Salted Fish’s Self-help Strategy

Why did Chu Yuanxi sigh? Because the news of Ali's acquisition of Pakistani games is still missing. In fact, Chu Yuanxi had always wanted to take the initiative to disclose it, especially to Zhang Ming, because the headline was his number two potential buyer.

But he can't be as generous as a scum koala and officially announce that we want the seller to be a seller, begging the owner's father to take a look, and he must even restrain everyone from leaking, otherwise the force will be unstoppable. You can lose everything and force the grid not to lose, otherwise it will not sell for a good price.

Otherwise, just learn from the scumbag and learn from Metro, and just say "looking for strategic partners". This is a very formal notion. I want to sell myself!

Of course, if the two sides cannot agree, it is not impossible to wait until the end of the year, the mini game IP plan will gradually produce data to reflect the value of this gameplay, and reflect the uniqueness and ability to subvert the existing IP market. Talk about the arena cuts.

It is necessary to know that the current IP is actually expensive to raise. In addition to the IP with a really special head that can **** a lot of tap water, it is normal for a large number of quasi-head IPs to spend two or three million a year to raise them. The cost of the mini game plan is low. The essence of the mini-game IP plan is that mini-games can also be eaten! The money invested has raised IP, but it is not necessarily a cost, and it may also generate profits.

Therefore, even though Chu Yuanxi was unexpected when Zhang Ming came to the door, she always had psychological expectations and was very calm.

However, Zhang Ming is also more difficult to deal with. On the one hand, people are more powerful, and on the other hand, because of the small game IP set, if you use the same method to talk to Zhang Ming, the scene will be very embarrassing. People hold so many traffic killers such as Douyin Toutiao and Volcano. According to Chu Yuanxi's thinking, IP traffic is not a problem at all. In other words, people do not need to go to the mini game to push IP.

The idea of ​​mini game IP is to virally infect the entire network to obtain users and exposure through the fission attribute of mini games. Games are more appropriate to deliver content. Those who don’t care about IP content can focus on playing games, and those who are interested in content can follow the channels left in the game to be absorbed into the self-media channel that carries IP content. At the same time, it has higher efficiency, lower trial and error cost, and very good price/performance ratio. It may even be that the IP is not pushed up. It is wrong according to trial and error, and it is very painful to make tens of ten million yuan.

But for the headline boss, isn’t this taking off his pants and farting? People's traffic is absolutely overflowing for pushing a few IPs. You don't need to use trial and error to find something that can be virally fissioned. People can get the same or more by pushing and pushing directly in their super traffic empire. Of exposure. In addition, there are users and APPs in their homes. There is no need for carriers and channels for delivering content such as mini games. They can be reached with one click and easily pour traffic into the content to generate IP.

You must know that in the initial publicity process of "Troubled Times", the headlines rewarded by the original musicians of Douyin were honored as global traffic. This part of the traffic originally instilled IP users is definitely not a minority.

The most important thing is that the IP promotion of Pakistani games, most of the early hot start work is done on Douyin, and the traffic of the Douyin co-producer plan is also used, and the traffic of others is used to make a circle and then start the small If the game is finally sold to others at a high price, then I don’t know what Zhang Ming’s eyes are on the other side of the Internet.

Therefore, when Zhang Ming came to ask, Chu Yuanxi said in WeChat: Ah, yes, there is a preliminary intention with Ali, in fact, it can also be understood that even the intention has not been reached. I don't worry about it and wait for the end of the year.

Zhang Ming doesn't ask why you want to sell high-quality assets. He is concerned about the result: even the initial intention is not reached, that is, you can talk to others?

As a result, Chu Yuanxi immediately went on to say: But I can't submit more than one manuscript. I am not openly seeking strategic partners, nor bidding. This is my sincerity. If you talk to both parties at the same time, sincerity will become hypocritical, and the price is too high and the cost is too high.

Zhang Ming frowned, saying that this meant it was a matter of money?

In fact, Chu Yuanxi also considered using regular channels to speak out. At the beginning of this year, Metro announced that it would look for a war investment. A group of predators bidding, not only Vanke, Ali, Yonghui, RT-Mart, Suning and other industries, but even investment institutions are rushing because of the attractive assets. Several companies have come up, and now they have reached the finals, Yonghui and Wumart PK.

However, this method can sell for a good price and has many constraints. Although there are many companies participating in the bidding, it is actually not convenient for the seller to mention the conditions, otherwise it will be easy to fry the pot. For example, Dwarf is not a thousand-year fox, it is a good negotiating opponent, but if there are multiple bids, Ali may directly change to a thousand-year fox, or Dwarf can evolve into a thousand-year fox during the negotiation process. This is normal.

Therefore, neither the **** easy to sell koala nor Metro's sale of Tianchao assets have offered high prices.

Both sides understand this principle. Zhang Ming thought for a while and asked: I heard that Pakistani Games has a new plan, so you postpone the discussion until the end of the year? According to your virtues, this must be an upset, right?

Chu Yuanxi: Who do you consider the old man? How can it be called a shill bid? What we are going to achieve is a new subversive model innovation to empower content, which is a very good experiment for the entire cultural and creative content industry, and results should be produced by the end of the year. So I can’t sell it now. I sold it. I just took some money and a great experiment was interrupted. Then I’m losing a lot?

