Reinventing the Millennium

Fang Zhuo watched the rehearsal of the party at Shanghai World Expo Performing Arts Center.

All in all, this is the first relatively complete rehearsal of the party.

Although it is an online party, Yike has done some work. Taking into account problems such as network lag and user viewing, the local Spring Festival Gala has been used as an access channel. However, the rehearsal site has not been arranged in Luzhou, but has been set in Shanghai. .

The reason why the formal and relatively complete organization was only started in November is because the World Expo Performing Arts Center where the rehearsal was held ended at the end of October for the 2010 Shanghai World Expo and the venue had just been vacated.

In the future, Yike will carry out equipment upgrades and site renovations here.

Even if Fang Zhuo provides an idea to change the venue of the party, the Performing Arts Center will still continue to invest.

After confirming the general outline of the party, Yi Ke was looking for a suitable venue. It happened that Shanghai City was thinking about how to continue to make profits after the World Expo, and the two parties hit it off.

Yike will rename the Expo Performing Arts Center "Yike Cultural Center" with a naming fee of 600 million over 6 years, and this naming fee also includes a renovation and upgrade.

If Fang Zhuo's impression was correct, this place was originally named by Mercedes-Benz and was the Mercedes-Benz Cultural Center. He did not expect that due to the linkage of the online party, the planning department took such a series of actions proactively.

Before the rehearsal started, Fang Zhuo, accompanied by a group of people, walked around the venue for a while and couldn't help but said: "This venue is really good. It will be great if it can be named the venue for two more years."

"Okay, Mr. Fang, let's talk about it again. The main intention has been implemented. We had a pleasant exchange with Oriental Pearl New Media Company. This is also a relatively rare naming event in China." Shi Mingdong from the planning department took advantage of the boss I was interested and said a few more words, "They should be willing to extend the time. Eight or ten years is not a big problem."

Fang Zhuo nodded slightly and just said it casually.

When everyone was seated, Xiong Xiaoge, who was watching the rehearsal, couldn't help but talk about the craziness of Penguin's bid.

"Pony responded to the letter in a desperate manner. He spent at least 5% of this year's revenue in one fell swoop."

Penguin’s revenue last year was 12 billion. According to its current quarterly financial report estimates, the full year is expected to exceed 20 billion.

It is precisely because of this high growth that Penguin's stock price is still rising this year despite fierce competition in the communications market.

Last year, before the release of Yike Yixin, Penguin recovered from the financial crisis and its market value peaked at US$22.3 billion. One year later, its current market value exceeds US$30 billion.

Even though the letter was suppressed, Penguin's stock price rose by 34.5%.

However, in view of Baidu's 74% increase in the same period, and given that it has been pulled away from the US$38 billion Baidu, there is reason to believe that Penguin has lost at least US$5 billion in the past year due to the entry of Yike.

Can the original Penguin rise to US$35 billion? Can it rise to US$40 billion?

Some people commented on this with regret, why bother to touch Zhou Hongyi in the first place?

It was that move that made Yike become angry and become a red-coat, causing trouble from then on.

However, market value returns to market value, which is a matter of the secondary market and falls at the company level. Penguin’s revenue this year is expected to be 20 billion, and its profit is estimated to be around 8 billion. This bidding has spent 5% of the revenue and 13% profit...

No wonder he was thought to be insane...

Now, as the user scale and active users of Yixin and Laixin have gradually become clearer, the power struggle between Yixin and Penguin has gradually been discussed on the stage.

Penguin used to be the communications overlord, with a traffic moat that was enough to drown out opponents who coveted this field, regardless of who was on the other side.

However, Yike uses a package of popular events, PC-to-mobile, and Spring Festival Gala marketing to gain a foothold in the mobile communications field, and a steady stream of power can be unleashed.

Yike crosses the river and the pawns land. There is no way to snipe, they can only fight and strangle.

The problem is that Yike is developing based on the global market, and it seems to be a menacing international giant.

In the past, the domestic Internet has not encountered competition from international giants, such as eBay, Amazon, and Google, but they are all Chinese businesses of international giants. Now Yike is the local business of international giants...

Penguin was forced to seek cooperation with the Spring Festival Gala at a sky-high price, hoping to use the same moves to reverse the situation and defeat Yi Ke.

"Pony is really ruthless this time. If it doesn't work this time, he may have to push QQ to the front of the stage." Fang Zhuo said thoughtfully as he looked at the busy staff on the stage.

Resources invested in market competition always need to be allocated. Penguin previously hoped to have a separate benchmark sub-product, and indeed succeeded in pushing Letters to tens of millions of users, but... this was not enough.

According to Yike's observation, Penguin's promotion of QQ seems to be increasing recently. I wonder if there is any strategic shift.

However, QQ's product positioning has taken shape, which does not make Yixin particularly worried.

