Reinventing the Millennium

On the second day when CCTV Financial Channel recorded "Win in China", the number of business elites was smaller than yesterday.

One is because everyone is very busy, and the other is because the recording scene today does not require so many guests.

From last year to this year, all the guests invited to this program were paid for their attendance. CCTV’s brand is quite attractive.

However, according to rumors, several dinner parties after last night's recording of the program led to good cooperation with several companies. This is one of the reasons why this group of people are willing to come over. The accumulation and application of human network resources has always been in the business field. important part.

"Mr. Fang, you really should have come to the dinner yesterday."

In the morning, Sina CEO Wang Yan saw Fang Zhuo coming in and said hello with a smile.

"Really? Did you have any fun?" Fang Zhuo was also very productive last night. Liang Qihua of Xiangjiang Universal Ventures must be quite interested in Yike.

"It was really fun. There was a quarrel at the dinner." Wang Yan said in a low voice.

Based on his own impression, Fang Zhuo felt that it was definitely not Ding Lei from NetEase, and asked: "Is it Mr. Zhang? Who is he arguing with?"

"We had a big quarrel with Ni Runfeng from Sichuan Senior Official Hong." Wang Yan replied.

Fang Zhuo was surprised: "From Changhong? Well, he is the chairman of Changhong, right? I didn't see him on the show yesterday."

"I said I was going to shoot something this afternoon. I arrived in the capital yesterday and had friendships with other people, so we all had dinner together." Wang Yan said with a smile, "For dinner, we can't help mentioning the argument in the afternoon. Mr. Zhang and Mr. Ni drank We drank a lot of wine and started arguing as we talked, so we almost didn’t even move our hands.”

Fang Zhuo was speechless, and when he saw the excited expression of the CEO of Sina, he felt a little funny.

Who is not a gossip?

"Aren't Mr. Zhang and Mr. Ding coming today?" Fang Zhuo asked after listening to the gossip for a while.

"They won't come today. Let's have a dinner party tonight." Wang Yan showed his kindness.

Fang Zhuo shook his head regretfully: "Today is the same as yesterday. Yike here is in contact with investments from Xiangjiang."

He added sincerely: "Mr. Wang, we have a long time to come. I will invite you alone next time, so don't come."

Wang Yan laughed loudly: "How could it be? Mr. Fang wants to invite me alone, so I will definitely come."

Fang Zhuo nodded meaningfully.

Regarding the factions in Sina, a listed company, although the CEO Wang Yan and the major shareholder Duan Yongji are both from Sitong, Wang Yan's management status at this moment may not always be consistent with Duan Yongji.

However, even if they are inconsistent, if Wang Yan takes on more responsibilities, he will definitely be accepted by Duan Yongji, the Sitong faction.

Hey, Sina is so messy, and the twists and turns here are quite a headache.

Fang Zhuo sighed.

"Why are you sighing, Mr. Fang?" Wang Yan asked curiously.

Fang Zhuo did not answer directly, but just smiled and said: "Fighting with others is endless fun."

Wang Yan only thought that the young CEO was remembering the argument on camera yesterday afternoon, and had no idea that he would be part of the "fight" by the other party.

At 9:30 in the morning, CCTV recording started.

Today's content is different from yesterday's. The material for yesterday's elite forum went surprisingly well. Today, we have arranged some other content, which is part of the process of advancing the program.

The auditions and screenings for "Win in China" have been going on since the beginning of the calendar year. Those who can stand in front of the judges and guests at this moment are already successful to a certain extent. They are facing inspection by seniors with rich experience.

Fang Zhuo is a guest today and will not participate in the judges' scoring. His guest status is to comment on the questions thrown by the host.

However, today's three judges were very expressive and took most of the comments. Fang Zhuo was happy to chat with Wang Yan in the audience about the Internet and Sina.

I thought that the recording in the morning would just go through the motions. I never thought that after the joint content of the judges and guests was over, the producer Hu Meng made a special trip to keep Fang Zhuo behind.

"Oh? Do you want to take some personal interviews? I didn't mention this before." Fang Zhuo was a little confused.

"It was added temporarily and may not be used, but I will take pictures first." Hu Meng said.

Fang Zhuo had no objection.

The camera position is adjusted, one close shot and one medium shot, the former takes a close-up and the latter takes the overall state.

By the way, producer Hu Meng acted as a temporary interviewer.

"Mr. Fang, why did you come to this stage again in the second year?" Hu Meng's first question was very routine.

Fang Zhuo replied directly: "You invited me here."

Hu Meng almost sneered, but the director's "not bad" voice came from the headset.

