Reinventing the Millennium

It was very difficult to convince Changhong to release its patents for free.

Therefore, Ni Runfeng did not succeed.

So far, Changhong has nearly 300 plasma technology patents, most of which are invention patents, involving new plasma display structure, process flow, raw materials, circuit software and hardware design, etc. It also has certain basic patents.

However, even so, most of the core patents of plasma technology are still held by Panasonic, known as the "Father of Plasma".

This time, when the news of Panasonic's coming to China for negotiation was sent back to Changhong Company, the technical route that was originally rejected was once again ignited in the hearts of many people inside and outside Changhong. It didn't work before because only Changhong was doing it, but now if Panasonic cooperates , will there be a higher probability of success?

Before any splash could be made after such consideration, there was suddenly a conference call from Chairman Ni Runfeng, who proposed to release all the plasma patents in his hands for free, which immediately caused an explosion!

The patents that companies have worked so hard to research will be released for free if they are said to be released for free?

I don’t feel bad for selling my field!

Ni Runfeng held a total of two telephone conferences to describe the legitimacy of this decision from the perspective of competition, business ecology, etc. He did not dare to reveal that his current purpose was still to run towards the LCD panel production line, but he could never get a majority in the meeting. support.

Finally, Ni Runfeng cursed on the phone and firmly stated that he would unilaterally announce the company's decision and either convene a board meeting to oust him now, or accept this decision.

In the past few years, due to the development of Changhong, Chairman Ni Runfeng has never been so tough. His sudden appearance shocked everyone in a short time, and he reluctantly acquiesced to something that is hard to understand. operate.

As for how the company's senior leaders will report to the administrative leaders privately, that is another matter.

Every family has its cupboard.

Ni Runfeng sometimes feels emotional after reading Changhong's Sutra, but this time his prestige made him suddenly feel like "it's not a bad thing to be an outcast."

The worst possible outcome is to quit, because I’m afraid of the ball!

Therefore, when Wang Dongsheng of BOE deliberately changed seats to sit next to Ni Runfeng on the flight from Shanghai to Beijing to express his respect, his mood rose even more subtly.

"Based on my contacts and observations during this period, LCD has a greater prospect of winning in the technical battle in the upstream link."

"This is my thinking and Mr. Fang's firm judgment..."

Ni Runfeng didn’t know if Wang Dongsheng was really worried about changing the technical route. He first gave a statement to back it up, and then talked about the operation of patents: “Changhong is almost the only manufacturer in China that has important plasma patents. .”

"On the one hand, such an operation can significantly lower the threshold for other domestic brands in a conventional sense."

"On the other hand, Panasonic's attitude towards technology is quite defensive. Changhong is now willing to spend such a large price to build a camp ecosystem. They may be shaken and show a more proactive attitude."

Ni Runfeng was slightly silent, and finally said: "This will allow the LCD camp to weigh and misjudge."

Regardless of whether it is administrative support or whether Changhong will announce the release of patents for free, the ultimate goal is to target the technology of the LCD camp.

Perhaps Samsung can remain unwavering, but there is still a Sony head in the United States who is paying attention to the situation, and that can be incited.

And, other players in the LCD camp also have to weigh it.

"Changhong's sacrifice will definitely be rewarded." Wang Dongsheng was still moved. In his opinion, this was a huge sacrifice made by Changhong for its ultimate goal, even though it had previously said that it was going to make a technological shift.

He paused and then said, "Mr. Ni, you too."

Also what?

Of course, Mr. Ni’s sacrifice will definitely be rewarded.

Wang Dongsheng judged that Changhong, which has experienced two strategic failures, may not be very harmonious internally. Therefore, whether it is plasma or liquid crystal, its production capacity and performance will be at least a matter of several months or even next year.

What will happen in the middle may be a bit unoptimistic, considering Mr. Ni's age.

There is something unfinished about the words.

Ni Runfeng understood Mr. Wang's expression instantly. He smiled slightly and suddenly remembered what Mr. Fang and his son had said and what he had heard about the leaders of Anhui Province. He said in a funny, optimistic, open-minded and self-deprecating tone: "Success does not require success. at me."

Even though I was pushed to this point, I felt sad and enlightened.

Wang Dongsheng felt the indescribable meaning in Mr. Ni's words and was in awe.

…

Shanghai.

The Samsung team and Sharp team completed the merger and jointly analyzed the situation faced by this visit to China.

Sharp's Executive Vice President Akira Fukuyama first had a huge question: "Does Samsung really want to build a sixth-generation production line in China?"

"As long as the conditions are right, why not?" Li Jitai answered with a smile.

Fukuyama Akira frowned. The description of "suitable" is too subjective.

He shook his head and said: "The current situation is a bit unexpected. Chinese TV manufacturers have gathered together. We even suddenly lost response to some brands' quotations. They are very serious this time."

"Are TV manufacturers really not purchasing LCD screens? This most basic supply and demand will not change." Li Jitai said firmly, "It's just some media interviews and administrative officials' appearances, which actually shows their eagerness."

Lee Jae-yong also said: "It's not that they don't want to talk about procurement, they want more. I don't believe that BOE will suddenly change from an LCD panel to a plasma panel manufacturer."

Fukuyama Akira thought for a while and agreed: "The bargaining chips that can be brought out here are limited. Even with Panasonic, their production line capacity is not enough to pose a threat. The Chinese manufacturers will notice this problem and have to compromise."

Panasonic has invested in building a new plasma production line, but it will not be officially mass-produced until October at the earliest.

The plasma camp including it still has its own market to allocate, which cannot be covered here in China.

Therefore, Fukuyama Akira believes that this compromise is a matter of time.

He talked a little more about production capacity and mentioned the person he was paying attention to recently: "This time, the Chinese administrative officials expressed their stance. It is said that the richest man is exerting his energy in it. Why should he join it?"

In Fukuyama Akira's view, this incident has little to do with the active rich man.

"There is a saying in Chinese culture that if you are successful, you will benefit the world." Li Jitai said slowly, "The reason why Mr. Fang is like this is probably because he is more successful than others."

He has been the richest man in mainland China for two consecutive years. From this perspective, there may be no one better than him.

Li Jitai made another joke: "He can't be displeased with you Sharp."

Fukuyama Akira had never dealt with Fang Zhuo before, but Sharp had an experimental capacitive screen that had some connection with Yike.

He thought about it carefully, not sure which one was more annoying to Samsung or Samsung.