Bright Star Road [Entertainment]

In fact, compared to topic hype, the strength of the work is the most important.Don't look at the endless debate on the Internet about Li Wei and Zhou Xiao's "cheating", but when the second half of "The Long-awaited "Smiling Group" Special" was broadcast, most people believed that "cheating" had no meaning at all. Can't stand.

Only people who are not strong enough need to cheat. Li Wei and Zhou Xiao's popularity and strength are there, so there is no motive for "cheating". Therefore, the topic of "cheating" that has been raging for almost a week has gradually been forgotten by people.On the contrary, the songs sung by Li Wei and Zhou Xiao in this concert and the live performance of the concert have become topics of heated discussion. After all, excellent music should be praised.

At the end of the program, the program team revealed that the program will release a live DVD, and the first mini-album of the smiling group will also be released soon.However, whether it is a live concert DVD or a mini-album, all profits will be donated to Huaxia Heart Disease Research Center and Huaxia Cancer Society as charity.For Li Wei and Zhou Xiao's charitable deeds, the media still mainly reported positively.After all, Li Wei and Zhou Xiao announced their donations, so in the future, they will be able to find relevant donation documents on the official websites of these two charities.

In China, "fraudulent donation" is a very serious matter, which is directly related to personal morality and credit.Even if you are a rich man, as long as your "fraudulent donation" is verified, your credit card grade will be the lowest directly, and your credit limit in major banks will also be the lowest.Most importantly, a businessman who loses his credibility is sentenced to death in the business world.Therefore, everyone felt that since Li Wei and Zhou Xiao dared to promise, it meant that the proceeds would be donated to relevant charities.What's more, Li Wei and Zhou Xiao have already donated the proceeds of a single.

"Mr. Li, do you really plan to donate the proceeds of a DVD and a mini-album?" After hearing the news, Su Li was quite moved, "According to the company's estimate, these incomes are not low. You are so willing." Donate it?"

"I'm not just releasing this DVD and mini-album." Li Wei couldn't laugh or cry, "First, I feel that heart disease and cancer are too much torment for everyone. Find a cure. Second, doing more charity is helpful to improve one's own image, not to mention that I still believe in the so-called blessings. Third, charity still has a passive effect of tax avoidance."

Li Wei was joking with Su Li while signing the document.Su Li also checked with Li Wei about some recent important projects of the company.

"How is the performance of our KBS entertainment channel? After all, we will operate the KBS movie and drama channel at the end of the year. By the way, apart from KBS, how is the establishment of HMD? After all, KBS is a free channel, which is for image, and HMD is What about our profit point. Our ultimate expectation is to open ten HMD channels, how many are ready now?"

"I thought you wouldn't worry about the company's affairs after you were busy with the Zhou Xiao group." Su Li smiled, "Currently the ratings of KBS Entertainment Station are still good, and our Shuimu Theater at eight o'clock is almost becoming The brand is established, and the fixed ratings are basically around 3%. The Shuimu Theater at nine o’clock also has an average rating of 2.5%. Moonfire Theater is still being cultivated, and the current average ratings are 2.3% at eight o’clock and 2.1 at nine o’clock. %. Compared with the two flagship theaters we focus on, the ratings of Jinyao Theater are relatively bleak, with the average rating hovering around 1.6%.

The ratings of our two reality shows "China's Supermodel Rookie Contest" and "Fashion Runway" are relatively high, while the ratings of "Master Chef" and "Kitchen Nightmare" are relatively stable.The ratings of our two prime-time variety shows on Saturday and Sunday have stabilized at around 5%.

Now the question is, don't we have two game shows on weekends and daytime?The ratings of one episode of "Brave Warriors" are not bad, while the ratings of the other "Supermarket Wars" are a bit sorry for our production costs. "

"Why is "Supermarket Wars" not popular?" Li Wei was a little curious.

"Supermarket Wars" has actually been popular on the earth plane for many years, and it is very popular among housewives.The gameplay of this show is actually very simple. After the host announces a price, the housewives can move any goods in the supermarket to their own base within a limited time.After the time is over, the price difference between all teams and the price announced by the host is within 10 yuan to advance to the second round.The second round is a tacit question and answer within the team. If you pass the ten-question test, all the products will be removed.

On the one hand, the whole game is to test the team's price calculation ability, and on the other hand, it is to test the familiarity among the team members.Because the gameplay is simple, it is loved by housewives.This kind of game that can move thousands of yuan of goods at any time, housewives love it to death.

"In fact, one very important reason is that many housewives are used to online shopping now, and the attention of supermarkets is actually not so high. Therefore, "Supermarket Wars" attracts the participation of elderly housewives, and their participation is actually very important to the show. It doesn’t make much sense to boost the ratings. Personally, I think it can end after the first season.” Su Li replied.

