Bright Star Road [Entertainment]

China and the United States, as the world's two major film industry centers and box office centers, each have a global film rating system.In China, there are naturally the so-called three major international film festivals: Shengjing, Yanjing and Mingzhu: Shengjing Film Festival is the first film festival in the world. It has always paid attention to the pursuit of film art, and likes to commend breakthroughs in shooting techniques or narrative methods The Pearl Film Festival is the largest film festival in the world, which pays more attention to the balance of film art and business, and love and ethical films are easier to get its affirmation; while Yanjing Film Festival is relatively low-key, but Because it is located in the political center of China, the film festival attaches great importance to the expression of ideas in films, and the themes of war reflection and human self-examination are its favorite themes.Produced by Li Wei Film Studio and distributed by Kylin Film Group, "Mom" happens to be a film exploring human nature and maternal love, so Li Wei chose to premiere at the Yanjing International Film Festival.

The Yanjing International Film Festival was founded relatively late, so the organizing committee of the art film festival had no way to find a suitable venue within the third ring road of Yanjing, where land is very expensive.Fortunately, the organizing committee of the Yanjing International Film Festival is still economically savvy, and they purchased a building on the edge of the Fourth Ring Road.Half of the floor of the building is rented out, and the rent is naturally used for the daily operation of the organizing committee.In the remaining half of the building, two floors are the office floors of the organizing committee and its official publication "Film Review", and the remaining floors are transformed into the largest art cinema in Yanjing - Yanjing International Art Cinema.

The National Arts Cinema usually screens the latest or nostalgic art films, and with the coffee houses and teahouses next to it, it has become a gathering place for art youths in Yanjing and some surrounding cities.During the art festival, National Art Cinema became the only cooperative screening organization for participating films.

Li Wei rushed to Yanjing ahead of schedule this time, hoping to lobby the organizing committee to award the honor of the opening film to "Mom".Generally speaking, the opening and closing films of the film festival are the most concerned by the media; at the same time, unlike the closing film, which is generally the finale of master works by default, the opening film is generally the most promising seed film handed over to the organizing committee of this year.Of course, the taste of the organizing committee is difficult to influence the jury, so the opening film has only become the focus of media reports because of the red carpet show and other publicity means.

For Li Wei, "Mom" must not only win awards, but also become a qualified commercial film.

After Li Wei's private plane arrived in Yanjing, it went directly to the location of the Yanjing branch of Kylin Media Group.

For the vast majority of domestic TV companies, it is standard to set up a headquarters in Yanjing and Donghai respectively.The headquarters in Yanjing is generally responsible for the production of news programs in TV stations; while the headquarters in Donghai is responsible for the production of non-news programs, such as: entertainment programs, sports programs and TV dramas.So Kylin Group actually bought a large piece of land on the southeast corner of Yanjing Fourth Ring Road and built a Kylin Media Plaza.

Kylin Media Plaza is a rectangular building complex. The two sister high-rise buildings facing the street are named Kylin News Center and Kylin Commercial Center respectively. The two buildings are connected by a so-called "Tianxing Bridge" at one third of the way.The podium next to the second floor forms a square building complex along the square.The podium is where Kylin Group’s Beijing office is located, and the green space surrounded by the podium has been built into a Kylin garden for employees to rest and use.As for the huge green space and fountains in front of Qilin Square, it has also become a landmark building here. After all, in the arid Yanjing, it is very expensive to maintain such a large piece of evergreen green space and non-stop fountains.

Li Wei's convoy was heading towards Kylin Media Square along the main road at this time. Yanjing on this plane mainly existed as a political center, so it didn't have too many industries, and there wasn't even a single heavy industry.But even so, due to the large population concentration and dry weather, the annual dust storms in spring and autumn are still unbearable.Li Wei is sitting in his commercial SUV, a humidifier and a negative oxygen ion generator are working diligently, which makes Li Wei temporarily regain the feeling of a water town in the south of the Yangtze River.

The convoy detours from the main road to the ramp, and then enters the underground garage from the exclusive garage entrance of Kirin Group.At this time, the person in charge of Yanjing Headquarters was already waiting in the garage, and when he saw Li Wei arriving, he immediately stepped forward to greet him.After exchanging pleasantries in the garage for a while, everyone took the elevator to the exclusive conference room in Li Wei's office.

“李总，根据我们前期的调研和分析，已经确定收购的电视公司就是这家名为艺术娱乐传播股份有限公司。”负责燕京总部的一位副总裁朗声说道。

Although Kylin Broadcasting Company owns HBO and MAX two cable TV channels, it is far from enough as a media.That's why Li Wei ordered the Yanjing branch to select a suitable TV company for acquisition in Yanjing, a place where TV companies are relatively concentrated, and this Art Entertainment Communication Co., Ltd. is the TV company that Li Wei and others fancy.

