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After the super-long 10-minute clip of "Food Color" was broadcast on the national TV Golden Theater's new drama preview period and on the Internet, it immediately aroused heated discussions among netizens.

Some are for the theme song——

"It's so shocking and nice to listen to. Goosebumps all over my body, and my ears are about to be pregnant. Immediately before my eyes, there is no such thing as the prosperity of the Ming Dynasty!!!"

"I heard my adrenaline pumping. What's the matter with being proud and wanting to cry?"

"The kingdom of heaven, the king of glory. I will never say that Chinese classical music is out of date. There is really no musical instrument in the world that can make people feel so graceful and luxurious. Especially the climax A section, I don’t know what musical instrument it is, it sounds so good!”

"I know, I know, that musical instrument is called a chime bell, and it was played at ancient palace banquets, or when there were any sacrificial activities. Huaxia said that the Gang of Rites and Music came from this way."

"The erhu part almost made me cry. Especially with the plot in the film, are there any tears?"

"Who is the actor who plays Lu Mengqing, the champion of the new division? He looks so good-looking and has a super-good temperament. No wonder the ancients praised people for their good-looking. , Depressed like a jade mountain about to collapse. I used to think it was an exaggerated rhetoric of the ancients, but I really didn't expect someone to grow up like this... Awwow, I'm going to be a fan of the new champion!"

"The key is to have a good temperament, be as gentle as jade, a gentleman..."

"I think it's pretty good to play the poor scholar. Although he is from a poor family, he has the style of a scholar. Seeing the moment when he appeared at the gate of the capital with a bookcase on his back and wearing straight clothes, I really understand. Why does it always say in the ancient scriptures that when the young lady sees the scholar who went to Beijing for the scientific examination, she immediately wants to marry?"

"Don't you guys think that Liangxi who plays the eunuch is also pretty? His skin is so white, his eyes are round like Sam's, I cried like a dog when I saw his head was chopped off and hung on the city gate when he died in battle. Oh, so a person who feels dizzy and afraid of pain..."

"Don't you think that the person playing the Ninth Princess is really stunning? Really, when she was wearing a dragon robe and sitting on the dragon chair, at that moment, it was as if Her Majesty was possessed by the Queen!"

"I heard that the one who plays the ninth princess is really a collateral member of the royal family. Looking at the way he came out, even if he just started to go out of the palace in micro-clothes and find everything novel, he looks very human. It doesn't seem like some In idol dramas, in order to express innocence and cuteness, the princess will make a fuss as soon as she comes on stage. I’m going to be a fucking dog. That’s a village girl, definitely not a princess! Which princess is so embarrassing!”

"The one who played the Ninth Princess seems to be really a member of the royal family. I searched the cast list on the Internet, and the real name of the actor who played the Ninth Princess is Zhu Jiuqing..."

"The name is also very domineering..."

"The one playing Emperor Chongzhen..."

"The one who plays history..."

"The one playing Yuan Chonghuan..."

"The one playing Li Zicheng..."

"The deliciousness over there looks really delicious, isn't it!"

After discussing the actors of the music and drama, my Chinese foodies finally set their sights on the theme of "Food Color"...to promote food culture.

"I heard that the box lunches for their crew are all made by the cooks of the Taotie House. Do you know that the Taotie House..."

As a result, Taotielou, which deliberately wanted to publicize the brand's reputation, instantly became popular across the country.Although most ordinary people will never be able to afford a meal of fried rice served in Taotielou, this does not hinder the fact that Taotielou has become the number one gourmet restaurant in China in one fell swoop.

With the attention of all audiences and the media, "Food and Color", which was originally scheduled to start broadcasting during the winter vacation, finally arrived long after another TV series on National TV was taken off the shelves.

十二月28日晚上07:30，当新闻联播熟悉的片尾曲伴随着字幕响起，1分钟后开始插播广告。10分钟后，国家台花费每集六千500万再加上首播分成百分之十的代价重金求购的历史大剧《食色》就要在黄金剧场进行首播。

This is the first time in the history of the national TV station that it has spent such a huge price to buy a TV series - although above the national TV station, the Garlic TV station, known as the local tyrant, has already offered 8000 million per episode plus a hundred million for the first broadcast advertisement. Two-fifths of the quotation, Tomato TV and Banana TV have also offered an offer of 5.00 million plus 6000% for the first episode and [-] million plus [-]% for the first episode, but the producer of "Food Color" and Considering the image and position of the national station, the major families finally decided to hand over the premiere rights to the national mouthpiece.

