Bright Star Road [Entertainment]

Li Wei doesn't care much about Smart's move anymore.In terms of company size, Kylin Brokers can be regarded as one of the top ten brokerage companies in China; and in terms of potential, most analysts in China believe that as long as there are no mistakes, Kylin Brokers can rely on the mountain of Kylin Entertainment It will take ten to 20 years to become the No. [-] in Asia and even the No. [-] in the world.

No matter what Smart is doing at this time, Li Wei is flying from Donghai City to Haijiao City with the top executives of Kirin Broadcasting Company on the Kirin Sky One, preparing to participate in the China Radio and Television Association Industry Forum every two years.Sky One is the serial number of a series of aircraft recently purchased by Kirin Group. According to the regulations of Kirin Group, large passenger aircraft will use the "Sky" series number, business jet series will use the "Flying" series number, and helicopters will use the "Blue Sky" series number serial number.

Sky One is naturally used for the level of chairman, president and vice president. It is transformed from Thang Long 747-8, the largest wide-type passenger aircraft at present.Since this is the maiden voyage after the delivery of Sky One, the executives of Kylin Broadcasting Company are also extremely excited.They know very well that according to their level, even if they apply for the company's special plane, it is basically a flying series.

"Actually, the so-called industry forum is a spoils-sharing meeting within the association. Except for the public broadcasting and television foundation, which has a detached status and will not enter the venue to tear it apart, the rest of the broadcasting companies, radio companies, or cable TV companies are all shameless." Kirin Broadcasting Zhu Yibin, CEO of the company, sneered.As a senior executive who has worked in the radio and television industry for nearly 30 years, Zhu Yibin is actually a little disgusted with many things within the association.

"Mr. Li should know that besides PTV, there are only the so-called 'three major TV networks' in China's nearly 50 years of communication history, namely United TV, East TV and South TV. Among them, East TV and South TV are still The brothers-in-law were all split from the commercial TV company of the year. Li Dong also knew that the terrestrial TV network was the same thing? Why didn’t there be a truly successful fourth largest TV network in 50 years? Businessmen established a national television network, but in less than five years, it was squeezed out by the three major television networks, divided into four, and eventually disintegrated.

ATV only took half of the foundation of National TV to develop like this, but ATV's ratings are always difficult to pose a threat to the traditional three.Rather than saying that ATV is the 'fourth largest television network', it is better to say that it is the 'largest and largest television network'.Don't look at the three major TV networks vying for each other, but once there are TV media that threaten their status, they will inevitably unite and strangle them.Many people who work in the media see that there is no hope for terrestrial TV networks, so they start to make cable TV channels or satellite TV channels.

As a result, the three major TV networks looked at it and tossed out an agreement, either allowing the three major TV networks to get involved in cable or satellite channels, or requiring cable or satellite TV to only be professional channels.Therefore, today, both cable channels and satellite channels are specialized channels, such as professional music channels, professional entertainment channels, professional movie and drama channels... but there are no comprehensive cable channels.

When Li Dong went to the meeting, he knew how big the contradictions within the association were.Terrestrial TV and cable and satellite TV, TV and radio, commercial broadcast TV and public broadcast TV, these are the three major contradictions.Of course, the main contradiction at present is terrestrial TV and cable and satellite TV.Kylin Entertainment, which we are currently testing, and Kylin Movies, which will be launched at the end of the year, belong to the cable and satellite TV camp, so we have to quarrel with several terrestrial TV networks. "

"Is it still not peaceful when we go this time?" In fact, one thing Li Wei really dislikes is fighting in the nest.

Of course, he has to admit that as long as there is a nest, there will be fights in the nest.Anyway, we all work in the media, and we know that once we quarrel with each other, it will be too ugly, so we simply set up an occasion for quarreling, and everyone quarrels behind closed doors.Now that he was caught in this quarreling environment, Li Wei had better find out first, so as not to know which side to stand in when they quarreled.

"The contradiction between terrestrial TV and cable TV has existed since the establishment of cable TV." Zhu Yibin shook his head and said, "From the perspective of operating costs, cable TV is much cheaper than terrestrial TV. As long as the establishment of cable TV operators A good channel, and besides providing a signal source, cable TV operators are responsible for the rest. A terrestrial channel can only broadcast one set of programs, while a cable can transmit hundreds of programs; And in terms of controlling payment, cable TV has inherent advantages, so cable channels can develop three charging methods: free, paid and on-demand.

Later, with the rise of satellite TV operators, both cable channels and terrestrial TV found this cheaper way of distribution.Cable is a sharp weapon to cover the urban viewing market, so satellite TV must be a weapon to cover rural and remote viewing markets.Originally, the terrestrial TV network obtained the satellite rights under the pretext of "providing better viewing services for residents in remote areas".

