Reinventing the Millennium

Shencheng Yike and Yingke Digital have no fate.

Di Yan's refusal was straightforward, and Fang Zhuo had no reservations.

On the contrary, IDG Xiong Xiaoge was very aggrieved by this.

"This girl named Di, I really thought highly of her before. I guarantee that Yingke Digital will regret it."

Fang Zhuo felt that Lao Xiong drank a little too much, and it sounded like he was the rejected president of Yike.

"Let's look for it again. I'll go back to Shanghai the day after tomorrow. I'll make an appointment there then. My recent schedule has been okay. Well, Huanyu can be consolidated. Liang Qihua is very interested."

"When will iMusic be launched?" Xiong Xiaoge controlled his emotions. He felt some sympathy for Yingke because it also sold Tencent shares, but in fact there was no need for it.

"Look at the registration and patent situation in the United States. The fastest is this week, and the slowest is the 15th." Fang Zhuo is very clear about Yike's key software situation.

"Are we going to hold a press conference like Apple?" Xiong Xiaoge asked with concern.

Fang Zhuo shook his head: "No, use it in a low-key manner. It will face the risk of litigation, just like Apple's iTunes is being sued. However, we also made a small publicity plan around the release of iMusic."

"Starting from this month, our instructions and packaging boxes will have the official website marked on them."

"There is an explanation about the music management software on the official website and the manual. It is just one sentence - we will develop music management software when we have money."

Xiong Xiaoge didn't react for a moment. He thought about it carefully for half a minute before saying in surprise: "'Wait until we have money' is the promotion plan?"

"Yes, many users in the United States complained about the lack of exclusive software. This sentence will be added to our advertisements in the United States in the next two days. I hope it will have a good dissemination effect." Fang Zhuo said with a smile.

Xiong Xiaoge was speechless for a long time: "Why does it sound so childish?"

"American advertising companies think it's okay. I think the Internet era is all about having closer contact with users. Yike is not a big company like Apple. Regardless of price or scale, Yike is more people-friendly than Apple. We can try to carry forward this Characteristics." Fang Zhuo explained.

Xiong Xiaoge nodded half suspiciously and half curiously: "Is this really it? Then I look forward to your feedback on this plan."

"That's it at this stage." Fang Zhuo finally said while sitting in the car and seeing the hotel in sight, "When it is released, it will be changed to 'We have made some money, now release iMusic' on the website. Basically, we want to use the Internet Use your communication skills for marketing.”

The car stopped in front of the hotel.

Xiong Xiaoge didn't get out of the car, but turned to Fang Zhuo who was about to get off and sighed: "Mr. Fang, Mr. Fang, you can always come up with something new."

"Talk less and do more, let's see the effect." Fang Zhuo waved goodbye.

On this trip I saw two venture capital firms in Beijing, and one of them had good intentions, which was okay.

CCTV's program will only be recorded for two days according to the schedule. It will be recorded two or three more times this month depending on the situation. Fang Zhuo has greeted the producer in advance and will try his best to put it together with Sina's guests. There may be some additional recordings on the schedule. Variety.

Fang Zhuo ended his scheduled trip to the capital and did not return to Shanghai immediately.

He thought it was time to come, so he inspected the Yike Direct Store in Beijing the next day.

Yike has only five stores across the country and has no intention of continuing to expand for the time being, because a single product line is not enough to support the expansion of terminals. Regarding this point, the marketing department had different opinions at the meeting a year ago, but Fang Zhuochao was Pressed down without hesitation.

Although Yike M1 and J1 have no domestic competitors, relying on the explosive publicity effect of "Blue and White Porcelain", they have also achieved very good sales results. However, this market will soon fall into a competitive situation, and terminal expansion is really a blind act.

Nowadays, direct-operated stores are not only terminal points, but also bear the responsibility of brand image and regional supply. There is especially great pressure here in Beijing.

Jing, Shen, Yang, Peng, Lin'an, geographically speaking, Jingcheng needs to cover a wider area.

Therefore, Tang Shangde, the deputy director of the marketing department of Yike Company, who is said to be the direct descendant of the president, was transferred to the northern market to take on more tasks.

"Brother Fang, the capital has added rebate points, and we are thinking of increasing our efforts to sell goods."

"Our products are still very popular in the market, especially after "Blue and White Porcelain" became popular, and the channels are easier to negotiate."

Tang Shangde welcomed the arrival of the senior president and prepared a lot of material reports.

"Well, a new production line is being launched in Yu Province. The company is trying to launch a lower-cost product S1 before June." Fang Zhuo just flipped through it casually without taking a closer look. "By then, M1, J1 , S1 is basically our three products covering high, middle and low levels.”

"Is S1 also a flash memory?" Tang Shangde asked.