In order to show its importance and optimism to the big families and the crew of "Food and Color", National TV also gritted its teeth and offered a "super high quotation" of 500 million yuan plus 500% of the premiere share.This has never happened in the history of National TV. In fact, as the mouthpiece of the imperial court, National TV has never been operating with profit as its goal, so it is obviously not as good as other local TV stations in terms of capital.The bid of [-] million yuan for an episode seems to be the lowest - it is not half of the investment of "Food and Color", but for the national TV station, this is already their budget for buying dramas for the whole year.

That is to say, the national TV station spends 500 million yuan to buy "Food Color", and next year it will no longer be able to buy other TV dramas. It can only use the price of all the first broadcasts to talk about watching dramas, and most of the investment is huge and urgent. A good drama waiting for the funds to come back will not accept such an offer at all. In other words, the national TV station has put all its weight on "Food Color", if the ratings of "Food Color" can't achieve the expected results, then The normal operation of the national station next year will face a crisis.

But this is the case, in order to show favor to the big families, and to express to the people of the whole country that the national station is willing to support the national production and promote the will of Chinese culture, the national station still gritted its teeth and bought the pointer rules of the "Food Color" clock. round and round.In the National TV building, Zhang Mingzhi, who has succeeded the director of the National TV, was fidgeting in the workshop dedicated to surveying ratings.Behind him stood seven or eight men and women who looked like leaders. This time, buying "Food Color" with a lot of money was a decision made by all the leaders of National TV in the conference room.So there is no question of who will be blamed in case of failure.But the burden of tens of millions of gold is on the body, and no one has the self-cultivation to sit firmly on the fishing mountain.They simply ran over to work overtime automatically after get off work.More than a dozen pairs of eyes stared at the computer screen in front of him.The staff sitting in front of the computer and responsible for the data analysis and sampling survey couldn't help sweating profusely.

The room was so quiet that only the sound of each other's panting and the beeping of the computer when it was running could be heard.

At [-]:[-], the National TV's Golden Theater officially broadcast.On the land of China, the classic opening song of "Food and Color", which makes everyone's skin crawl, is resounding from the televisions of thousands of households.

And in the studio responsible for surveying the ratings of the national TV station, a number popped up on the computer screen that had been running normally all the time!

"52.34%!"

The moment they saw this number, everyone's eyes widened in disbelief.

"This, the decimal point of the ratings is wrong, right?"

"It must be a mistake."

"Absolutely wrong, it can't be that high!"

But even a 5.00% rating is pretty good.You must know that in this era when the frothy dramas are prevalent, if any TV series can pass one percent, it is considered good, and if it can pass three percent, it is a big drama.Now "Food Color" has jumped to 5.00% just after its broadcast, it is definitely the rhythm of a classic drama!

However, considering the filming time and investment cost of "Food Color"... If the ratings can be kept, there will be no problem getting back the money!

The leaders of all the countries and stations listed were instantly relieved.He didn't even care about the staff's mistakes in data collection.Only Zhang Mingzhi, who is the head of the station, exhorted lightly: "Young people must work hard. What does it look like so-so!"

Fortunately, there are no outsiders here today, otherwise the joke about the wrong ratings of the national TV station would have spread.

"But..." The employee who was sitting in front of the computer collecting data was hesitant to speak, and finally said to himself in doubt: "But I checked it several times, it's true!"

Another employee also frantically reviewed it several times, and finally turned his head and said with a ghostly face: "It's true! 57.33%...It's increased again."

"Is it true that 57% is not wrong?"

Everyone was startled, subconsciously threw themselves in front of the computer, and counted carefully! "

"It's jumped to 58% again!"

"This rating is actually more than five times higher than that of the news broadcast!" A leader in charge of the news broadcast couldn't help but sigh.

That is to say, among the households in Huajing who own a TV, on average, one out of every two households is watching "Food and Color".

"Isn't this too exaggerated?" Everyone looked at each other, and Zhang Zhiming couldn't help asking: "It's definitely a computer error, and the data collection is wrong, right?" This is too bad!

Several staff members who were sitting in front of the computer were also in a daze, and couldn't help but start reviewing again and again: "Then I'll check again."

However, while everyone was talking, the ratings on the computer continued to increase. Twenty minutes later, the ratings actually jumped to 10%.This is a grand occasion that China has not experienced in more than 60 years.

The staff who sat in front of the computer and monitored the data became more and more confused. At the same time, the ratings of other cities also came back one after another.

