Shenhao: Tianhu Started And Reached The Pinnacle Of Life!
Chapter 68: The Digital Music Unicorn Breaks Apple's Legs!
Not long after the three of Cai Congxin left, Lin Yu, the chairman's secretary, rushed into the internal report: "Young Master Tang, Young Master Wang is here.
"Forehead?"
Slightly startled, before Tang Tian came back to his senses, a figure had already broken into his office.
"Tsk! Tsk! Tsk!"
"I said, Old Tang, you have a wild way to go. Today you will work there, and tomorrow you will work here. 11
"If you want me to say, I'll go to our old man, you might as well buy this building.
Principal Wang walked in with a cynical look on his face, and teased.
"No money, can't afford it!"
Tang Tian gave Lin Yu a look, and Lin Yu immediately went to make tea.
Three billion to buy a building in Yanjing CBD may seem a bit expensive now, but in a few years, the price will skyrocket.
Star Investment has already bought one building, and another one. This is not to take advantage of Wanda. The best property of Wanda Group in Yanjing is this square in the CBD. The two best commercial buildings in this square are both rounded up. , what else do they earn?
Even if he could buy it, Tang Tian couldn't possibly be so stupid as to take advantage of it.
"Don't talk about it."
"HuanYuOne 2g is so popular, there must be 10 million units."
"Will you have no money?"
Sitting swaggeringly on the sofa, Principal Wang pouted.
"Well, more than that."
"Domestic plus Japan, South Korea, Xiangjiang, Haojiang, and Yizhou, the shipment has reached 12 million units.
"North America also sold 4 million units, just now it was said that there are people in Southeast Asia who want to be distributors."
"Originally, Huanyu Group had 25 billion RMB in its account, but with a wave of my hand just now, I allocated 2 billion to the subordinates, and another 16 billion to build the headquarters, and now there are only 7 billion left."
"As for Xingchen Investment, you also know that after the capital injection into Yuanhang, the rest of the funds are in the stock market, so there is no extra money."
Shrugging, Tang Tian said a few words with a flat face.
"You... 16 billion to build the headquarters, a real rich man."
Principal Wang held back for a long time before choking out such a sentence.
Looking at the country, which company has such a luxurious headquarters, it would be nice to have several billion, and 16 billion is simply stunned!
At this time, Lin Yu, the secretary of the chairman, brought the freshly brewed Anxi Tieguanyin into the room, and poured a glass for Tang Tian and President Wang respectively.
"You kid is not waiting for 250 in the long voyage, what are you doing here?"
Tang Tian picked up the teacup, took a sip, and said lightly.
Yuanhang Group has just acquired more than 200 small and medium-sized entertainment companies, plus the acquisition of three major music websites, Tiantiandongting, Kuwo, and Migu, and established Yuanhang Music. When things should be the most complicated, Principal Wang is still here Strolling, it is inevitable that people will be confused.
"What else can there be?"
"The executives of Baidu and Fujixun hope to meet with the major shareholders of Yuanhang to discuss the transaction of Qianqiandongting and Penguin Music."
"You also know that besides Kugou, there are only two music platforms left in China."
"If we acquire Qianqiandongting and Penguin Music, the acquisition of Kugou will be a certainty."
"At that time, monopolizing the music platform has already become a unicorn in this industry, and can even go abroad and go to the world.
Principal Wang looked at Tang Tian with a mysterious face, and whispered.
"You don't seem like someone who can think of this link? Tell me, which crouching dragon and phoenix chick gave you advice?"
Glancing at Principal Wang, Tang Tian asked directly.
"Ahem!"
Being exposed like this, Principal Wang choked on the tea he was drinking and turned red. It took him a while to calm down and said, "She is outside, Lin Yu, go and bring her in."
"Master Tang!"
Lin Yu, the chairman's secretary at the side, immediately looked at Tang Tian.
"Um."
After waving his hand, Tang Tian ordered.
Immediately, Lin Yu stepped on high heels and walked out the door, tall and graceful.
"Master Tang, less!"
After a while.
A middle-aged woman in black fashion overalls followed Lin Yu into the office.
Although the appearance is not very good-looking, but there is a different kind of temperament on her body, which makes it impossible to ignore her existence.
Tang Tian recognized at a glance that the overalls on the middle-aged woman were from Donna Karan. Donna Karan is also a top luxury women's clothing brand. It depicts different cultures and different lives in New York in a more avant-garde, more fashionable and more casual way. With the breath of the times in the way, few people would choose this brand.
Usually, only those who study abroad in America will notice this top luxury women's clothing brand originated in New York.
