Bright Star Road [Entertainment]

According to the internal regulations of the Broadcasting and Television Association, cable and satellite channels are not allowed to broadcast comprehensive programs, and must choose one of the four major categories of news, entertainment, sports and education.Once selected, the content broadcast by the channel can be related to all subcategories within the category. For example, entertainment channels can broadcast TV dramas, variety shows, reality shows and comedy programs, but entertainment channels must not broadcast various sports channels. Live sports and sports highlight programs, or news, lifestyle information and news features that belong to the news channel.At the same time, compared with terrestrial TV networks, cable and satellite channels target younger viewers, so cable and satellite channels care more about the ratings of prime time, late-night time and midnight time.

This is especially true for free cable and satellite channels whose main income is advertising. The ratings from 19:2 every night to [-]:[-] the next day almost support more than [-]% of the entire channel's ratings.Only the terrestrial networks and the kids, family and news channels care about daytime ratings.Therefore, for Kylin Entertainment Station, as long as eight hours of exciting programs are guaranteed, it doesn't matter if the rest of the time is all reruns or TV shopping programs.But how to arrange these eight hours of wonderful programs is indeed a headache!

"The viewing habits on weekends are definitely different from those on weekdays, so we divide the six hours before zero o'clock into two hours, and launch two blocky two-hour flagship variety shows on Saturday and Sunday; the remaining four hours Just broadcast movies directly. In the first two hours, we broadcast family-friendly movies, mainly romance and comedy; in the second two hours, we can broadcast larger-scale movies, such as action movies and suspense movies. During the time slot, the flagship variety show will be rebroadcasted.”

Li Wei looked at the arrangements of other TV channels, and quickly established the time slot for the weekend, "But I have a suggestion that the daytime time slot on the weekend should not be wasted. Because everyone will get up late on Saturday and Sunday, And the two hours from [-]:[-] to [-]:[-] will be the period when everyone turns on the TV to pass the time, so I decided to make an outdoor game show and an indoor game show separately.

The outdoor game show on Saturday is called "Challenge in 60 Seconds". We find a water amusement park, build several levels, and get rewards if you pass them within a time limit of 60 seconds.The level is adjusted every six months to increase the difficulty or change the direction of the challenge; secondly, we can also deal with the water, such as occasionally launching mud version, hot spring version and ice spring version.

The indoor game show on Sunday is called "Millionaire", which is considered a puzzle show. As long as the contestants answer four sets of 12 questions correctly, they can win a million prize.At the end of every three questions, players will be given a chance to withdraw money. After the cash withdrawal, the game can be terminated. Otherwise, all bonuses will be confiscated if they answer a level incorrectly; secondly, there are three opportunities for help: remove a wrong answer; vote for the correct answer by the audience; off-site Ask a friend for help. "

Li Wei immediately threw out two game shows.In fact, game shows have a certain ratings in China, but they haven't been able to keep up.Because game shows need a sense of participation, and the audience really has no way to experience it.But according to the communication theory, the audience actually likes the player's bad luck, so the shot of the player falling into the pool without passing the test is usually the peak of ratings.Fortunately, this kind of program can be used for a long time once invested, so the production cost is still quite low.The important thing is that these materials can be edited into funny clips and broadcast repeatedly on TV stations in the future, so Li Wei's proposal has been affirmed by everyone.

"Then the next step is the arrangement of weekday TV dramas. What are the habits of other stations?" Li Wei looked at everyone.Although Li Wei is good at producing programs, he is not good at arranging programs, so we must concentrate everyone's wisdom.

"Currently, there are three main ways of broadcasting TV dramas: daily dramas, weekly seasonal dramas and weekly annual dramas." Zhu Yibin introduced, "Daily dramas are mainly used by terrestrial TV networks, and they usually buy the entire TV series that have already been filmed. TV series, and then broadcast one or two episodes a day, five days a week. Weekly dramas are the broadcasting methods adopted by cable and satellite channels, and they all broadcast one episode a week, and the reason why there are weekly seasons The annual bureau of dramas and weekly broadcasts is caused by the broadcasting habits of TV stations.

More experienced TV stations will adopt the form of weekly broadcasts of annual dramas, usually starting to broadcast new dramas in September every year. After testing the autumn and winter programs, if the ratings are satisfactory, they will continue to broadcast until the end of the summer program of the following year; But if the ratings are unsatisfactory, then new episodes will be released on the spring file to replace it, and it will also be broadcast live until the end of the summer file.

In order to enrich the broadcast content, the younger channels often broadcast different episodes in spring, summer, autumn and winter.If the ratings of the spring series are unexpected, then they will release a 'special episode' at the end of the summer series to test the ratings, if there is no problem, then they will release the second part of the spring series in the autumn series .

Weekly annual dramas are suitable for long-lived dramas that have accumulated reputation for several seasons; while weekly seasonal dramas are suitable for short, flat and fast TV, especially idol dramas and urban dramas.It can be said that each has its own advantages and each has its own disadvantages.I hope that there will be a new way of broadcasting to change the audience's viewing habits. "

After listening to Zhu Yibin's introduction, Li Wei actually understood.At present, there are two mainstream methods of broadcasting TV dramas in China. One is China, which is similar to the plane of the earth. TV dramas are broadcast after filming, with one episode a day and five episodes a week.The advantage of broadcasting this way is that it is easy to cultivate the audience's habitual viewing. Since I watch your [-] o'clock file from Monday to Friday, I will continue to watch it on Saturday and Sunday.But the disadvantage is that once the ratings of a TV series drop, the TV station has no way to save it, either to support it or cut it in half.