“香城54%”、“沪城49%”、“金陵55%”、“扬州56%”，而与大陆隔海相望的琉球省，收视率居然达到了“77%”……

If the ratings of one place in Huajing are wrong, it can’t be that the ratings of all parts of the country are wrong, right?If it is said that the ratings of every city in the country are not doing well, then does it mean that the ratings of "Food Color" have reached...

Everyone gasped suddenly, and their eyes immediately fell on the column of national ratings.During this period of time when everyone was dumbfounded, the first episode of "Food Color" was over, and the ratings had already reached 65%, which was still growing slowly, and there was no tendency to drop.

"Gudong!" Everyone swallowed their saliva in fright, and couldn't catch their breath, almost suffocating to death on the spot.

At the same time, all major local stations are also paying close attention to the ratings of the first broadcast of "Food Color" on the national station.When everyone saw the data that only appears when a computer is poisoned, they were all paralyzed with fright.

And at the end of the commercial break of the first episode of "Food and Color", the Internet that has been silent has finally boiled over.All the audience were screaming and discussing "Food Color", discussing the costumes, props, sets, actors' acting skills and appearance... Then when the second episode started to air, the Internet fell silent again.

The seduced netizens who were impatient to watch the ad, and originally planned to watch it online the next day couldn't help but turn on the TV.There are even netizens who don’t have a TV in a rented house, either use a computer and mobile phone to download a live app, or go to a neighbor’s house to watch TV.By the end of the second episode, the national ratings of "Food and Color" had jumped to 70%.

It is quite like the posture of watching "Three Kingdoms" in the empty alley.

Just after the national channel finished broadcasting two episodes of "Food and Sex" one after another, it was already 10:30 in the evening. When the office workers were going to wash up and go to bed, and the party was going to wash up and go to bed to play with their mobile phones after school and winter vacation, the national channel actually broadcast it again. an advertisement—

Just 10 minutes later, "Food and Color" co-produced by National TV, the crew of "Food and Color" and Huajing University's Faculty of Arts will be broadcast.

The main content of the column "Food and Color" is to take out the scenery, props, costumes, food, antiques, historical events, etc. that appear in "Food and Color" for a careful appreciation.Well aware of the publicity method of "You can't throw winks at blind people", Chen Mo and the "Food Color" crew vowed to break apart all the details and tell the audience, so that everyone can know "Food Color" "Where did the investment cost of hundreds of millions per episode go.

"Food Color" has just finished two episodes, because of its well-produced, compact plot, climax after another, and the final ending is abruptly stopped, full of suspense. Part of it is still unsatisfactory, waiting for tomorrow's episodes and so on. If you want to watch the replay on the Internet, you have to wait until tomorrow. Under normal circumstances, the anxious viewers will either search the actor's Weibo news and previous news. Works talk about comfort.But most of the actors in "Food Color" are not from the entertainment industry, and no one knows their Weibo and WeChat privacy.I want to watch other TV dramas, but after watching "Food and Sex" and then watching other works, it's like drinking a bowl of porridge after eating Hailu Bazhen just now, the taste is the same.I can't see it at all!

The viewers, who are really helpless, can't wait to click on the novel "Food and Sex" to relive it again. At this time, the national TV station suddenly released a program called "Food and Sex". In front of the machine.

So many people knew for the first time that the dish that the hero Feng Yanzhen made when he appeared on the stage was called Wensi Tofu, and it turned out that the low-key, luxurious and connotative clothes that the nine princesses wore when they left the palace were actually made of Shu brocade. The set of kitchen utensils owned by the ancestors of Taotielou is actually an antique, and now it is in the hands of the descendants of the Feng family of Taotielou. The value of that set of kitchen utensils...

With the deepening of the program "Brand Food Color", all the audience and the media instantly realized the extravagance of the "Food Color" crew, and sighed inexplicably, while looking forward to tomorrow's plot.

And on the second day, when the leaders of the National TV station returned to the National TV building after a night of excitement due to the soaring ratings, they found that the phone number of the advertising department had been ringing.

A bunch of brand sponsors are waving banknotes to squeeze into the commercial slots before, after and between the broadcast of "Food Color".The price given is above 3000 million.The highest price tag was a certain herbal tea advertisement, who actually spent a lot of money and offered a price of [-] million yuan.

The leaders of all the national TV stations who watched were dumbfounded and couldn't believe it.

"Last year's advertising bid was only 8000 million!"

