Bright Star Road [Entertainment]

No matter what the public opinion thinks, it can't change the fact that "Mom" has become the opening film of this year's Yanjing International Film Festival. With the support of professional public relations companies and advertising companies, Li Wei began to focus on the premiere of the opening film. up.Since the Yanjing International Film Festival has a dedicated screening theater, it is easy to create materials to build.These sizes are common to production companies, so the output speed is significantly faster.Whether it's the red carpet at the entrance, or the various decorations, dolls, posters, etc. in the screening area, Li Wei has personally seen them all.After all, this is the first time that a film directed by Li Wei won the honor of the opening film, which forced Li Wei to devote 100% of his energy.

Because many people mistakenly think that this is a family ethics film with a sci-fi background, Li Wei simply made a mistake and adjusted the tone of the movie poster to be extremely warm.And several designers who understood Li Wei's intentions all secretly said that Li Wei was too dark-bellied, because these designers had watched the movie "Mom" beforehand in order to figure out the design concept.Although the end of the movie was made a Happy Ending to take care of the commercial market, the plot after one-third of the plot points of the story is extremely dark.Especially compared with the warm plot of the first third, this contrast is particularly irritating.And importantly, this film is not a family ethics film at all, but a human introspection and self-criticism.When Li Wei was shooting, he deliberately showed the dark side of human nature, which made several female designers shudder.

Originally, the design versions produced by the designer were very metal-toned and sci-fi posters, but Li Wei called back and asked to make them in warm and warm colors, such as the whole family having dinner together, mother and child hugging each other, or father kissing the child good night Such a style.The designer almost didn’t rebel when he heard it. It’s like I’m selling □□□, but the promotional materials have to write “necessary for home”, isn’t it funny?

But Li Wei explained: "This is a contrasting propaganda. The audience preconceived that this is a family ethics film, and everyone's expectation for family themes is that 'a family of three will live a happy life from now on'. Unfortunately, we are not like this But instead of using posters to scare away the audience who have expectations for us, it is better to give them a dream first, and then let our movie puncture their dreams. Of course, this is the first version of the poster, and the audience will know When our movie is what, the dark materials you designed can be sent out. Haha, are you surprised? Are you surprised? I think it’s great!"

Naturally, Li Wei didn't notice that the designers were looking at him with black lines on their faces, because he was turning around and leaving the design room.

After leaving the design studio, Li Wei met with his image designer team in his office.As a person with multiple professions, every time Li Wei attends, it is obvious that he must conform to his professional orientation.

For example, to attend a business gathering, Li Wei naturally needs a suit and leather shoes, and the watch on his hand must be at least a million, otherwise, who would think highly of you?If it is an internal gathering of the directors' union, Li Wei has to dress culturally and connotatively, and should not wear expensive watches on his hands, but should be replaced with jade beads strings with historical background; At this age, it is obvious that you can't wear trendy brands like those little fresh meat idols, or at least the high-end ready-to-wear series of famous brands, but Li Wei usually chooses high-end clothing.As for watches, brands that are too low-key are obviously not in line with the general entertainment circle of Vanity Fair. Naturally, Patek Philippe or Vacheron Constantin can do it.

And this time Li Wei is of course attending as a director, so the choice of clothing is either a domestic high-order series, or a high-order series with a custom-made brand such as Mi Qiguo; the accessories are basically based on the aesthetics of China. Mainly, basically jade or emerald.Li Wei's hairstyle has always been mainly short hair, but it's a bit messy due to various promotions recently, so the hair stylist helped Li Wei take care of it again.

Within half an hour, Li Wei, with neat short hair, appeared in front of everyone again in good spirits.As for Li Wei's makeup, because boys seldom make up, and Li Wei usually pays attention to maintenance, Li Wei's skin quality is quite good.It's just that in order to make Li Wei more energetic, the makeup artist used a little blush, and also used a little highlighter on the cheekbones.After Li Wei changed his clothes, basically the image of a vigorous young director appeared in front of everyone.

After changing clothes, as the director of the opening film, he is actually half the master.Therefore, Li Wei must not be able to walk the red carpet in the finale, and must be the opening guest of the red carpet.Therefore, Li Wei arrived at the venue half an hour earlier, and other important members of the "Mom" crew arrived almost one after another.After working with Li Wei for so long, everyone knows that what Li Wei hates the most is people who don't have a strong sense of time.Therefore, Li Wei's crew has three strict rules that must be followed, no lateness, no embarrassing scenes and no violation of ethics in the circle.In Li Wei's crew, if a senior comes, Li Wei will definitely give up his seat.You must know that as Li Wei is in the business world and as a director, he does not need to salute anyone in the crew, but Li Wei respects seniors with qualifications and morals very much.Since Li Wei has set an example, the crew will naturally follow it.

Li Wei and the crew members exchanged pleasantries for a while, and then roughly chatted about the main public relations goals of the crew.The film festival does not have technical awards, so the awards are less than half of the general union film awards, so the difficulty of public relations will be more than doubled.The key public relations goals of the crew this time are naturally the Golden Tripod Award (Best Film), Best Director, Best Screenplay, Best Actress and Best New Actor.Although other awards will also have public relations, but the intensity is obviously not so great.The reason why Li Wei opened up about it was that he hoped that the crew would not have any suspicions about it.After all, the movie circle is not big, there will always be another collaboration.

Although the actor in charge of playing the role of the father in the film was a little disappointed, he said afterwards: "It's okay, Director Li, I understand the choice of the crew. After all, I don't have enough roles. Even if I am forced to be nominated for the best actor, I guess I will be the first to be eliminated. It's me. But next time Director Li has a good script, don't forget about me."

