Reinventing the Millennium

Bingxin has an extra amount of funds extracted from the future earnings of shareholders, which can make the company's operations smoother and allow Qiu Ciyun to freely control the production lines in Shanghai and Xi'an.

But this matter was handled relatively low-key. According to Fang Zhuo, it was purely an internal income adjustment, and everyone still made money.

On Sunday, October 28, the recent bidding work at CCTV was about to end. Fang Zhuo took a day off after Qiu Ciyun came to Shanghai to take over part of his appearance tasks, and invited Xiong Xiaoge, Zhang Xiaolong, Zhou Xin's family, etc. people.

Xiong Xiaoge was a little unhappy. This ice core financing must have been successful. However, it deviated from some of his personal expectations and clearly stated that it would be about US$200 million. In the end, IDG still raised US$375 million.

——They are so resolute, Lao Xiong, if it doesn’t work, just pay more, and we’ll settle the matter.

Xiong Xiaoge only felt that if he worked with Mr. Fang, no matter what, he would be cut off to some extent.

Some bureaus get out of shape while doing it, and they become entangled in themselves as they do it.

The sun is poisonous.

"Keke, hand it to you, Uncle Xiong." Fang Zhuo directed Zhou Xin's daughter Zhou Keke. The child became more and more well-behaved and smart, and was very popular.

Xiong Xiaoge took the barbecue, took two bites, and sighed: "I'm on a diet recently, so you don't have to call me for this next time."

"You're not trying to point me out, are you?" Fang Zhuo said without raising his head.

"Since you said that, I have to say that you can't kidnap me just because of the ice core." Xiong Xiaoge had little power to fight back this time, and had no choice at all.

He found that in the end, he and institutional shareholders such as Goldman Sachs, DCM, and Deutsche Bank were the same!

Although he proposed to start with Deutsche Bank first, and he knew about the communication between Goldman Sachs, and they also negotiated with DCM in a tacit understanding, but in the end, Mr. Fang used the meaning of ice core and the conditions of the three companies...

He even got beaten...

It’s better not to know in advance!

"Keke, give your Uncle Xiong another string." Fang Zhuo directed the little girl, "Tell him that this is your Uncle Fang's apology."

Zhou Keke picked up another skewer of barbecue, ran over in small steps, and handed it to Uncle Xiong who was complaining.

Xiong Xiaoge himself was an old man and had no resistance to the little girl whose eyes looked like crescent moons when she smiled. He reluctantly took the barbecue and smiled at Zhou Ke.

Zhou Keke immediately turned around and shouted while running: "Uncle Fang, Uncle Xiong wants to forgive you!!"

"Hey..." Xiong Xiaoge waved feebly at the little girl's jumping figure. He hasn't spoken yet, so don't forgive on your uncle's behalf...

Xiong Xiaoge's words were greeted with laughter from everyone.

Fang Zhuo touched the head of the little girl who was blinking and seemed to want to take credit, and treated her to a skewer of squid that was freshly on the market this month.

He chatted a little with Zhang Xiaolong, who was also waiting for the bidding results in Beijing, about Yi Xin's current situation, then sat next to Lao Xiong, handed him a bottle of beer, and said in summary: "I'm very grateful to everyone this time. I It’s just a notification.”

"Hey, Mr. Fang, have I lost my memory? This happened not two years ago, but two days ago..." Xiong Xiaoge said dumbfounded, "That's not what you told me two days ago."

"Actually, it's almost the same. I really didn't make any preparations. It's everyone's credit for getting the money for the ice core this time." Fang Zhuo said, "I inform you that this can only happen if you are willing to invest."

Xiong Xiaoge felt a faint sense of ridicule, as he was a member of this "everyone".

"But no matter what, the result is good and acceptable. Bingxin must continue to use funds and industry status to exert influence." Fang Zhuo pondered for a while, "If nothing happens, you will not lose the money. "

Xiong Xiaoge considered it and asked: "Mr. Fang, how likely is this 'if'?"

Fang Zhuo thought for a while and shook his head: "It's hard to say, it's really hard to say."

"Mr. Fang, just tell me your judgment. I have a big heart and it's fine." Xiong Xiaoge still wanted to hear a more practical answer.

Many thoughts flashed through Fang Zhuo's mind, and he gave an answer: "At least it can be listed on the market."

He added: "Whether it's a loss or not is another matter, well, it's the worst case scenario."

Xiong Xiaoge had some mental preparation, but he just frowned. Instead, he paid attention to the logic and expectations behind the answer, and asked: "I think the current environment of SMIC and Bingxin is OK?"

Fang Zhuo said "hmm" and said with a smile: "Anyway, when you can eat and drink well now, you will eat and drink well. Store more fat and you will be more comfortable during the winter."

Don’t bears store fat during the winter?

Xiong Xiaoge felt that Mr. Fang was always talking with a gun and a stick intentionally or unintentionally, but when he turned around and received Zhou Keke's offer again, he couldn't bear to refuse, so he silently accepted it.