"Penguin is doing marketing this time. Are you going to use the big annual meeting to compete?" Xiong Xiaoge has noticed the media's analysis in the past two days, and just heard some reports while walking next to it.

However, it’s all a bit whimsical, can the iconic party still be shaken?

"It's just a shake of the active user base." Fang Zhuo replied, "If the CCTV Spring Festival Gala cannot get cooperation, we will have to create more local Spring Festival Galas. As long as there is no big difference between additions and subtractions."

It is also necessary to determine the nodes of the "gathering blessings" activity and not give the opponent enough time to react.

What Yike has to do this time is to put the letter back into the pot of warm water that boiled the frog.

Xiong Xiaoge nodded thoughtfully. The battle for the core business of these two giants is probably about to come to a close.

No matter who wins, it will be remembered in the history of China's Internet development.

He wanted to speak, but saw that the host on the stage had already started announcing the curtain, and soon the first program appeared in front of him.

Um? Liu, Zhang, Li, Guo?

Uh-huh? ?

Xiong Xiaoge was stunned, and the first program he saw was the four kings of Hong Kong performing "Friends" on the same stage.

Just as he was about to speak, he choked on his own saliva.

As the general director who organized and prepared the party, Tang Peifeng had been paying attention to Mr. Fang's expression. Seeing that his expression did not change, he whispered: "We discussed that it would be better if they opened the show. Unfortunately, if someone agreed to the CCTV Spring Festival Gala, then We still hope that they will appear together."

The surprise and publicity of appearing together are easier to hype.

The four kings have different personalities. All four have received the latest invitation from CCTV Spring Festival Gala. From what I know so far, Andy Lau tends to agree if he can stagger the time. Liming is noncommittal, Aaron Kwok is not happy, and Zhang Xueyou has clearly refused.

Tang Peifeng learned from them that CCTV didn't seem to consider that they were performing on the same stage. The invitation was just for singing. It seemed that as long as the king appeared on the stage, it would be interesting.

Liu Dehua took the initiative to communicate with Tang Peifeng, hoping to coordinate. If Yi Ke moved to the back, he would be able to make time.

Yi Ke relied on his influence in all aspects to invite people here. Tang Peifeng and the others considered maintaining the integrity of the party, as long as it was available, and as long as they could attend, they were not so overbearing as to ban these artists from going to other places.

Yike is positioned as an influential organization.

However, after all, Tang Peifeng had only joined the company not long ago, and he was more confident about his positioning after he knew clearly that Mr. Fang's attitude was not so shady, and he felt more confident.

Fang Zhuo just nodded slightly to Director Tang's explanation without giving any comments.

Xiong Xiaoge was still a little surprised after hearing this and said: "You really want to grab the ratings? Then if these four kings start the show, how will they be lined up later?"

Tang Peifeng explained: "I'm still thinking about inviting the Rolling Stones, but they haven't come yet. Our rehearsal this time is not complete because the invitation range is relatively wide, and the order must be determined based on the effect."

Xiong Xiaoge said "Oh" and saw that the second person to appear in the rehearsal was also a chorus. It was Liang Jingru, Stefanie Sun, Lin Yilian, and Jolin Tsai singing "I Only Care About You".

He suddenly discovered that the two groups of singers were singing the songs of their predecessors. The previous "Friends" was Alan Tam's, and now it is Teresa Teng's.

Xiong Xiaoge listened to the chorus and listened to Tang Peifeng next to him, thinking about the arrangements for the party.

Fang Zhuo listened for a while and suddenly asked: "Where is Wang Fei?"

He still remembered the last time he met her on CCTV. She also belonged to his company, so he remembered it this time.

"The arrangement is for solo singing." Tang Peifeng replied.

Xiong Xiaoge thought about it, there were nine male and female singers with great reputations, so how could other programs be arranged?

Soon, as the rehearsal progressed, the plan for the party was presented to him.

——Michael Armagh, the world’s top magician.

——Liu Qian, a well-known magician in China.

——Beyond "Broad Sea and Sky" by Huang Guanzhong, Huang Jiaqiang and Yip Sai Wing.

——"We Are Changping People" by Queen.

——The large-scale acrobatic drama "Battle of Shanghai" by Shanghai Acrobatic Troupe.

——Cirque du Soleil's classic show "KOOZA".

Also, "Legend" by Wang Fei, "My Heart Will Go On" by Celine Dion, the new dance series "Dunhuang Goddess", the Paris Opera Ballet's "Swan Lake"...

Xiong Xiaoge thought about it for a moment after watching the end, and found that the lineup was extremely famous, and there was a clear contrast between China and foreign countries.

Kings and queens, Chinese and foreign magicians, popular singers, rock PK, acrobatic circus, new classical arrangements and classic reproductions...an incomplete set of rehearsals...

