Reinventing the Millennium

"Mr. Fang ended the press conference with an unforgivable curse."

"I have to say, I was fooled by him."

“Ah, let’s start over again, hello everyone, this is TechCrunch, the most powerful technology blog on the planet, and I am your old friend Michael Arrington.”

“After watching Yike’s latest online conference this morning, we immediately contacted Yike and got a Selfy camera phone that they claim is the most powerful on the planet. It is also the second series launched by Yike in the past three years since it switched to mobile phones. A first for the product.”

"Selfy's positioning is very clear - camera phones. This has always been an area that major manufacturers such as Samsung, Sony Ericsson and Nokia are involved in. Only they can confidently use this segment as the main competitiveness of their products."

"Like last year, Samsung introduced the M8800 in this field, which is equipped with an 8-megapixel CMOS lens, has an Led flash, and supports 16x digital zoom, mechanical shutter, smile shutter and other functions."

"However, the Samsung M8800 is not a smartphone, neither Symbian nor WM. It is just its own closed system. The front camera is only 300,000 pixels, which is not even as good as the front camera of Mars1 two years ago. Pixels.”

"I use the M8800 as an example to tell everyone that in terms of positioning of camera phones, in the second half of last year the top manufacturers have increased the pixel count to 8 million, such as Samsung and the SCH-B600, which has 10 million pixels, but the B600 is unconventional. The Samsung i8510, which also has 8 million pixels, is positioned as a flagship and is not a segmented camera phone. Neither of these two devices is suitable for comparison with Selfy."

"Yike, knowing that the industry is in such a situation, still shouts the strongest slogan on earth with a 'mere' 8 million pixels, which shows its confidence in this Selfy."

Michael, who was watching the lively online press conference but also wanted to do business, took out the Selfy he had just received in the freshly released review video.

He said nothing and placed the Samsung M8800 and Yike Selfy he just mentioned together.

The effect is obvious.

The Samsung is almost twice as thick as the Yike.

But the 8-megapixel rear cameras of the two are somewhat similar, and both have a CMOS outsole.

Michael picked up Selfy again and commented: "Just looking at the appearance, Yike's camera phone is still very beautiful. Most people will choose a thinner product. From Mars1 to Mars2 to the current Selfy, Yike mobile phone It gives us a very beautiful impression.”

"From a design perspective, Yike mobile phones use large screens to expand the internal space, which gives their designers room to keep them thin and light. I think this will inevitably become more and more mainstream in the development of mobile phones."

"When I saw Selfy's pixel parameters at today's press conference, I think Yike's slogan is too high-profile. 8 million pixels is indeed top-notch, but it can only be called one of the strongest on the planet. However, after I actually get it..."

"I'm probably going to get rid of this 'one'."

“Yike Selfy does not just put out the product with the name of a ‘camera phone’, but carefully polishes and optimizes all aspects of taking pictures, starting from the start...it has a black screen quick start function , which is something that many manufacturers don’t have, and coincidentally, Samsung’s mobile phones have it.”

Michael took out his stopwatch and took a real test.

The response time of Samsung mobile phone is 2.5 seconds, and the response time of Yike mobile phone is only 1 second.

"This lens from Yike is equivalent to a 28mm wide-angle lens, has an ultra-high ISO2500, and is equipped with a xenon flash and auxiliary focus light. It also has good effects in dark places."

"And, the most noteworthy thing is that Selfy supports optical zoom, which is currently rare on the market. I think Mr. Fang should also talk about this at the press conference. Unfortunately, he probably has to devote his energy to dealing with enthusiastic people. audience."

Michael played with the Yiko camera phone in his hand and guessed: "One of the standard functions of digital cameras is optical zoom. Even Samsung does not support such a function on its products. We have not disassembled it yet. We can only guess from the appearance. , Yike used the periscope lens, which can be said to have been a great effort.”

He opened the camera interface and introduced: "This is auto focus and touch focus, as well as face recognition, high ISO settings, digital image stabilization, WDR wide dynamic metering, smile shutter, instant shutter, etc., and it is very complete. ."

“Selfy has stacked the hardware very well, but the hardware parameters alone are not enough to fully reflect the performance of the mobile phone. For example, Samsung’s M8800 uses its own closed system. In our opinion, it cannot fully realize the hardware performance. Please take a look at the four Real-life comparison of two mobile phones.”