"It's delicious and delicious. Come and see the party prepared by Mr. Qi during the Chinese New Year." Xiong Xiaoge mentioned the Yike annual meeting with a smile.

"There seems to be a more formal rehearsal at the beginning of next month, but you can take a look." Fang Zhuo thought about the schedule. At the end of the month, we will see if Yi Xin can win the Spring Festival Gala cooperation.

In this Spring Festival Gala bidding, it is said that there is quite a bit of mutual testing in the capital.

Whether it's Fang Zhuo's previous confidence in the circle of friends or Sohu's interview with Zhang Xiaolong, it shows that he is determined to win the Spring Festival Gala this time.

On the Penguin side, on the other hand, there was little movement in terms of public opinion, which made people feel that they were holding back the big news.

According to Zhang Xiaolong's report, the Beijing team has released the news, stating that the price is at least 400 million, and the bid is set at 600 million. It can be said that they are not trying their best.

If penguins can exceed 600 million, there is nothing we can do but accept the result.

Fang Zhuofu had a free day. In addition to talking about Bingxin's financing, he also talked about Tesco's ongoing listing road show. Su Wei is currently busy with this in Xiangjiang.

As long as Tesco is listed on the market, investment in e-commerce can be increased to continue to catch up with Taobao. In addition to this important significance, the company has been looking forward to this wealth creation for a long time.

Everything about the Yike series is good... but the launch speed is quite slow, even those that have been launched can be withdrawn...

It's so easy. Tesco has reached a landmark step, and everyone is very happy.

Others say that it is precisely because the president of Tesco is Mr. Su Weisu and she is a big shot with the right to speak. Otherwise, Tesco would have been suppressed by Mr. Fang for two more years.

Rumors are not worth refuting.

In addition to these, investors including Xiong Xiaoge also felt inexplicably that what was listed on Tesco was not the market, but their lost youth!

Oh, yes, there is still a "youth" squatting there in the Yi Ke Department, saying that the old tree will bloom next year.

Xiong Xiaoge drank a lot and couldn't help but mention this complicated mental journey in front of the person involved, but he always disagreed with it and felt a little uncomfortable in his heart, so he turned to another person who had experienced it to seek empathy.

"Mr. Zhou, in your medical department, we investors have been waiting and waiting. That year was also the beginning of our relationship at Hang Lung 23. You must not let things slip next year. You must give us a good ending."

Zhou Xin is in charge of the medical department and has not been very prominent in recent years.

Hearing what Mr. Xiong said, he smiled and said, "Mr. Xiong, you see how talkative you are. It would be good if some of them go public."

Xiong Xiaoge could only propose a toast: "They are like birds of a feather, birds of a feather! That's what your Yike family is like!"

"I propose that we toast Mr. Xiong, an important investor in the Department of Yi Science, for a drink together!" Zhou Xin stood up, held up his wine glass, and divided the scope, "you" and "you".

I don’t know Yike’s true identity, but it’s just because Xiong is in our company.

Everyone drank together and toasted to Mr. Xiong, one of China's number one investors.

Xiong Xiaoge is somewhat satisfied, being Mr. Fang’s friend, being a friend of time, it’s better to be late than never.

…

On October 31, the last day of this month, CCTV announced the bidding information.

In addition to the new year's advertising space on various CCTV channels, the most eye-catching thing this year is the new exclusive partner of the Spring Festival Gala.

In fact, a de facto exclusive cooperation was formed last year, and this year it is more like institutionally establishing this position.

This time, major Internet companies have participated in the bidding, including the old Sohu, NetEase, and Sina, as well as the current giants Yike, Baidu, Alibaba, Penguin, and even the new favorites of group buying, Dangtuan.com, Tuanbao.com, etc.

Everyone is thinking about replicating or innovating because they witnessed Yixin’s last explosive spread. Of course, there are also people who come to watch the fun, like Sina and Weibo.

Weibo CEO Wang Xing even came to the scene in person to see who would win the final prize.

According to a detail that everyone couldn't help but mention when they returned home, when the winning bid was announced, Wang Xing couldn't help but slap his thigh. I don't know if it was annoyance, shock, or some other strong emotion. He felt even more excited than Penguin.

As the exclusive new media partner of the 2011 Spring Festival Gala, Penguin won the bid with an unprecedented price of 1.06 billion.

1.06 billion!

A price that makes people feel like someone must be crazy!

Last year, the same cooperation with Yike was 50 million...

Even though it was a surprise attack last year with no proven results, it is still extremely shocking that Penguin, a direct competitor, took over this cooperation at an unquestionably sky-high price.

The penguin really hurts!

It’s really urgent!

At the bid-winning site, some companies couldn't help but ask about Yixin's bidding price, but they got a frank answer - 606 million.

This answer led to a list of prices on site, and it was discovered that Yixin was indeed second.

From 50 million to 606 million, Yi Xin is not disrespectful of the crazy effect brought by the Spring Festival Gala, but the penguins are actually a little crazy...

News of the winning bid for the Spring Festival Gala quickly spread across the Internet.

