Reinventing the Millennium

Xu Keden, who was previously a product manager, was troubled a lot by the problems with Toshiba's contract, while Vice President Sun Qi officially joined the company after that, so his feelings were relatively less profound.

Fang Zhuo emphasized repeatedly and even brought up the struggle slogans from many years ago before the vice president of supply chain realized his determination.

As for Sun Qi, after thinking about it, she doesn't think the boss's attention is a bad thing. It's always good to be prepared.

Then, acquiring a factory and buying a suitable production line will become the first thing to do, and you have to put on a vest anyway.

Fang Zhuo and Sun Qi chatted until half past ten. Su Wei still had something to do. Only Zhao Suqi listened in the office ignorantly but with interest. Then, the video connection from Pengcheng Yu Hong came belatedly.

"The assembly line is not a complicated process. I will try to identify the factory this week and find the production line next week." Sun Qi gave a time plan before leaving.

Fang Zhuo was very satisfied. The vice president Xu Keden introduced was very practical.

Yu Hong on the other end of the computer didn't see anyone, but she heard a voice. She said "Hey, hey" twice, and asked in a loud voice: "Mr. Sun, Mr. Sun, when will low-price products be available?"

"Stop it, I've already left the office." Fang Zhuo answered the question, "We will try to have P1 ready by the end of the calendar year."

"Oh, this progress is good." Yu Hong praised.

Fang Zhuo looked serious: "Where is your market system? Why was there no report when I checked my mailbox just now?"

At this moment, Zhao Suqi's head also squeezed into the screen, and she glanced at Director Yu on the screen curiously.

Yu Hong thought this scene was a bit funny and said with a smile: "We are taking action. There are Sony agents here in Pengcheng. I am talking to them. Their channels are very mature."

Fang Zhuo frowned and said: "Are you a little fanciful? I have mentioned Sony again and again. Where can you find its agents? Go directly to the first-tier markets, such as large and small audio and video stores, computer stores, and electronic product stores. Talk about profit distribution and divide employee maintenance areas, why do you have to make it so complicated?"

Yu Hong was startled: "After I contacted the Sony agents here, they have the intention to help distribute the goods..."

"Aren't you giving the initiative to others? M1 is not in a hurry, but for P1 later, we have to rely on volume." Fang Zhuo interrupted, "How can you, a marketing director, think about relying on others, especially the competition? What about the opponent’s channels?”

Yu Hong was a little aggrieved. She had personal contact with the front-line situation. This direction was also discussed by several middle and high-level executives. Since Sony's agents can hook up, wouldn't it not only strengthen themselves and weaken their opponents?

Fang Zhuo criticized: "We at Yike are not short of people. If we don't take advantage of the fact that we are the only machine in the market now, when the competition becomes fierce in the future and the agents cut off the channels, you can start all over again." Time and space?”

"Xiao Yu, Xiao Yu, how can you be so short-sighted?"

Yu Hong pursed her lips and said nothing.

Fang Zhuo watched the video on the computer and suddenly reached out and pushed his sister's head away from the screen.

Zhao Suqi stuck out his tongue, his brother was so serious, and it was a bit scary to criticize others.

Work communication via video link fell into silence.

If we can rely on mature agents and use their channel system, the current sales results will definitely be better. However, in the long run, especially in the future, the intensity of the domestic MP3 market may exceed many people's imagination, so this is not advisable. .

Fang Zhuo thought in silence and felt that Xiao Yu could not be blamed too much. She must not be aware of the cruelty of this market.

The current M1 can be priced at RMB 2,899, but within three years, MP3 products priced at RMB 299 will appear on the market. This intense trend is difficult to truly feel and predict.

This is no longer intense, but tragic!

"Do we have any core technology for producing M1?"

"Oh, using the roulette button solves a problem of finding songs. Apart from this, can we produce our own chips? Can we produce our own microhard drives and flash memories?"

"Once the market changes, once other manufacturers come in and assemble in the same way, how will we respond?"

"Scream at them, do I have a Sony agent?"

Fang Zhuo's last sentence was deliberately high-pitched, making Zhao Suqi next to him stunned. This was extremely mocking...

Ding dong.

The video connection is down.

When Zhao Suqi saw that her brother had stopped talking, she glanced curiously and asked, "Brother, did you cut off the video? Are you angry? Why are you so strict?"

"I'm not strict today, but the market will be even stricter tomorrow." Fang Zhuo was also a little embarrassed, and his words might be a bit harsh. The relationship between himself and Xiao Yu was generally... respectful.

Ten seconds later, the connection request lights up again on the computer.

Yu Hong, who was connected again, said calmly: "Well, the signal was not good just now and it was disconnected."

Fang Zhuo also pretended that nothing happened and said, "That's it. I'll give Mr. Yu a laptop with a stronger signal capability by the end of the year."

"You think it would be better if we start from scratch, don't you?" Yu Hong returned to the line and was able to communicate normally and asked seriously.

"Yes, the general direction is this. You can communicate and improve more on how to do it and the details on the front line. The profit concession from the grassroots to the middle and high-level is 100 yuan, and then to the distribution and retail sales, you can also give away 100 yuan. -200 profit."

"After all, we still have direct-operated experience stores, so we need to control prices."

Fang Zhuo gave clear space.

M1 removes the sales team's profit share, and the company can get a profit of 700 yuan. Even so, it cannot give up too much for market distribution, because this can easily disrupt the product's price system.

For example, if a terminal store sells an M1 with a price of 2899 and can get a profit of 200 yuan, then the actual selling price may be 2799, as long as there is a profit, or even 2750 yuan can be sold to make money.

But in this way, Yike's direct-sales experience center has been affected. Even if it can provide better return and repair services, it will be difficult to sell goods, but it cannot give up the direct-sales method of building a brand and rely entirely on third-party distribution.

Moreover, if the profit margin is too large, different marketing teams will be prone to internal friction and cross-selling.

All in all, it is important for brands to control prices.

Fang Zhuo continued to instill his own ideas, which was bound to reverse the direction discussed within the Yuhong Market team.

At 12 o'clock at noon, the video report ended, and Fang Zhuo was already thirsty.

He drank two large gulps of the cold tea, turned to his sister and asked, "Qiqi, what did you hear next to me?"

"Is there something wrong with Director Yu's direction?" Zhao Suqi answered hesitantly.

"Contacting Sony agents is a plan discussed by the marketing department. The marketing department is the department with the largest number of people in Yike." Fang Zhuo squinted his eyes. "The market strategy for M1 has been decided before. The sudden change shows that the marketing department wants to get more After all, every unit sold is money shared by everyone in the marketing department."

Zhao Suqi: "This..."

“No matter how good the strategy is, it won’t work if there are problems with its execution.” Fang Zhuo concluded this way, then added, “Do you think it’s because they underestimated the competition, or some people are eager to get the money they can, or a combination of both? ?”

Zhao Suqi looked at the unpredictable look on his brother's face and said sincerely: "Brother, I want to go back to school."

Fang Zhuo nodded happily: "Okay, I'll study in Shencheng."

"Um……"