Spend another 500 billion [Transmigration Book]

Qianqiu Bandai Real Estate Co. signed a strategic cooperation agreement with Zheng Tong’s branded department store, not only for the project in the South, but also for various suitable projects developed by the future real estate company. It is not limited to the department store business, not even exclusive.

Zheng Tong has been very tolerant of other brand merchants entering, and everyone wants to participate in good projects, and the decision-making power rests with Qianqiu Wandai Real Estate Company.In addition, Zheng Tong himself is not unfamiliar with the concept of tourism real estate, and he expressed his interest in boutique hotels like Hangzhou.

In the era in the book, tourism real estate has just emerged in the south, with large-scale comprehensive amusement parks as the mainstay, plus some hotels and residential facilities.

Don't underestimate the amusement park. Zhuang Suan had participated in the design of an amusement park in the real world. He had just graduated and had no knowledge of the amusement park itself. He was only assigned to design a gate.This kind of gate is not a carved or cast iron gate like ordinary parks, but a small building that includes a series of functions such as box office, consulting room, toilet, security monitoring room and so on.It is an exaggeration that the design conditions also include underground vaults.

You read that right, there is a treasury under the gate of a large amusement park, and the ticket sellers are required to box the collected tickets and put them into the treasury when they shift.But this is not a bank.But at that time, there was no convenient and fast cashless payment system, and not many people used credit cards, and everyone was used to using cash for transactions.

It is said that because a ticket is 180 yuan, the average daily passenger flow of the amusement park is 2, the daily turnover of tickets is 360 million, and the daily turnover can easily exceed 500 million during peak holidays.The daily turnover of a small savings point is only so much. Of course, a treasury should be set up to deposit ticket money.

In the era when park tickets were generally one or two yuan, when the construction cost of ordinary municipal parks was 400 million yuan, the huge daily flow of comprehensive amusement parks, the income capacity of building an ordinary park in one day, used to be Refreshed Zhuang Suan's understanding of the park.

Not to mention the benefits brought by the huge flow of people to the supporting hotels, restaurants, and businesses.But in fact, the noise of comprehensive outdoor amusement parks is very loud, and many big cities are only allowed to open in non-core areas of the city.The hotels around the amusement park are decorated to a high standard and can shield some noise. The harm is not obvious for tourists staying for a few nights, but if ordinary houses are too close, it will definitely be a disaster.In addition to noise pollution, there is also a large number of people flowing in and out

Zheng Tong, who has lived in the hot Southeast Asia all year round, is not interested in large outdoor amusement parks. He proposed the idea of ​​building ski resorts or indoor hot springs, and supporting hotels.

Zheng Tong, who lives in the south, deeply understands the natural desire for skiing of people living in the hot climate zone of the south.In addition, the concept of hot springs is familiar to everyone, and it is very closely integrated with hotels.There are natural hot springs in many cities in China. Use this as a gimmick, and then add skiing themes, and then expand to commercial and residential development... This idea itself has great appeal to people who have never seen snow.

Of course, all imaginations are still spoken.Zheng Tong did not have domestic resources to obtain land, so he followed the big company in the Pearl River Delta to the Yangtze River to see the situation.

Although Zhuang Suan still has more than a billion yuan lying on the books, there is currently no suitable large land to carry such a grand project idea. He can only reach a strategic cooperation intention first. In-depth cooperation.

For Zhuang Suan, the big project in the South has now come to an end, and his focus has begun to shift, he wants to be busy choosing a suitable place abroad to hold a wedding with Bai Youxian.

But Bai Youxian's focus was still on work, and he mentioned several times to go to Hangzhou.Museums and boutique hotels are already on the right track. The agency construction business of the Hangzhou branch is in full swing with the state-owned office buildings by the river as the core. The only vacant area is the 400 mu of land in Binjiang District.How can this be done, let it go for two years before selling it?

Guo Kebei has already fed back the news, saying that he went to the headquarters of the technology company to investigate, and it was an eye-opener. He hoped that the headquarters could send someone to take a look again.

Under Bai Youxian's persuasion, Zhuang Suan finally went to Hangzhou again.

When they arrived in Hangzhou, it was close to May Day, the spring was warm and flowers were blooming, the climate in the south of the Yangtze River was just right, and Hangzhou was full of tourists.The international school has not yet been completed, and the tuition dividend of more than 7000 million yuan has already arrived in the account. Bai Youxian got off the plane with great ambitions, and his mind was full of how to get another big project to double the money on the account.He had long forgotten about the wedding.

