Reinventing the Millennium

"Do you think Duji will cut off medical advertising?"

"I do not know."

"have no idea?"

Su Wei leaned on the bed and looked at Fang Zhuo, who was slowly walking around the room with the child in his arms, and asked an unbelieving question.

"I'm not Li Yanhong, how can I know how he will make decisions." Fang Zhuo looked at the ugly child in his arms, "He is gentle and gentle, it's hard to guess."

"Is your word 'gentle' meant to be a compliment?" Su Wei asked with a smile.

"Oh, you don't need me to say something casually to speculate on me like this." Fang Zhuo raised his head and glanced at Mr. Su who was "at home", "I haven't said that he is a loyal and honest person."

Su Wei instantly thought of the origin. It came from "Fortress Besieged". The gravel in the rice or the uncleaned thorns in the boneless fish fillet would give people an unexpected pain.

Just as she was about to speak, she saw the man calling his son "hehehehehe" and said angrily: "He is not a dog."

Fang Zhuoran slowly put his sleepy son on the bed after eating. Thinking about the topic just now, he commented: "I have said before that it is difficult. With such a large amount of revenue, it is necessary to drive it from within. It is almost impossible to cut off the child. As long as it feels pain and almost or more hidden losses, it may be possible to make such a decision."

Su Wei gently touched Fang Xiaoman's little hand while thinking about the situation in the competition.

Fang Zhuo suddenly remembered that Lu Qi had cut off the medical advertising revenue for a period of time, and added: "Or, find someone with enough prestige to promote this matter. At least he must be able to convince Li Yanhong to a certain extent."

Su Wei nodded: "I understand, just say you, you go and be the CEO, order to cut it off today, and you won't do it tomorrow, right?"

Fang Zhuo laughed dumbly: "I don't mean that, but even if I can't come up with the second curve of the growth rate, I still won't be able to convince them in the end. In any case, results will speak for themselves. Otherwise, People are dying of thirst, can they hold back even if they have urine in front of them?"

"You, a hero, are allowed to go, but you don't have confidence in Du Ji?" Su Wei was a little surprised.

Fang Zhuo sighed: "The hero has already given it to Charles. I am no longer a hero. As for Duji, the competition of its size is always long. If this time is used as a node to drag it into the world, it can be called 'scorching'." In a state of competition, you can win even if you don’t win.”

"Win even if you don't win?" Su Wei didn't understand this expression.

"Its core business is being challenged, and any business it is trying to develop will be blocked by us with greater intensity. Charles is so brave this time, and Qi He is so eager. Liu Qiangdong and I also thought during several phone calls that we can delay the peace. Duji's competition." Fang Zhuo replied, "In addition, Duji itself is also trying to compete with us in many fields, so let's complement each other."

"Okay, okay, Fang Daxia is murderous." Su Wei understood this expression.

"I'm not a hero anymore. I'll hang something else up in the office later." Fang Zhuo shook his head. There were always signs hanging in the office. Now he's really not used to it being empty.

Su Wei was a little surprised. This man has always been very shameless. She smiled and said, "Why is he no longer a hero?"

Fang Zhuo didn't speak, but there seemed to be a little fire in his eyes.

Su Wei looked at the man seriously, thinking that maybe the firelight of the fireplace was reflected in his eyes.

…

Charles angrily stabbed Robin, and Sogou canceled the medical advertisement as promised. Another party involved, Fang Duji, remained silent for the time being, neither giving an external response nor making changes to the search.

Public opinion broke out again in accordance with the wishes of many people. In addition to various emotions and comments in the circle of friends, some people also started quarreling over the search market, medical advertising, and business models.

In particular, 360 Zhou Hongyi, who is active on Weibo, attracted the most attention on the public platform this time, and even went so far as to make appointments with people.

Of course, it's not a meeting but a face-to-face debate.

Zhou Hongyi talked about the rationality of the business model and the company's pursuit of profits on Weibo, and then questioned Sogou's future development, which triggered a response from Sogou executives.

On the evening of November 26, the fourth day after Charles stabbed Robin, Zhou Hongyi urgently made an appointment with Sogou Director Hao Guangguo to live stream the Bible debate on Youku.

This live broadcast attracted many passers-by, industry insiders and parties involved to watch.

Zhou Hongyi, who supports Du Ji at the same time and openly insists on arguing, wants to start a big debate. Regardless of whether it is justified or not, the excitement is enough.

As soon as Youku started broadcasting, Zhou Hongyi raised her voice and raised her doubts.

“Shouldn’t commercial companies put normal operations first?”

“Isn’t Sogou engaging in moral kidnapping?”

"You can do it if it is not prohibited by law. Is it prohibited by law?"

Zhou Hongyi was very excited. His company also has a search brand "360 Search" and is a real friend.

"There is no problem with the company's operation, but we should pay attention to the impact on users, right?" Hao Guangguo's emotions were stirred up as soon as they met, "What does a search engine do? It is for searching, so is the information presented in the advertisement the most reasonable result? "

"Our users are tolerant and everyone understands each other. The company needs to survive and advertise, but is the nature of medical advertising the same thing?"

