Reborn Tycoon Rise
Chapter 103 Storefront
After everyone had finished reading, Xu Zhi asked: "If you have any ideas, you can put them forward now. Although I say I came up with the game, I don't understand the technology. Some of the requirements may not be realized, so everyone can speak up."
This is the truth. Pac-Man is okay. Historically, it was created in 1979, and the arcade machine was produced in 1980. However, Tank War was a product in 1985, which is still 7 years away from now. 7 years ago Time is the difference between heaven and earth in the semiconductor and electronics industries.
After reading the game rules carefully, He Guoyuan said: "There should be no problem with this Pac-Man. Although the picture is a bit complicated, the movements are relatively simple.
It’s hard to tell for this tank battle. There are too many tanks running at the same time, and bullets will penetrate the walls. We also need to consider two players playing together, and some states will cause the entire image to change. In terms of the game, we must For optimal optimization, the difficulty of this game is much higher, and it mainly depends on the motherboard. "
Xu Zhidao: “I will invite top companies in the United States to participate in the design of IC motherboards, but the current task is to produce the games first. These two games will determine whether our company’s game products are a flash in the pan or a flash in the pan. Able to become the new Atari and Sega.
I hope that our company will be the latter. If you have the same idea, then please work harder and develop the game as soon as possible! "
In 1978, a bunch of game company bosses from later generations had not yet appeared, such as Nintendo... Blizzard....
Taitung, which is expanding crazily with Space Invaders, actually has a serious lack of foundation. The subsequent development history also confirms this. It has been glorious for 78 years, with annual profits exceeding 100 million US dollars, but subsequent game results are not bad. , but compared to the activity of other game giants, Taidong Company eventually declined.
Although the file has introduced the game in detail, it is still not enough for the people who are about to develop it. They all held a meeting together for more than an hour, and Xu Zhi also answered more than 20 questions until everyone asked Without asking anything, the meeting broke up and left.
Nowadays, the task of many R\u0026D personnel is to complete the underlying framework of the game. Xu Zhi knows nothing about this aspect. Only after the graphical interface comes out, Xu Zhi will have the opportunity to intervene again.
Compared with the previous Xiangjiang Cube and Snake, Tank Battle and Pac-Man are obviously much more complicated, so in the near future, Midea's R\u0026D personnel will have a very fulfilling life.
In the afternoon, Lin Siqi knocked on the door and walked in. She handed over a stack of documents and said, "Xu Sheng, this is sent by someone from Yao Dazhuang!"
When Xu Zhi heard this, he immediately took it over. After opening it, he looked at it in detail and said with a smile: "The patent we applied for for Pac-Man and Tank Battle has passed the preliminary review and has now entered the publication period. This is a notification document. You will submit this Store it in our safe!"
It usually takes about 1-2 years to apply for an international patent to get the patent certificate. The process is relatively slow, and even if you are infringed during this period, it will be a difficult lawsuit. Generally, you can only wait until the patent certificate is issued before you can get the patent certificate. Sue the infringing company.
Of course, this is also related to national laws and regulations. Some countries have punitive fines. If you intentionally infringe or violate the rules, the fine can make you bankrupt. In these countries, even if the patent has not been issued, few companies dare to infringe casually.
In some countries, even if your patent is granted, the infringement should still be infringed. Even if you lose the lawsuit, you can just keep some profits. Therefore, in some countries and regions, if intellectual property rights are not respected, it makes sense that science and technology cannot develop!
As early as when he first went to the United States, Xu Zhi had already applied for international copyright patents for several games through American lawyers. The rules of the games were very strange. The gameplay was patented, while the characters were copyrighted. The difference was that the copyright statute of limitations was always as high as Hundreds of years, and patents are generally only for 20 years at most!
For example, the image of Mario in later generations is copyright, which is basically enough to last a company a lifetime.
Although the patent for the gameplay is only 20 years old, it is enough. In the era of electronic products, it will be the era of computer online games in 20 years. Who will copy the products of the 1980s?
After Lin Siqi saved the documents, Xu Zhi asked: "How is the search for the store for Uniqlo going?"
Lin Siqi said: "I found one, but the location is a bit out of the way!"
After returning from the United States, Xu Zhi asked Lin Siqi to arrange for people to find the store space needed to open a new clothing store. However, Xu Zhi's requirements were quite high, requiring an area of more than 5,000 square feet, and preferably in a densely populated residential suburb, but Not a prosperous area.
Lin Siqi also contacted several intermediary companies before finding a store in northern Kowloon that barely met the conditions.
Lin Siqi said: "We found one in the north of Kowloon. This store was originally a large supermarket. Maybe it was because the boss of the previous store was too big and the supermarket he opened was too big. Moreover, the flow of people next to it was not enough to support such a large supermarket. How many times did it open? It closed down after a year! But the area was only about 3,000 square feet."
"What kind of people are the residents nearby?" Xu Zhi didn't pay too much attention to the area. In fact, he also knew that if he wanted to find a vacant shop with an area of more than 5,000 square feet in Xiangjiang, and it had to meet his requirements, that would be There are quite a few difficulties, but it would be good to have 3,000 feet.
Lin Siqi said: "They are basically ordinary working-class people there, and there are also many people from the New Territories who rent houses locally."
Xu Zhidao: "In other words, their purchasing power is average."
Lin Siqi said: "Yes, that's how my last supermarket was forced to withdraw. I've seen all the nearby communities, and I guess the purchasing power is very limited. Is it really okay for us to open a clothing store there?"
Xu Zhi said with a smile: "Why not? The original positioning of our store was for ordinary people. Don't think that ordinary people have no spending power. As long as the price is right and meets their requirements for cost-effectiveness, this will form a big market."
The concept of many people in this era is to seize the pockets of the rich or the middle class. As for ordinary people, many of them just do business. However, the history of later generations has proved that any company that seizes the wallets of the poor will rise from the ground. Soaring into the sky: such as Wal-Mart, Coca-Cola, Uniqlo, ZARA, etc.
As for the Internet companies of later generations, this is even more true. There is a famous saying on the Internet: Those who win the diaosi win the world.
This is true for Google, Facebook, Tencent, Twitter, Qidian, and Douyin.
Xu Zhi asked again: "Have you been in contact with the other party's landlord?"
Lin Siqi said: "We met once at an agency, but the negotiation didn't work out."
Xu Zhidao: "The price he wants is very high?"
Lin Siqi said: "Yes, and he refuses to sign a long-term contract with us. He is only willing to sign a two-year contract!"
Xu Zhi smiled and said: "Is this guy a fool? Who would accept such a condition?"
Lin Siqi said: "Yes, I asked in detail later and found out that the landlord wanted to sell the shop, but the location was too bad and the area was large, so no one dared to take over. However, he was worried that his shop would be sold at any time. After signing a long-term contract with us, I’m afraid the new buyer may not agree, and there will be a lot of legal problems and liquidated damages.”
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