In fact, Bai Youxian has been in a good mood ever since he learned that Liu Hong was sent to a remote island mental hospital for recuperation.The energy and blood that was exhausted for several months due to the big southern project has finally been replenished under the care and care of Zhuang Suan.

"Calculate

Of course Zhuang Suan knew the glorious future of Binjiang District in Hangzhou in reality, and he was also pondering whether he should sell the land now or hold on for another two years.After all, land prices will change drastically in the future, but if the land is held down and not developed, the impact on Binjiang District will also be a problem.

With their own concerns, the two sat in the special car sent by the Hangzhou branch to meet them and watched the situation around the plot.

In addition to the slogan promotion of the Binjiang District, the large fence of our own land is full of recent projects developed by the company, and will be updated from time to time, with renderings and real photos of the venue and the park.At first glance, it is the handwriting of the media and public relations department. The design is exquisite and elegant, and the photography is very professional.

Although it is only an industrial land that is fenced off.

A software park and a mobile phone factory next to the plot have already started construction. Needless to say, the software will definitely have a bright future.The mobile phone factory is not an ordinary domestic miscellaneous brand as Zhuang Suan thought, but a mobile phone relying on military supplies, which can adapt to harsh environments and has functions such as shockproof, fireproof and dropproof.The research and development, production and sales of mobile phones are integrated, and there are even types of properties such as hospitality hotels. The entire park is more like a concentrated small community. Solved in the garden.

Turning around in Binjiang District, the car pulled Zhuang Suan and others to the Hangzhou branch office.

It is across the river from Binjiang District. The [-]-meter high-rise office building has a clean and stylish glass curtain wall. The subway entrance under construction is just [-] meters away.It's really a geomantic treasure.

Walking into the Hangzhou branch, the decoration standard and construction quality have even surpassed those of the imperial capital. The front desk is not an ordinary company introduction post, but an LCD screen embedded in the entire wall, scrolling and playing the company's promotional video.

This kind of huge LCD display generally only appears in high-end shopping malls and high-end sales offices. In the era when LCD screens have not yet been fully localized and need to be imported at high prices from foreign countries, this thing is definitely a model of luxury.

Later, Guo Kebei said that she only revealed a little bit of interest at that time, and the supplier immediately sent the LCD screen at a discount.

Although the luxury houses of the real estate company are well-decorated and claim to be move-in with bags, expensive movable furniture and home appliances are not given away, but it does not prevent them from being recommended in the exquisite building books.The value of advertising here, and the precise placement of luxury house customers, of course discerning merchants understand.

In addition to furniture and home appliance suppliers flocking to show their means, they want to join this building book. The details of many scenes shown in the building book can be photographed, such as props, personnel attire, clothes, electrical appliances, jewelry, etc. displayed in the model room. Sponsored.

Guo Kebei, who used to be in charge of costs and is now promoted to the general manager of the Hangzhou branch, mentioned a little bit. All suppliers, including construction companies, all flocked to it. The office decoration of a few hundred square meters is just for decoration, and those who sell materials and furniture have the latest models. In the past few years, the construction company worked hard and worked three shifts, and the decoration was completed in less than a month.

As for the cost of decoration, of course, only the lowest cost price should be given.Even many suppliers are very interested in not asking for money, but seeking longer-term cooperation in the future and purchasing priorities on the platform.

Think about what brands are used in the office. You can see them every day. You must be familiar with them when bidding in the future. These suppliers who can be selected will definitely increase their chances of getting involved in the project in the future.

So after seeing the outrageously low office decoration cost and comparing it with the luxurious and refined decoration environment in front of him, Zhuang Suan had to lament Guo Kebei's outstanding ability.

Guo Kebei is not in the office today. It is said that there is some important meeting on the Wetland Park Management Committee, and the company needs to send a representative to attend.Zhuang Suan and the others decided to come to Hangzhou temporarily, and they must let Guo Kebei busy with business.

Now there is only one vice president in charge of daily work in the branch office.

Zhuang Suan saw that the vice president looked familiar. Isn't this the project president who was related to the leaders of Binjiang District in the Wu family?

