Revisiting Future Path
Chapter 104: Capital game
105th three major sectors
Examining Wei Dongsheng's industrial layout, it may feel very messy.
In fact, Wei Dongsheng's goals have always been very clear, and the industrial planning territory is also very clear.
Wei Dongsheng's first product seed download artifact after washing white is to quickly become famous and accumulate prestige. It is a transitional product. At present, the seed download artifact project is regarded as a non-core business. Although it makes little profit, it can move forward steadily and provide technical support for other products.
After downloading the artifact, Wei Dongsheng's industrial layout can be simply divided into three major areas.
The first piece is the online game sector aimed at making money, providing sufficient cash for Wei Dongsheng's industrial layout, covering Chunqiu Network, Chunteng Games, Xinbao, Chunqiu Literature and other businesses.
For now, online games are the foundation of Wei Dong's production layout and the economic engine for forward development.
At the beginning of the legend of Shanda Networks operations, Ubisoft was solely responsible for sales. When the legendary boom ushered in, Ubisoft was unable and unwilling to follow up the work in time, causing stock out of many provinces and cities. Shanda then broke with Ubisoft. In order to find a new sales network, it strategically chose Internet cafes as sales channels, using Internet cafes as the sales base for game recharge cards.
Internet cafe strategy is a key decision for the rise of Shanda.
If there is no breakthrough in the sales channel of Internet cafes, the legend is very likely to die in the sales channel.
Free value-added online games cannot be placed on sales channels like Ubisoft, nor can they be placed on Internet cafes. Imagine a player who is willing to invest 100,000 yuan or even 1 million yuan, but you let him recharge 20,000 times with a 50 yuan denomination game recharge card. What a terrible experience. The market for free value-added online games requires a new sales model, just like Shanda's previous Internet cafe strategy breakthrough.
The sales model bundled with freemium online games is online recharge.
If online recharge is not possible, freemium online games cannot be activated in a true sense.
Therefore, Wei Dongsheng decisively launched a third-party payment credit treasure, subverting Ubisoft-style channel sales and Internet cafe sales, and opening up an online recharge sales model in the freemium era. If Shanda Network is better than Internet cafes, Chunqiu Network is better than third-party payment credit treasure.
Wei Dongsheng's subsequent acquisition of online literature, a stake in Tencent, and negotiations with Tencent to persuade it to temporarily access Xinbao, were all to expand the number of users of Xinbao or other third-party payment, and to subtly reduce netizens' resistance and suspicion to the online recharge sales model.
When Chunqiu Network launched the third-party payment credit treasure, many people outside the online game industry did not understand the credit treasure and ignored its existence. From June 2003 to June 2004, Chunqiu Network expanded from an unknown person to China's No. 1 online game operator, and elites from all walks of life gathered to study Chunqiu Network. After the tragic death of several Handan Toddler freemium games during the public beta period, the researchers summarized their experience and gradually realized that online recharge is the core basis of the freemium model. The cheaper the recharge method, the more players can stimulate consumption.
When negotiating with Tencent, Ma Huateng insisted that Tencent should have its own third-party payment. The background of the times is that he has vaguely perceived the necessity of developing online recharge.
The Chunteng game cooperating with Tencent is a pure surprise. Tencent's operation of "Triumph" hit the rocks, sitting on the mountain of traffic without knowing it. Wei Dongsheng felt that idle QQ traffic was a waste, so he speculatively entered into a joint venture with Tencent Chunteng Games to realize QQ traffic and further expand the online game market.
It is true that there is a suspicion of raising tigers in this move. After Tencent learns to realize the flow of traffic, the development speed will definitely far exceed the previous hobble. Wei Dongsheng believes that with the same profit of 100 million yuan, Wei Dongsheng can do more than Tencent. In addition, just like the operation of "Dancing the Forest", Spring Software first cut down 35% of its sales share. After deducting the operating expenses and due profits of Chunteng Games, Tencent's actual profits are far inferior to those of Spring and Autumn series companies.
Chunteng games also belong to the online game sector.
In Wei Dongsheng's industry, the online game sector plays the role of a cash cow. Without the online game sector to provide huge cash flow, other businesses are definitely struggling. Fortunately, the development of the online game sector has been very smooth. "The Spring and Autumn of the Ten Kingdoms" topped the ranking of Huaguo's online game profitability, earning more than 100 million yuan in cash income every month; "Dance of the Forest" has QQ traffic Monetization support, the future is also very promising.
The second piece is the intelligent universe section with computer intelligent life as the core, covering all Zhiyu series companies, etc.
Computer intelligent life is the unification of hardware and software. To develop and utilize computer intelligent life, it is necessary to study the software architecture that is more suitable for computer intelligent life, and it is necessary to study the hardware equipment that is more suitable for computer intelligent life.