So the cable TV counterattacked, thinking that since it is stipulated that one channel can only broadcast one set of programs, then the same set of programs can only be broadcast on one channel, so it ruled that except for the public TV network, other commercial TV networks should not broadcast through satellite programme.With the advancement of satellite technology, TV transmissions now use broadcast satellites instead of communication satellites.Of course, communication satellites are still used for the occasional simulcast.A single broadcast satellite can broadcast about [-] to [-] sets of digital programs, so satellite TV operators only need to launch about three broadcast satellites, which is enough to provide global TV programs for the entire Asia-Pacific region.

Because of this, cable channels have turned to satellite TV operators to become de facto national TV networks.This of course aroused the dissatisfaction of the terrestrial TV network. With the broadcast of digital programs, the terrestrial TV network found that the channels that could only broadcast one program could broadcast about two and a half sets of digital programs.Of course, the so-called half-set digital program means that it can be revisited, and it is not considered a real broadcast.But the extra set of programs made the terrestrial TV networks ask the National Communications Commission to allow the terrestrial TV network to set up a boutique channel to broadcast the existing high-definition preferred programs of the terrestrial TV network in the form of payment.However, if this proposal is passed, it means that the terrestrial TV network can develop a second program, so it will naturally be opposed by cable and satellite channels.

If there is no accident this time, the two sides will still discuss this issue.Mr. Li, our position is the same as that of cable and satellite channels, that is, we strictly oppose this proposal.Otherwise, we will be in a situation where both sides are not happy. "

Li Wei nodded, indicating that he understood.Although this is a typical "butt decides the head", Li Wei has no choice but to live in a big environment.Since Kylin Broadcasting Company operates a cable channel, Li Wei naturally became a member of the cable and satellite TV base.However, what worries Li Wei is that in at most three years, the full-scale impact of the Internet on TV media will come. At that time, will the entire association unite to deal with Internet TV?Li Wei decided to become the Yao Nationality Network Video and Live Website Association from this year, so that the network TV has its own family, so that when the Broadcasting and Television Association makes trouble, there is not even a person to help out.

After four hours of flight, Li Wei's Kirin Sky One finally landed at Haijiao International Airport.Although Haijiao City is a big city for international tourism, Li Wei and others complained about the small size of the airport.After more than half an hour of tossing, Li Wei and his party were finally able to get off the plane.How many poor people are working in TV media these days?Therefore, the Radio and Television Association directly contracted the five-star resort near Qinglong Bay——Starlight Beach Resort as the host of this meeting. Naturally, Li Wei entered the resort in a luxury car arranged by the organizing committee.It's just that Kylin Broadcasting Company is the youngest member of the association, so the cars and hotel levels arranged by the organizing committee are relatively limited.Seeing that Li Wei only lived in an ordinary luxury suite, Li Wei's assistant team had an opinion.

In the end, Li Wei ordered: "Don't bother their organizing committee, we just pay for it ourselves. Senior suites are arranged for directors and above, business suites are arranged for directors and above, and an executive suite is enough for me. The requirement is, as far as possible Arrange more sea-view rooms or ones with swimming pool facilities, and you will feel sorry for yourself if you don’t play in the water when you come to Haijiao City; in addition, we try to arrange people in our company together, and if we need to have a meeting, we can inform you.”

After tidying up, Li Wei, accompanied by Zhu Yibin, successively visited the chairman and executive vice chairman of the association, as well as the secretary-general of the standing committee and others, and also visited the chairman of the public broadcasting and television foundation.The Public Broadcasting Foundation is the owner of PBS, the nation's two largest public media, and NPR, the national public broadcaster.

As public media, PBS and NPR have many privileges.For example, the terrestrial TV network can only have one set of programs, but PBS has two sets of comprehensive channels and educational channels; another example is that the terrestrial TV network cannot have satellite channels, but PBS has PBS Satellite [-] and Satellite [-].And NPR is also one of the few radio stations in the country that has four major broadcasting channels: medium wave AM, short wave FM, digital broadcasting and satellite broadcasting.Li Wei is actually quite good at producing TV programs, but he is very bad at dealing with these TV tycoons.Fortunately, Li Wei is quite good at communication, so after several meetings, it was quite pleasant.

The morning meeting on the first day was basically nothing nutritious. It was nothing more than various praises from within the association, and then various explanations and explanations from the association's standing committee and the forum organizing committee. Li Wei almost fell asleep after listening.But in the afternoon, there are all kinds of excitement.As expected by Zhu Yibin, the four major TV networks once again asked for permission to develop a second program, but they were opposed by several large cable TV companies.For this proposal, the two sides fought back and forth on the forum.

As a latecomer, Li Wei remained silent under Zhu Yibin's suggestion, neither choosing to speak nor giving up the proposal link.In short, for Li Wei, the largest industry conference in the communication industry, Li Wei's first appearance was silent.But outside of the forum, Li Wei interacted frequently with other TV stations.After all, everyone still doesn't know Li Wei's ability to run a TV station, but Li Wei's ability to produce TV programs and TV dramas is obvious to all.

However, Li Wei started to run an entertainment cable channel this year, so TV dramas and variety shows must be the big expenses. Li Wei was a little doubtful whether he had so many programs that he could take away.

To be continued...