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In the morning, when Chen Mo arrived at Xingguang Film and Television, he heard the voices of the entire office area talking on the phone.Most of them were called by overseas TV stations requesting to buy the broadcasting rights of "Food Color".

And in the VIP reception area of ​​Starlight Film and Television, the directors or deputy directors of the major TV stations also rushed over in person, preparing to discuss with Starlight Film and Television about purchasing the rebroadcast rights of "Food and Color".

In fact, as early as the first day of "Food Color" hit a peak rating of 57%, the directors of major domestic TV stations had already found Yang Qindong, the executive president of Starlight Film and Television, through various methods.However, at that time, Yang Qindong and all the members of the crew of "Food and Sex" were based on the idea that rare goods could be lived in, and they performed the "dragging formula" with ease, letting the cat's paws in various places anxious to improve in their hearts. The price tag, just refused to let go.

Until the broadcast of "Food and Color" on the national channel came to an end, the ratings of the finale actually broke through the 90% mark, and the national ratings share also reached a miracle of 99%.Only then did Yang Qindong signal that the people in the operation department and sales department could let go.

As a result, Starlight Films announced that it would sell the rebroadcast rights of "Food and Color" on the same day. The directors of TV stations all over the country immediately bought air tickets and flew to Huajing as soon as they confirmed the news. Sitting in the VIP reception room of Xingguang Film and Television, I was afraid that if I was one step late, I would not be able to eat meat.

"Director Chen, I'm willing to pay 3000 million per episode, plus [-]% of the naming fee and the advertising share for three periods, to buy the exclusive rebroadcast rights of "Food and Color"!"

Chen Mo had just stepped into the door of the VIP reception room, and he hadn't seen clearly which ones were sitting here. Wang Zhenghui, the director of Garlic Tuhaotai, who has always spent money like money, rushed up immediately, holding Chen Mo with a pair of big hands His right hand kept shaking, and he greeted with a smile on his face: "I have admired your name for a long time, Director Chen. I don't want to say anything else, just say that you spent seven years filming this movie. "Food Color", that's definitely this!"

Wang Zhenghui gave Chen Mo a thumbs up, "With a national audience rating of 90.18%, 99% audience share, and a global broadcast volume of over 3000 billion on the Internet, let alone the history of Chinese TV dramas, it is possible to achieve this with a global perspective. The result, that is the part of "Food Color". I dare to put down such a sentence here, regardless of whether it is China or the world, after "Food Color", there will be no historical dramas. So the glory of this rerun, you But it must be left to our garlic table. It’s just the price... It’s also negotiable.”

Wang Zhenghui brought out a certain high hat, and his words were filled with the determination to spend money like water and spend money.

In the past, the gold dollar policy of Wang Zhenghui's foolish money coming in too fast could not be expected to be effective, but at this moment, I'm afraid it will have little effect.

Seeing the old and cunning Mr. Zheng Xie of Tomato TV stand up, before Chen Mo could speak, he said with a smile: "3000 million and [-] million per episode, plus [-]% of the naming fee and advertising revenue, sounds like a lot of money. That's not bad. But if Director Wang wants to buy out the rebroadcast rights of "Food Color" at this price, wouldn't it be appropriate?"

"Let's do this, the old man's family is a little weak, and he won't ask you for the price. It's how much you paid for the rebroadcast rights of "Food and Color", and our tomato channel also pays the same price for the rebroadcast rights. We How about playing both stations together?"

Mr. Zheng Xie spoke slowly, but in Wang Zhenghui's ears, there was a loud bang.The smile on his face froze suddenly, and then he said with a smile: "What's the matter, are you willing to bleed profusely at Tomato Station?"

Mr. Zheng Xie smiled slightly: "It's just a rare treasure, I'm just happy to see you."

And as Mr. Zheng Xie's calm words came to an end, it is also a local satellite TV station. Its influence in the country is not inferior to that of tomato station and garlic station, or even better, but it is slightly inferior in terms of qualifications. The director of the Banana Channel also stood up quickly, and echoed Mr. Zheng Xie's words: "Yes, yes, yes, such a good TV series, then we TV stations must be happy. So our Banana Channel The meaning is the same as that of Mr. Zheng, the price of 3000 million per episode, plus [-]% of the naming fee and advertising fee, to buy the broadcasting rights of "Food and Sex."