The other is the United States and Japan on the earth plane, which are filmed and broadcast at the same time, with one episode a week.The advantage of this is that the TV station has the ability to control the ratings, and if there is a problem with the ratings, the producer can make corrections in time.But the problem is that it is difficult for TV stations to cultivate the loyalty of the audience. Every time a new drama is launched, it is a life-and-death hurdle.

Of course, the two choices are also related to the two viewing markets. There are a lot of satellite channels in China. Even if you don’t buy cable channels, it’s absolutely no problem to fill up your TV with thirty or forty channels.Therefore, in addition to caring about the ratings during the time period, the TV station also hopes to cultivate the loyalty of users. It is best not to open other channels except my channel.

If users in the United States and Japan do not purchase additional cable packages, the number of channels is generally more than a dozen, and besides shopping channels and text channels, there are generally only six or seven channels left to watch, so they Not so much about loyalty.It's always your turn to watch my channel anyway, I don't care.

"Let's put it together." Li Wei decided to adopt the Korean broadcasting habits on the earth plane.

South Korea initially had three major terrestrial TV networks, and later added the Gyeongin TV Network. In addition, KBS itself has two sets of wireless programs, so Korean people can watch five comprehensive channels without buying cable TV.In addition, cable stations also set foot in comprehensive channels later, forming four comprehensive channels, so most Koreans can watch ten sets of comprehensive programs, so the degree of competition in South Korea is between that of China and Japan. .

"Kylin Entertainment Channel broadcasts eight TV dramas every week. Among them, there is an early morning drama at 40 o'clock in the morning, which is mainly aimed at middle-aged and elderly women over 11 years old. It mainly focuses on ethics dramas and family dramas, with milder themes; Our daytime dramas are broadcast on the spot, mainly soap operas; our daily dramas are broadcast at [-]:[-] p.m., mainly comedies and light comedies, and the themes are also family themes. host.

The [-]:[-] and [-]:[-] files on Mondays and Tuesdays make up our Moonfire dramas at [-]:[-] and [-]:[-], which are mainly based on students’ preferences, idol dramas and youth dramas are fine; Wednesdays and Thursdays at [-]:[-] The eight o'clock and nine o'clock files of our Mizuki dramas are composed of the eight o'clock file and the nine o'clock file. For our young adult users, medical dramas and crime dramas are put here; on Friday, the eight o'clock file and the nine o'clock file are connected, and comedy is broadcast. . "

"Using early morning dramas, daytime dramas and daily dramas to fix our basic ratings?" Zhu Yibin thought for a while, "Prime time is to broadcast two episodes a week, which not only enriches themes, but also ensures that the audience can watch the basic plots? I don't What an objection."

After confirming the broadcast schedule of the TV series with the senior management of Kylin TV Company, the three major production companies under Kylin TV Company will start producing TV series and variety shows.According to the idea of ​​Li Wei and others, reality shows will be arranged in the ten o'clock file, while talk shows or evening variety shows will be arranged in the eleven o'clock and twelve o'clock files.

In fact, Li Wei is a little disgusted with the rules that TV channels are forced not to make programs. In his heart, he is very similar to doing programs such as "囧Situ Today's Show" and "Koukou Bear Report".Originally, according to the habits of American TV, "Jon Stewart's Today Show" should be an entertaining late-night talk show. However, under the leadership of the host Jon Stewart's personal style, the show has completely become a current affairs talk show.

However, Jon Stewart has a good grasp of the distance between entertainment talk and news talk shows. He uses more forms of satire and spoofs to maintain the comedy features of the show without turning it into a news talk show.As for "Kukou Bear Report", it is completely a derivative program of "囧古斯圆斯特 Today Show", blatantly using the form of news as a "fake news" program.According to the rules of broadcasting and television in the United States, if you are not a news program but want to broadcast it in the form of news, you must make a reminder.

The "Knock Bear Report" is completely telling the audience that I am a fake news program.It uses the form of ironic use of news materials to turn such a formal news program into a satirical comedy program.But currently Li Wei has no way to do such a program, because he can't find such a host.But Li Wei kept the project proposal and waited for qualified people to do it.

Just after Li Wei finished handling his affairs at Kylin Broadcasting Company, Chen Shanyu also notified him that he was going to attend the premiere of "My Sassy Girl".In order to create a topic for "My Sassy Girlfriend" this time, the promotional videos released by Li Wei only have the melody of the theme song, but the theme song has not been released.According to the official statement, the theme song will be officially announced at the premiere ceremony, and at the same time, the music source will be available for download in the early morning of the next day after the premiere ceremony, and will be available for sale nationwide at [-] o'clock the next day.

What made the reporters frustrated was that not only did the theme song not have a public name, it didn't even have the name of the creator and producer, and of course, there would be no name of the singer.Not enough. Many people speculate that the insider of Kirin Records should be responsible for the singing, but as for which one is singing, each fan has their own opinions in support.

To be continued...