"It is true that it can be done without any prohibition by law, but the Internet has proven over the past few years that relevant standards often lag behind. We just don't want to see the barbaric growth of interests before the standards catch up!"

"Okay, Mr. Zhou, Mr. Zhou, let's not talk about this for now. We at Sogou don't have the power to say that you are prohibited from recording, or that you are prohibited from doing the advertising you want to do on 360."

"You talk about moral kidnapping. Isn't that why Sogou is unwilling to accept medical advertisements?"

Hao Guangguo's voice became louder and louder as he spoke.

He also quoted his boss’s words: “Ten thousand steps back, Mr. Zhang is already prepared to be accused of seeking fame and reputation, and is prepared to be kidnapped by others’ moral claims. So what? It’s good for the industry and users. It's up to you to do it."

Zhou Hongyi stood up and said angrily: "I will do it, I will do it, our 360 will not accept medical advertisements anymore!"

"You guys should respond 360..." Hao Guangguo suddenly reacted halfway through his sentence, "Huh??"

Zhou Hongyi still had an angry expression: "Okay, you Sogou have convinced me, and I want 360 to take the moral high ground! 360 will follow!"

Hao Guangguo: "..."

He discovered that the co-authors were all in the same group...

Mr. Zhou just wants to circle people around, and then announces that he will join the ranks of the Encirclement and Suppression of Duji...

"Uh, uh, this." Hao Guangguo came in a spirit of debate. After a few seconds at a loss, he gave the correct response and stretched out his right hand. "We welcome 360 ​​to shape new industry standards together."

Zhou Hongyi shook hands vigorously and smiled brightly.

This scene almost made Du Ji, an executive who had time to watch the live broadcast tonight, smashed his computer. He was excited to see the clear flow of public opinion, but he didn't expect it to be the ceremonial sense of the merger on the other side!

Acting, just insist on showing a sense of presence!

Zhou Hongyi’s betrayal in public was shocking, but small search player 360 officially joined the ranks against medical advertising.

As for his performance-style announcement, a screenshot soon circulated on the Internet, which seemed to reveal part of the reason. At least, it was the reason for Doji to believe it.

The screenshot is from Yixin Moments, and the name and avatar are Fang Zhuo.

Fang Zhuo: Those who get the title will be rewarded with thousands of gold and be granted the title of Marquis of Ten Thousand Households.

The screenshot went viral on Weibo and also became popular on Zhihu.

This elicited a sarcastic response from Duji executives.

The person in charge of the search business, Xiang Hailong, has been having intensive discussions internally over the past few days and is in a very irritable mood. Moreover, the company has also had an incident like the former vice president Qi Shaoyu, which makes him even more complacent.

He reposted the screenshot on Weibo and sarcastically said: Those who knew he was the richest man, but those who didn’t knew thought he was the emperor. He really regarded himself as the emperor.

This time, Xiang Hailong got a response.

Fang Zhuo, who has not shown up for a long time and has not spoken directly, also gave a helpless answer on Weibo.

"Mr. Xiang, this is a vicious P-picture. You are doing the search, so you must be careful to screen for false information."

P picture! Never said that!

Even though I may have thought about it in my heart, I never said it or wrote it in my circle of friends!

Fang Zhuo was obviously not a person who dared to act or take responsibility. This moment made Xiang Hailong speechless, but he still replied.

Very brief.

"Okay, sorry, Mr. Fang."

Xiang Hailong had nothing to say.

However, the next day, Sogou announced that it had received a financing from Yike, saying that it would continue to provide the highest quality services to its users.

The boss came out to face the assassination, accomplices were gathered in the industry, and now there are still financial backers...

You also said that you are not looking for the head of Duji, a reward of thousands of gold, or the title of Marquis of Ten Thousand Households...

Xiang Hailong felt like he was being played, and even had the idea of ​​adding Mr. Fang Yixin to verify the contents of his circle of friends, but he controlled this impulse and did not want to humiliate himself.

Just one day later, the head of NetEase, who had previously lamented Zhang Chaoyang's actions in his circle of friends, also announced the follow-up of "Youdao" search and would no longer accept medical advertisements.

Neither “Youdao” nor “360” has a large share, but this is undoubtedly a gathering of momentum.

Ding Lei also suggested and shouted in the circle of friends: I think it is necessary to establish an industry standards association so that everyone can discuss what kind of standards can better promote healthy development and avoid barbaric growth.

Naturally, the calls made by small players with no sense of existence will not be responded to by the market dominant players.

Du Ji remained silent.

However, changes in the outside world have forced Xiang Hailong and others to consider the overall interests of the company.

Medical advertising is a piece of fat and an important part of a company's fundamentals. However, the public sentiment is raging and is creating more and more drastic changes.

Xiang Hailong has a marketing background. The company he founded became the largest online marketing agency in Shanghai and a gold medal agent in the Duji channel system, and was subsequently acquired by Duji.

