Bright Star Road [Entertainment]

Li Lin is the chairman and president of Art Entertainment TV Communication Co., Ltd. For him, Art Entertainment TV is the most beloved treasure in his life.From a small production company that was almost bankrupt to now the second largest cable TV company in the country, Li Lin's painstaking efforts for this company are incalculable.But Li Lin found that no matter how hard he tried, it seemed that it was becoming more and more difficult to overthrow his big brother, the champion of Northern Media.The reason has been known many years ago, but I was too young to admit this biggest advantage.But now, Li Lin, who knows the destiny, has to admit that no matter how excellent the content is, if there is no corresponding channel to promote it, it will be nothing.

Why can Northern Media become the largest cable TV company in the country?It's not that their parent company is Northern Communications Group.Beitong Group owns 100% of the equity of Northern Network Communication Co., Ltd., the largest cable TV operator in China, and is also the largest shareholder of Far East Satellite Communication Co., Ltd., the third largest satellite TV operator in China.Northern Media, which has two major channels, is naturally the leader of national cable television, and has developed to this day, and it has also developed three subsidiaries: Music TV, Best Entertainment, and Youhu Media.Compared with Northern Media, the current art entertainment is said to be the difference between the boss and the second, but everyone knows in their hearts that the gap between them is already far, far away.

Li Lin also tried to form an alliance with the channel provider, but faced with the other party's hostile takeover and almost idiotic operation method, Li Lin was still reluctant to hand over his hard work.But Li Lin also had to admit embarrassingly that he had no successor.The sons seem to be more obsessed with the glitz of the entertainment industry, but they don't know anything about operating TV; the abilities of a few partners may be passable, but their vision is a big problem.

As I get older and my body gets worse, this may be revenge for my overdrawn health in my early years.Due to his poor health, the undercurrent in the board of directors also began to become turbulent.Li Lin is well aware of the deep waters in the TV industry. The production costs of cable TV stations are rising year by year. It seems that it is booming, but it is the wireless TV stations that are really making money.

Don't look at the financial reports announced by wireless TV stations are all losses, it is because their parent company has made a lot of money.The advertising fees of wireless TV stations are staggering, but the operating costs are also frighteningly exaggerated.Due to the provisions of the "Anti-Monopoly Law", platforms and channels are separated, and production and broadcasting are separated, so broadcasting companies seem to have a lot of hard costs that must be pointed out.For example, the expenses for the broadcasting channel, such as the expenses for the production company, but in reality?The broadcasting company is the eldest son, the channel is actually the second son, and the production company is the third son.The eldest son makes money to the second and third sons, and then the second and third sons feed back to the parent company in the form of profit dividends.So it seems that the eldest son is in a mess, but in fact, the family is full of money behind closed doors.

But cable TV companies can’t, because cable TV was born later than wireless TV, and they don’t have the money to lay their own transmission channels like wireless TV back then, so cable TV is attached to cable TV operators and satellite TV operators. .If it has its own channel like Northern Media, then it's okay; if it's a helpless cable company like Art Entertainment TV, it's a miracle that it can survive until now.

When Li Lin was thinking about the future of art entertainment TV in his office, the secretary sent a very special invitation letter.Generally speaking, Li Lin's secretary would filter out most of the invitations.After all, with Li Lin's qualifications and wealth, it would be strange if he refused any invitation.Therefore, the invitation letters that can be sent to Li Lin are basically the kind that Li Lin can hardly refuse.In fact, Li Lin had already set up the position of CEO in the company, and he was usually the one to take the lead in matters related to the company. Li Lin hadn't attended business invitations for a long time.But seeing the secretary's embarrassed expression, Li Lin still signaled her to keep the invitation letter.

After the secretary turned to leave, when Li Lin picked up the invitation letter and was about to throw it into the trash can, he suddenly saw that the invitation letter was signed by Li Wei, the chairman and president of Kirin Group, which made Li Lin stop.He opened the invitation letter, on which he wrote the time and place of the meeting.The time is tomorrow's dinner time, and the location is also a private restaurant in Yanjing.

This private restaurant is quite famous in Yanjing. The owner and chef only cook dinner, and each dinner only serves three tables, and what dishes to cook at the same time depends on the mood of the owner.Don't think that the private restaurant run by such an arrogant boss is bound to close down. It's so lively that you have to make an appointment for at least a year.Being able to invite myself to an appointment in such a place, it seems that the other party is still very respectful.

Li Lin also heard that Qilin Group is very interested in its own art entertainment TV company, so it's better to interview one or two in person.So Li Lin called the secretary and asked her to explain to the other party that he would be on time for the appointment tomorrow.

The next day, Li Lin drove his old BMW to find the private restaurant he had made an appointment with.This private restaurant was originally a summer garden built by a certain prince in the former dynasty for his favorite concubine.Under the guidance of the doorman, Li Lin found the room where Li Wei was.This is a room next to the water, and there are several girls in ancient costumes playing musical instruments in the pavilion not far away.Li Wei and Li Lin exchanged pleasantries for a while, and then began to serve the dishes.