"Mr. Zhou?" At that time, Zhuang Suan only remembered that this person was named Zhou. Later, Guo Kebei recruited people to form a team.In the end, I only looked at the team list and the approximate resume, but did not see any photos.

Bai Youxian had also been to the Hangzhou branch before, knowing about Mr. Zhou, he quickly explained: "Mr. Zhuang, this Mr. Zhou and Mr. Guo knew each other before. He is very familiar with the area of ​​Binjiang, and his home is also local. Let's buy After he landed, he didn't think about going elsewhere, and when Mr. Guo recruited a team, Mr. Zhou came to join him."

Mr. Zhou bowed his head and said: "Mr. Zhuang and Mr. Bai are polite. In fact, I am a student of civil engineering and civil construction.

Bai Youxian asked again: "I heard that someone is inquiring about the land in Binjiang District, do you know the situation?"

Mr. Zhou said: "Yes, Mr. Guo arranged for me to be in charge of the land, which can be regarded as a continuation of the previous work. Recently, several network technology companies took the initiative to inquire about the situation of the land. I also accompanied Mr. Guo there some time ago. Several companies have inspected."

After listening to Mr. Zhou's introduction, Zhuang Suan knew that more than one technology company was interested in their land.

One family is from a certain area. It’s not that they don’t have the money to buy a large land. They just signed a contract with YH District for a certain treasure city project with more than one billion investment in several hundred acres of land. The future long-term plan is definitely to build in Binjiang District headquarters. The YH area didn't really want to let them go, they were still coordinating and kept a relatively low profile.

The other company is headquartered in the Pearl River Delta. With the continuous development of business scale, it has developed online games, media, etc. in the initial business of portal websites and e-mails, and has also taken a fancy to various preferential policies in Hangzhou, which encourages innovation. The policy has a strong appeal for the scope of local cultural originality and the talents of several major universities.

Zhuang Suan summed it up and pointed to the point: "To put it bluntly, the needs of these companies cannot be met by building factories on ordinary industrial land. This kind of network technology company is an intelligence-intensive industry, which can bring more benefits than traditional industries. A lot of taxation, but also close to the high-standard office and living environment of scientific research offices."

Bai Youxian wondered: "The park we saw in Binjiang District just now has factories, scientific research buildings, activity centers, canteens and even its own hotel. This kind of park is complete enough, and the scale is not small."

"Their hardware still looks too much like a factory building, arranged in rows and rows, no different from the factory area decades ago. The software, I mean the interior decoration and the overall operation method, are also old-fashioned and lack innovation."

Zhuang Suan commented.In the real world, he learned about many garden office projects, such as Google's office building, Microsoft's park, and some industrial parks built by the pharmaceutical industry in picturesque places in developed countries, which have a more beautiful environment than parks. The scientific research and laboratory decoration standards in the building are very high. The most important thing is that basic necessities of life are considered, which is not only convenient but also comfortable.Let the nerds and nerds indulge in the company happily. Apart from working hard, they spend a lot of spare time in various activities.

Zhuang Suan verbally described the industrial model and concept of this garden-style office, and then pointed out some overseas cases that can be referred to. Those who heard it were immediately excited.

In this era, people's traditional cognition is still to come to the unit to go to work at the right time, and to leave work at the right time, and work and life are strictly separated.There is actually no difference between a worker in a factory and a white-collar worker in an office building.Even the workers may be happier, because they can directly live in the dormitories in the factory area and have canteens for meals.But those white-collar workers, code farmers, and design workers who are intelligence-intensive have long overtime hours, commuting to and from get off work, and eating takeaways in cold office buildings, crowding out all the remaining time.

In addition to work, there is no entertainment at all, and the sense of happiness is extremely low in the long run. Even if the income is super high, there is no time and interest to spend.

What if these people are allowed to work in a park or an industrial park?There are different kinds of canteens and leisure and entertainment facilities in the park, which can meet the needs of fitness and short-term rest. Outside the window, there are lush greenery and flowers, and you can go for a walk when you are tired.The building is not only decorated with gold and inlaid jade, but also introduces green plants, running water to raise fish, and even a small ecological pet paradise.Flexible working system, 24 hours out of the park, return to the station to write a piece of code when the inspiration bursts, no inspiration, eat and drink karaoke to keep fit, lie in the capsule sleeping cabin for a few hours, and wake up again as a hero!

