Reinventing the Millennium

"Mr. Fang, make an appointment to chat in the next few days."

"Mr. Fang, this is my business card."

"Mr. Fang, please leave a phone number."

The CCTV Financial Channel program ended recording. From time to time, people around Fang Zhuo stopped briefly to exchange business cards and phone numbers.

Today, not only were there venture capital institutions in the judges' guest seats, but there were also several companies sitting in the audience seats. Now they took advantage of the opportunity to enthusiastically appear in front of Fang Zhuo and then quickly disappeared.

After Fang Zhuo briefly exchanged greetings, he saw Xu Huaizhe leaving and returning, bringing with him the junior school girls who had originally stopped.

He had already glanced at his resume and asked, "Are you Guan Jin?"

"Yes, Mr. Fang, I am your loyal fan." Guan Jin's loud voice attracted the attention of many people.

"Hey, he is loud and bold." Fang Zhuo paused and said, "Let's have dinner together tonight. There just aren't many people. Our registration network is a small company and we are very interested in talented students."

Guan Jin was very happy, but still corrected: "Mr. Fang, I want to talk to you about the M1 project. I think you said it very well."

Fang Zhuo was surprised and commented: "I am more courageous."

Today's recording is the first time the M1 project has made public information. It is indeed unexpected that it can recruit a graduate of Beijing Finance and Trade.

However, since this resume was brought in advance, she was originally aiming for a registered Internet cafe?

The goal has been changed in a short period of time. Is it because you think M1 has hope of success? Now that it has joined, its position is higher than that of the registration network that has been running for more than half a year?

Fang Zhuo guessed Guan Jin's thoughts in a flash, but he didn't pay too much attention. He called out to Penguin Ma, Xu Huaizhe and the producer Hu Meng who had just appeared. With Guan Jin, it was all over. A table was saved.

Coming to Beijing from Shanghai, this recording trip is coming to an end, and there are some things that I can catch up on during the dinner.

At seven o'clock in the evening, a group of five people sat down at Xinrongji Restaurant.

"Sister Hu, if the funds for the program do not meet my requirements, can I refuse it then?"

After ordering a few signature dishes and chatting for a while, Fang Zhuo smiled and talked about the program created by Hu Meng.

Producer Hu Meng was stunned: "Is this necessary? It's easy to talk about on the show, right?"

"The main reason is that my company has already been established, unlike those young people." Fang Zhuo's natural tone did not make others feel strange, "Moreover, I am very serious about the M1 project and cannot increase or decrease my shares at will just for the sake of the show. .”

Hu Meng pondered.

"Hey, how about Sister Hu, you just give me the whole championship, that's it." Fang Zhuo said with a smile.

"Bah." Hu Meng said angrily, "You can obviously win the championship with your strength, why bother with shame?"

Everyone at the table laughed.

After laughing, Hu Meng officially answered the question: "The program will see the situation at that time. We still hope to proceed from the actual situation of the company. It is not good to force this kind of thing."

Fang Zhuo gave a thumbs up, glanced at Guan Jin who was listening to the chat stupidly, and said, "Sister Hu, let me show you my respect."

Guan Jin quickly stood up and was about to raise his glass.

"Hey, hey, I'm just kidding, Xu Huaizhe, you junior sister is a bit of a tiger." Fang Zhuo stopped and said with a smile to Xu Huaizhe who was handing over his resume in the middle.

Xu Huaizhe laughed, he had just met this junior sister.

"Xiaoguan seems to have a good drinking capacity, which just allows Mr. Fang to drink more juice." Ma Huateng had eaten with Fang Zhuo several times recently and knew his habits.

Guan Jin just laughed along, feeling that the atmosphere among this group of people was different from what he imagined.

"Mr. Fang, you are really suitable for being on the show. I will recommend more suitable TV resources to you when I have the opportunity in the future." Hu Meng said with good intentions.

Fang Zhuo shook his head: "I have already squeezed in time to come to the capital."

He complained slightly: "Sister Hu, you don't know, after I record the program during the day, I have to ask about the company's situation when I go back in the evening. Originally, our registration network was developing at a high speed, and I basically worked overtime every day in the capital. .”

"Okay, okay, once "Win in China" is over, I will help you make an appointment to talk about advertising." Hu Meng heard the elegant meaning of Xiange.

Fang Zhuo gave a thumbs up again. This time he really toasted a glass of wine by himself. You man, he hasn't said that yet.

A group of people were eating and drinking, and Penguin Ma and the registered parties mostly talked about the Internet, especially the recent changes in Sina. From time to time, CCTV Hu mentioned the interesting fact that this program invited big names from various industries.

