Salted Fish’s Self-help Strategy
Chapter 560: Marketing hotspot
Why is this advanced? Because this not only requires sophisticated design, but also understands user psychology, and even requires users to associate themselves.
Therefore, the "sudden hot spots" that many people see are actually carefully planned and are not "sudden" at all. In this era of information torrents, people who can clearly recognize this can identify a lot of payment points, and can be less deceived.
Chu Yuanxi is not a marketing expert, nor is Lu Yu. Lu Yu himself is a public account writer. Now he can claim to be a writer of explosive articles, but he doesn't know how to market and is even often marketed. It should be said that there are no marketing experts in Pakistani Entertainment, because Pakistan's business model does not need it.
But this time, Chu Yuanxi didn't want any fans, as long as the advertising effect, not chickens, just eggs, because chickens don't have any eggs. In other words, the overlap between the users who follow this hot spot and the game users is too low, and it is too late to slowly convert them when they go online, so they simply show them the payment points.
The so-called more important thing is that yesterday, on the 5th*, I personally told two short stories, one is called the science and technology version, and the other is called the registration system, which immediately aroused great waves in the venture capital circle.
Chu Yuanxi was fairly relaxed, because there was only one round of financing and the investor composition was relatively simple, with only three companies. According to Zhao Zhujiang and Zhang Ming, their mobile phones were blown up.
Come to think of it, if companies like Didi conduct letter financing, it should be more boiling now, right?
He went wrangling, and Lu Yu returned to the media support department to prepare for the black hand.
Although they don't know how to market, it's too advantageous to be able to stand up to this incident. Chu Yuanxi and him "planned for a long time" and have been lurking secretly. They have plenty of time to conceive marketing routines, and they almost feel like a home court.
So Lu Yu waited for Chu Yuanxi and immediately began to go crazy like Sa Huan's wild dog. First, he threw a brick to attract jade, and released a bomb on Weibo, "Culture is not output, output dregs", and then changed hands and threw it at the tiger.
The equivalent of this bomb is much more than what was envisaged at the beginning. The screenshots of Jiugongge are neatly laid out, and they are sprayed with pictures and texts. On the 2nd, Chu Yuanxi just wanted to hype up the topic and play around. The cynicism was enough to earn attention, and then the marketing wave was over. I never expected that the sisters behind the salamander would be so powerful. It is estimated that Apple has been in the development history of decades. Never encountered such a thing!
Therefore, Pakistani entertainment's usual way of giving up all, this time directly posted on Weibo without using the official account, and quickly opened up the situation on Weibo.
It may be that IG has occupied the hot search for too long, so that fresh melons continue to feed the people who eat melons on the Internet, or it may be that the matter itself is deformed and awesome, but it is not the same as the awesomeness of IG. It is more likely that the foreign media has already begun to report, and the ridicule that has been overwhelming in the United States has long been overwhelming. It would be unimaginable if the Green Dam hadn't stopped it.
In short, this Weibo post was posted, and within 20 minutes I liked the hot search. The KPIs that the salamander sisters had been working hard for five days and five nights were not completed by Lu Yu instantly.
Even Chu Yuanxi was shocked by this speed, and had to interrupt the wrangling with Yuan Mu and Cynthia and rushed to the Media Support Department. I saw the number of comments reposted and likes jumped at a speed visible to the naked eye, and the number of likes was over 100,000, and the comment immediately reached five digits!
Lu Yu and Chu Yuanxi looked at each other, and Chu Yuanxi patted the back of his head: "What are you doing? The second step is to hurry."
"No, how many bullets I haven't hit? Just one shot from the black gun?"
"You are stupid, we can hide in the vast ocean of the people now while sister Salamander did not react. Why should we continue to shoot black guns? Now it is the most important that someone helps us disperse the firepower, and sister Salamanders will do it for a while. I don’t know that we picked this head. We don’t win fans either, anyone can say anything we want!
Remember now that you are a marketing account, you should follow the marketing account thinking, don't always think about attracting fans! In addition, others don’t know who posted our Weibo, but I usually post it. You have to act like me. The style can be exaggerated, but don’t push it down. "
"Okay!" Lu Yu immediately commanded the team members to start exploring outwards along the Weibo context, and quickly listed the big Vs that attracted the limelight after the information spread.
As Lu Yu entered the state, the entire media department began to operate at high speed. Lu Yu himself turned into a tentacle monster and ran to the microblogs of various big Vs in a posture of passing through a bunch of flowers, interacting with each other, keeping pace while still staying in his own position. Reply.
Chu Yuanxi didn’t even bother to chat with Yuan Mu. She moved a chair and sat next to him. In fact, he could also do it himself, but he would not be called the president and could not exercise the abilities of others. Just put things down again. Anyway, even if it is messed up, it is nothing more than a failure to market it. There will be no loss. Once the fame and fortune are harvested, fans can harvest a wave and make sure that they are not lost.
According to his thinking, the second step of searching and participating in the big V is not for interaction, nor for rhythm. These are all pilots. The real purpose is to select the appropriate "marketing assistant."
I saw Lu Yu swiping a little bit on his phone, commanding Ruo Ding in the office, and then quickly ran to Chu Yuanxi: "Old Chu, I think this person is suitable."
Chu Yuanxi took a look, um, the late masters, the big Vs who became famous on variety shows such as Qipa Talk and Trash Conference, now have more than 3 million Weibo fans, and the image and size are suitable. The key is to spray Wu skr. It's more ruthless, it's him!
Lu Yu immediately started a large number of targeted interactions ~ www.wuxiaspot.com ~ @了十来条 each other in a short time.
Seeing the late arrival of the event, he sighed: "Let me deceive myself and deceive others. I just want to say that he is Canadian and it is not the face of our celestial dynasty that I have lost."
While explaining to the people who don’t know the truth, I’ll tell you about this. Jay Chou and Piao Shu released a new album at the same time, and they were hitting the chart. Suddenly, a cosmic singer named Piao Youmei was airborne, and he dominated the chart. The top 9 fans saw that their idols could only fight for the tenth place. What do you think of fans of sister A?
Chu Yuanxi saw that it was OK. This person's ability to hold fire was first-rate, and he was a qualified MT. So Lu Yu, who turned to support, cleverly hid himself, gradually reducing the frequency of interaction.
Perhaps the sudden attack made the salamander sisters bewildered, and it was not until more than an hour later that the organized microblog control and comment army was dispatched, and they asked to delete the blog.
The problem is that the shark that smells blood is always the fastest. The hot spots created by Pakistani Entertainment are also hotspots. If they are hotspots, some people are willing to rub them because there is traffic.
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