Bright Star Road [Entertainment]

After Li Wei's plan to record a new album was implemented, Universal Music Group was the happiest person.After all, the distribution rights of Li Wei's albums belong to his Metropolitan Records cooperation. You must know that the biggest profit of the records belongs to the publishers.According to the management of the Chinese music scene, the publishing company can get [-]% of the record revenue; the production company can get [-]%; the remaining [-]% belongs to singers, songwriters and arrangers.Of course, [-]% of the distribution company's revenue is not so easy to get. Channel promotion fees, publicity fees, etc. are all paid by the distribution company. In fact, the distribution company can probably take about half of [-]% of the revenue.

Li Wei's second album adopts the same lineup as the first album. Li Wei is the songwriter, arranger and producer of all songs, while Su Li represents VMUSICSTUDIOLTD. .So these three participated in the pre-meeting of Li Wei's second album, and Li Wei also gave the name of his album, "In the Mood for Love".

"This is an album sung for young people. Although it also contains love elements such as falling in love and breaking up, it also has positive elements such as finding oneself and pursuing dreams, but it does not exclude some negative elements of pursuing pleasure." Li Wei introduced The theme of his own album.

Li Wei doesn't intend to make an album with only love | love | love | love, this will only lower his evaluation in the music industry.Moreover, the richness and controversy of the themes will definitely be loved by music critics. Although there will be some criticisms from mainstream public opinion, there are still some positive themes in the album that are enough to stop their mouths.

"The entire album will contain 15 songs, and we will also select 6 to 7 of them to make PV and release them as singles. It's just that these singles can only be downloaded in the audio version, and there will be no C/W songs, only some invited Mixers or DJs help us make several versions of REMIX. Since the promotion period of a single song will not be less than two to three months, the promotion period of the entire album will last for about two years. I plan to Do a 'In the Mood for Love Tour', a theater-level or stadium-level tour is enough."

"Mr. Li's second album is planning to adopt the promotion strategy of European and American music circles?" Cheng Xiaoxia, as the music director of Metro Records, has naturally seen the release strategies of European and American singers.

In fact, Cheng Xiaoxia believes that the European and American music scene is much healthier than the Asian music scene.Because the European and American music scene is based on album sales, it means that the interests of the record companies are the first, and all publicity is done around how to increase record sales.Therefore, the inclusiveness and scale of the European and American music circles surpass the Asian music circles, while the Asian music circles are based on popular singers.Many record companies are becoming more and more affiliated to brokerage companies. The purpose of record companies is to make singers famous, and then brokerage companies start to arrange advertisements, endorsements and concerts. The main benefits of record companies and brokerage companies come from this.Therefore, the lifespan of singers in the Asian music scene is generally three to five years, and the elimination rate in the first year is very amazing.

Cheng Xiaoxia knew that several branches of Huanqiu Music Group in Asia would launch dozens of new singers or groups every year, but after the end of the first year, at least two-thirds of these new singers were eliminated; About 10% in three years is not bad.By the fifth year, you are basically a senior in the Asian music scene.Looking at the European and American music scene, you have to be in your 60s to be considered a senior, and many singers and bands who have been in the music scene for 40 to [-] years can still release albums and still be on the charts.

"Mr. Li's idea is really too big, and a concert production company is needed to join in. Our Huanqiu Music Group has two partners, one is Live Empire Production Co., Ltd., and the other is Huaxia Live Production Co., Ltd. I don’t know if Mr. Li has any partners that he would like to cooperate with? Finally, regarding the choice of the title song, we still have to look at the playlist.”

"These two companies should have standard bidding documents with you, right? If it's not confidential, please give me a copy." Li Wei actually doesn't have much impression of the concert production company, after all, he used to work in the firm At that time, the concerts were handed over to Smart Youth Communication Co., Ltd., and they were all consumed internally. "As for the playlist of the new album "In the Mood for Love", I will provide you as soon as possible. Then I will work hard to complete the recording and most of the post-production work in the last month."

"Then there is no problem." Cheng Xiaoxia likes to cooperate with this kind of innovative and production singers the most, because they are the singers who can grasp the progress best. "Urban Records is very confident to work with VMusicStudio Ltd. to create a classic record."

Although the record results belong to the production company in the end, it is also an achievement for the publishing company to release a classic album. "After I go back, I will send you the information about the live broadcast of the Empire and Huaxia. I hope it can be helpful to you."

The pre-album production meeting was announced in a very friendly atmosphere, and at the same time, EVA's first single was also put on the agenda.Su Li called Lin Xiangyu, the manager of the planning department, the four directors of the propaganda department, and Chen Songcheng, the manager of the production department, into the conference room. The music director of VMusicStudio Ltd. is Li Wei, but there is also a production director who is Chen Songcheng, and Chen Songcheng is also the production manager and music director of Kylin Brokerage.