"Huai Qi, executive general manager of Yuanhang Music under Yuanhang Group."
"She said what she said just now, and I will paraphrase it."
Principal Wang introduced with a smile.
"oh?"
Looking at the middle-aged woman in front of him, there was a strange look in Tang Tian's eyes.
Huai Qi, the founder and president of Kuwo Music, studied in Shanghai Jiaotong University in 1996 for industrial foreign trade, and in 2003 for an MBA at Stanford. In August 2005, he co-founded Kuwo with Lei Ming, an MBA classmate of Stanford University and the former chief architect of Baidu.
Before she returned to China, she got the first angel investment and founded Kuwo. This is a very extraordinary woman.
"Tell me what's on your mind."
"yes.
Huai Qi's beautiful eyes shone with wisdom, and he talked eloquently: love is little. "
"I think domestic music platforms are limited in a narrow range, that is, free cannot create profit points."
"The domestic payment atmosphere needs to be cultivated, just like the Yuanhang literature platform, create a paid group by yourself."
"I understand that Yuanhang is entering the era of mobile Internet, and I think the new breakthrough point is in the era of mobile Internet."
"Music platforms combined with music apps will serve as a huge growth point, thus laying the foundation for the music industry."
"Through the music platform, we can set two modes of free and paid, and the singer himself or his company decides whether to charge or not.
"The establishment of a personal space on the platform is only for displaying personal songs, albums, and MVs.
"We will set up a leaderboard, and users can throw flowers to their favorite songs, and flowers can be a variety of props."
"The flowers and props cast by users will be converted into starlight, and the order of the leaderboard will be determined by the starlight level.
"Of course, we will also launch a membership system. Members can enjoy the right to listen to songs on the station for free within a certain period of time."
"Members of different levels can download songs with different sound quality versions."
The voice fell.
Principal Wang was very satisfied with Huai Qi's introduction.
But Tang Tian showed a weird expression on his face. Isn’t this just charting? Let fans pay for singers, thereby establishing the main paying group, and then establishing the overall paying group through the membership system, so as to achieve the coexistence of paid and free.
Essentially, the music platform can be free, but if you want better sound quality, you need to open a membership.
In this way, the user's payment is transferred from the singer and his company to the platform.
"Cooperate with record companies at home and abroad, package inventory songs, and set cooperation agreements for new songs.
"These songs will be set as free songs by Yuanhang Music upload platform."
"At present, we have discussed with Universal, Warner, Sony, EMI, and Bertelsmann, and they are very satisfied.
"Voyage Music packs the inventory songs of the five major record companies at a price of 75 million U.S. dollars per year.
Huai Qi spit out all the words in one brain.
Hearing this, Tang Tian smiled: "You are planning to break one of Apple's legs!"
In 2003, with the help of the iPod player, Apple created the iTunes online music store, selling the player in a 'bundle' with genuine music. It costs an average of $99 to download a song, thus winning the recognition of record companies all over the world.
In the next few years, this model was copied all over the world, and digital music entered the stage of industrialization development.
But the world's five largest record companies are not satisfied with this, because the profit of 9 cents a song is too small, they never make money from stock songs, but from new songs, both new songs and old songs are 9 cents and 9 dollars , how many (cjcc) people need to download it to earn back the money?
In contrast, Yuanhang Music not only packaged the stock old songs of the five major record companies at a price of 15 million U.S. dollars per year, but also provided them with a channel to release albums online, and saw broad prospects.
The price is set by the singer and his company, the exposure is gained through charting, and even the singer's personal space can increase the cohesion of the fan group.
The madness of the fans, how could the five major record companies not know that even if an album is priced at $50, if one million fans buy it, the profit will exceed hundreds of millions of dollars, because the fans will buy repeatedly, and those hardcore fans who are rich will even buy one People buy thousands of albums.
In this way, the digital album not only solves the problem of distribution, saves production costs, but also increases the rate of return.
Let me ask, how could the five major record companies be unwilling?
When other record companies see the Big Five entering Yuanhang Music one after another, they will definitely join in.
Once Yuanhang Music launches the app, it will be a devastating blow to the iTunes online music store created by Apple.
"Young Master Tang.
"In the past, Apple used iTunes to beat the past five major record companies."
"Today, we use a similar music platform to defeat Apple, which is called the reincarnation of heaven.
With a firm expression, Huai Qi's face was full of confidence, which added to the demeanor of the whole person.
"If it is done, Yuanhang Music will have a market value of at least tens of billions of dollars once it goes public."