As for Xu Huaizhe, he basically can't get a word in, and his school girl Guan Jin is even more of a mascot.

As dinner came to an end, Fang Zhuo's expression changed slightly because he received a phone call.

"What? Are you so busy that you have to deal with the company's affairs while eating?" Hu Meng asked with a smile.

"It's true that the company has something to do." Fang Zhuo's face calmed down, and then he smiled, "Sister Hu said that the last time I went to a competitor for a sneak attack, the feedback was good. No, they also gave me a sneak attack."

Hu Meng was surprised: "What kind of sneak attack?"

"My business has gone to Shanghai." Fang Zhuo smiled slightly and waved his hand, "If we don't talk about official business, I will give Sister Hu another drink."

Fang Zhuoyan smiled as usual. Everyone else at the dinner table thought that the matter was not serious, but Ma Huateng knew that the situation was at least not trivial. Shanghai is an important place in East China, and this market has actually been penetrated...

In particular, online pre-diagnosis has many areas and administrative levels tied together.

Does that mean that Guahao.com’s connections in Shanghai are not strong enough to withstand the other party’s connections?

Ma Huateng made a simple analysis based on the intuition of the company president, but he did not ask about it.

In fact, after the host and guest had a pleasant dinner, Fang Zhuo hurried back to the hotel and immediately contacted Yu Hong to further confirm the situation.

Then he called Wang Fengyi from Shenxin and tried to talk about the matter as peacefully as possible.

Wang Fengyi was surprised. He was more aware of the unusual situation and said on the phone that he would ask about the situation in detail.

Nowadays, basically all hospitals in Shencheng have been connected to Guahao.com. This city is a market with promotional and demonstration significance in East China, and it is also a persuasive bargaining chip that Guahao.com plans to use in the second round of financing.

The penetration of "Internet medical care" in Beijing is quite tricky. Originally, under the halo of honor of "the first batch of national-level Internet innovation industry enterprises", the other party had already entered the market of blank cities, but suddenly it seemed very fierce to bite it.

Things became a little clearer the next day, and it was not beyond Fang Zhuo's expectation. It was nothing more than a statement from the leader, to the effect that "healthy competition in the market can promote development, and there should be no one company dominating the medical field."

Fang Zhuo

Success is also administrative, failure is also administrative.

Beijing's Internet medical care obviously knows that a simple way is to use administrative power to fight administrative power. This is also a characteristic of companies in certain industries. They rise and fall suddenly, and the rise and fall are just a few words from the leader. That’s all.

"This is what Wang Fengyi said. The matter is relatively simple, but it is not easy to handle."

"I talked to Zheng Danrui about this, but he didn't reply for the time being."

"We don't need to panic. Shanghai's market has basically been settled. The leaders said competition, and that's competition."

"No matter from any angle, we are the dominant side. Internet medical care is the challenger. We should stay the same to cope with the changes. Let's first see what other methods they have. The leader's words are just the admission ticket."

Fang Zhuo held an online meeting at noon the next day, exchanged information with each other, and then calmly set the tone for the response.

By the afternoon of that day, Zheng Danrui from the promotion and application team replied - "After asking, administrative matters belong to administration, and marketing matters belong to the market."

Fang Zhuo didn't call, but he estimated that the other party had already made efforts. This was the best situation.

At night, a reasonable but unexpected call came in. It was Chen Xing from Internet Medical.

"I heard that Mr. Fang is in the capital, so I should treat you to a meal out of sympathy." Chen Xing laughed heartily, "Unfortunately, I have been away from the capital recently and have been in Shencheng on business."

Fang Zhuo understood that this was just to show off, and replied: "Then when I return to Shencheng, I will treat Mr. Chen to dinner."

"There is a chance, there is a chance, there is no rush." ​​Chen Xing pushed back and said, "Oh, yes, I have to thank Mr. Fang for caring about the physical and mental health of our company's employees. The employees are more active at work now that they have insurance protection."

"That's right. I not only care about my own employees, but also the employees of my friends." Fang Zhuo said with a smile, "This is healthy competition. I'm looking forward to the situation where Guahao.com and Internet Medical will work together to create a better future in Shanghai." .”

As soon as Chen Xing finished the call, he actually admired the guy opposite him. If he were to be fucked like this, he would be furious.

However, "a little admiration" does not show commercial mercy.

Competition in the Shencheng market came quickly. The way "Internet medical care" was connected to hospitals was also started by the top three hospitals, but they adopted a method that Fang Zhuo did not expect - subsidies.

All out-of-town patients who use "Internet Medical" to register can be reimbursed 50% of the ticket price, up to a maximum of 50 yuan.