Chen Songcheng put the recording sample of EVA's first album into the computer, and while playing it, he explained: "The current female vocal groups in China are all in the style of walking and dancing, and most of them are dance music. Our EVA can't sing and dance. The route of the group. On the one hand, because there are too many combinations of this style, we will not have any characteristics if we follow this style; on the other hand, EVA only has three people, dancing is not as powerful as other girl groups , and Victoria is suitable for dancing in EVA, Alexandrina can only barely pass. As for Elizabeth, I can only say that her dancing is best not to let fans know.

Therefore, according to their actual age, we made them feel like a pure girl next door, mainly based on singing.Therefore, when we choose songs, we mainly focus on two aspects, one is songs with high popularity, and the other is songs that can reflect their timbre and singing skills.Of course, our focus is on songs with high popularity.This time EVA's debut album is called "Starlight Party", and it is expected that there will be three waves of title songs, namely: "Love is still him", "Girl's Secret Diary" and "Frozen Love".In addition, we have also prepared three solo songs for each of the three girls based on their timbres, which will be released in the form of first-press limited editions E, V, and A. "

After listening to the three leading songs, Li Wei said: "The songs are really good and have a certain degree of popularity. But the biggest problem is that they are too far away from the current mainstream music. You can't turn all the title songs of the album into music just because you are against dance music." Slow tempo? Well, let's take the song "Frozen Love" off the title track and we'll put in a song called "Starlight Amusement Park". It's a song I wrote because the lyrics are so girly , so I didn’t take it out to sing. In addition, before this album, we will also put in a prelude single, this single belongs to the slow-paced ballad genre, called "Love Is Not Closer."

Li Wei said, and took out the audition demos of these two songs.After everyone listened to it, Li Wei added, ""Starlight Amusement Park" needs a chorus, and I can't sing the feeling of multiple voices here. I will let EVA try to record it later. In addition, "Love Is Near" was sung by me. It has become the style of rhythm and blues, when you arrange the music, you can modify it a little, and the style tends to be more popular, which is OK."

After the meeting, Li Wei urged the planning department to launch the official website of Qilin Brokerage and EVA's fan station as soon as possible.According to Li Wei's idea, his own official website can exist independently, but in the future, other singers, actors or entertainers managed by Qilin will not be able to exist independently.And Chen Songcheng rushed to EVA who was resting in the recording studio with the demos and sheet music of the two new songs.Li Wei is very aware of the state of the singer when recording the album, so there is a small bedroom next to each recording studio, with two bunk beds in the bedroom and a bathroom. EVA has moved here temporarily since the recording of the album.Although the accommodation conditions here are mediocre, EVA knows that many people in the company want to live here.

Elizabeth and Victoria are resting in bed, while the energetic Alexandrina is using a tablet to read some messages from her agent.For example, what should the fans of EVA be called in the future?Then what is the official support color?What is the official logo?Do the three people need their own representative colors, and what representative colors to choose? Alexandrina is earnestly replying to the agent's email. After three people's discussion, they will not choose their respective representative colors, and they will only have team support colors in the future.Then the three felt that EVA means Eve, so they chose apple and apple red as the official logo and support colors.As for the official name of the fan, the three think it should be called "Spirit".

Just when Alexandrina finished answering the email, Chen Songcheng came in and said: "Girls, there are some changes in the album, let's come to the recording studio for a meeting."

Alexandrina and the other three were taken aback when they heard this.It's not that no group was suddenly announced to be terminated just before their debut. The three of them didn't know if they would be so unlucky.Fortunately, Chen Songcheng's expression was still relaxed, and the three were slightly relieved.

Chen Songcheng said: "Just after your debut planning meeting, Mr. Li has some opinions on your album. He thinks the overall rhythm of the album is too slow, so he added an allegro and a mid-tempo song. The main song of your album The song will be an allegro song, don’t worry, it’s not a dance song. The name of the song is "Starlight Amusement Park", which just fits the album name "Starlight Party". In addition, before the release of the album, we will also release a pre-release single, the name of the single is It's called "Love Is Still Near", and it's a mid-tempo song. Here is the demo of Mr. Li's audition, and I will help you adjust the details, because some styles are not suitable for you."

After Chen Songcheng finished speaking, he played the demo of Li Wei's audition to the three of them.Audition demos are generally accompanied by very simple songs. Li Wei is used to using the piano, so he used the piano as accompaniment. Li Wei sang the girly brisk songs of "Starlight Amusement Park" a little joy, but Li Wei still sang beautifully; while "Love Is Not Closer" is a rhythm and blues style, and EVA wrinkled when listening to it Frown, they are not good at rhythm and blues.

Fortunately, Chen Songcheng added, "Don't worry! Mr. Li knows that you are not good at this style of music, and has already asked me to re-arrange the style of music and turn it into a popular song. You need to know how much Mr. Li's song is worth. I hope you will not disappoint Mr. Li's expectations when recording!"

To be continued...