Michael released actual photos taken by four camera phones from first-tier manufacturers.

Same angle, same light, same target.

The 8-megapixel Samsung M8800, the 8-megapixel Nokia N86, the 8.1-megapixel Sony Ericsson W905, and the 8-megapixel Yike Selfy.

The first three models are basically camera phones released from the third quarter of 2008 to the first quarter of 2009. Among them, Nokia's product was released in February this year.

Michael used four mobile phones to take four sample photos of people, plants, landscapes, and distant views.

It is easy to see the difference in such a comparison.

Michael patiently analyzed the real-shooting performance of the four mobile phones with the same positioning from multiple perspectives such as picture noise, light and dark processing effects, exposure, color performance, and overall presentation effect.

After analyzing the proofs, he ranked the four mobile phones - Yike first, Samsung second, Sony Ericsson third, and Nokia last.

"Nokia's N86 is actually pretty good. It was upgraded from the 5 million pixels of last year's N85 to 8 million pixels for the first time. It still has a Zeiss lens, but its tuning has always been disappointing. Not to mention the 110,000 front camera, the Symbian S60 did not have 8 million pixels. Pixel-specific optimization support is just stacked here.”

"Sony Ericsson mobile phones have camera technology from Sony, but the WM system it carries is a bit rough in optimizing the camera, especially in light and dark processing. This is why we rank it behind Samsung."

"Samsung's M8800 last year was actually very capable. Unfortunately, this year's Selfy is indeed stronger. From now on, it seems that the gap is all-round."

"Friends, I would like to remind you that this is Yike's all-round encirclement of Samsung in the field of camera phones. This is already a collision of strengths among the top manufacturers."

"Fortunately, Samsung's new phone launch conference is coming soon. I wonder if we can respond in this field."

Michael removed the proofs, removed the other three mobile phones, and put Selfy in the middle of the shot again for the final summary.

"To be honest, from my personal point of view, I once thought that Yike's new product was a product under multiple pressures, and there would be some problems. In the sample just now, Selfy did have some out-of-focus noise and the details were not perfect."

"However, Yike did the best it could in taking pictures with great sincerity."

"The problem now does not lie with Yike, but is left to the market and consumers. Whether today's 3G mobile Internet can really drive demand growth in this photography field is the biggest question."

“A good product with a clear positioning may not necessarily achieve excellent sales.”

"And, unfortunately, the processor used by Yiko Selfy is Qualcomm's MSM7225 from last year. Although it has been optimized to MSM7225P, it is still not as good as the Qualcomm MSM7388 used by Mars3."

“We can say that Yike’s positioning is very accurate, and it has tried its best to polish Selfy’s photography advantages. It has to or intentionally or unintentionally weakened the performance of other hardware, but... it may be better in the 'mobile phone' label. "

Michael ended his fresh evaluation of the first product of Yiko's new series, and said with emotion to the camera: "For me, Selfy is a successful camera phone, and it is a successful Android smartphone. I want to be here Let’s talk about my ideas to other mobile phone manufacturers.”

"From 2007 to this year, Yike has always tried its best to polish the adaptation of hardware and Android systems, so that consumers will subconsciously think of Yike when they mention Android. This is the success of this dark horse company."

"Looking at other brands, Samsung spans 4 systems, LG spans 3 systems, Sony Ericsson spans 2 systems, and HTC spans 2 systems. Is this also a major reason why it is difficult for them to fully develop their efforts in the field of smartphones? Woolen cloth?"

"As for Nokia, even Mr. Fang gave up on Mr. Kallasvuo and sighed when his name was mentioned at the press conference. I won't say more."

"The market is about to usher in a new round of new phone releases from manufacturers such as Samsung, Apple, Sony Ericsson, and Nokia. If any manufacturer launches a product positioned as a camera phone, the hardware parameters will definitely continue to stack up."

"By the end of this year, Yike's Selfy may not still be the strongest on the planet, but looking at it now, Selfy can live up to this title."

"Also, even if the pixels continue to increase, Selfy will definitely compete for the honor of the most powerful camera phone in 2009."

"Thank you everyone. Here is the review video of the Selfy mobile phone brought to you by TechCrunch, the most powerful technology blog on the planet. I am Michael Arrington. See you next time."