Yu Hong reported the situation immediately and made an evaluation: "They must have carefully studied the Shencheng market before adopting such a method of burning money and setting such a subsidy price."

"From the data point of view, online registration in Shanghai is developing rapidly, but most people who use this function are local and surrounding city groups. The price of 50 yuan can basically cover most people."

"Moreover, what Internet medical care will do after it is connected to the hospital is to pry away the users we have cultivated. The number of users they will subsidize at the beginning will not be too many. Subsequent subsidies will definitely depend on the situation. It is impossible to continue to burn money like this."

"Xiao Fang, what should we do?"

Fang Zhuo agreed with Yu Hong's analysis after the visit and investigation. He looked at her on the computer screen and said, "It's just Shanghai. We have plenty of funds on our books. Don't worry. Let them burn the money first and then burn the users." We’ll follow after you’ve gotten up a little bit, otherwise it’ll be a big loss.”

"Is this part of the burn?" Yu Hong couldn't grasp the meaning and said, "Why don't you come back from the capital first, so that you can make a decision in a more timely manner."

"I can return to Shanghai by the weekend at the latest, don't worry." Fang Zhuo also responded urgently, but he had to calm down first, "We have to deal with the money burning here in Shanghai, but we can't just let the one in the south It’s so easy to watch the fun.”

Yu Hong hesitated: "You mean we can imitate 'Internet Medical' and sneak attack on 'Medical Online'?"

"Well, since it's the market's own market, the southern market is also a market. It doesn't matter where we are, so we'll just pick the city next to their bed." Fang Zhuo thought about it for two days, "Competition is on the rise. I don't know what's going on in the capital. In this way, Pengcheng will definitely be under the greatest pressure. I guess if one of these two companies tries to charge fees, it will be Pengcheng."

Yu Hong was shocked and knew what this meant.

"Burning money to compete is a trivial matter, but it can let venture capital know that competition requires investment. We will burn money before the second round of financing. This node is more important. It is best to put pressure on Pengcheng and let them start fee verification. You can do it I have to be mentally prepared to go to the south to take charge of this matter in a while."

"The people who spend money in the south are not trying to seize the market, but just to put pressure on the other side. When the pressure reaches a certain level, they can relax so that they can try to start charging instead of gritting their teeth and continuing to follow."

"This will allow us to raise the maximum amount of money in the second round, and then we can sell more of our shares in exchange for cash flow."

"Then no matter whether it is a cold winter or not, we will have money on hand to survive the winter."

Fang Zhuo made this arrangement with the situation after the competition in mind.

Burning money can easily lead to chaos. A simple "Internet medical" company is fine. If we keep up and force others from the south to join the battle, we may soon receive regulatory attention and jurisdiction.

At that time, it was the last stab in the back saved for the friend.

Yu Hong solemnly agreed and began to study suitable cities in the south and how to deploy manpower.

Under such circumstances, Internet medical care in Beijing is booming, Shencheng's registration network remains silent for the time being, and Pengcheng's medical online is happily consolidating its own market.

Fang Zhuo was paying attention to the situation while recording the ending of the program on CCTV.

The content of the competition for the championship and Asia season rankings in "Win in China" is relatively boring, but it is related to the size of the investment amount. The maximum is tens of millions, the second is five million, and the third is three million.

Whether it is Fang Zhuo's broadcasts since he joined or his performance since recording, everyone can see his skillful entrepreneurial experience and self-consistent business logic, and believe that the championship will probably belong to this top 12 airborne player.

On June 7th and 8th, the finals of the Champions League and Asia Season were recorded for two days. During the process, the three contestants each raised funds from their companies and donated them to impoverished areas.

Fang Zhuo is a person who always finds money to donate to himself when he has no money. Now that he has the reputation of CCTV and the moral high ground of donating to impoverished areas, he is doing this like a duck to water and going with the flow.

In the end, Fang Zhuo became the winner of "Win in China" with 89.5 points, 10 points ahead of the second place, based on the combined score of funds raised and judges' scores.

His M1 music player project will receive a total of 10 million venture capital investments from Capital Today and IDG Capital.

This is good news. Yike can sell 10% of its shares in the M1 project for hundreds of millions. At the same time, M1, known as "the best music player in the northern hemisphere," can also gain a certain degree of popularity through the CCTV platform.

However, despite this, Fang Zhuo immediately flew back to Shanghai without even attending the celebration banquet on the night after the show ended. He had a competition to fight that would probably be regarded as the originator of money-burning competition by future generations.

Both IDG Capital and Capital Today, which are extremely well-informed, expressed their understanding of this and also had some interest in this field of registration network. They wanted to see how Fang Zhuo would respond to the challenge.