Reinventing the Millennium

Beijing.

Panasonic's team has been waiting here for two days.

As the number one player in the plasma camp, Makoto Miyamoto, the senior vice president who led the team to China this time, adheres to the company's mainstream opinions and has reservations about this negotiation.

Although the two technical routes for flat-panel TVs now seem to be dominated by the LCD camp, Panasonic still insists that technology comes first. Plasma screens perform better than LCDs, and this is the biggest factor that determines success or failure. .

Keep investing, be patient, and cultivate the market.

Panasonic is well prepared for long-term competition with the LCD camp.

As a senior executive, Miyamoto Makoto has attended many meetings together. He himself is a loyal supporter of "technology first".

However, the strength and weakness of liquid crystal and plasma did not have an impact. In addition, with the personal connections of Kobayashi Yotaro lobbying, Panasonic made the decision to come to China to have a look.

——It’s okay to talk, but keep the technology confidential and don’t let the Chinese take advantage.

This was the instruction Miyamoto received at the last meeting before his arrival.

He thought he would receive a warm reception when he came to China, but he never expected to have to wait in the capital for two days.

In the past two days, Miyamoto Makoto has more clearly seen the industrial alliance of Chinese TV manufacturers and the energy of Mr. Fang who promoted Panasonic's move to China.

Miyamoto Makoto didn't know if the Chinese idiom "long-sleeved and good at dancing" was an appropriate description, but Mr. Fang encouraged a leader from the production line approval unit to appear wherever he went, which was surprising. .

He evaluates people on the news pages to his team's subordinates.

"It is not unreasonable to become the richest man in mainland China."

Therefore, when facing the richest man, Miyamoto Makoto expressed respect and persistence - insisting on the price of cooperation between Panasonic and BOE, and insisting on putting Panasonic's needs first.

Miyamoto Makoto’s attitude is extremely certain.

At this time, Fang Zhuo, BOE, and the TV Alliance were very puzzled. Your Panasonic plasmas are at a disadvantage. Why do you still have such a condescending attitude?

"Technology comes first, plasma is the best, and consumers will realize this."

In the second meeting, Miyamoto Makoto's repeated statements made Fang Zhuo feel that he was telling the truth, and he really believed that he could reverse the situation with his technical advantages.

After realizing this, the angle of entry changed from a win-win situation through mutual cooperation to a criticism of plasma.

To say that if you want to win, you really have to rack your brains to consider reasonable reasons, and this criticism... Even though Fang Zhuo is not very good at it, he is willing to do it reluctantly.

"The S-LCD joint venture between Samsung and Sony has been mass-produced, and the 7th generation line jointly owned by LG and Philips is also under construction. In addition, your Japanese companies such as Sharp and Hitachi are also building production lines. How can you, Panasonic, pass the test?" Scale up to reduce costs?”

Miyamoto Makoto frowned: "When the market..."

Fang Zhuo interrupted: "Whatever market Panasonic proposes, if the cost cannot be reduced and the market is occupied, then Samsung and Sharp have begun to promise us to supply LCDs at low prices!"

Miyamoto Makoto didn’t believe it. As far as he knew, Samsung and the others were building an LCD alliance to make profits.

Fang Zhuo directly named him: "Skyworth, Mr. Zhao, do you think so? Sharp has contacted you!"

Zhao Fenghui was about to nod when he suddenly hesitated. Should he contact me?

Ni Runfeng was always strong and answered naturally: "Yes, we Changhong also received it."

Fang Zhuo named him again: "TCL, Mr. Li, have you also talked about the LCD in France?"

Li Dongsheng nodded. This was the way TCL had found in its previous acquisition of the French company Thomson, and it was also the source of his confidence to introduce a joint venture production line.

Fang Zhuo looked at Haier's Vice President Zhou Yunjie again: "Mr. Zhou, where is Haier?"

Zhou Yunjie understood Mr. Fang's intention and responded in a deep voice: "Indeed, the price is already very attractive. If there is no hope for plasma, we will not produce products in this direction at all."

Seeing that even Haier was like this, Skyworth's Zhao Fenghui did not wait for Mr. Fang to ask others, but made up for the presence he had not used just now: "Yes, Samsung's quotation for us has been reduced by 15%. Sharp and Baodao manufacturers are also contacting Skyworth. It seems that the range is even 15%!"

Um? Are the specific price reductions available?

Fang Zhuo, Ni Runfeng, Li Dongsheng, Zhou Yunjie and others looked at Zhao Fenghui together.

Zhao Fenghui continued to talk about the contact between Skyworth and LCD Alliance in front of everyone's sight, with detailed data and realistic details.

After Fang Zhuo had finished speaking, he sneered and said to Miyamoto Makoto: "Do you think Samsung and the others are here to stop us this time?"

"Do you think the LCD Alliance's target is similar Chinese manufacturers?"

"Do you think Panasonic can still take advantage of our competition with Samsung and others?"

"The LCD Alliance secretly lays out the market at low prices, expands scale, and reduces costs. If you do this, the first person to die will be you, Panasonic!"

Miyamoto Makoto swallowed and couldn't answer for a moment.

“It’s really surprising and funny to me that Panasonic is so confident.”

Fang Zhuo threw the documents in his hand on the table and launched a specific attack: "Panasonic's short-sightedness is exactly the same as Sony's view of music players!"

"Panasonic's blind arrogance is just like Motorola who wants to put satellites in the sky!"

Mr. Fang spoke very fast and mixed with idioms. His forehead was sweating while translating. Suddenly, he heard another sentence that might not need to be translated.

"Panasonic, die, die, hurry up!"

Seeing that Mr. Fang was getting more and more excited, Panasonic's vice president's face turned from red to white and then to black. Everyone who had not heard of it reluctantly tried to dissuade him.

"Mr. Fang, don't be like this, don't be like this."

"Mr. Fang, my Japanese friends may understand what you are saying, drink tea, drink tea, calm down, calm down."

"Panasonic will die if it dies. It's not worth being so angry."

The atmosphere in the conference room became heated.

After a long time, both sides calmed down.

Miyamoto Makoto was scolded, and he neither left nor became angry, but his attitude became docile.

"Mr. Fang, Mr. Wang, fellow presidents, I believe that plasma technology has advantages that will impress you. This is a market worthy of our joint development and maintenance."

"I will consider the situation of today's meeting carefully and give serious feedback to the company."

After listening to the translation, Fang Zhuo said: "In two days we will discuss the industry situation with the leaders of the National Development and Reform Commission. It is up to you whether you come or not."

After hearing what the translator said, Miyamoto Makoto nodded seriously.

"If you don't hold it, you will move backwards. Mad, you can't keep up with the heat even if you eat shit."

Fang Zhuo muttered something and stood up to end this second meeting.

The translator asked anxiously: "Mr. Fang, can you translate this sentence?"

Fang Zhuo squinted: "What do you think?"

The translator quickly turned over it.

Fang Zhuo: "..."

Miyamoto Makoto and the Panasonic team stood up and bowed deeply together to express their apology.