Reinventing the Millennium

At the end of the day, investing is about investing in people, as the investment community likes to say.

Fang Zhuo sometimes quotes this sentence.

Similarly, he feels that no matter how good the product is, it still depends on people to sell it.

If you just make a small amount of money, you can do whatever you want, but if you want to eat meat, you have to constantly examine every link and be cautious.

On this day at Yike, from morning to afternoon, Fang Zhuo examined the company's situation after the M1 was actually launched. There were problems in the product team, parts supply, marketing team, marketing team... There were all problems, both big and small.

But problems are problems. Everyone is in good spirits and very motivated.

In the evening, Su Wei, who had been busy for most of the day, came to Fang Zhuo again and got a unique publicity plan.

Fang Zhuo glanced briefly: "BBS forum? Didn't we place an advertisement?"

Su Wei said: "It's not that kind of advertisement. I had an idea when I was discussing with Dahong a few days ago. Don't make advertisements that are too blunt, like Shuimu Tsinghua BBS. It is the most popular BBS forum in China and has a high influence. ."

Fang Zhuo muttered one word silently in his mind, navy?

"Our M1 is the first player in China to support the MP3 format, but the price is indeed high. Can someone discuss it and draw attention to it?" Su Wei said carefully, "For example, if we post it ourselves, we can Talk about the price of the M1, and then ask others to change the number and directly disassemble the M1. After all, the price of our parts is there, and the cost is really high."

"In addition to the price issue, you can also directly compare it with Sony's actual Walkman machine. We have more benchmarks with Walkman, and everyone will gradually accept this concept."

Su Wei looked at Fang Zhuo and asked, "What do you think?"

Fang Zhuo coughed and nodded: "I think it's very good. You can try it more. This plan has a good idea."

After he finished speaking, he took the notebook next to him and started writing.

After a while, a piece of paper was torn off and handed to Su Wei.

--No way? No way? No one really uses M1 to listen to music, right?

——Walkman and M1 are so different?

——The real machine is manually disassembled, and the cost price is revealed.

——M1 and its spokesperson Jay Chou, what do you think of "Nunchaku"? What does M1 listen to?

——Isn’t it enough to just have hands to assemble the M1?

Su Wei frowned as she saw it, what was this boss carrying in his belly?

Fang Zhuo said: "Just for reference, I don't know much about these things. In addition, you can ask the product department to look at the parts. Our M1 has the model number of the parts that have been ground off. This type is relatively niche, so There are probably very few that can still be recognized.”

Su Wei didn't know that the model number was worn off in order to keep it secret. She looked over and over what the boss had written and muttered: "Is your tone a bit too much?"

"I just wrote casually. Didn't I get the inspiration from what you said? The key point is that you dismantled the actual machine. They must not know our global purchase price. You asked our people to take stock of the price under the post. , each part is quoted more, and this is US dollars, and the profit calculated in the end is very low, which makes it look particularly genuine." Fang Zhuo feels that this kind of marketing is indeed feasible.

There are machines that are made for fever, and there are machines that are not very profitable for music. Anyway, the person who posted the message has nothing to do with Yike. The purchase price of each part is confidential information of the company.

"Well... buy a digital product that costs close to 3,000 yuan and has just been launched, and then take it apart. I believe people in this BBS forum will be interested." Su Wei felt that the tone was consistent.

Fang Zhuo suddenly said: "You can also go next door and ask Zhou Xin to see how to describe it to arouse his interest."

Su Wei was convinced: "I think it will work."

The two discussed the marketing strategy for a while. This department was temporarily held by Su Wei. They were also in urgent need of corresponding talents, so they could only discuss it first.

At 5:30 in the afternoon, it was time for Yike to get off work.

Fang Zhuo rejected Su Wei's dinner invitation. He knew that this was a disguised intention to let him eat, chat and work overtime at the same time.

"With my sister away from home all day, I have to go home to be with my mother. She will probably make a fuss and go back to her hometown."

Fang Zhuo has the most legitimate reason.

Sure enough, when the brother and sister returned home, without a few words of conversation, Zhao Shumei firmly stated that she would go back to her hometown the next day.

Fang Zhuoxiao reasoned that "I was busy dealing with venture capital and was under a lot of pressure" and moved emotionally that "I haven't seen my mother for a long time and missed the food she cooked by herself", so he kept her for two more days.

However, after going to the company to handle official duties for a long time the next day, Fang Zhuo agreed to go shopping with his sister to buy a beautiful hat, but did not go home for lunch again.

"Brother, who is Steve Jobs? I see you have been talking about it several times this morning." Zhao Suqi wanted to eat KFC, and after a few words he got his wish, he remembered what he had seen today.

"It's an American man who will launch a competing product of ours tomorrow." Fang Zhuo made no secret of his sister, "I'm a little nervous."

"Show off your momentum, Mr. Xiong Yu." Zhao Suqi still remembered yesterday's video connection and spoke in dialect.

Fang Zhuo laughed: "That's not something worth showing off."

The brother and sister were talking. Fang Zhuo turned around and saw a group of students walking into KFC. Hey, let's talk about Cao Cao. Cao Cao's younger brother is here. One of the students is Yu Hai, Yu Hong's biological brother.

Yu Hai also saw Fang Zhuo sitting facing the door. His eyes lit up and he stepped forward to say hello politely: "Hello, Mr. Fang."

"Don't be so polite. You're not in my company. Are you with your classmates?" Fang Zhuo thought. He remembered that Yu Hong said that her brother's grades were very good. She might consider letting her sister enter this school. Someone she knew could look after her. .

"Well, they are all my classmates, Fang, Brother Fang." Yu Hai changed his title.

Fang Zhuo smiled at him.

Soon, Yu Hai and his classmates ordered their meals and sat next to them.

Yu Hai was a little restrained, but Fang Zhuo listened with interest to these high school students talking about their future college goals.

"Brother Fang, which school are you from?" Yu Hai asked a question.

Fang Zhuo said leisurely: "I originally wanted to go to Peking University or Tsinghua University, but considering that the weather in Beijing was bad and there were always sandstorms, I went to Luzhou Printing Technology School."

Yu Hai was stunned. He originally wanted to go to...uh...printing in Luzhou...

His classmates reacted and burst into laughter. It was quite humorous.

"Well, that's it." Yu Hai reluctantly answered and looked for words, "Then, how did you decide to make a player?"

Fang Zhuo didn't see the logic between the two questions, so he took a sip of Coke and said seriously: "Originally, Tencent also invited me to be a vice president, but considering that I can't make money faster as a boss than being a boss, I will continue to do it. Player."

The high school students laughed again. They knew Tencent, the Penguin chat software they often use.

"Your school is pretty good, right?" It was Fang Zhuo who asked the question.

Yu Hai nodded: "Top ten in the city."

Fang Zhuo knew what was going on. He turned around and saw his sister finishing her meal. He stood up and said with a smile, "I'll go upstairs to play another day. I'll leave first."

He took Zhao Suqi away and prepared to go shopping in the mall.

"Dahai, who is this?" asked the classmate sitting next to him.

"My brother-in-law, ah no, my sister's partner." Yu Hai breathed out. He felt that he was so nervous just now.

"Partner??" the classmate wondered.

Yu Hai had paid attention to the situation on the registration website. After hearing this, he immediately started to talk about the news he knew. Then he had to start talking about the company's defense battle...

Three updates tomorrow.