Reinventing the Millennium

On August 20, a still hot and unremarkable day, Letters from Penguin quietly offline the "read" function for some users.

Then, he was discovered by the sharp-eyed crowd and waiting competitors.

# Letter is offline #

# Letter failed #

# Penguin disarms #

At first glance, the hot searches on Weibo look like Penguin has abandoned Letters, a software that has invested important resources in the mobile terminal, like Penguin has given up on Yike. After a second look, it turns out that Penguin’s Letters has completely surrendered to Yike. Yi Xin moved closer.

"Why should I send a letter if it can't be read?"

"I have read that such a good function has been abandoned. It's boring. I'll switch to Yixin!"

"I think Read is very useful. Why is this function offline? Why doesn't Penguin have any ability to judge of his own?"

Based on the number of users who wrote letters, there is naturally no shortage of users who like this feature. They are deeply disappointed. Some use dissatisfaction to intimidate Penguin, and some simply take advantage of this opportunity to switch directly to Yixin.

However, what is more common is the public opinion adding insult to injury, or in other words, backlash.

In the case of Yixin comparison and optionality, the read function of letters has been criticized since its launch, but these attitudes cannot make a splash under the influence of double public relations.

Now, a third-party public relations company that does not want to be named has stopped contributing because it cannot receive public relations fees. Penguin's public relations department is blocked in Weibo, Zhihu and other easy-to-use departments, and software public opinion has emerged.

The Penguin Public Relations Department was very sad and angry. In the past, although the two systems were in competition, they were able to communicate on Weibo and Zhihu. After all, why should it be so difficult to work as a worker?

Now, liars are all liars!

Especially, considering the other party’s handiwork, big liars are all big liars!

At the same time, as a member of the Yike department, Yigou launched the "read function" on PC and mobile terminals with great fanfare, which plays a role in communication between buyers, sellers and customer service.

You want what I don’t want.

I want what you don’t want.

# Yigou has read #

# Watch and study well #

In the evening, Weibo and Zhihu hot searches updated the version content. Yike, Penguin's old rival, revealed its use of this special function in an unexpected but somewhat reasonable manner.

As the president of Yixin, Zhang Xiaolong's work style has always been consistent with his personal personality and is extremely low-key, but this time, he also made his voice heard on Weibo.

“I think for a communication and social product, the read function does bring some pressure and sometimes makes users feel embarrassed.”

"We have tried this function before, but finally gave up on using it. Laixin obviously didn't realize this. Today, it uses its experience of the past six months to tell us that our idea is correct."

"The letter did not correct this until it approached 40 million users. The response was undoubtedly very slow. The reason for this situation is that Penguin is too close to the traffic and too far away from the users."

Zhang Xiaolong’s voice once again updated the hot search content.

# Yixin CEO criticizes Penguin #

# Too close to traffic, too far from users #

This hot search made Penguin boss Ma Huateng and vice president Xu Chenye extremely dissatisfied. Isn't this what Fang Zhuo said on the phone that day?

Did Fang even reveal this to the outside world?

There have been several hot searches, but overall there has been a lot of criticism.

Yi Ke, who was eyeing the news with eager eyes, did not give up the opportunity to expand public opinion.

At seven o'clock in the evening, the Penguin Public Relations Department considered comprehensively and launched a counterattack to expose the inside story. It talked about the despicable third-party free public relations practices on its own Penguin Weibo and portal website!

The world is as black as crows. What kind of public opinion are you, Yike Department, playing with here? !

Penguin fights back...

This really shocked everyone’s jaws!

Did you read that right?

Is Yike helping Penguin with the public relations work for the letter? ? ?

Is it that Yike? ? ?

This time, the unexpected but reasonable expectations were shattered, and the melon-eaters suddenly became unexpected and unreasonable!

And, the method revealed by Penguin himself really inspired a lot of crazy bosses.

"Holy shit, is it Yike who has been doing public relations work for Penguin for free for more than half a year? Don't you two be too outrageous!" Zhang Chaoyang, the head of Sohu, posted on Weibo, deeply shocked. The business wars of this era have already Did you play like this?

"Yike, Mr. Fang, you..." Ding Lei, the head of NetEase, posted on Moments.

"Is the penguin a victim? It seems so, but Yi Ke is helping it do what it wants to do. Isn't the penguin a victim? It turns out that what it wants to do is wrong." Li Yanhong, the head of Baidu, rarely expressed his opinion, "I can only say that Yike's style is very Yike."

Someone posted on Weibo to complete what the head of Baidu did not say: Yike’s style is very Mr. Fang’s, and Mr. Fang’s style is very dark.

In addition to the big bosses eating the melon, the reaction of the onlookers was also beyond Penguin's expectations. As soon as this insider method of competition between the two sides was revealed, it covered the hot searches on Weibo and Zhihu, becoming the last link in today's public relations offensive and defensive battle.

"It's good that Yike didn't ask Penguin to charge for it. Penguin should be satisfied!"

"Yike may have asked Penguin for money, but Penguin refused to give it!"

"Don't delay workers' wages!"

"Evil people will be punished by evil people!"

With a little guidance from the Yike Public Relations Department in line with public opinion, the offensive from Penguin Broke Jar Poshuai turned around.

Crows in the world are generally black, but this crow is so black!

A different standard should apply to the ingenious Black Crow.

The Penguin Public Relations Department found that the majority of users treated the relevant behaviors of the two companies with extremely double standards.

As a leader who can't help but pay attention to user feedback, it's hard for Ma Huateng not to think of Fang Zhuo's words... Compared with you, I can be called pure and pure.

The point is not character, but comparison.

Ma Huateng has been compared for a long time, but Fang Zhuo has done a lot of things along the way. Who in the industry can compare with him, the mysterious man, Fang Lao Mo?

Hang Lung 23 is almost becoming a famous attraction!

Ma Huateng was puzzled, and the more he thought about it, the more depressed he became.

And while Ma Zhang was thinking hard, Ali fell into deep hesitation... What's the matter? We have also read our "correspondence" above, won't you discuss it?

Why are we only mentioned sporadically in this wave of public opinion?

Also, the penguin has fallen, should we do it? Do we need to exercise independent judgment?

If I were to judge independently, seeing Yi Ke desperately trying to help Penguin maintain the reputation of Letters for free... I would feel frightened!

The next day, public opinion was still lively, and an inconspicuous piece of gossip was circulating in the industry.

It is said that Xu Chenye, one of the Five Tigers of Penguin, broke into Hang Lung 23 angrily and was captured. Yi Ke threatened to let Pony take the lead personally.

Some people say that this is a fake show released by Yike Public Relations.

Some people say that they met the Penguin leader in Shanghai.

Some people say it's just normal business activities.

Some people said with certainty that they saw Mr. Xu being taken to the conference room to calm down.

I don’t know whether the rumor is true or not, but it undoubtedly adds a rich color to Hang Lung 23.