This private restaurant focuses on health-preserving medicinal meals, so the dishes are mostly steamed or stewed, and the taste is light.Li Lin knew that this was prepared for himself, after all, Li Wei, a young man, would definitely not like this taste.Since he was so polite, Li Lin was naturally ashamed to put on a straight face and pretend not to know him well.

"Mr. Li is really polite. I heard that this store can't make an appointment for a dinner in a year. Mr. Li's sincerity really leaves me speechless." Li Lin took a sip of the homemade medicinal wine in the shop, " I also probably know what Mr. Li means, but I must say that Art Entertainment Television is not short of money, and it will not be short of money for a long time in the future, so I want to know how Mr. Li plans to convince me Woolen cloth?"

After finishing speaking, Li Lin looked at the humble young rich man in front of him with great interest.

"Of course I know that your company is not short of money, and I also know that Director Li has been looking for a suitable heir. But as far as I know, no one has met the expectations of Director Li. This makes me curious. After all, the art entertainment company Why is it so difficult to find an heir? But based on the content of the chat between Li Dong and me just now, I can guess what Li Dong expects of an heir.

First of all, Director Li definitely hopes that the successor is someone who has passion and ideals for TV; secondly, Director Li hopes that this person's vision is high enough to bring the art entertainment TV company to a higher level; finally, it is best for this person to help Art Entertainment Television companies pioneered, even captured channels. Li Wei looked at Li Lin, only to see Li Lin looking at him in surprise, "Don't be surprised, Mr. Li, I also work in cable TV, and of course I understand how closely the relationship between cable TV and channels is."Whether it is a cable operator or a satellite operator, there are at least three tiers of packages they provide to subscribers.

The first level is called the basic package, as long as the subscriber pays the basic monthly subscription fee, the channel can be watched for free; the second level is called the advanced package, and the subscriber needs to pay about 50% more, and then the operator will add to the basic package Several popular TV channels; the third level is the so-called VIP package. Operators will package similar channels together for users to buy. If users buy it, they will get a basic package and several free popular channels.

For our cable TV, we naturally hope that it can be included in the basic package, which means that as long as the other party activates the service, they will automatically become our viewing users.Or it can become a channel highly recommended by the channel dealers. This kind of free publicity brings about a very high user conversion rate, which is regarded as the trump card for the channel dealers to demand high fees from us.Presumably, Dong Li was made very uncomfortable by the feeling of being controlled by this channel, right? "

"Hehe, it turns out that Mr. Li is also a very experienced person. Then I want to know, do you have any solution?" Li Lin asked.

"Then buy a channel yourself." Li Wei said with a smile, "Kirin Group has acquired the dish antenna satellite communication company, and we have also invested in Axiata. Director Li, are you interested in playing a big game with us?" ah?"

It must be a lie for Li Lin not to be moved at this time, he is really envious of Qilin Group now.Online games and mobile games have brought huge cash flow to Kirin Group, which has also made Kirin Group a thorn in the side of many domestic companies.After all, many of Kirin Group's commercial actions are simple and rude, and they are directly settled with money.In Li Wei's words, anything that can be solved with money is not a problem. If 1 million yuan can't be solved, then 2 million yuan!The same is true of Li Wei's acquisition channel this time, so the acquisition can be completed so smoothly and quickly.

But Li Lin soon calmed down, and said calmly: "Mr. Li's proposal really touched my heart, and it took me a lot of determination to decline your proposal. Mr. Li, this condition is not enough for me to accept. "

"This condition is just an appetizer." Li Wei still admired Li Lin very much. If he subdued him so easily, then Li Wei would really lower Li Lin's importance by several notches. "Mr. Li, what do you think of my two major cable TV networks, HBO and MAX? This can be regarded as my test in the cable TV system, and there are better ones."

"The positioning of HBO and MAX is extremely accurate, and Mr. Li acted very quickly, and swallowed the entire market after decisive deployment." Of course, Li Lin has studied the operating strategies of HBO and MAX.

Li Wei's method is very simple. First establish a flagship channel, quickly make the flagship channel popular with high-quality content, and then quickly deploy market segments, using the audience of multiple channels to achieve the largest and most effective coverage of the entire market.This is a simple and crude method of operation, but it is very effective, provided that there are sufficient funds and talent reserves.Li Lin thinks that the current art and entertainment can't do it, so he can only watch depressingly.

"But I still say that, Mr. Li, this capital is not enough to impress me. I guess Mr. Li not only wants my company, but also wants to keep me?"

"Dong Li is really up for sale." Li Wei laughed.Li Wei is not afraid of asking prices, as long as you dare to make an offer, it means you want to trade. "I promise Director Li one thing. If Art Entertainment TV is acquired by my Kylin Broadcasting, I will sell our programs to the European and American markets. Is Director Li interested in working with me?"

Li Wei looked at Li Lin, as long as he was a TV personality, no one would want to attack Europe and the United States.After all, for TV people, the European and American markets are like a temple.