After the director of Banana TV said this, he still held Chen Mo's other hand and said: "I said, Director Chen, we don't need to talk about your relationship with Banana TV. We used to cooperate so much. Many times, everyone is very happy with each other. Believe that this time, you will give Lao Zhang me a face, right?"

"My old Zhang dares to guarantee the ticket here. If the rebroadcast rights of "Food Color" can be given to our Banana Channel, our Banana Channel will definitely give the greatest publicity with the specifications of the first broadcast of this station. It will be played directly in our Golden Theater. Yes Yes, our Banana Channel also wants to buy the rebroadcast rights of "Food and Color" for the next ten years, and it will be played during the winter and summer vacations. The price is negotiable. You see..."

One of the things that Banana TV particularly likes to do is to broadcast classic dramas in winter and summer theaters on a rolling basis, changing one episode for ten years and another one for ten years. Looking at the posture of Director Zhang, it is estimated that the winter and summer vacations will be more popular in the next ten years. The TV series broadcast must be "Food Color".

Director Zhang’s calculations are also well-calculated. You must know that the ratings of the first broadcast of "Food and Sex" have reached 90%. The rebroadcast ratings of the first round may also reach 10%!Then it will be postponed for a few more years, as long as the ratings of the winter and summer vacations are also enough to reach 1%, then Banana Channel will definitely make a lot of money.We must know that even if many TV dramas in China are premiered, the ratings are still far below 1%...

Director Zhang was thinking about it, and the heads of several other TV stations also gathered around to join in the fun.Some local satellite TV stations with deep pockets and riches have guaranteed ratings and advertising sponsorship. Naturally, they dare to match the price of Garlic TV, Banana TV, and Tomato TV. Discuss, or this group of three, or that group of four, let's make it together and buy a replay right, and then everyone will play it in turn...

So before the seller could speak, the price of the rebroadcast rights of "Food Color" - not counting the share of the advertising naming fee, but only the sum of the package price of the [-] episodes, it was already a sky-high figure.

It made Yang Qindong and the Starlight employees in charge of reception all dizzy, and immediately felt like going to heaven.

On the other hand, Chen Mo frowned very calmly, and said, "What are you kidding me about? You pay such a huge price for the rebroadcast rights, and then everyone broadcasts them together. There are basically no other TV dramas except "Food Color" on national TV stations." , isn’t this Qing waiting to make the audience tired? Even if "Food and Color" is a delicacy, it will last through such a hard pour. At that time, everyone has spent a lot of money and can't get back the money. Isn't this a lose-lose situation!"

The purpose of Chen Mo's filming of "Food Sex" was firstly to be invited by Taotie Lou for promotion, secondly to be forced by that group of unscrupulous classmates to drive ducks to the shelves, and finally to be overwhelmed by everyone's incitement to make such a film A TV series that only considers quality regardless of cost.

According to outsiders' statistics, the investment cost of "Food Color" is several billion. In fact, Chen Mo and Xingguang Film and Television invested a lot of money. Even Mu's Group, Taotielou and Changnan Film and Television City jointly built by several groups , With the big drama "Food Color" as a promotion, after the official opening of tourism and filming authorization, the return of funds is just around the corner.There are also cultural antiques and filming venues sponsored by major families. Although they are all good things with a price and no market, the crew of "Food and Sex" were empty-handed during the filming period.

So seriously, the real shooting cost of "Food Color" is not that much.At least the income from the first round of broadcast on the national channel has fully returned to the cost and is still profitable.

Therefore, under such circumstances, even if Chen Mo wanted to live in rare goods, he had no intention of benefiting himself at the expense of others.He hopes that these TV stations can pay more attention to market demand and financial return when purchasing the rebroadcast rights of "Food Color", instead of swarming and waving money.He, Chen Mo, didn't want to be the one who fished in the dry lake.

