Salted Fish’s Self-help Strategy
Chapter 559: Hot search
However, the evolution of the event exceeded the expectations of Chu Yuanxi and Lu Yu, and it was a blockbuster movie. Because of the time difference, until the sky turned around, Apple resolutely removed Wu's skr data. As a result, Lu Yu was about to put a cold gun, and was suddenly held by Chu Yuanxi, because of a new situation in iTunes-sister salamanders. Unyielding, refreshed the data again!
Lu Yu and Chu Yuanxi stared with big eyes, feeling that they needed to re-understand the world to reach a consensus.
"What? Lu Yu, do you have a Weibo account? The kind that is not easy to expose." Chu Yuanxi felt that things were not simple. At this time, Monica reported that the list on Spotify was slaughtered.
Spotify is popularly known as "Sound Breaking the Sky". It is currently the largest music streaming service provider in Europe and the United States. It is also a high-quality company welcomed by Nasdaq with both hands and feet. Although it has suffered large losses year after year, it has burned money to gain value, using copyright and traffic. The construction of a high moat allowed Nasdaq to allow it to be "directly listed."
The so-called direct listing means that there is no need to find a reason to issue new shares at a fixed price like a normal IPO, no need for underwriters to subscribe, no need for someone to take up new shares, but directly publicize the equity in the startup period, and shareholders can directly take it. Own shares are sold on the Nasdaq market, and the stock price is determined by the market.
The only one who can enjoy this honor has no semicolon. It is the history of the New York Stock Exchange.
"Yes, what are you doing?"
"Pretending to be a fan of Wu Skr, join their discussion groups and groups to see what's going on?"
"Is this bad?" Lu Yu refused at first.
Chu Yuanxi knocked on the table: "You don't want to write explosive articles?"
Lu Yu scratched his head. According to the company's regulations, there will be a bonus when he writes a blast, and Chu Yuanxi will definitely not entangle with him who planned the incident. In front of the bonus, is it important?
As a result, as soon as he joined the group, someone posted the process of Apple Harmony breaking the rankings, starting from opening a VPN, to how to lead a week of free membership, to the Apple store to buy songs, how to buy can be counted as an effective operation , How can I buy one account to buy both albums and singles, and even make video tutorials, fool-like teaching packages!
Moreover, they also made a very vivid metaphor. They understood the Apple Store as the best-selling penguin music list, and the sound of the music as the hot penguin music list.
A capital suit in Lu Yu's heart!
It’s a pity that the group manager’s exhausted organizational manpower, once again successfully slaughtered the list, but when he turned his head, he found that the domestic public opinion field did not hit any splashes, because on the 3rd, another hot search from the sky made Wu skr perfectly repeated the operation of Xu Caikun, and also perfectly repeated the sad reminder of not making headlines.
On this day, the LPL team IG had zero opponents in the S8 World Finals, a strong aspiration, which brought tears to the eyes of countless fans of the celestial circle! Seven years, more than seven years, the huge sky, countless LOL star players and countless star teams, as long as they play in the World Championships, they will be abused by foreigners over and over again. They have been ridiculed by the fans of the knife circle. The same question-one billion people can't find five who can play LOL?
I can't vent the flames, just like watching the national football fans, suffering, depressed, but infatuated. Today's IG championship is no less significant than winning the World Cup.
For a while, the voice of "IG is awesome" spread all over the north and south of the Yellow River. The principal opened his mouth to eat hot dogs and became a hot expression package. No one cares about the **** horse Wu skr but not slaughtering the list.
Chu Yuanxi and Yang Yuanmei, who worked overtime on Saturday, looked at each other. Isn't this too much like "Wings of Freedom"? The trance seems like history repeats itself.
The same is not taken seriously when participating in the competition, from fans to insiders are completely disinterested, unanimously optimistic about other teams. The other teams were quickly eliminated to make themselves the only seedlings. It was also a crazy show in the finals, but in a different way.
Even the team composition is similar. The members of Wings of Freedom are not left by others, and IG is even more amazing. The two main players are sent for the phone bill, and the two main players are picked up. This completes the principal’s LOL. The dream of champions is worthy of debut, that is, the peak and the peak of retirement, worthy of the 100% winning rate of nine guarantees.
I think it was also the first time that IG won TI2 and won the world's first Dota 2 crown. The championship of S8 made President Wang's reputation soaring, and the "one hit five" SKY has a tendency to be mythological.
Lu Yu could only suppress his restless heart, and waited for the popularity of IG to pass, but the result was always dominating the hot search. On the other side of the ocean, Apple has removed the data three times. The fans of Wu Skr are still fighting endlessly in the big cause of butchering. They are also waiting for the heat of IG to pass. You need to spend money to buy the list in Apple. One is to give money sincerely, and the other is to deal with it resolutely. I don't know how much revenue the money from buying the list will bring to the Apple store?
Time soon arrived on the 6th, and even Chu Yuanxi couldn't help it. He had more important things, so he ordered Lu Yu to shoot.
"Really shooting?" Lu Yu collapsed instead, because it is rare that no one from the media community has noticed this little story that happened across the ocean. Even if they noticed, no one opened fire.
But the Ba people have accumulated a lot of material, even if they excrete, they can line up for a while.
"Shoot. But this time you have to pay attention. After the topic gets hot, you have to learn like a marketing account, or we have to operate like a serious marketing account, instead of using our usual methods."
"Hi..." Lu Yu took a breath, and said to his heart that President Chu was really willing to drill any sewers for "Troubled Times"!
Chu Yuanxi wanted to stir up this topic, utilitarian is very clear, it is to bring the rhythm to attract attention, and then follow the trend to guide the attention to "Out of the Mountains".
What is the marketing number?
The purpose of ordinary self-media voicing is to express oneself ~ www.wuxiaspot.com~ through this expression to gain readers' approval and turn them into fans. Therefore, even if it is a hot spot, it is to attract fans in hot events, and you need to show your own views and levels, so that the fans you attract are consistent with your own tone.
This is also the reason why many self-media go to extremes. Only extremes make it easier to catch specific groups of people. For example, Bai Sha now scolds the bed for breaking every day, but deliberately filtering out the broken side of the bed has gone to extremes.
The marketing account is not the case. The low-level marketing account attracts research through the headline party, steals other people’s original material and whitewashes it on their own account, cheats the attention, and then starts advertising when they have enough fans. They can attract Just reach people.
But this approach is too tiring.
Advanced marketing routines are completely different. They do not aim at attracting fans at all, but use numbers as KPIs to create hotspots through hype topics, and then directly shoot advertisements when the traffic is gathered. Because the hot spot itself is made by itself, the advertisement can be perfectly integrated into the hot spot, so that people watching the hot spot can be directly brought into the advertisement without consciously. Doing smart, not only advertising and marketing, but also attracting fans at the same time, isn't it beautiful!
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