Although this actor has always been a top-notch actor in the circle, he has a high emotional intelligence, so he is a really popular actor in the circle.Hearing what he said, Li Wei patted him on the shoulder, indicating that he understood.

While Li Wei was chatting with the crew members one after another, the PR of the organizing committee came in, and she said with a smile, "Everyone, the premiere of "Mom" is about to begin. According to the rules, as a The crew of the opening movie is going to be the first to walk the red carpet. Now please come out with me, get in the car, and in about 5 minutes, our live broadcast with HBO will begin immediately."

The reason why Li Wei was able to win the opening movie this time is actually because of the gimmick of HBO's live broadcast of the whole process.Of course, this cooperative live broadcast is a win-win situation.After all, HBO itself is positioned as a comprehensive entertainment channel that focuses on film and television dramas (especially TV dramas) and supplements variety shows.Moreover, HBO is a free cable channel, so it needs to win a few influential industry live broadcasts to be considered a firm foothold.Therefore, not only Yanjing International Film Festival, but also the live broadcast rights of Shengjing International Film Festival, Pearl International Film Festival and Donghai International Independent Film Festival in the future will also be acquired.

As for the live broadcast rights of the Golden Dragon Awards, Li Wei can only express regret.The Golden Dragon Award is the highest film award in China, and one of the two major film awards in the world alongside the Oscars. They are not bad for sponsors.So what people want is communication, and HBO, as a cable channel, is inherently flawed.Therefore, the Golden Dragon Awards are generally broadcast live in parallel with public TV stations and through the three channels of public TV [-], public TV satellite stations and public TV world channels.

Li Wei and the crew walked out of the assembly point, and several domestic cars stopped in front of everyone.Li Wei looked at the license plate, and it can be regarded as an international first-line brand.Generally speaking, the appearance of this kind of car means that the company should sponsor the film festival.Otherwise, with the budget of the film festival, it would be enough to borrow a few cars.What's more, these cars are all high-end series of new models, which seems to be sponsorship.

As a director, Li Wei is of course a car, but as his red carpet partner, Li Wei thought about it and chose Ke Fan.The heroine is too old, and it doesn't fit well with her.Bringing a kid on stage, it's like warming up Ke Fan's future stardom.Li Wei then took Ke Fan into the first car, and the hero and heroine were in the same car.The screenwriter, photographer and other core crew members took one car, and the remaining members took the remaining two cars, and then everyone walked towards the red carpet in a mighty manner.

On the red carpet side, HBO has already arranged the camera seats, and also arranged the red carpet interview area.In addition to the HBO reporters, other movie channels, entertainment channels, websites, newspapers and other media are also waiting to film stars in the media area. As for the fans who came to hear the news, they are even more enthusiastic.Although there are relatively few stars in the film festival, it is not without it, especially the award presenters are mostly top domestic film and television stars.This kind of star usually seldom attends events in order to maintain their social status, but they will always join in such high-end events such as film festivals.Therefore, although it is difficult to see small fresh meat on the red carpet of the film festival, it is easy to meet the kind of female stars of the big Huadan and Tsing Yi level.What's more, Li Wei also announced his itinerary early, and Li Wei's fan group naturally occupied a good position to come to support.

Speaking of which, an entertainment media once conducted a poll and asked who the least offensive fan group in the circle was.As a result, the fan clubs of Li Wei and Zhou Xiao were elected with a high number of votes. This was not only their own fans voting, but other fans and passers-by also participated.Li Wei's fans stood there without making any noise, and they all stood there obediently holding support fans, support balloons and support lamps.When Li Wei came over, he would agree to shake the balloon and fan and turn on the hand lamp at the same time.Since Li Wei's cheering objects are all officially produced, and the colors are matched according to Li Wei's official cheering colors, it is still very good-looking when a group of people wave.

Li Wei's fans will not attack idols, they will stand obediently in the fan area and wait for Li Wei to pass by, and Li Wei will usually take the initiative to sign and take photos when they see it.Li Wei once warned everyone in the fan circle that buying genuine videos or music publications is the greatest support for your idol. If you have spare money, you can just buy some peripherals. Don’t give yourself any gifts.Li Wei said that the only gifts he accepts are postcards from fans or some small handicrafts.Therefore, Li Wei's studio receives a lot of girls' handicrafts such as purses, beads, etc. sent by fans every day.Therefore, Li Wei later said that letters and postcards are enough, and there is no need to send other gifts.

When Li Wei's convoy arrived, the originally quiet Li Wei support group turned on all the orange hand lights, and the orange balloons and orange fans danced immediately.A few old reporters knew Li Wei was coming at a glance, and after taking a few shots of fans, they aimed at Li Wei in the distance.

The author has something to say: Huadan and Qingyi are two categories of female actors in traditional operas.

Both Hua Dan and Tsing Yi can be heroines, but the difference between the two is that Hua Dan is generally a lively and cute little girl; while Tsing Yi is generally a more mature and light mature woman.To put it simply, Hua Dan played the role of girlfriend, while Tsing Yi played the role of wife and mother.As for the role of the mother-in-law and grandma, it is Lao Dan.

As for the difference between Xiaohuadan and Dahuadan, it is actually the difference in seniority and coffee status.Zhao Liying can be regarded as a small actress, and Zhao Wei is a big actress.

But now Zhao Wei is considered to be at the level of Jinshen Xiaoqingyi.As for Tsing Yi, for example, Zhao Yazhi is at this level.Of course, Zhao Yazhi is considered to be the best in Tsing Yi.