Zhang Ming: Although what you said is very professional, but after a long time, isn't it a small game that the Pakistani people are doing?

Chu Yuanxi immediately sent a series of big exclamation marks: How did you know! ! !

He was really surprised, his heart couldn't say one, right? Why did this even reach Zhang Ming's ears? Am I talking to the information colander?

Zhang Ming: I don't know if I check it? How much content have you uploaded to Douyin recently? One IP after another IP is going up, and you also participate in the co-producer program. Would you say I’m wondering what you’re doing?

Chu Yuanxi also thought about it. Instead of sitting in the seat of Zhang Ming, a company that has grown to tens of billions of dollars mainly depends on its own wool. The valuation of individual stocks is 36 billion. Toutiao is based on its own valuation. What is your mood when you are in the early half of 500 billion yuan? Anxious! I don't even know how much to squeeze down.

In this sense, Zhang Ming's heart is more generous than he does not know where it is going. It is necessary to investigate what kind of plane the Pakistani Group is operating. At any rate, he also needs to know what his wool was used for. Isn't it?

I saw Zhang Ming then asked: What's your name is Shenma model innovation? Isn't it an IP game?

Should Chu Yuanxi tell Zhang Ming or not? Ordinarily, it should not be said, because what should Zhang Mingzhao do after he said it? What do you do, what do I do, it is the most difficult to prevent that you can copy it directly without thinking about it. It is not afraid of complicated work with technical content, like Xiaokang, whoever wants to copy it casually, if you can't copy it, you will lose it. However, the mini game IP plan does not have any technical content, only the ability content, the ability to make games, and the ability to create content. The logic itself is not complicated.

However, there is no way people can find out. Even if you don't say it now, people will be able to understand the logic after a few months, and it will make people laugh if you don't say it.

In the final analysis, the gameplay of this small game IP is mainly to make up for Chu Yuanxi's separation of the entire "Rome" from the Pakistani game.

The blanks to be left after the divestiture, business blanks and valuation blanks. In terms of business, a company with a valuation of tens of billions can't do without product lines. In terms of valuation, the endogenous nature of Pakistani games needs a second leg and a third leg to perfect. Only relying on the mobile game "A World of Troubles", even if the IP is injected into others, the total value of the IP life cycle will be calculated. The 30 billion acquisition price is a very sincere and super generous offer.

So if you want to keep "Enemy of Rome" you have to replace it with something else. Chu Yuanxi's expectations for "Enemy of Rome" are very high. Only when you have high expectations can you get up. The stuff that comes in at least seems to bluff people. , The small game IP plan is launched according to this logic.

Therefore, the same lack of game genes, Ali and Toutiao are different, Ali may be able to bluff, but Toutiao may not be. This is also the reason why Chu Yuanxi made the headline series the No. 2 buyer.

Of course, one thousand words and ten thousand, the other side of IP is content, and content creation ability and game production ability are also abilities themselves. If the ability to produce games is not important and you can get what you want, then Ali already has game genes. Don't Ali want to burn Penguin's ass? I want to burn the Antarctic madly, unable to do so. Mergers and acquisitions are needed only if they are not capable.

Thinking of this, Chu Yuanxi answered Zhang Ming's question first and explained the logic of the three-stage rocket of the mini game IP. The first level is to get seed users from the media preheating; the second level is to acquire a large number of IP users through small game fission; the third level, IP content production keeps up with the pace of traffic pouring, creating top IP.

In the field of IP, Zhang Ming really didn't know that much. Chu Yuanxi was stunned. For example, he didn't know that the biggest pain point in the copyright market was the issue of ownership. For a better copyright, the cost of buying all copyrights except for the attribution right is high, but if you follow the process of buying the copyright first and then creating the IP, the probability of creation failure is high. After the failure, all these costs will become Loss, the P/E ratio is extremely disparity. Moreover, some high-quality copyright rights are scattered, and it is difficult to buy full copyright.

Chu Yuanxi's three-stage rocket does not have all the above problems, only good content producers are enough. According to this set of procedures, the troubles in the copyright market are avoided first, because only one IP framework can be provided to make games, and the first two poles of rockets do not need to provide complete content.

Then, of course, there is a probability of failure in this method of creation, but the loss of failure is only the cost of game development, and the development cost of small games is very low. And failure is divided into failure, not necessarily losing money, but once it succeeds, traffic is effectively gathered, content developers can produce high-quality IP content, and the value rises sharply, which can be described as an example of low cost, high value and high efficiency.

Finally, Chu Yuan said triumphantly: This must be regarded as a model innovation, right?

Zhang Ming had to patiently write a yes. No way, because this has too much effect on the user's time editing! In the past, users need to chase content for a long time to become an IP fan. It takes months for a serialized novel or comic to take shape, and several years for its completion.

Chu Yuanxi's model not only expands the traffic from the platform to the entire network, but also severely compresses the time for IP formation to a few weeks or even a few days, allowing users to follow the content first and then focus on the content. This is the charm of the game. Mode innovation is essentially the re-editing of user time, which is fully reflected in this innovation.