The director of the advertising department smiled from ear to ear, subconsciously answered: "This is normal. The advertising time of "Biao Wang" is ten seconds after the news broadcast, but the ratings of the news broadcast only exceed 10% , the ratings of "Food Color" are too different!"

Zhang Mingzhi saw that the director of the advertising department laughed a few times, and couldn't help but shook his head.It's just that he couldn't hold back the growing smile on his face.Walking is also more and more powerful step by step, and the heels are a little light.

What the director of the advertising department said was absolutely correct. The ratings of 70% and above, combined with the ratings of other TV stations in the country, I am afraid it is not so strong.This is definitely the first one in twenty years! The better the ratings of "Food Color", the more stable the status of the national channel, and the more stable the status of the national channel.For him, it is a great political achievement!

That night, the ratings of the third and fourth episodes of "Food and Color" once again broke through 70.00%. On the Internet, the number of views of the first and second episodes of "Food and Color" also reached a terrifying 70 billion.All kinds of terrifying data show that "Food and Color" is really popular in China. Not only is it popular, but it has also created a great miracle in the 21st century.

And just when China itself caused a tsunami-like sensation because of a TV series "Food Color", country R, ​​country B, country T, as well as countries in East Asia, Southeast Asia, and even Europe, America and Oceania were also spread by this Chinese hurricane on the Internet. Blowing turbulently.

Due to historical factors, Country R and Bang Country have always had deep-rooted admiration for the ancient Chinese civilization. One always thinks that he knows the ancient Chinese civilization best, and the other thinks that the ancient Chinese civilization is his own... Anyway, the characteristics of these two groups It is decided that when "Food Color" is broadcast, the enthusiasm of the people of the two countries to watch "Food Color" online can be comparable to that of their own people.They even automatically added subtitles in their own language for the TV series.Actively self-reliant, and then they are all discussing whether it is possible to shoot to this level if it is filmed in their own country.The countries in East Asia and Southeast Asia are also deeply influenced by China, and have the highest acceptance of Chinese culture.What these places like to do the most is to import various movies and TV shows from China every year. Even if it is a well-known drama in China, they can watch it with gusto, and they insist that this is the representative of Chinese civilization == !

As for why Europe, America and Oceania on the other side of the world are also crazy about "Food and Color"... To talk about the cause of the incident, we have to start with those overseas Chinese who are studying and working abroad.

Working hard alone in a foreign land, in fact, many overseas students and overseas Chinese have stronger feelings for China than ordinary people living in China.This can be seen from the ratings of the annual Spring Festival Gala.

And when the hurricane of "Food Sex" was raging in China, those foreign students who are good at climbing over the wall also showed their skills on the Internet, and watched "Food Sex" and "Tasting Food" through untold hardships. color".

Most of these international students or migrant workers live in dormitories or share with roommates.So those crooked nuts who were five big and three thick were stunned and enjoyed a visual feast unique to Chinese cuisine and history and culture. They could cut a piece of tofu into a hair as thin as a hair, and they could make clothes so beautiful. Those head ornaments and bracelets The shoes are all so pretty, and those people's movements and manners are so pretty...

The crooked nuts don’t understand Chinese or Chinese culture. The cultural barriers between the East and the West make it impossible for them to understand anything promoted by the crew of “Food and Color” in the plot, but there are no food, music, or any elements of beauty. borders.

So not long after the TV series "Food and Color" aired, a Chinese cultural craze was set off on the Internet all over the world.But most of the crooked nuts' comments are "...how on earth is that dish made?" "...is that magic?" "...I really want to eat it!" "...I really want to travel!" " ...I really want to wear their clothes!"

With the development of the plot, the people of China were moved by the choice of the protagonist and the supporting actors to sacrifice their lives for righteousness when the mountains and rivers were crumbling. They followed the plot tearfully all day long. Also started to complain.

"Why did you commit suicide?" "Why can't you surrender?" "Why did you kill that general?" "Why did that emperor kill his wives and children?" "Why..."

The crooked nuts who didn't understand the plot at first almost became "a hundred thousand why babies!"

And under the positive attitude of asking if they don't understand, many people also spontaneously search for information to find out.Even some crooked college students started a debate in the classroom.The world outlook and values ​​of the two cultures collide violently, and the originally hard and stubborn cultural barriers are slowly loosened.

In this way, the discussion about Chinese culture and thought continued until the finale of "Food and Color", and on the day of the finale, the national audience rating of 90.18% once again shocked the whole world.

It also means that the entertainment industry, which once caused thousands of people in China to empty their streets, is once again on the rise.