Reinventing the Millennium

"Penguins are really difficult to deal with!"

At the high-level meeting of Yike at Hang Lung 23, the head of the company, Fang Zhuo, listened to many business reports. When he heard about the competition situation of Yike, he felt sincerely.

Penguins are really hard to kill.

A major public opinion + perfect marketing + systematic operations + various competition methods, others would have died long ago, but Penguin can still catch up tenaciously...

Tsk, giant, this is the giant!

Fang Zhuo believes that this tenacious spirit is too worthy of attention, and the counterattack of Penguin and Letter in the second half of the year still needs to be vigilant.

Don’t be careless in the battle for communications.

After the meeting ended, Liu Qiangdong, Qi He, and Zhang Xiaolong stayed to discuss Yixin's competitive situation.

Fang Zhuo poured tea again and heard Dongzi's suggestion before he could speak.

"Mr. Fang, please give our office a name." Liu Qiangdong smiled.

"Inscription? What inscription? I don't like inscriptions the least." Fang Zhuo was surprised.

"We have often discussed the development of Yixin in this office recently, and everyone said that this is the 'anti-trafficking office.'" Liu Qiangdong said seriously.

Mr. Fang’s feeling of turning a corner in his circle of friends, everyone naturally thought about it seriously, and they came up with such a nickname.

"You guys are really good at organizing." Fang Zhuo shook his head, "But as you said, Dr. Wang's previous report also mentioned the actual anti-trafficking work, saying that cloud computing is expected to provide technical support in this area and do data storage. and management, as well as shared analysis, collaborative working, and resource sharing.”

This is an application analysis submitted by Dr. Wang Jian’s cloud computing department, citing a real-life case.

After providing technical support for the Spring Festival Gala red envelopes at the beginning of the year, the pace of cloud computing research and development has greatly accelerated, and it is expected that Yike's own cloud platform will be officially established in the fourth quarter.

This will provide Yike with more powerful computing and data processing capabilities to cope with the growing data and processing needs, and the Yike cloud platform already has many potential users.

Ecosystems such as Sina, Weibo, Zhihu, Yiguo, Yixin and YMS can gradually access Yike Cloud, which is undoubtedly expected to further enhance Yike's brand value and competitiveness.

Fang Zhuo is very happy that Dr. Wang Jian's team can produce results. Since he came to Yike, he has indeed been under a lot of work pressure, both in terms of work difficulty and group remuneration.

This year's Yikeyun will be Dr. Wang Jian's name rectification.

Regarding the implementation and prospects of cloud computing, the three people in the office are naturally delighted, especially Liu Qiangdong and Qi He. Their positions have a better overview and they are better able to detect changes.

Needless to say, in foreign countries, Amazon, Google, and Microsoft have already taken action. The four major domestic giants also have their own cloud computing plans. They are no longer criticized for "old wine in new bottles" and "no new things". Instead, they are criticized one after another. Recruiting troops.

This will be an important part of the progress of the Yi Ke Department.

Fang Zhuo circulated the documents from the cloud computing, and his attention returned to the focus of this small meeting, and he was wary of Penguin's counterattack.

"We must not only pay attention to the movements of the penguins, but also put our growth first." Qi He has ideas about competition in this area. "The Spring Festival Gala is a stage that is prone to overtaking in corners. I have done some As for the preliminary work, as for the final results, I think being able to achieve half the results is the biggest goal.”

Yi Ke is already taking action, but he thinks it's best to win the cooperation with CCTV Spring Festival Gala, otherwise... we can't expect the New Year's Eve to be better than the Spring Festival Gala.

Fang Zhuo muttered: "Well..."

He thought for a moment and relayed some details of the communication with the Penguin leader in the past two days, as well as the possible changes in the letter.

The three people in the office looked sideways.

Are the boss and Pony still communicating?

Did this exchange promote changes in the situation?

So today's meeting is a "Meeting to Prevent Pony from Going Mad"?

"It's hard to say how seriously Penguin attaches importance to the Spring Festival Gala." Fang Zhuo speculated.

Liu Qiangdong suggested: "We'd better do our best to make the Internet party a success."

Qi He said seriously: "Well, it's not without advantages. We can bring freshness to users."

Zhang Xiaolong nodded: "I think so too."

Fang Zhuo frowned and did not explain much. Communication traffic is the foundation of Penguin and a battleground for it. It must fight with Yi Xin to the end.

Of course, Pony may also be able to burst out with more subjective initiative.

Fang Zhuo has always believed in this, regardless of his own side or his opponent.

"I'm more optimistic about our party." He said thoughtfully, "CCTV has so many rules and regulations. Let's give the stage more free space. The goal is to survive this wave. No matter how you look at it, there will be no problem."

After surviving this wave, the foundation of smartphones will be more solid.

This is what Fang Zhuo wants to express.

Liu Qiangdong and Qi He understood this accurately.

"Mr. Fang, every month now, every month, the boundaries of our hardware base are expanding." Liu Qiangdong said both competition and achievements, "As of this month, Mars4 has 1.33 million units and Selfy2 has 81 10,000 units, our company alone is expected to sell more than 10 million units this year.”

In almost two months from the release in late June to late August now, Liu Qiangdong has achieved impressive sales results in the domestic market.

133+81=2.14 million units.

Maintaining this sales trend, this generation of Mars and Selfy will have sales of more than 10 million units in China alone.

This is an achievement that in the past required a global effort to achieve, and it is not yet the limit of the smartphone market.

This year, according to observations from many domestic and foreign institutions, China's smartphone sales are expected to exceed 70 million units. This is an estimate that includes all brands.

For example, the sales ratio of entry-level Android phones made by YMS manufacturers to Yike flagships is almost 3:1.

Android phones are converting non-smartphone users faster and faster, which is also opening up the market size of mobile applications represented by Yixin.

So, every month, every quarter, every half year brings different changes.

This is another combination of software and hardware in the competition between Yixin and Penguin.

Penguins are still tenacious, but the cumulative effect will eventually lead to qualitative changes.

The premise is to contain the opponent's turnaround.

Therefore, the focus of work in the second half of the year is becoming increasingly clear.

"Mr. Fang, Yixin can do this bidding based on 2-3 times last year's budget." Liu Qiangdong said proactively, "If you can't spend the money, then use it to hold a party. Yixin can help coordinate resources. , I think our anti-trafficking office really needs to be officially listed.”

Qi He said: "We temporarily created a cross-company department and invited Mr. Wang from Weibo to see if we can get more useful resources for Yixin."

Zhang Xiaolong's eyes lit up, this is possible, Wang is always enthusiastic.

Fang Zhuo is incompetent, and it is a good thing that everyone is willing to actively coordinate. This is what I hope to see.

Liu Qiangdong and Qi He looked at each other, thinking about how to use the power of 1+1+1+1, the anti-trafficking office, the anti-crazy meeting, and Penguin, which must be targeted.

The competition has reached this point, and Penguin is certainly unwilling to let go, but how can Yixin be willing to give up the upper hand that he finally gained.

Occasionally there are more activities than usual on Saturdays. I go out for dinner and then come back to continue coding.