——"The Spring Festival Gala sold a sky-high price of 1.06 billion, Penguin is bound to win the exclusive cooperation"

——"Yike used 50 million to leverage Penguin's 1.06 billion"

——"The dispute between Yi and Goose from mobile phones to TV"

——"Offensive and defensive exchanges, IM software competition adds unexpected factors"

——"A Battle between Subversion and Learning"

Penguin won the exclusive cooperation at a sky-high price, and there are almost no other answers. It has lagged behind Yixin's letter and will definitely replicate the electronic red envelope gameplay of last year's Spring Festival Gala.

does it worth?

Looks like great value.

Electronic red envelopes were played on a large scale only once during the Chinese New Year, and the curiosity and freshness of the majority of users must not have been fully satisfied. Even the 2011 Lunar New Year, after a year of development in the smartphone market, may also bring A more spectacular effect.

The basic hardware has made solid progress.

As of the end of October, although many companies are testing the waters in the mobile communications market, Yixin and Lixin, or in other words, Yike and Penguin, who have been fighting for a year, have undoubtedly shown a winning trend.

Although Penguin has been forcing traffic diversion, and this behavior has also caused many users to complain, the growth in user scale has made the industry and outside the industry begin to pay attention to the situation of active users.

The tens of millions of Penguin Letters and the tens of millions of Yikes and Yixins seem to be somewhat different.

The biggest advantage of using Laixin is that it can receive QQ messages, but even so, active users of Yike seem to feel that it is obviously better or even more than one.

A third-party organization has conducted an online questionnaire to address this phenomenon, and the results repeatedly shown are that the ratio of easy letters to letters is above 7:3.

This active phenomenon that exceeds the proportion of user scale can almost make people judge the battle between the two giants.

The premise is that there is no perfect marketing for the second Spring Festival Gala.

Yi Xin can suddenly rise to prominence with the Spring Festival Gala, but can't Ling Xin do it?

I'm afraid no one dares to draw conclusions easily. After all, Penguin is still very strong. After all, the marketing template is already in front of them.

This is back to the track that Penguin is good at. It can learn and innovate and still achieve good results.

On November 1st, with the public discussion and with everyone thinking that competition in instant messaging was resurgent, news from Yike Public Relations began to spread.

Yike plans to make an Internet Spring Festival Gala.

This news did not surprise many people. As early as when Yike started looking for artists, this "Internet Spring Festival Gala" was being circulated in the name of "Annual Party" and "Internet Gala Early adopters".

Now, this is nothing more than an official stone hammer.

The problem is that the timing of this stone hammer is rather subtle.

They just announced that Penguin has become the exclusive partner of CCTV Spring Festival Gala, and here they announced that they will launch an Internet Spring Festival Gala... Isn't this going to compete with CCTV Spring Festival Gala?

What is Yike thinking?

Or, what kind of smoke bomb is Yike releasing?

Is it now Yike and Penguin, or is it Yike and Spring Festival Gala?

The nature of the incident seems to have changed.

But when everyone was a little confused, Penguin had held another meeting internally to discuss this latest news and discuss the influence of the Yike Gala.

And a piece of news that didn't cause much trouble before suddenly jumped into view.

Yike acquires PPS!

You've been waiting for it for a long time, right?

Yike was definitely not a professional at the gala, but his energy and planning for doing things made the penguin a little uneasy. Instead, he immediately reported the situation to the Spring Festival Gala and passed on the news about what he had obtained and what he had learned.

I heard that many artists have been invited by Yike? Are there any kings and queens? What if CCTV invites you again?

Penguin believes that CCTV is not willing to see unexpected situations happen.

On November 2, when Fang Zhuo inspected the rehearsal for the first time, he received a report from Director Tang Peifeng, who was in charge of the party, saying that all the Four Heavenly Kings had received invitations from CCTV.

"Eh? We are a grassroots team. Are they paying so much attention to it and responding so quickly?" Fang Zhuo was a little surprised, "Then what's the best way to solve it now?"

Tang Peifeng met Mr. Fang for the first time since he was recruited to PPS. He said cautiously: "Mr. Fang, this is what I think. We can adjust the order of performances regardless of whether they agree or not according to their personal schedule."

"The CCTV Spring Festival Gala asked them to queue up at the front, and immediately after the broadcast over there they would take a private jet to come to our side, so that they could take care of both."

Fang Zhuo heard this: "Well... a private plane is no problem, but is it possible to travel this distance in time?"

It takes more than an hour to get from Beijing to Shanghai by private plane, and you also need to travel by car.

"We can only choose." Tang Peifeng was also a little helpless.

Fang Zhuo thought for a few seconds and asked: "How about we change it to the capital? They will come directly from there to continue broadcasting after finishing the broadcast. Isn't that enough?"

Tang Peifeng was stunned: "Then our stage in Shanghai will be upgraded..."

This costs a lot of money.

"We can only choose." Fang Zhuo smiled and quoted what Director Tang said just now, "Isn't it?"

Tang Peifeng understood, choose the big one over the small one!

After all, we are a grass-roots team!