She reacted in the next second. The scene just now must have a sense of program. This was the feeling when she watched Fang Zhuo's eloquent speech outside the camera yesterday. It was obviously beyond the scope of the plan, but it was within the rules, but it happened It is also likely to be loved by the audience.

"Mr. Fang, do you know that after our "Win in China" was broadcast last year, many people liked your performance? They even sent letters to our TV station." Hu Meng threw out a surprising news, which was unique to the previous season. Easter egg for the show winner.

Fang Zhuo shook his head and said honestly: "I haven't paid attention to this. What about the letter? Why are you telling me now?"

"We opened two letters at random and kept the rest, ready to forward them to you." Hu Meng took out the real letters from viewers and read, "Fang Zhuo is really fun and very capable. His thinking is always different from other players." Not on the same line, and sincerely wish his music player project success."

She asked: "How did you feel when you heard this audience member's words?"

Fang Zhuo nodded and said seriously: "Thank you, the audience. I am here to fulfill my wish."

Hu Meng was startled and couldn't help laughing. This is what the audience calls "not on the same line"!

She felt that she was a little rude, so she quickly restrained herself and took out the second letter: "I admire Fang Zhuo very much. He deserves the championship. I tried to use Fang Zhuo's previous project registration network, and I admire him even more. I don't know. Can I ask him a question, what does he think about the choice of commercial projects?”

Fang Zhuo commented: "This is a good question."

Hu Meng said in his heart, here he comes.

This young president is not just someone who is "not on the same page" and makes people laugh. He has extremely unique views on business. The last season of the show has fully demonstrated this. The rapid development of the Yike Player project More powerful proof of this.

"This problem of commercial projects is relatively big. I will only talk about my personal views and share it with everyone for reference." Fang Zhuo pondered for a while, "In entrepreneurial projects, many people often see a good product, and some People can see good profits from the product.”

"There are also people who can see the interactive value that the product has on those around them."

"There are only a few people who see the value and can stick to the direction. This is the most difficult. Putting it into practice is always difficult."

Fang Zhuo talked eloquently: "Many entrepreneurs are the kind of people who are full of passion. This kind of product that feels good at first sight will be launched immediately, and then it will die."

"Other entrepreneurs pay attention to profits, but they only see profits and find it difficult to explore the long-term value of the product. In that case, even if they make money, they will be easily eliminated. Take Yike as an example. If M1 is only limited to the present, It will be phased out soon.”

Hu Meng was quite surprised when he heard this: "Mr. Fang, do you still evaluate your own products so harshly?"

"I'm just stating the fact that M1 is currently a product with good profits." Fang Zhuo commented calmly.

"Then you think your Guahao.com is more valuable than M1? But from a business perspective, M1 brings more profits than Guahao.com?" Hu Meng followed the attitude of discussion.

"So, I just said, should we just focus on profits?" Fang Zhuo asked and answered himself, "Of course an entrepreneurial project can be limited to immediate profits, but I believe that more people are willing to achieve greater success. Then you have to think about what deeper value your product can bring.”

"If it were not for the greater prospects, if we were only limited to the profit of three melons and two dates in front of us, why would we investors come here to watch the players?" Fang Zhuo did not forget his identity on this trip - from Yike Investment President.

Hu Meng shook his head and asked: "Mr. Fang, you didn't explain the comparison between M1 and Guohao.com."

"It's not that I don't want to explain, but what I said needs time to be verified, and it is easy to be misunderstood if I say it now. Moreover, just because I said M1 does not mean that M1 will not make progress. It can profoundly change the way music develops. The realization of this Whether it is or not depends on its life cycle." Fang Zhuo smiled, "If I say now that Guanhao.com, which is generally disliked by everyone, still has the prospect of going public in a few years, will you think that I am delusional?"

Hu Meng pondered.

Fang Zhuo reminded: "Tell the truth."

"I think you are a bit arrogant." Hu Meng told the truth.

Fang Zhuo shrugged: "So, if everyone's vision is on the same level, then this program is unnecessary. But if you have a beyond vision, it will be difficult to prove it for a while."

He finally came around and said, "Then let time speak. I have the patience."

"Being misunderstood is the fate of an expresser, so I am particularly grateful to Mr. Fang for his brave expression." Hu Meng said with a smile.

Fang Zhuo also smiled: "It's okay, misunderstanding or not, I'm here."

Hu Meng felt that these words were a bit sublime, and he was very satisfied with today's one-person interview.

She shook hands with Fang Zhuo to signify the end.

Fang Zhuo stood up, but when he was about to leave, he was told to sit down.

"Oh yes, Mr. Fang, I forgot to ask Sony the question. Please leave after asking." Hu Meng said.

Fang Zhuo sat down again and joked: "The recording is good and can be edited."