At this time, Li Wei realized that he had made a big mistake. The online shopping in this plane is very developed, so the traffic of supermarkets and department stores is not high anymore.Except for the lifestyle supermarkets and high-end department stores that are close to life, the survival of the rest of the supermarkets has encountered difficulties. Naturally, the so-called "Supermarket Wars" has not attracted much attention.

"It's my fault. I didn't do a pre-investigation before this problem came up." Li Wei self-criticized, "Just follow your opinion. Announce the end after one season. I will give you a new program later. I think the project proposal will be very popular with the audience.”

Li Wei knows that prizes are the way to stimulate ratings. The "Millionaire" that Li Wei planned for ATV back then is by far the most popular variety show on the TV station.Without him, the cash reward of 100 million is too tempting.Although ATV's overall ratings are declining, "Millionaire" is still the most popular variety show at [-] o'clock on Saturdays, and even the several variety shows planned by Li Wei cannot shake its position.

This time Li Wei is still based on cash rewards, planning a game called "Big Deal or No Deal".There are three parties in the game, the players, the host, and the advisory group.The props are 26 boxes, and there is a label in the box, which marks the amount ranging from 0.01 yuan to 100 million yuan.Contestants can pick a box before the show starts, and choose to open the remaining five boxes.After this round is over, the host will choose a purchase price based on the probability to buy the player's suitcase, and the player can choose to make a deal or not.If the transaction is made, the player will leave the field with the transaction price provided by the host; if not, the player will continue to the next round.This cycle continues until all the boxes are opened before the player can open the box he chose first.No matter how much money is in the box, the player can only get this amount.During the selection process, players have an opportunity to consult with any of the consultants in each round to ask whether to trade.

The biggest highlight of the whole program is the attribution of millions of cash. Sometimes, when the contestants click to open the box, a million-dollar prize will be given out.Once the million-dollar prize slipped away, the value of the player's box would immediately depreciate.There are also contestants who clearly selected a box with a high bonus, but chose a low price deal under the temptation of the host. This psychological gap is also very popular.

After Li Wei made the plan, he sent it to the production company under Qilin.And after the production company read Li Wei's project proposal, they had to express their admiration for the brains of their chairman once again.It's a pity that the chairman of the company only intends to use this program to compete for daytime ratings. Wouldn't it be better if it was put on prime time.

However, this question was quickly explained by Li Wei's reply, "At present, this program needs to be adjusted, such as the calculation of probability, the host's speech skills and so on. It's not out of the question to move to prime time."

After Li Wei came up with a new program plan, he temporarily shifted the focus of his work to the work of his artists.Although it is still some days before the Golden Melody Awards and other music award ceremonies, Li Wei dare not be vague.You must know about public relations awards, only those who get up earlier, never those who start late.

Li Wei's goal is to help Li Huiwen win the five major trophies of this year's Golden Melody Awards, namely Best Album, Best Single, Best Singer, Best Dance Record, and Best Dance Singer.Li Wei knows very well that the good days of solo singers are probably coming to an end, because there will be a wave of groups coming soon.

Li Wei estimates that solo singers will be overwhelmed by group singers in the next five to ten years.Therefore, Li Wei's suggestion to Li Huiwen is to transform into a variety show guest immediately after winning the award. With Li Huiwen's worth, it is definitely the treatment of a first-line guest.On the one hand, he maintains exposure through variety shows, on the other hand, he maintains his fan loyalty through one or two singles a year, and finally makes money through advertising endorsements.

In fact, without Li Wei's reminder, Li Huiwen also knew that it was time for her to transform.Singing and dancing singers are the monopoly of young people. Even though she is exercising and singing, Li Huiwen also finds that she is gradually unable to do what she wants on stage.Li Huiwen didn't want to make a big fool of herself on the stage because she couldn't dance one day, so she had long thought about transformation.However, the original record company disagreed life and death, which led to Li Huiwen's job-hopping.

After discussing with Li Wei, Li Huiwen also felt that the method Li Wei gave might be the best path she could take in the future.As a female singer, it is a miracle that she can survive until she is 40 years old. A 40-year-old female singer can either become an artist, stay there, sing at the party, and teach her disciples;

But the suggestion Li Wei gave was to transform into a variety show guest, and then seek a breakthrough in the TV circle.It would be best if I can become an actor, but if I can’t become an actor, I will try to be a host.Actors and hosts can reach the age of five or 60, which can at least ensure that their old life will not be too poor.

After Li Wei came up with a public relations plan for Li Huiwen, Li Huiwen also implemented it very thoroughly.Li Huiwen, who used to only show up in variety shows, has now started to appear in various charity occasions without makeup, and promotes the fundraising platforms of various charitable organizations.

At the same time, the royal literati under the Qilin Group also praised Li Huiwen's album in various ways, and also made various reports on Li Huiwen's enthusiasm for public welfare, which made Li Huiwen's image suddenly taller.

To be continued...