He himself became the vice president of commercial operations within six years of joining Duji. He holds the granary of bidding rankings and is almost the second most powerful figure after Li Yanhong.

But this time...

Xiang Hailong made his fortune in Shanghai. In those years, he also heard stories about the richest man in Shanghai. Later, he saw Yike's development step by step... Especially, Yike no longer seems to be hiding behind the scenes.

It is rumored that Yike will launch a meeting in late December and is inviting guests. It is also said that Mr. Fang will appear at that time.

What meeting? What is the goal? What specific actions will be taken?

Mr. Fang, who has been silent for a long time, is about to come out. The news may be true. After all, he refuted himself on Weibo.

Du Ji did not receive the invitation, but Xiang Hailong knew that no matter what he wanted to do, it would definitely be detrimental to his family.

He has been feeling extra anxious these past two days.

On November 29, after hard thinking and extensive discussions, Xiang Hailong found the leader and proposed a latest plan for the current situation.

"Robin, you are right. We must insist on 'user first' no matter what. I have also been reflecting on our lack of user experience these days."

"Including Qi Shaoyu's dissatisfaction, this proves that we also have ideas about this internally."

"No matter what, we have to solve the problem. We cannot let outside competitors cling to us, and we cannot let them use this to complete their breakthrough in search competition."

Xiang Hailong is very serious.

Li Yanhong listened attentively.

"Wang Zhan's considerations are reasonable. We have to take into account the overall interests of the company, and the medical advertising sector should be closed." Xiang Hailong expressed his stance, relaxed, and was willing to take action on the fat men under his command.

Li Yanhong frowned.

Xiang Hailong immediately said: "However, I don't mean to cut it off completely. I still mean that. That would be deceived by the opponent. Now it is difficult to defy public opinion and launch large-scale horizontal advertising in medical advertising. So can we deepen it vertically? .”

Li Yanhong thought about what he heard and repeated: "Go deep vertically?"

"Now that Yike and Sohu are inciting public opinion outside, they should be avoided. The Internet is in waves." Xiang Hailong said, "However, from PC to mobile, search advertising should also see more innovative changes."

“Compared with PCs, mobile terminals provide more user data and even privacy. Generally speaking, we can provide more precise advertisements based on the user’s age, gender, location and other information, which is also applicable to medical treatment. "

"In the past, we cast a wide net to provide advertisements. In the future, we can increase the precise penetration rate of a certain type of audience."

"Our mobile browsers, input methods, searches and related mobile products can all provide more rich and detailed information, which can be transformed from horizontal to vertical through the optimization of our algorithms."

“In this way, we can not only make the page cleaner, but also take into account the stability of our revenue.”

Xiang Hailong talked freely and proposed new gameplay based on algorithms and information.

Li Yanhong thoughtfully said: "Improving the penetration rate and conversion rate, this effect..."

"Algorithms are very important, and our development in other businesses is also very important. This can not only reduce external criticism of the company, but also link up internal businesses, producing an effect of 1 plus 1 being greater than two." Xiang Hailong explained, "As long as we are precise enough, we can not place the advertisement in the front, but even if it is placed in the back, it can bring enough conversions, which can alleviate public opinion."

"Our research and development in artificial intelligence and machine learning can provide assistance, not only for medical advertising, but also for all advertising."

"In the future, we will not only be able to independently decide the types of ads users see, but also decide how many ads to place on the page and where to place them, optimizing the user experience to the greatest extent and achieving a balance between business and experience!"

The more Xiang Hailong talked about it, the more excited he became. This was not only a revolution in medical advertising, but also in search advertising as a whole!

Horizontal and vertical transformation, refined algorithm research, business linkage, and technology investment.

You have a good plan, I have a wall ladder!

This is my counterattack to Hailong!

Li Yanhong thought carefully, nodded slowly, and initially agreed with this formulation. It can not only solve the current competition to a large extent, but also minimize the impact on the company's revenue. It can even optimize and improve efficiency in this area in the future.

The more he thought about it, the more he felt that this was a kind of technological empowerment. He couldn't help but look at the senior vice president in front of him with approval. His promotions over the years were correct. Xiang Hailong, you are indeed a genius.

"I believe many people will be willing to use certain information in exchange for optimization of use." Li Yanhong commented.

Xiang Hailong also believes that the domestic attitude towards privacy issues is relatively open and not so sensitive.

Li Yanhong discussed with Genius' senior vice president for a while, and suddenly mentioned the recent news: "Yike wants to hold a meeting next month. What do you think Fang Zhuo wants to do?"

"Soldiers will block it, water will cover it, and Yi Ke will not hesitate to encourage Zhang Chaoyang to use such unconventional methods this time..." After Xiang Hailong's plan was approved by the leader, he felt much more at ease, "Since it is unconventional, it means they are not very effective. There is a way, Yike can only fight for this moment, but we can stay ahead for a long time."

Li Yanhong said "Hmm". He didn't compete for the first place in the flowing water, but competed to keep talking.