Hu Meng sat upright, gestured to the camera, and then asked as before: "Mr. Fang, you have said twice that Yike's time for Sony is running out on the music player. Yesterday, news came out that Sony was not in good shape in the first quarter of this year, how do you feel about this?"

Fang Zhuo was stunned and asked strangely: "What news is it? No, Sony's first quarter report should not be released yet. Your question is too vague."

"Ahem, be serious." Hu Meng said, relying on the clip, "Anyway, that's what it said in the news, citing internal information, the Sony Ericsson mobile phone business jointly owned by Sony and Ericsson failed to meet expectations, and the TV business Also getting frustrated and stuff like that.”

Fang Zhuo thought for a while and asked directly: "How do you want me to answer?"

Hu Meng felt that this episode had collapsed and said with a smile: "The program will be as effective as it is."

Fang Zhuo stringed together the information in his mind, made some judgments, and then said slowly and seriously: "This is just the beginning."

Hu Meng waited for two seconds and asked, "No more?"

Fang Zhuo asked strangely: "Isn't this the best program effect?"

After hearing this, Hu Meng thought about it. If he cut out everything in the middle and linked Fang Zhuo's comment to the end of the question...

She sighed: "It's over, Mr. Fang, you know? You really have a natural sense of showmanship!"

"Hahaha, really? It's a pity that this is not my ambition." Fang Zhuo stood up and said casually, "I have mentioned Sony to you several times, and it was always negative. Don't look back and be seen by Sony people. That's eight Come on."

A thought suddenly flashed through Hu Meng's mind, and before he could catch it, Fang Zhuo left.

She waited for the young CEO to leave with pleasantries, and after thinking for a while, she understood what that idea was.

It would be interesting if we could take the time to show Fang Zhuo's several evaluations of Sony not only to people at Sony, but also to Japanese people through the Internet.

However, this is only possible if Fang Zhuo is right.

Hu Meng asked uncertainly in his mind, is this really just the beginning?

…

That night, Fang Zhuo, Xiong Xiaoge and Yingke Digital whom he introduced had a dinner about Yike.

He thought that since Lao Xiong was the one pulling the strings, good progress could be made like yesterday, but Yingke Digital's attitude was unexpected.

"I thought that Yike would focus on domestic business, but I didn't expect that the appetite would be so big? In this case, I would not dare to invest." After listening to Fang Zhuo's description of the foreign market, Di Yan, vice president of Yingke Digital, said unceremoniously Made a clear statement.

Fang Zhuo looked at Xiong Xiaoge strangely. He didn't know how this person got in the middle. The other party didn't even know what kind of business he wanted to develop.

Xiong Xiaoge's face looked a little ugly. He specially sent two copies of Yike's information electronically and by fax.

"Mr. Di, our business at Yike is not aimless. Our business in the United States is supported by sales volume." Fang Zhuo gave the reason.

Di Yan was inexplicably arrogant: "How much reference does such sales have? You also said that Apple does not support Microsoft, but it will change its strategy at any time. How much of the US market can a mainland company get? I suggest you give up. This idea, as I just said, if it’s domestic, we, Yingke, can invest.”

Fang Zhuo spread his hands: "If I hadn't considered the foreign market, why would I have approached Yingke?"

Di Yan frowned: "What do you mean?"

"I mean I'm very excited about Yike's development in the United States." Fang Zhuo said calmly.

Di Yan was disdainful. She never believed that a Chinese brand could open up the US market. She even felt that the data provided by the other party was very adulterated.

Xiong Xiaoge was a little angry when he saw Di Yan's attitude: "Mr. Di, Yingke Digital is missing the second Tencent!"

Fang Zhuo was flattered. Is this how Old Xiong sees Yike? Can't afford it, can't afford it.

Di Yan didn't react much when she heard it: "So what if I missed it? How much room can there be for the appreciation of Tencent's shares?"

Some people think of 10 when they see 1, and some people only think of 2 when they see 1.

Today’s one is two.

Fang Zhuole was shocked, and he realized that the other party had to be discerning to poke a knife. Xiong Xiaoge regretted selling Tencent shares precisely because he felt that Tencent's prospects were getting better and better. The realistic basis for this judgment had not yet been given to Yingke. Digital people regret it.

Xiong Xiaoge regretted what happened three years later, while Di Yan still felt that Tencent three months later was nothing.

"Hey, it's investment. There's no forced buying or selling. I understand, Mr. Di, and we understand each other. I still want to try the American market." Fang Zhuo took a sip of his wine.

Di Yan shook her head slightly, officially announcing: "That's a pity."

Fang Zhuo sighed: "It's really a pity."

After looking at the monthly ticket, I think I can get it. Please give me a monthly ticket.

Three updates tomorrow.