Bright Star Road [Entertainment]

Before Li Wei established HBO and CINEMAX, China also had various movie channels, but after Li Wei explored for a while and reorganized the two recommended brands of HBO and MAX, everyone felt that professional movie channels should do the same.

HBO is positioned as a film and television channel and belongs to a free cable TV station; while MAX is positioned as a movie channel and belongs to a monthly subscription cable TV station. HBO currently has six series of channels: HBO is the flagship channel, not only the first-run films that have just been released in theaters, but also TV movies that are specially produced for HBO, and various TV series, mainly targeting 25 to 40 years old HBO2 is a supplementary channel of HBO, but the selection of films will be a little non-mainstream and partial to art films, mainly for art lovers in the 25- to 40-year-old viewing group; HBO Comedy Channel mainly broadcasts comedy movies and comedy TV series; HBO Family Channel broadcasts family carnival TV series and movies; HBO Idol Channel is mainly aimed at young viewing groups aged 15 to 25 and female audiences; and the last HBO Vitality Channel mainly broadcasts HBO’s self-produced film and television dramas , At the same time, some large-scale works will also be broadcast, so it is a frequency-locked cable station.

Relatively speaking, HBO is mainly aimed at young audiences, so the overall scale is much smaller than the paid MAX.And MAX also has seven channels: CINEMAX is the flagship channel, which mainly broadcasts blockbusters, first-run movies and mainstream films; MAX Art Channel mainly broadcasts overseas movies, independent movies and art movies; The MAX Romance Channel mainly broadcasts family-themed and love-themed movies; the remaining MAX Action Channel, Thriller Channel, and Horror Channel broadcast action movies, thrillers, and horror movies respectively. Horror-focused movie channel.

According to the ratings survey, HBO currently has the top ten ratings in the prime time in the country; while MAX subscription rate is the top three among all paid cable channels.Because of the two major TV channels HBO and MAX, Li Wei has established good cooperative relations with many small and medium-sized film companies in China.Most of these movies go for a week in theaters, and then they can only go to the video market to recover the cost.Although there are TV channels, there are only a few professional movie or film and television drama channels, and they belong to several different media companies. Everyone is still rushing to blockbuster and mainstream movies.However, after Li Wei opened his own film and television channel, he opened 13 channels immediately, and the demand for small and medium-budget films has increased a lot.Although small and medium-budget movies don't help much in ratings, professional film and television channels need a large number of movies to broadcast in advance.For example, prime time and late night time are when broadcasting costs a lot, so what about midnight time, early morning time, and day time time?Doesn't this require a large number of low-cost small and medium-budget films to fill the gap?

Moreover, Li Wei has also opened professional channels for comedy movies, action movies, thriller movies, and horror movies, and the acquisition prices of these types of movies have also increased a lot.Comedies and action movies are okay, and they can sell box office in mainstream theaters, but thrillers and horror movies can't.Unless these two types of films are particularly excellent works, they can only be released in the morning file in the second round of theaters, or they will lose money.But after putting it on a professional TV channel, viewers who like it will naturally order it.Thrillers and horror movies may not have many audiences in a specific city, but they are many in the whole country, and these audiences are die-hard fans. Once they subscribe to this channel, they will basically not unsubscribe. For cable TV companies, it is a fixed income every year.

The important thing is that besides the two major film and television channels, HBO and MAX, Li Wei also has the Kylin video website with the world's largest traffic.Because of the definition of traffic, registered users and paying users are also very large, so Kylin Video is also very generous in purchasing movies.Coupled with the two offline and online distribution channels of Blockbuster and Netflix previously acquired by Li Wei, Li Wei's film distribution capabilities have long been number one in the world.

The boycott of Li Wei by some domestic filmmakers this time is a joke to some investors, as if someone told Wal-Mart one day that my products are no longer sold here.Because everyone knows that it is definitely not Wal-Mart that suffers losses.Similarly, Li Wei did not feel any loss.Because of the resistance of domestic filmmakers, Li Wei directly imported a large number of overseas films and made an overseas film month.

According to the statistics company's analysis, the box office of overseas films has surged from [-]% to [-]% this month, which is likely to overwhelm the box office of domestic films.The domestic film producers were naturally terrified. On the one hand, they looked for people everywhere to reconcile with Li Wei, and on the other hand, they wrote an article through their royal literati, criticizing Li Wei's Caesars International for destroying the domestic film industry.Faced with these accusations, Li Wei sneered, but this time he did not choose to remain silent, but mobilized his media rights to refute.All of a sudden, you and I went back and forth in the media, it was very lively.

"Mr. Li, you've dazzled us for the last half month." Just when Li Wei thought that domestic film companies should send out peace talks, Mr. Sun, the president of Brother Pictures, actually took the initiative to visit Li Wei's Li Wei. movie studio.

He neither went to the headquarters of Kirin Group nor the headquarters of Kirin Films, but went directly to the headquarters of Li Wei Film Studio to look for Li Wei.This made Li Wei feel a little interesting, so he entertained him in the office.

