Bright Star Road [Entertainment]

When Kylin's manager was busy with his EVA debut, Li Wei, the chairman of Kylin Entertainment Group, suddenly appeared in the conference room of Pacific Media Group.The person in charge of receiving Li Wei was Ji Ziming, vice president of Pacific Group and CEO of MTV Television Network Company.Although Ji Ziming has received the bosses of many entertainment companies, a company of Qilin Entertainment's level is still not qualified to meet him, but just when Ji Ziming was planning to let his own staff go down to meet him, a phone call made Ji Ziming have to pay attention stand up.

Ji Ziming deliberately arranged all the arrangements for the morning, and received Li Wei in the private meeting room next to his office.There are not many people who can let Ji Ziming use this conference room to receive people, even Ji Ziming's assistant finds it a little strange.Not enough, after Ji Ziming asked his assistant to bring in the tea, he let her leave, and at the same time ordered no one to disturb him.Even Li Wei felt somewhat ashamed of such high-standard treatment.

After the assistant left, Li Wei said rather cautiously: "I'm really ashamed!"

"Why should Mr. Li be self-effacing?" Ji Ziming said in a spring-like manner, "Who in the entertainment circle doesn't know Mr. Li's talent and courage? He was able to accept five years of snow, and after that, he returned to the entertainment circle and started his first career." It was a hit. Although the current Kylin Entertainment seems to be a small company, anyone who knows a little about your company knows that the future of Kylin Brokers will be infinitely exciting! This time, Mr. Li specially came to the company, but is there any chance for us to work together? Do you need us?"

"This plan still needs the cooperation of Mr. Ji." Li Wei said with a smile, "I don't know what Mr. Ji thinks of the titled variety show hosted by idols as the main host? Five years ago, such programs were blooming everywhere; five years later , This type of program is on the decline. I asked my assistant to count, and there are about ten idol-titled programs combined on wireless and cable channels, and the ones that can still maintain a passing rating of 1% or more But there are only five, namely APEX's "APEX+APEX", Storm's "STORM Competition", "STORM's Super Mission" and "STORM's Secret Symposium", and inFinite's "inFinite Big Event". APEX is the red A national group that has been around for nearly 30 years, Storm is currently the most popular celestial group, and inFinite has always been the most popular local group in the Cantonese-speaking region. Besides, the rest of the idol-titled programs are basically paid by the agency , programs broadcast during unpopular time slots such as the midnight slot. Then, Mr. Ji thinks there is no need to produce such titled programs?"

Of course Ji Ziming knew about this kind of idol-titled program. When this kind of program was the most popular, MTV Youth Channel and Campus Channel were such programs.At that time, as long as it was an idol-titled program, there was no problem at all with a rating of 2% to 3%.As a professional music channel, MTV was naturally the first choice of the major brokerage companies. At that time, Ji Ziming often had a headache in order to cope with the requests of the major brokerage companies.Later, I had to make a decision. Anyone with high popularity can go to Youth Channel to host a program; anyone who is slightly less popular can go to Campus Channel to host a program.

However, with the passing of the upsurge of idol-titled programs, Youth Channel has now stopped broadcasting all idol-titled programs, only the midnight slots of Campus Channel from Monday to Friday still have idol-titled programs.The reason why Ji Ziming didn't stop broadcasting is that the ratings of these time slots were not high, and the sponsorship of the brokerage company was also very generous.

"It is no longer necessary to produce idol-titled programs. Does Mr. Li have a clever plan to save such programs?" Ji Ziming asked.

"How is that possible? Even a media like your company can't do anything about it, so what can I do? Unless a big trend group or a big artist come forward to name it, otherwise this variety show will definitely not be able to hold back the ratings." Li Wei smiled. Shaking his head, "But it is undeniable that idols are already the key to driving ratings. Therefore, how to use idols to produce programs is the key. Mr. Ji should understand that human beings have voyeurism, otherwise some reality shows will also It won't be a big hit."

Li Wei's words made Ji Ziming's face turn red, because the three popular reality shows on MTV Metropolis "Real Record of a Housewife", "Truth or Truth Challenge" and "Am I the Father of the Child?" "It all became popular because it satisfies the audience's voyeurism! "The Real Record of a Housewife" is to follow a housewife and record her life when her children and husband are not at home. As a result, there are many scandals of cheating and cheating; while "Truth or Dare" is to let the parties and The family members of the parties involved are on the program at the same time, and the parties will be checked by a lie detector, and the questions raised by the host are all about the absolute privacy of the parties; as for "Am I the child's father?" "It's even more exaggerated. There are those who have an affair and don't really like being a father, and there are also people who have been married for more than ten years and only find out that they are the successors.

The average ratings of these three reality shows are as high as 5%, and in a certain episode of "Truth or Truth", the parties involved steal family property, contract sexually transmitted diseases in college, cheat on their fiancée and his childhood friend's wife, participate in Had a sex|love party and accepted unconcealed penetration|penetration by a strange man at the party... This man actually admitted everything in order to take away the final 50 yuan bonus.As a result, the broadcast pictures are extremely wonderful, the collapse of the fiancée, the fists of the friends, the embarrassment of the parents... The average ratings of this program are as high as 15%, and the ratings are at the moment when the parties admit that they have had the same|sex|sex| It soared to 30%, becoming the highest ratings record of a cable TV station in one fell swoop.