"Yes, J1 uses Hitachi's flash memory, and S1 may use Toshiba's flash memory, because our cooperation on micro-hard drives is very pleasant." Fang Zhuo walked out of the Yike Jingcheng store, his voice slightly lowered, "Toshiba's technology changes very quickly. M1 will add a 10G storage version, and the Japanese have made the hard drive smaller."

"Mr. Xu and Mr. Sun will take people to Tokyo this month. If possible, we will introduce a 1.8-inch micro hard drive production line to Henan Province."

Tang Shangde thought about the production capacity and layout, and thought it was pretty good. The company's profits are basically invested in reproduction, and the second half of this year will be a period of strength.

Fang Zhuo chatted for a few more words and then asked a digression: "Have you practiced your English?"

"Hey, Brother Fang, I'm too busy." Tang Shangde exclaimed, "Besides, Mr. Yu has gone to New York. I can't deal with foreigners well."

"Going abroad is an opportunity to learn, not an exile." Fang Zhuo nodded, "When doing business in foreign markets, the competitive environment will be much better than at home."

Tang Shangde doesn't feel this way. Looking at the current domestic market, he has no rivals at all. The current task is to increase production capacity, focus on distribution, and then collect payments. Moreover, his immediate boss is abroad, and he can account for one-third of Yike's marketing department. authority.

"Brother Fang, I'm not that material. I don't even like to read books."

Fang Zhuo did not force it, but warned again: "Since the distribution system in the north needs to do more, it should be more firmly grasped. After the launch of S1, there will be a gap period of more than half a year at most. Domestic competitors should also be able to come. ”

Tang Shangde nodded, but he was still a little unsure about the president's judgment.

"Brother Fang, would you like to arrange for the dealer to have dinner together tonight?" Tang Shangde asked.

"No need, just keep it together. If you really want to see it, wait until there are results." Fang Zhuo said.

Tang Shangde said with great confidence: "We at Yike will definitely be able to reach a new level this year."

Fang Zhuo nodded, re-entered the store, and continued to learn more about the deputy director's work status in the north.

We talked a lot about some things. We had a simple meal together at noon, and continued to work in the store in the afternoon. Occasionally, we would personally explain products to customers. In the blink of an eye, in the evening, a call came from the CEO office of Guahao.com.

"Brother Fang, Brother Fang, a leader wants to talk to you."

The voice of Chen Ming, vice president of the technical department, came.

Fang Zhuo was confused, but before he could ask, the voice on the other side was replaced by a powerful baritone.

"I am Director Xu from the Research Office of the State Council (Harmony Prevention). I am here to investigate the situation of our industry." The baritone Director Xu paused and said, "Hello, Xiaofang."

Fang Zhuo's thoughts were spinning in his mind and he said politely: "Hello, Director Xu, you are welcome to come to the registration website for guidance. I am in the capital and will arrive in Shanghai tomorrow."

"Our industry research is to see the real situation, so it's quite sudden. Xiaofang, there's no need to rush." ​​Director Xu's voice was unhurried and he started chatting about the information industry on the phone. .

Fang Zhuo listened silently, and the other party's official tone was quite conventional.

After a long while, the phone call ended with some effort. Director Xu encouraged Guanhao.com to make more contributions to society.

Fang Zhuo put down his phone and frowned.

"Brother Fang, what's wrong?" Tang Shangde next to him heard one or two words of address.

"A leader was doing research on the registration website." Fang Zhuo said thoughtfully, "He suddenly appeared. I don't know who he is."

"It's always a good thing for the leaders to come for investigation and inspection," Tang Shangde said carefully.

Fang Zhuo thought about it again and again, but still felt something was wrong.

First of all, the time of this survey is wrong. Did any leaders visit the company in the evening? It's almost time to get off work.

Secondly, if it is an unconventional call at this time and the tone of the phone call is too general, it would be a bit like using official accent for the sake of official accent.

Fang Zhuo checked his cell phone. Vice President Zhou Xin was in Lin'an, but he was not good at this either. The company's good contact person was Liu Yangyang, the secretary of the board of directors, but she happened to be in Lin'an as well, busy with the company's advanced units.

Think left and right, turn up and down.

Fang Zhuo called team leader Zheng Danrui and said, "Brother Zheng, I suspect someone in the company is cheating. Is there a unit above that is a research laboratory?"

He explained the situation.

"There is such a unit, but do they have a research mission?" Zheng Danrui was also a little confused, "Let me ask, your surname is Xu, right?"

"Yes." Fang Zhuo confirmed.

Zheng Danrui hung up the phone and asked someone to find out the situation.

Next to him, Tang Shangde was startled: "Brother Fang, do you suspect this is a liar?"

"Yeah, I kind of mean that." Fang Zhuo nodded.

"No way, who is so bold as to pretend to be a leader and go into the company to defraud?" Tang Shangde said in disbelief.

"Just ask, lest you really get fooled, it would be funny." Fang Zhuo thought about the science and engineering men who stayed behind at the registration site, and was very doubtful about their ability to distinguish.