"Tsk tsk, you young people and old-fashioned old-fashioned people like me are different in aesthetics. My office is either mahogany or leather, but yours is all fiberglass and stainless steel; my office is either celebrity calligraphy and paintings or Feng|Shui decorations, but yours is They are all post-modern sculptures and impressionist paintings. No wonder Mr. Li is so familiar with the tastes of young people. You think you are the leader of young people? I came to Mr. Li this time to surrender."

Li Wei looked at the old man who was smiling and pretending to be pitiful, but he didn't agree in his heart that he came to surrender.In terms of seniority, he can be regarded as the second-generation boss of the domestic film industry. He was able to survive the chaotic era to the golden age, and survive the trough era. This old man may have been trained as an old fox long ago.

"Mr. Sun, I don't think it's my fault?" Li Wei asked lightly, "I should have told you all about my plan, but you rejected my kindness. And you not only rejected my kindness, Instead, he stabbed me hard in the back. If it wasn’t for my habit of making two plans, I think we Qilin Cinemas should be the ones lying in a pool of blood right now? If that’s the case, we are also in this battle lost heavily."

"It's not that we want to abandon you, but that you at that time were not qualified to convince us." President Sun suddenly put away his smile. "Only the banker can quote and play cards. You at that time, indeed we underestimated you, but you were not qualified to be a banker at that time. We recognize your talent in filming and marketing, but which of us A-level film companies did not Have experienced ups and downs? Except for the guys from Castle Pictures, our company has been established for at least 50 years, how about you? You can be unconvinced, but this society is really a place where seniority is judged. Kid, you win this time Yes, and a nice win! We old folks threw in the towel, and that's why we want to talk to you about the terms of the settlement. Look! We've got you the banker."

Li Wei felt that he was going to laugh out loud because of the anger in front of him, "According to Mr. Sun, you should give me a chance to reconcile this time? It seems that Mr. Sun made a mistake? You are the one who is about to run out of cards. right?"

"You kid is really unreasonable. It's true that the game is not good for us, but do you dare to say that we don't have a 'Wang Zang'?" President Sun said with a faint smile, "Foreign film and television companies, do you think we Don’t you know them? We’ve known them for decades, and we also have cross-shareholdings. Do you think we can prevent domestic companies from supplying you with films, but can’t we prevent overseas film and television companies from supplying you with films? What? And you really think that the country can tolerate you after defeating us? Don’t forget, we are the representatives of domestic films. If we lose, it means that domestic films lose, and you will become a 'traitor'! Mr. Li, you Do you think the company run by traitors can survive in China? Not only your Kylin Entertainment, but your entire Kylin Group will be implicated.

Well, don't be angry, listen to our terms of settlement.First of all, all domestic film and television companies will provide films to Caesars International at normal prices; second, if Caesars International wants to buy out the release rights of a certain film, they can negotiate on their own; Leave it alone; finally, Caesars International will be chair of the National Union of Theater Managers next year.how?Of course, you must also promise: first, the total quota for overseas films to be filmed in Caesars International’s cinemas in China cannot exceed 20%; %; Third, in the expansion process of Caesars International, try to avoid malicious price wars. "

"Basically, I can agree to these conditions." Li Wei said lightly, "But my avant-garde theater line is mainly aimed at art films, so I hope this theater line will not be affected by overseas film quotas. Otherwise, my line The theater chain is really not profitable."

President Sun thought for a while, and finally replied: "Pioneer theaters can be an exception, but there must be restrictions. First, the total number of screens of Pioneer theaters cannot exceed 0.5% of the total number of screens in the country; second, the total number of screens of Pioneer theaters The maximum quota for overseas films cannot exceed 60%. I think if Mr. Li can agree to these two additional conditions, we can also relax certain restrictions.”

Li Wei knew what President Sun meant, and he wanted to play around the corner and introduce overseas films, which is fine; but the total scale and screening scale of this theater chain must be controlled.Li Wei thought about it, and finally agreed to the request.

Seeing Li Wei nodding, President Sun shook hands with a smile and said, "I'm optimistic about you, Mr. Li! By the way, don't you have a movie "Mom" coming out? I think everyone will cooperate with you and do your best to do the job well." There is one last thing, I hope that Caesars International will not participate in our quarterly film arrangement consultation meeting like Kylin Cinemas, this meeting is still very important.”

After sending off President Sun, Li Wei thought for a while, and finally sent an email to his executives.After collecting the opinions of senior executives, Li Wei also made the final decision on the layout and branching system of Caesars International.

After ending this sudden incident, Li Wei also started preparing for the announcement of "Mom".According to Li Wei's idea, this film must be going to participate in the Yanjing International Film Festival at the end of the year.Li Wei not only intends to go, but also hopes to win the biggest Golden Tripod Award.As the largest film festival for serious films in the world, the Yanjing International Film Festival still has a high gold content.