"Art Entertainment Television Company owns the three major cable TV networks Art Entertainment Television Network, History Channel Television Network and Discovery Channel Television Network. Among them, Art Entertainment Television Network also owns Art Entertainment Television Channel, which is a provider of life information and entertainment programs. Free cable channel; in addition, Lifestyle, which offers fashion and entertainment; ; Women's Life Channel is at No. 13.

History Channel Television Network has History Channel, which is the main channel as a free cable channel and five monthly subscription cable channels including World History Channel, Military History Channel, Biography Channel, Criminal Investigation Channel and Documentary Channel.The subscription rate of the History Channel package among the major cable TV service providers, satellite TV service providers and IP TV service providers is probably in the top ten.

The order rate of the remaining Discovery Channel packages is among the top three.Discovery Channel is currently a monthly subscription channel, including: Discovery Channel, Animal Planet Channel, Wild Heroes Channel, Travel Channel, Discovery Family Channel, Discovery Living Channel, Discovery Science Channel and Discovery Motors Channel.

The overlap rate between Art Entertainment TV's channels and ours is very low, so after the acquisition, it can be directly split into three cable systems and merged into our Kylin Broadcasting Company.The problem right now, though, is that despite History Channel and Discovery Channel's rising programming costs, that doesn't make the TV company in the mood to raise money or be acquired. "

"Well, this is really rare." Li Wei sighed.

The pressure of online media on traditional media has become more and more obvious, and social media has gradually become a substitute for newspapers.Video networks and live broadcast networks are even more likely to replace TV stations on a large scale. In particular, Li Wei encourages originality and opposes vulgarity when developing video networks and live broadcast networks, which makes it much easier for video networks and live broadcast networks to gain mainstream recognition.In fact, for Li Wei, what he values ​​is the program production capabilities of these TV companies. These programs can not only sell money through traditional TV channels, but also attract high-quality paying viewers on the video network.

"Have you investigated where they got the funds to support their huge expenses? Will someone get there first?"

"According to our observations, no media company should be ahead of us." The vice president said, "The reason why art entertainment TV companies can persist is mainly because of history channel and discovery channel, whether it is a package subscription or a single channel subscription. , its price is considered the highest among all pay TV channels. Because most of the viewers who subscribe to watch this kind of programs are over 35 years old, with a monthly income of not less than 2 yuan. The loyalty of the channel is extremely high. Even if the price is raised several times, the loss rate of viewers is so low that it can be ignored.

What's more, their life channel and women's life channel are aimed at female audiences. Although the ratings are not in the top ten, advertisers love them very much, which leads to high advertising prices.In addition, Art Entertainment Channel, as a channel with many mass education programs, is also supported by the National Mass Education Fund and the Public Media Support Fund.Therefore, the current situation is barely maintained. "

"Then do they know that we have intentions for them?" Li Wei asked.

The vice president hesitated for a while, but said with certainty: "It is estimated that their senior management should have received such news."

"Arrange, let me hold a closed-door meeting with their major shareholders as soon as possible." Li Wei said, "By the way, there are two more good news to inform you. First, Kirin Entertainment Group has had enough of the world's second largest shareholder." , the No. [-] satellite TV service provider in the Asia-Pacific region, Dish Satellite Communication Company; second, Kirin Interactive Group has invested in Axiata Communications, the fifth largest cable TV and IP TV service provider in Asia. It is estimated that in two days, the news will be It was announced that the two companies will be renamed Kylin Satellite Communications and Kylin Asia Communications at that time. I think when I bring these two news to the Art Entertainment Television Company, they will be more happy, right?"

Li Wei finished speaking with a smile.And everyone was very excited when they heard the news.

After seeing off this group of people, Li Wei's assistant immediately called another person.Not long after, I saw the service staff at the front desk leading three or four people into Li Wei's conference room.This is the public relations company and lobbying company that Li Wei hired in Yanjing, and the focus is to ensure the movie "Mom".According to the rules set by Li Wei, the minimum requirement is that "Mom" wins the jury award; the highest goal is to ensure that "Mom" becomes the opening film and wins the Golden Tripod Award at the same time.Because of the difficulty, Li Wei found the best company in the industry, and the price he offered was also the most lucrative offer in the industry.

"Mr. Li, I'm glad to see you here." The leading lady smiled and shook hands with Li Wei.After both parties were seated, she continued, "I am Chen Shumei, the client director of Taihe International Consulting Company; and this is Li Yaqin, the marketing director of our Taihe Century Advertising Co., Ltd. Century's creative director, Guo Hua."

"I am also very happy to cooperate with the best talents in the industry." Li Wei said with a smile, "I believe you should see my quotation, which is a very sincere price. For capable partners, we have never It is not stingy with money. And what I can guarantee is that if the final conclusion of the case exceeds my expectations, I will give you more rewards than expected."

Li Wei's words naturally ignited the enthusiasm of the three people present. No one would doubt his financial resources and commitment to this upstart who is number one on the world's richest young people under the age of 40.