This is why Chu Yuanxi must take down "The Enemy of Rome". Because IP is not only a tool for making money, but also a pioneer and a sharp knife. Is Disney just making money in China? No, it outputs values. IP is a tool for linking strangers, and the fastest way to let strangers accept you is to use entertainment. So this IP is very useful, this game is also very useful, in the face of a changeable future, if you want to remain flexible and remain changeable, you must have this useful tool.

It's as if the Go masters are not in a hurry to "finish the shape", they can hit left or up when one piece starts. They are all command types, and the opponent must catch them. The underhand is usually anxious to slap and eat immediately, and quickly take advantage of the advantage that can be taken, but the opportunity to slap in the other direction is lost in the future.

What if the Pakistani game is not a small game IP, but "Enemy of Rome", and it is the "Enemy of Rome" that has already started project development? Coupled with good data from overseas We-media accounts, coupled with novels and scripts produced by Mario, and comics written by Jin Yonghan for half a year, Chu Yuanxi said that it should be able to stand up to the benchmark "Troubled Times", and the game company as a whole can also It sells for 30-40 billion, and it is easier to sell than the way to boast about the IP of the mini game to the buyer.

But this loses future changes, because the small game IP set of Chu Yuanxi feels that it is okay to be in the nest, but it is difficult to go to sea.

In Dali, the Pakistani group is the nanny of Xiaokang. Xiaokang wants to achieve real global development. Compared with a handy weapon, Chu Yuanxi chooses a weapon with some money in his hand. Magic weapons are usually difficult to buy. Just like in the novels of Xiu Xian, Jidan is worth one hundred thousand spirit stones, but the protagonist always cannot buy Jidan with one hundred thousand spirit stones, so he still has to refine it himself.

Therefore, Chu Yuanxi’s selling Pakistani game has two goals to achieve: mitigating "Enemies of Rome" and selling at a good price. For different buyers, there are different strategies for selling at a good price. For Zhang Ming , He needs to deepen his understanding of the importance of the game industry.

Thinking of this, he asked Zhang Ming: What does your group think of the game industry?

Zhang Mingxin said that this is about to start negotiating prices? He sent: What do we think of the game? A way out for traffic operation.

Chu Yuanxi made a dog-headed expression: You definitely are not positioned like this, otherwise it won't be the first game that won't be released for so long. Ali's games are all online. Change to your APP factory, and 800 games have been made.

Zhang Ming asked instead: What about you? How do you position the game?

Chu Yuanxi: Gaming has been a discriminated industry for a long time, and playing with things is detrimental to children. But looking to the future, this is a powerful weapon.

Zhang Ming: Power is embodied in making money?

Chu Yuanxi: Making money flows from the lower, and there are also the middle and the upper. For example, the social attribute of the game was difficult to develop before the 5G era. You see that the dead pesticide is a social attribute, which means that the user’s existing social relationship is moved into the game. At most, it is the beauties that you can’t add to WeChat. , Add a WeChat with the upper rank, that's it. However, in the 5G era, there must be many new ways to play social games to create a new chain of social relationships.

After sending it, Chu Yuanxi suddenly regretted it, because, shouldn't this expose "Enemies of Rome"? If the Pakistani group is really checked out, if there is such a prompt, then analysis, may it be suspected?

Fortunately, Zhang Ming's reply was not so sensitive, but instead asked: What about superior?

Chu Yuan Xixin said that the superior Bility cannot be installed in front of you. It's a pity~www.wuxiaspot.com~ Once the superior "Enemies of Rome" is properly made, it will be exposed. When the time comes, if Zhang Ming understands it, he will be thirsty. Starting from the beginning, with the strength of social upstart tiktok overseas, find a few high-quality content creators to create a batch of Western-themed works similar to "The Enemy of Rome", then officially promote them, and then make games. This is what Chu Yuanxi takes Road, let Chu Yuanxi have nowhere to go.

So he said: We are also gradually exploring, it is certain that there must be more valuable fields than game socialization, business, industry.

Zhang Ming on the other side of the network cable couldn't help thinking deeply. You can't do it without thinking, mainly because Chu Yuanxi explained how to play the mini game IP, which disturbed his mind. Toutiao's game must launch its own traffic empire, which is far more powerful than the promotion ability of the Pakistani group, but how is this launch method? Is it pure traffic monetization, or is it possible to achieve value-added traffic?

He said at the group's internal meeting that the growth space of Toutiao APP under the original mode is only 40 million DAU, and a new engine is necessary. At that time, the engine had high hopes for search scenarios and high-quality content. To this end, Toutiao did not hesitate to launch an offensive against Baidu and filed a 90 million lawsuit.

But what Chu Yuanxi said today seems to make some sense? Wouldn't it be a good thing if the game scene can achieve value-added traffic? But immediately two frowning questions appeared.

The first is to change the plan that has been started in the group, which is very disgusting and makes him instinctively repelled, and the second is very funny, because it is equivalent to facing competitors like Pakistani games, the traffic is not good but a lot of High-quality content and IP compete with you for player resources.

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