"But there is a premise, that is, Yuanhang Music must first unify the domestic digital music market, and then take the ride of Huanyu Group."
"am I right?"
Taking a deep look at Huai Qi, Tang Tian said meaningfully.
If Yuanhang Music wants to achieve quantitative changes and dominate the domestic market, this is only the first step, and entering the global market is the second step.
How to enter the global market and establish the authority of the overlord in the field of digital music at home and abroad, it needs to take advantage of the east wind of the mobile Internet.
Although Apple is making smartphones, everyone at home and abroad knows that Huanyu Technology is stronger than Apple, and Huanyu Technology cannot produce smartphones later than Apple. As long as Yuanhang Music APP can successfully enter Huanyu Technology's mobile phones, the supremacy has already been established.
"yes.
Wych responded noncommittally.
This is indeed the most critical part.
"Old Tang."
"Why are you hesitating, such a big pie is in front of you."
"If we don't eat it, we will be eaten by others."
Principal Wang, who was sitting beside him leisurely, couldn't help feeling anxious when he saw that Tang Tian hadn't agreed.
Only Yuanhang Literature and Yuanhang Music can be sold under the Yuanhang Group, and the remaining subsidiaries can only roll in the country.
To put it bluntly, Yuanhang Literature is a concept that requires continuous fermentation of domestic IP to increase added value, and it also requires the popularization of smart phones.
In contrast,
Yuanhang Music can only acquire Qianqian Jingting, Penguin Music, and Kugou, which is the only digital music master in China, and its market share can even reach more than 95%.
On, properly put the template on the shelves.
After entering the international market through the five major record companies, Yuanhang Music has suddenly become a digital music unicorn at home and abroad.
When the era of mobile Internet comes, Yuanhang Music will morph into a butterfly and become the brightest pearl in Nadask, the object pursued by all capitalists.
"not enough."
"The capital to negotiate with Baidu and Penguin is not enough.
Shaking his head slightly, Tang Tian said in a deep voice: "The two of them didn't come here for Yuanhang Music, but for Huanyu Technology.
"Old Tang, what do you mean..."
Hearing this, Principal Wang's face changed slightly, becoming a little ugly.
"Baidu and Penguin want to take the express train of the mobile Internet.
"Even if they are willing to sell their music platform, they will definitely open their mouths.
"Huanyu Group is not Yuanhang Group, the two cannot be compared in the same breath. If Yuanhang wants to attract the attention of Baidu and Penguin, it must spend capital."
"You must seize the time to acquire Kugou Music, so as to establish a leading position in domestic music."
With eyes like torches, Tang Tian said word by word.
"But we have already bid 200 million yuan, and Xie Zhenyu is still unwilling to sell?"
Principal Wang is a bit bitter, it's not that they don't want to buy it, it's that they don't want to sell it!
"Of course 200 million is not enough, Xie Zhenyu wants to make Kugou Music big with one hand, and he wants more than just this little money.
"But that's okay, we have what he wants."
"Wai Qi, you can negotiate in person, 2% of the shares will not be diluted before listing, plus the position of deputy general manager of Yuanhang Music.
"As for you, the conditions for 3% of the shares are the same as his."
"One day, I only give you one day, you must win Kugou Music, because tomorrow we will negotiate with Baidu and Penguin.
With eyes full of oppression falling on Huai Qi, Tang Tian commanded with a blank face.
"yes.
"I'm going to Yangcheng right away."
Huai Qi's beautiful eyes sparkled with flames, stepped on high heels, and left the chairman's office resolutely.
If Yuanhang Music can achieve the set goal, her 3% stake will be worth at least hundreds of millions of dollars. This temptation is too great.
"Old Tang, what about me?"
Principal Wang saw that his subordinates had all run away, and asked in confusion.
"You, you are now organizing the acquisition team. Tomorrow at 9 o'clock in the morning, you will be in charge of negotiating with the Baidu and Penguin teams in the conference room of Yuanhang headquarters.
"Also, aren't you Young Master Yanjing? Arrange a good place to entertain Li Yanhong and Ma Huateng tonight."
The corners of his mouth curled up slightly, Tang Tian seemed to be full of anticipation for the meeting at night.
"good."
Upon hearing this, Principal Wang became very excited and left Huanyu Building in a hurry.
The security personnel in the parking lot below hadn't reacted yet, and this guy drove away in a Ferrari.
On the other hand, Tang Tian stood in front of the huge floor-to-ceiling windows, overlooking Yanjing, with infinite ambitions in his heart. In half a year, he has reached this step, and he can compete with the top businessmen of later generations.
The boss is on an equal footing, who else but him?
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