As always, TechCrunch relied on its increasingly powerful online influence to let many people see its evaluation of Yike's new products.

The photography is really good, but as for the rest, although it is at the top level last year, it is a little bit behind this year due to general improvement.

So are the 2+5 million pixels of Mars3 enough?

Nokia’s flagship N97 this year has a rear camera of this level, and it is said that the iPhone 3GS that Apple will launch next month will increase the rear camera from 2 million pixels to 3.2 million pixels.

In horizontal comparison of Mars 3, it seems that it can no longer be evaluated solely as “sufficient”.

Similarly, apart from taking pictures, is Selfy sufficient for other practical experiences?

"This is a choice that requires consumers to make a choice."

Kallasvuot, the president of Nokia's Finnish headquarters, is sitting in his office talking to himself.

He watched Yike's online press conference today, mainly because he wanted to hear what the short squeeze was about and why competitors suddenly showed up like this.

By the way, after the press conference, Kallasvuo waited for a review from an American technology blog.

He has his own ideas. The competitor Selfy seems to be a bit showy this time, but that's it. A considerable part of the technology should come from cooperation with Sony.

Kallasvuo has known about the cooperation between the two companies in this field since last year, and later it seems that there is also an in-depth co-construction of CMOS image sensors.

It's ironic to say that Sony Ericsson's mobile phones can't digest its own technology better than outsiders.

Stringer, Stringer, look at Sony under your leadership.

Kallasvuo shook his head and took a sip of the slightly cold coffee.

Boom, boom, boom.

There was a knock on the office.

"President, Lister and the others, they are going to hold a temporary board of directors." The secretary opened the door and came in without waiting for a response from the office, his tone a little anxious.

Kallasvuo was stunned. He was the chairman of Nokia's board of directors, but he didn't know that an interim board of directors was to be held?

"Klasvuo Kallasvuo, we need to talk." Lister quietly walked to the door of the office. He is the executive director of Nokia's board of directors. He said again with a rather stern expression, "We need to have a good talk about the future development of the company. You need to review Nokia under your leadership."

Kallasvuo wanted to speak, but he saw more directors appearing behind List, and those were all familiar faces to him.

He had an idea of ​​what was about to happen.

Kallasvuo stood up, and a sentence said by his competitor Fang Zhuo suddenly popped into his mind for no reason.

"Nokia is burning."

Now, the fire is burning on himself.

Kallasvuo adjusted his tie, nodded and said, "Let's go."

Let's go.

On April 23, 2009, after the Yike new phone launch conference, Nokia leader Kallasvuo resigned from many positions including chairman of the board of directors, chief operating officer, and president.

Nokia announced that former CFO Simonsen will temporarily serve as CEO to help the company cope with increasingly severe challenges in the global market.

…

"What? You want to resign?"

At the same time, Fang Zhuo, the head of Yike, ended the press conference. He habitually reviewed and reflected. This press conference was indeed beyond his expectations. A lot of the information he had originally prepared was improvised and omitted.

But while he was still thinking about it, his secretary Liu Zonghong forwarded a call from Liu Yongsi, the company's deputy director of R\u0026D.

Fang Zhuo was a little surprised and confused. Although Yike was facing pressure, Liu Yongsi, a veteran, was in the local market. The domestic market had always had advantages, and the R\u0026D center in Shanghai was also developing well.

Why resign now?

He needs a reason.

"Mr. Fang, I sold the stocks in my hand on Tuesday." Liu Yongsi said honestly, "I made a lot of money from the sale. I want to try to start a business."

Fang Zhuo asked: "How much is a lot of money?"

Liu Yongsi replied: "Almost 20 million."

"U.S. dollars?" Fang Zhuo pondered.

Liu Yongsi: "...No, Mr. Fang, Huaxia Coin."

"Then what job do you want to resign? What do you want to do? Is this money enough to start a business?" Fang Zhuo advised, "Our company's development prospects are still very good. I'm serious, don't resign."

"When we make smartphones, we will make entry-level ones in China." Liu Yongsi answered the question, "I have been thinking about this project for a long time."

Fang Zhuo said: "That's not enough."

"A few colleagues also sold stocks, and the total is enough." Liu Yongsi remained honest.

Fang Zhuo: "..."

This is Yike's way of starting a business after the short squeeze. It's really... gratifying.

8000 tomorrow…