"What's wrong with this party of yours? It's not like the Spring Festival Gala at all..." Xiong Xiaoge expressed an extremely intuitive feeling.

"Our positioning is an Internet party. It depends on how exciting it is. It is different from the positioning of the traditional Spring Festival Gala." Tang Peifeng spent a lot of effort. Seeing Mr. Xiong's shock, he was not without pride, "Our thoughts It means that any program can be played if it is put out."

Xiong Xiaoge agreed with this idea of ​​"being able to fight", thought about it carefully for a moment, and said: "It seems that the taste of the year is a bit off."

"The Guangdong Province Lion Dance and the Chinese Dragon Dance are not on today. Everyone is still thinking about how to make this more exciting." Tang Peifeng also nodded, "We don't do traditional language programs. The New Year's flavor is indeed not as good as the traditional Spring Festival Gala. It's just a single To be the king, PK in pairs."

"Single King" can be played in any program.

Paired PK is to allow similar themes from different regions to compete and interact.

Tang Peifeng is considering doing a real-time popularity ranking at that time, but the feedback process is still under discussion. The goal is still user fission, but it belongs to a younger group and is more likely to be active in IM software.

He now knows that Yi Ke's party is for Yi Xin's service. There are not so many rules and regulations, and it must be supplemented by the red envelopes sponsored by the local Spring Festival Gala. The goal is to receive or snipe the exclusives that Penguin has just obtained.

Xiong Xiaoge reluctantly picked out the shortcomings, and the rest was full of praise.

This is indeed not like the Spring Festival Gala, but the lineup and excitement... To be conservative, it may not lose to the Spring Festival Gala.

The Spring Festival Gala is not as free as Yike's. Even if the artists invited to the Yike Gala are invited, they cannot all be crammed onto the stage.

oh! Got the feeling!

All in one!

Xiong Xiaoge ended his praise with an exclamation: "You guys are all putting classic programs on top."

Tang Peifeng nodded with a smile: "That's basically it, Mr. Xiong, but we also did some new dances like "Dunhuang Goddess", which are somewhat innovative."

The main reason is that the resources are so good that most of the programs he named were obtained through various means. Instead, he had to screen again by himself, and finally limited the programs to 35.

Tang Peifeng has never fought such a battle for resources.

He felt the praise from well-known domestic investors, and suddenly found that his boss had not commented yet. He mustered up the courage and asked proactively: "Mr. Fang, do you think there is anything that needs to be corrected in our rehearsal?"

Since Tang Peifeng was confirmed to come to PPS, he has been working overtime every day and being excited every day. Today is the first time he has met the big boss, and he is extremely looking forward to his feelings.

Fang Zhuo was a little distracted. After thinking about other things for a while, he nodded and said, "Well, not bad."

Tang Peifeng: "..."

Gone? Mr. Fang, is this gone?

Working hard day and night, excited and excited, giving guidance on the river, preparing for the Spring Festival Gala...

Fang Zhuo turned his head and saw that Director Tang's expression was a little unnatural. He suddenly realized that he was a little perfunctory and said with a smile: "It's very exciting. I invited Mr. Xiong to watch it together. I was so shocked that I was immersed in it. Only then did I return. god."

Tang Peifeng took a breath, Mr. Fang, thank you for your serious perfunctory attitude.

He understood Mr. Fang's perspective. What he wanted to see was either the wonderful party or the serious choreography, Yi Xin's New Year results, or Penguin's pursuit.

The resources have been provided, and whether the party is exciting or not is something that our team should pay attention to.

Fang Zhuo stood up, smiled at Director Tang, and motioned for him to continue reviewing and summarizing the rehearsal while he and Lao Xiong and his colleagues ended the viewing trip.

Xiong Xiaoge walked a few steps and couldn't help but laugh: "Good guys, your party looks like it's going to be a success. CCTV needs to call Yike."

"It's okay, we helped raise the price for the tender." Fang Zhuo said nonchalantly, "The party was quite exciting. I hope young people like it."

Xiong Xiaoge thought it was quite exciting, and he said: "Young people should like it. Even if you rehearse like this today, I'm afraid the industry will know about your strong lineup, and it may offend people. Hey, but you also have too many lice and are not itchy." , and not afraid of offending others.”

Fang Zhuo shook his head: "No."

"Oh? Have you said hello to CCTV?" Xiong Xiaoge asked.

"No, I'm not offending anyone. This is about the dispute between Yike and Penguin's core business, and the vitality of the company." Fang Zhuo said disapprovingly, "This may be a market value basis of tens or tens of billions of dollars. They If you know this, you shouldn't have any grudges, and everyone is even."

Xiong Xiaoge understood. It was not that Mr. Fang invited everyone to offend others, but that this was too important to Yi Ke. Others should not offend him, just do what you mean...