Although Li Wei felt that these programs did not have any positive meaning, TV itself is a means of entertainment, and the TV company is also a commercial organization, so they cannot be given too much special meaning.

"Has Mr. Ji thought about it, if before the debut of the idols, let the TV station shoot some pictures before their debut, and then broadcast them together with the debut of the idols?"

Ji Ziming thought about it, and he had to admit that this kind of program is indeed a very groundbreaking program, and this program does satisfy many fans who want to know their idols more intimately, otherwise there would be no paparazzi and privates. There is such a thing as raw rice.

"Mr. Li, I want to know how you plan to produce such a program? And what kind of ideas do you have?"

"Actually, there are two things fans want to know. The first is how do idols debut? For example, how do they record albums? How do they rehearse dances? The second is how do idols live in private? Previous fans thought that Idols are immortals who drink dew, and now fans prefer idols who are similar to them. Therefore, I want to use this program to break down the barrier between fans and idols.” Li Wei explained, “But this is just my The idea, how to plan and produce it, probably needs the help of people from the MTV television company.”

The reason why Li Wei chose MTV was not only that the two had worked together happily, but also because MTV is a professional music channel.In fact, as long as it is a brokerage company, there must be one or two TV channels that have a happy cooperation.These TV stations are called "pro-mother stations" by fans. On the pro-mom stations, idols generally receive more friendly treatment, and they will not be embarrassed too much when they appear on the program; if something goes wrong, the pro-mother stations will also arrange programs to help clarify.Of course, in return, the main programs and episodes of the artists of the brokerage company will be arranged to be broadcast on Qinma Channel.

Li Wei's idea is to cooperate with MTV TV station and make MTV one of the future mother channels of Qilin brokerage.Although MTV is a cable channel, the current strength of Kylin Brokers is not enough to make wireless channels willing to cooperate with him. MTV has cast cable channels and satellite channels to cover the entire Asian region. Although it is not possible to say that remote areas or rural areas can achieve 100% coverage, the coverage rate in metropolitan cities and small and medium-sized cities is definitely above 95%. Therefore, Li Wei I don't think there's that big of a difference between wired and wireless.

After hearing Li Wei's idea, Ji Ziming had to think that this is indeed an interesting program.Moreover, this kind of program is a seasonal program, and it can be finished after one season.And it's not so much a variety show as it is a documentary.

"Well, I will answer you after communicating Mr. Li's idea with our production department."

After Ji Ziming finished speaking, the two exchanged pleasantries for a while, and then Li Wei got up and left.

Li Wei is not stupid, this kind of transformational program definitely needs a meeting to discuss.

However, Ji Ziming didn't make Li Wei wait too long. Less than a week after Li Wei visited MTV, Ji Ziming sent a production team to Kirin Brokerage to film EVA's debut record, and this program was named "Eve's Diary" ".Because this is not a real documentary, many plots were conceived by Li Wei.

Li Wei knows that the audience likes to watch the plot of grassroots becoming stars, so Li Wei specially arranged for the production team to film the family background of the three people. Elizabeth's parents are just ordinary working-class people, but Elizabeth loves to sing, so she will take the entrance examination for trainees of Kylin Brokerage. Victoria's family background is slightly better, her parents are intellectuals.But because of this, Victoria did not get the approval of her parents when she joined Kylin Brokerage, but fortunately, she still received her parents' blessing before her debut.The most unexpected thing is that the most cheerful Alexandrina was born in a single-parent family, but Alexandrina's mother is very cheerful like Alexandrina.

Immediately afterwards, there was a scene of the three of them being trained. Naturally, it was hard work, and there was even a scene of the three of them being trained to cry and vomit.Then there was the surprise and tears of the three of them forming a group and being announced as a reserve for their debut.In the end, it was the process of filming the three people recording the album and practicing walking and dancing.

The program was filmed for three days, and together with the materials provided by the brokerage company, the program will be edited into three episodes and broadcast at [-]:[-] every Friday night.Although it is eight o'clock, Friday's eight o'clock is the recognized grave time.

Since young people on Fridays are so busy going out to socialize and play, who watches TV?Although Li Wei has promoted this program of EVA through his own channel, but the effect is not guaranteed.

"This week, the first episode of "Eve's Diary" will be aired. We will release the sound source of "A Little Love" after the show, and we will officially launch the sales of the single at [-]:[-] the next day." Li Wei said on his debut It was announced at the meeting, "At present, the FANSCLUB belonging to EVA has been set up, so that members can remember to communicate with fans online during and after the show. Wait until the week after all three episodes of "Eve's Diary" are broadcast. Six arranges for the release of the new album, and then arranges for the songs in the album to start hitting the charts on the Monday of the following week."

After Li Wei gave his orders, he got up and prepared to leave. After all, after worrying about EVA, he still had to worry about his own affairs.In addition, Zhou Xiao's matter also made him feel quite troublesome. As a result, Zhou Xiao sent an email asking if he had time on weekends to go to his brother's bachelor apartment for dinner.

Li Wei checked the itinerary and agreed if there was no problem.Li Wei is no stranger to Zhou Xiao's family. In the AKids era, Li Wei spent several summer vacations at Zhou Xiao's family.

To be continued...