However, when the people in charge of the major TV stations heard Chen Mo's words, they shook their heads and smiled wryly—

No one can deny Chen Mo's thoughts and original intentions.Those who can sit in this VIP reception room today are all the people in charge of major TV stations with real power. Their influence on their own TV stations can even be described with words like "one word and one word".All of them are veterans with many years of ups and downs in the officialdom, and they all have made waves in the sea of ​​market competition.They may not be as good as Chen Mo when it comes to filming and acting in TV dramas, but when it comes to understanding and controlling the domestic TV drama market, don't they understand what Chen Mo said?

But even if you understand it, so what?

Watching other stations buy the rebroadcast rights of "Food Color" to grab the ratings and share of the audience, but you are indifferent?

After the ratings of the first broadcast of "Food Color" reached 90%, and the national ratings share even grabbed 99% of the great achievements, who can guarantee that the new drama they bought can beat the ratings of the rerun of "Food Color"?Who can guarantee that those viewers and fans who have been fed up with "Food and Sex" will have the patience to watch those bullshit frothy dramas that are filmed just to make money?

So the current situation is that they know that they are scrambling to buy the rebroadcast rights of "Food Color", which may cause the audience to watch "Food Color" no matter what time period the TV is tuned to. , It is likely to cause physical aversion, and it will hit other film and television companies and production companies.But no one can grit their teeth and say "I won't buy it".

Because each TV station has the mission of expanding its own influence, each TV station has to compete with its competitors at the same level for ratings and ratings share.If other TV stations bought the rebroadcast rights of "Food Color" but their own didn't, then let's not talk about it, the situation that they will face in the next year will definitely be that the ratings and share of the audience will be robbed!

No one dared to take that risk.Who made the ratings of "Food Color" reach such a perverted level?

That's 90% of the national ratings!Even if this amount is reduced by ten times, they dare not take this risk.

What Wang Zhenghui said in Garlic TV is not wrong. In this era of rampant new media, to achieve such a miraculous ratings, I am afraid that there will be no historical drama after "Food Sex"!

All of a sudden, the directors of the major TV stations were overwhelmed with emotion and remained silent.

They were originally the one-size-fits-all leaders of major domestic TV stations. It can be said that their existence has influenced the entire Chinese TV drama and variety show market.For many years before this, domestic audiences and the media criticized the raging dramas on TV, and even developed the habit of watching dramas just to complain.For the sake of funds and ratings, they are indifferent for various reasons of being on the stage or not being on the stage.It has been tacitly contributed to the deformed status quo in China that "the worse the film, the more marketable it is".

Until today, a "Food Color" that amazes the whole world has been born. This work is impeccable in terms of word-of-mouth and ratings. It broke the market status quo of rampant domestic bad movies.

Because these TV stations that provide bad movies with a chance to show are on the same line with the domestic audience at this moment-they would rather spend a lot of money to buy the rebroadcast rights of "Food Color" than waste time on those thunder The drama pours water into the drama.

This is a battle for market share.For the sake of tomorrow's ratings, the major TV stations will definitely win the rebroadcast rights of "Food Color".And after tomorrow, in order to be able to get works that can disperse the influence of "Food Color" as soon as possible, major TV stations will either spend a lot of money to buy conscientious dramas, or fund new dramas themselves. No matter which one you choose, the status quo of domestic bad dramas will be suppressed.

And those film and television companies and production companies with big ambitions, since they have seen the coveted income of "Food and Color", they must also try their best to create better works--no need to ask for ratings. Reaching 90%, even if there are one or two who can reach 9%, they can still make a lot of money.

As there are more and more well-filmed good works, the ratings and share of TV stations will naturally increase. This is a virtuous circle.I believe that at least in the next three to four years, domestic good works should reach a state of blowout.

As for those shoddy dramas that are crudely produced for the sake of making money, and can be filmed with just a few bloody plots, even if there are still, I'm afraid they won't take up much of the market.

In the entertainment circle, people usually like to call those works that can attract the attention of the whole society as phenomenal works.But what if a TV series can affect a market?

A masterpiece handed down from generation to generation!

For a moment, everyone stared at Chen Mo with complicated eyes, and the calculations in their hearts were crackling.

If your own TV station wants to spend a lot of money to produce a TV series, why not ask Chen Mo to be the producer?