The development of supercomputers by Wisdom Universe Information Industry Company is the prerequisite for cyanobacteria to evolve into blue ferns; Wisdom Universe IC Design Company is involved in chip design to develop more suitable and safer CPUs and other hardware, so that Wei Dongsheng can better control the intelligent life of computers. .
The Zhuwei company invested by Wei Dad and Wei Ma is now just the simplest assembly factory. If Wei Ma’s business talents are not limited to the catering industry in the past life, Wei Dongsheng will continue to support Wei Dad and Wei Ma to move forward, wishing the company may advance to a foundry like Hon Hai.
If this is the case, Zhuwei should also be included in the Smart Universe section.
The development of the Wisdom Universe sector is also OK. The Cambrian 2004 supercomputer project under Wisdom Universe Information Industry Company is undergoing review by various departments; the Mp3 audio decoding chip under Wisdom Universe Integrated Circuit Design Company has been released and will be available at the end of July. Mass production. Zhuwei’s assembly production line is ready to go, and the audio decoding chip can be started after mass production; the newly established Wisdom Universe Technology Company is intensively preparing an MP3 sales team.
The third piece is the search engine section with Chunqiu Qiaoqian as the core, covering Chunqiu safe browsers, navigation websites and other products.
In fact, in addition to the three major sectors, there are some basic products that cannot be defined, such as Spring and Autumn Security Manager and Foxmail. Even the torrent download artifact mentioned above can be regarded as a basic product. Spring and Autumn Security Manager provides basic services for the three major sectors and is not limited to a certain business. Foxmail is positioned similarly to Google's Gmail, but it is responsible for gathering scattered online game user groups into groups.
The topic goes back to search engines.
Chunqiu security browser, navigation website and other products are all to assist Chunqiu to take a look at the development of search engines.
Among the three major sectors, the online game sector provides funding, the Smart Universe sector controls the use of computer intelligent life cheats, and the search engine sector is Wei Dongsheng's main business eager to develop. It is a pity that the more eager to win, the more ups and downs on the way forward.
Search engine, simple, very simple; complex, very complicated.
The search engine is so simple that any company can launch a search business as long as it is willing to invest; the search engine is so complicated that the industry leader Google cannot do it well.
Simple popular science search engine, technically, is divided into three steps: crawling, indexing, and sorting.
Metaphorically, a search engine is a huge library. The step of grabbing Internet resources is to buy books to fill the library, buy the right books, buy good books, buy new books, and buy books that should be bought. The more books in the library, the more valuable the library. The step of indexing the network is how to manage the library, how to store, number, and classify books so that the books you want can be found as quickly as possible. The last step, sorting, is the key and the most difficult.
Sorting can be regarded as a librarian serving customers.
A goes to the library to borrow a book, tells the name and other characteristics of the book, the administrator finds the book in the library, and hands it to A at the window. After completing the process, the search engine completes a search behavior. Netizens’ impressions of search engines, type keywords in the search box, filter the list and find the answers, similar in nature to borrowing a book from the library.
Therefore, the library and information science major of Li Yanhong, the head of Baidu, during the university period is actually very corresponding to the search engine business.
The problem with search engines is that borrowers’ descriptions of the books they want are usually vague, and search engines are not really human. Search engines are not living librarians, they cannot understand human natural language, and cannot accurately identify the nature of keywords. As a result, the difficulty of services instantly rises to the point of uncontrollable.
For example, someone B wants to borrow a book, but regrets that he forgot the full name. He only remembers the word "future" in the title and the word "chun" in the author's name. The search engine does not understand the thoughts of B, does not understand that "future" is limited to part of the title of the book, nor does it understand that the word "chun" is limited to part of the author's name, stupidly parsing the keyword "future" and the keyword "春" . Search engines find the possible relationship between "future" and "chun" through complex engineering analysis, and return the answer: Chunyuan Future.
This is ridiculous.
What I want is novels, but the preferred answer given by search engines is names.
fall!
I'm here for novels this time. Don't always recommend Japanese action movies for romance.
The difficulty of search engine technology lies here.
A perfect search engine, it should understand B’s natural language and understand B’s real needs like a librarian.
For this reason, search engines are known as the closest field to artificial intelligence.
In other words, only artificial intelligence that understands human natural language can perform search engine functions perfectly.
Of course, the artificial intelligence here is the artificial intelligence generally defined by the earth. The computer intelligent life defined by the shadow enemy country, and the artificial intelligence often referred to by humans on the earth, are completely unrelated to two things. The previous metaphorically divided the relatively safe and relatively peaceful computer intelligent life evolution history into five stages, followed by algae, naked ferns, ferns, gymnosperms, and angiosperms. The plant-based computer intelligent life evolves at least to the middle and late stages of the naked fern stage to satisfy the concept of artificial intelligence defined by the earth humans.
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