After a while, Zheng Danrui's reply came. There was no director named Xu in the research room, nor was there a deputy. It was basically certain that this person was a liar.

Fang Zhuo was angry and funny. Did he lie to himself?

He first sent a text message to another deputy technical director, Wei Wei, who was also from the University of Science and Technology, asking them to stabilize the scammer, and then made a direct call to the district police station. There was a greeting from Wang Fengyi, and Fang Zhuo also had a meal with the leader. Had dinner twice.

After everything is done, the next step is to wait for the results.

About half an hour later, the feedback came.

A group of four scammers were arrested in a restaurant near the company. Accompanied by executives from the registered company, they were talking about the industry situation and future development.

"Are you really a liar? What the hell...Brother Fang, how did you tell that? Did that person say something wrong on the phone?" Tang Shangde was shocked.

"I didn't say anything wrong, everything is fine." Fang Zhuo pointed to his head, "It just doesn't feel right intuitively."

"This intuition..." Tang Shangde couldn't understand.

Fang Zhuo changed his reason: "Because I am open and honest, everything is done within the legal framework, and I am not afraid of trouble."

"Brother Fang, you are really my brother." Tang Shangde could only admire him.

"I'll go back to Shanghai tomorrow to see what's going on." Fang Zhuo felt that this happened out of nowhere, and was a little worried that someone had tripped him up.

However, before he could think about it, another call came from Yike.

"Mr. Fang, someone from a Japanese company contacted the company and wanted to visit our Yike." Administrative Assistant Yuan Zhen reported.

"Japanese company? Which company?" Fang Zhuo thought to himself, is this good guy still cheating?

"The president of Japan Lexiang Electronics is Tanaka Mito." Yuan Zhen said.

Huh? This is really not a liar, Tanaka Mito, isn't he the deputy director of Sony's electronic design department? What is Lexiang Electronics?

Fang Zhuo thought for a moment and said, "I'll go back tomorrow. You can make an appointment with them the day after tomorrow. I know this person."

"Okay, Mr. Fang, what time will you arrive at the airport tomorrow? The company will send a car to pick you up." Yuan Zhen asked again.

"At nine-thirty in the morning, well, tell Director Wei Wei next door and ask him to go to the airport together tomorrow. I'll ask him something on the way." Fang Zhuo instructed.

call ended.

Because there were two things that were not planned in succession, I simply had dinner. Without waiting for the next day, the feedback from the police station came to Fang Zhuo.

This is not the first time this group of scammers has committed fraud. They pretended to be leaders from the capital and went to major companies to defraud people of food, drinks and money.

According to their explanation, Guahao.com was the fifth stop of this group. The first four companies were successful, but they unexpectedly stumbled on the 23rd floor of Hang Lung.

The main culprits who pretended to be leaders expressed their grievances. They had specially studied information industry policies and did not understand why the secrets were exposed so quickly on the registration website.

"Uh, this 'Director Xu' called me, um." Fang Zhuo said with a pun, "The professional level is not good enough."

The policeman handling the case suddenly realized, oh yes, this Mr. Fang is very capable in information construction. He can identify the professional level of the suspect, so there is nothing wrong with him.

Fang Zhuo smiled and said nothing and thanked the people's defenders who actively responded to the police.

The police said that it is best to try this kind of scammers who can easily be caught more often.

The police and the people are like one family, and there is no way for liars to escape.

That night, Fang Zhuo went to bed to rest and prepare to reply to the application the next day, when an unknown number called.

"Mr. Fang, thank you, our Changhong almost suffered a loss."

"Who are you?"

"I'm Ni Runfeng from Changhong. I just got a call from the Shencheng police saying that a group of scammers had confessed to defrauding us in Changhong a few days ago." Ni Runfeng thanked, "Thankfully Mr. Fang has a keen eye, otherwise our losses would have been huge. ”

Fang Zhuo roughly understood what was going on. This was one of the four victim families.

Ni Runfeng, Ni Runfeng, is the one Wang Yan said had a quarrel with Zhang Chaoyang.

"Mr. Ni, you are so polite. I am doing this just to prevent my company from being deceived. Today's scammers are too cunning." Fang Zhuo sighed.

"Mr. Fang, I will definitely treat you to dinner when I have time. Thank you very much." Ni Runfeng has been in charge of Changhong recently. He has been cheated again, and he is really grateful.

"When I have time to come to Shencheng, I'll invite Mr. Ni. I've long been familiar with Changhong, and I hope to hear Mr. Ni's advanced experience." Fang Zhuo greeted.

"Advanced experience of being cheated, hahaha." Ni Runfeng joked.

"Then I can share my advanced anti-fraud experience." Fang Zhuo said with a smile.

The two chatted for a long time, and got to know each other a little bit because of the liar.

There is one more chapter to be coded.