All business projects have benefits and discounts for employees, and are also open to the outside world, attracting staff and residents in the surrounding parks to experience. Young men and women come and go, and the sparks generated by collisions and social interactions are more likely to stimulate the vitality of work.

After imagining, Zhuang Suan brought everyone's thinking back to reality: "Let's talk about the difficulty again. When building similar parks abroad, they are all private land, and there are no fixed allocation restrictions such as industry or office. And our Binjiang land is currently It is industrial in nature, and there are many conditions that are stuck. Various production plants with pollution or noise cannot be built, and it is difficult to obtain environmental protection indicators for the mass production of biomedicine that makes money. R&D and pilot tests alone cannot support 400 acres of land. , Mobile phones and electronic communications are also being developed by others. The market is so big, and it takes time to cultivate domestic machines. We might as well change our thinking and open the door to network technology and e-commerce companies. Increase the proportion of scientific research and office work, increase The proportion of land used for supporting facilities. Of course, this matter still needs to be negotiated with the local government. Lao Zhou, it depends on your ability to take the next step.”

"It's not land degeneration. Industrial land can also be subdivided. Originally, there was a fixed ratio of scientific research and living facilities. You should study this matter carefully to see if you can get more flexible policy conditions. To put it bluntly, scientific research offices are definitely more expensive than factory rents." High, living facilities such as a small shop along the street or a restaurant that can be operated externally are definitely higher than the rent of a pure office. The hospitality can be made into a hotel or even a serviced apartment. The above is our appeal, but we cannot say it bluntly. It needs to be packaged with the concept of garden office at the corporate headquarters to create a lofty proposition. Once this proposition is recognized, other conditions will be easy to negotiate.”

Zhuang Suan extended this concept, "There are two directions of efforts, one is to increase the proportion of commercial services and introduce gas to create conditions for later tenants; the other direction is to dismantle large-scale buildings and carry out small-scale buildings. Building split. Similar to the Imperial Capital Headquarters Base, the scale of each building should be as small as possible, so that some companies that are still developing can have the ability to settle in. Whether it is rented or sold separately, or customized construction must be guaranteed.”

"A small headquarters office building for sale?"

Zhuang Suan further refines this meaning: "To be more precise, each product unit is a mini complex building integrating factories and offices. The front store and the back factory meet the needs of small and medium-sized enterprises in the early stage of entrepreneurship. Of course, several companies can also be introduced into the park. The leading large enterprise, as the leader, drives the upstream and downstream small enterprises to move in. In addition, the most important thing is to do a good job in supporting facilities, eating, drinking, entertainment, accommodation and entertainment. The 400 mu of land is a huge piece of land, and generally one enterprise can rarely eat it. If it is zero, large companies drive the progress of small and medium-sized enterprises, and the future prospects generated by incubation and cultivation are easy to move people's hearts, right?"

Bai Youxian's mind quickly followed Zhuang Suan's thoughts, and he said with great interest: "I understand, this is more like building the park as a big shopping mall, and putting in large merchants with a large area as the main stores, such as those selling all kinds of clothing. Brand stores are surrounded by other upstream and downstream stores, such as those that only sell shoes and hats, or those that only sell accessories and bags, plus casual dining interspersed among them... Small and medium-sized enterprises have been hatched and slowly expanded, and maybe they have a larger scale. When you are capable, go outside and buy land to build the headquarters, right?"

Zhuang is sure

Mr. Zhou asked: "Then we make money from planning and construction, and finally attract investment or sell finished products?"

Zhuang Suan shook his head: "It's just a one-ticket transaction. We also need to operate the park. The buildings are hardware, and the software needs a high-tech operating model to support it. This is not just ordinary property services, but also can establish online The platform helps companies incubate. For example, someone has a patent but cannot find a manufacturer. For example, someone has equipment but does not know how to register a company or develop sales channels.

We collect this information, match them with services on a unified platform, and provide value-added intangible supporting facilities, which are definitely more attractive than conventional industrial parks.Such a platform operation service can definitely be higher than the ordinary property fee standard.The key is that the platform is built, just like a recruitment platform, just wait for everyone to fill in the information on it, the operation and maintenance cost is extremely low, but the service fee can be collected every year, and the accumulated data can also be copied to other projects other platforms.In the future, you will find that the classification and integration of information and data can be turned into money. "