only require high investment in research and development, but also have to enter areas that traditional car companies are not good at. Whether it is vehicle systems or autonomous driving, it is not something you can play with money. To transfer, you need talents.
Don’t think that just by poaching a few people you can call them talents, you also need to give the talents a stage to show off, that is, let them take the lead. If a pure electric vehicle is just a scooter that replaces a fuel vehicle, then there is no doubt that the previous team can be used, but now there are With car intelligence and autonomous driving, things will become different.
Pure electric vehicles have reached the stage of software-defined hardware. In order for an electric vehicle to exert its full capabilities, it must ultimately rely on software capabilities to obtain the optimal experience. However, software means there will be bugs. If used on a mobile phone, it will at most freeze and then restart. Will the driver's judgment be affected by bugs such as freezes and freezes while using the car?
Qu Li has seen a lot of discussions in Europe. European car companies cannot be without smart people, but after 100 years of power, path dependence is quite serious, and deep-rooted interest groups have formed. This group even hinders innovation.
The three major U.S. auto companies were hit hard by the subprime mortgage crisis. China's auto industry has always been large but not strong. Therefore, pure electric vehicles appeared in the two countries and even redefined automobiles. This is a new thing, and there are still many problems that have not been solved, but it is showing vigorous vitality.
From England to Sweden and then to Germany, Qu Li chatted with elites and entrepreneurs from all walks of life in Europe. Star Fund, Time Jumei, Glory, and Future Geometry jointly established a venture capital fund focusing on Europe and headquartered in London.
I am not optimistic about the European economy, but I am optimistic about the huge talent advantage here. It is an important scientific research center in the world. If the market and language were not relatively fragmented, Internet technology giants would have emerged long ago.
Of course Qu Li and the others are not trying to create technology giants in Europe, but to gain more information advantages and strengthen investment and acquisitions in Europe, especially those small and medium-sized enterprises and start-up companies with technological advantages. To put it bluntly, Qu Li is for talents and technology, which is in line with his usual style.
If you invest in start-up companies, you can use Time Cloud services if they grow up. Li's Victoria Harbor Investment will also recommend companies to use Time Cloud. Their venture capital fund invested in AI chips, financial technology, video conferencing, health technology, big data and other industries, and later developed into the new energy vehicle industry, such as power batteries and autonomous driving.
The benefits to the future of supporting the establishment of Europe's "own" power battery company are obvious. This is the sincerity of actively integrating into Europe. If we really monopolize all the interests, sooner or later it will be counterattacked. This reason should be very simple.
Sales of new energy vehicles have doubled in Germany. They not only have tax incentives, but also direct subsidies, such as a 4,000 euro subsidy for pure electric vehicles priced below 60,000 euros and a 3,000 euro subsidy for plug-in hybrids. At this time, Saab took the initiative to reduce the price by US$5,000 due to the price reduction of power batteries. The Saab Eian 55km low-range version was reduced to US$50,000.
Qiancheng Auto also has a good news. Four cities, Paris, Madrid, Athens, and Mexico City, have announced that they will ban cars equipped with diesel engines in 2025. Due to the Volkswagen emissions scandal, the entire Europe has begun to reflect on the necessity of diesel cars. Consumers have also Affected by the publicity, I chose an energy-saving and fuel-saving gasoline car.
Not to mention the European version of the Qiancheng CS6/CS8 SUV, plus the Lantu sedans, which are hot sellers. From January to May this year, the cumulative sales exceeded 20,000 units, while Mitsubishi Motors sold 50,000 units in the same period. This is just the beginning. Sales of Qiancheng fuel vehicles in June are said to have exceeded 5,000 units.
The increase in sales and after-sales outlets is the main reason. The biggest difference between Qiancheng Geometry and Tesla is that Qu Li acquired a small automobile company in China, acquired bankrupt Saab Motors, and acquired an Opel R\u0026D center in Germany (rumored) , and then used European technology to develop the Fuyao architecture based on Saab's "Phoenix Platform".
There is also the high-quality strategy of qiangeogeo. It is not in a hurry to develop new products. Once developed, it must be "high-quality". The safety level standards of Fuyao architecture cars meet the requirements of China, the United States, Europe and the world at the same time, and even passed the "China Insurance Research" crash test Achieved straight A’s in
This is true. The domestic "China Insurance Research Institute" has come out. I don't know whose operation it is. Qiancheng fuel vehicles were directly put together with the joint venture brand for the first batch of tests. It was originally semi-public, but I have confidence in myself. What's the future? I found a media reporter...
The test results showed that except for the Chinese version of the Fuyao-architecture Qiancheng CS6, all other models were wiped out, and there was not a single excellent car company. Such good news will naturally be announced. It has won the title of the SUV with the highest safety factor within 200,000 yuan. This is not a name given by trolls, but more like a sunspot. If you want to brag about your future, you have to be "the safest car brand in China" no matter what. .”
The participants in this evaluation of "China Insurance Research" are some of the current hot-selling brands in China, mainly Japanese and Korean brands, with slightly less German brands, so don't look at the evaluation results as "authentic and credible", but the choice of brand can still be operated. of.
It is difficult for Qiancheng Motors to determine its competitive advantage through one car evaluation, but their SUV is already a national "sacred car", with guaranteed quality and safety, the brand is not low, and it has a solid foundation in the country. In the same way, because the technology is excellent and the quality and safety are guaranteed, mature markets are chosen from the beginning when going overseas.
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