The gourmet master on the tongue

Chapter 34 Daokou Roasted Chicken

Xianmanyuan Company.

Sitting in the office, He Jinrui raised his left hand to check the time.

It's 58:2 p.m., and in [-] minutes, the carefully crafted pig's head dumplings will be officially on sale.

This is the first time for Xianmanyuan to develop its own meat products. If it succeeds, the company will have another way in the future.

Only selling fresh ingredients, the moat is still a bit shallow, and you still have to have your own leading products to be more competitive.

The time passed by one minute and one second, and the hour hand quickly moved to eight o'clock.

Pig head rice dumpling is on sale.

However, perhaps because the finished product of pig-head rice dumplings looks a bit unremarkable, or maybe because the pork-head meat does not conform to the eating habits of most people, in short, the expected hot sales situation did not appear.

When the time came to ten o'clock, the employees of the company were about to leave work, and Song Xiaowei reported the real-time sales data to He Jinrui.

After He Jinrui read it, his expression was a little dignified.

For two full hours, Xianmanyuan's online store only sold more than 300 pig-head rice dumplings.

You must know that in the past, every time Xianmanyuan launched a new one, it would not take long for it to be sold out by customers.

The sales performance this time was really unsatisfactory.

Li Haoming came to He Jinrui's office.

"The sales situation this time is a bit unsatisfactory!" Li Haoming said.

He Jinrui nodded solemnly.

"Tell me, could it be that our price is too high?" Li Haoming said.

"We use Tibetan-flavored pigs, and the price is so low that we can't even make back the cost." He Jinrui said.

"So I was thinking, why don't we use other common pork, or use two grades, high-priced Tibetan pork and low-priced ordinary pork, to meet the needs of customers at all levels?" Li Haoming thought for a while and said.

He Jinrui glanced at him, but didn't speak.

Li Haoming thought for a while, then laughed twice: "Pretend I didn't say it."

All along, Xianmanyuan sells all the best ingredients, and the price is naturally not cheap.

So this time the poor sales of pig's head rice dumplings is not because of the price at all.

"It's so delicious, why can't it sell?" Li Haoming said with a frown.

"Don't worry, it's just launched, let's sell it for a few days to see the situation." He Jinrui said.

The next day, sales increased to 150 copies.

On the third day, sales reached more than 300 copies.

The number is gradually increasing, but it is a bit slow.

Moreover, some negative voices appeared on the official account, and some customers questioned the fact that Xianmanyuan made homemade pig-head rice dumplings this time.

"Isn't Xianmanyuan selling fresh ingredients? Why are you selling homemade meat products?"

"I hope that Xianmanyuan can stick to the original route and don't cross borders indiscriminately. It's better to be fine than to do more!"

"I still feel that Xianmanyuan sells fresh ingredients. What kind of meat products are you doing? Moreover, this pig's head rice dumpling looks dark and has no appearance at all."

"Actually, homemade meat products are also available. I have always liked Xianmanyuan, but the ones I chose this time are too strange, dark, and I don't seem to have any appetite at all!"

"Pig head dumpling, the name is so strange, is it made of pig's head? I don't want to eat it once I hear it, it doesn't look good, at least it has a nice name!"

……

Netizens made various comments, and some of them sounded illogical, but some of them were not customers of Xianman Garden at all, they just came to join in the fun.

What's more, the rhythmic water army sent by competing companies.

Although He Jinrui was mentally prepared for this, he was still a little depressed.

He thought to himself, in a few days, when the customers received the pork-head rice dumplings and found them delicious after tasting, the trend of reviews would definitely reverse and the sales would definitely increase.

He is very confident in the pig's head rice dumpling, or in Yanran!

----

Delicious fresh food company.

This is a food company specializing in fresh ingredients like Xianmanyuan, and its customer base basically coincides with Xianmanyuan.

Xie Shenqi, the founder and CEO of Delicious Fresh, and Gao Yang, the deputy manager, are talking in the office.

"This time, Xianmanyuan made a foolish move. Instead of making good ingredients, it makes some homemade meat products. It was originally a middleman, but it turned itself into a producer. It's really..." Xie Shenqi laughed disdainfully.

"If He Jinrui does this, Xianmanyuan's professional image in the hearts of customers will definitely be shaken." Gao Yangjun said.

"That's for sure. The referees are off the court to play football. The audience must have opinions. You think, they used to operate under the slogan of finding the best quality ingredients for customers. What happened after that? They all started to produce food themselves. Then Customers will definitely have doubts, whether they will make more homemade food in the future, and whether they can maintain the original impartiality and only choose the best quality ingredients." Xie Shenqi said with a smile.

"He Jinrui has always been very shrewd. I don't know how he did this this time. He produces meat products by himself. The investment required for this production is quite a lot! Does he want to transform into an asset-heavy model?" Gao Yangjun said.

"The asset-heavy model?" Xie Shenqi laughed when he heard it.

"There are specializations in the technology industry, and sales and production are two different things. They are separated like mountains, and food companies will undoubtedly die if they engage in asset-heavy models." Xie Shenqi said.

"My side has already let the trolls on the Internet work. I was wondering if we should stop for a while, let Xianmanyuan taste a little bit of sweetness, continue to increase investment, and then completely destroy them?" Gao Yangjun Said.

Xie Shenqi waved his hand: "You don't even know what they will do next, so the safest way is to try to seize every opportunity that can hit them, one will ebb and flow, as long as their customers lose, our customers It can be increased, and a little nibble is the safest."

Gao Yangjun nodded after listening.

Xie Shenqi looked at the sales page of Xianmanyuan, smiled lightly and said, "Pig head dumpling, heh, it's really a pig head now."

----

Xianmanyuan Company.

At around eleven o'clock in the evening, He Jinrui was in the office looking at the sales data of the pig's head dumplings.

At this moment, Yan Ran called.

"Hey, Brother Rui, are you home yet?" Yan Ran asked.

"No, I'm still in the company, what's the matter?" He Jinrui asked.

"Then I'll go to your company to find you, and we'll meet and talk later." Yan Ran said.

"Okay, slow down on the road and pay attention to safety." He Jinrui said.

About ten minutes later, Yanran came to Xianmanyuan Company.

The employees of the company had already left work, so he took the elevator to He Jinrui's office.

"Brother Rui." Yan Ran knocked on the door.

He Jinrui raised his head upon hearing the sound, a smile immediately appeared on his face: "Here we come!"

He Jinrui got up and walked out from behind the desk.

Yan Ran nodded and walked into the office.

"What are you holding?" He Jinrui asked when he saw that Yanran was carrying a bag.

"I made you a tonic." Yan Ran said with a smile.

"Tonic?" He Jinrui was a little curious.

The two sat down on the sofa.

Yan Ran took the things out of the bag.

"This is...roasted chicken?" He Jinrui looked at the things in front of him in a daze.

He originally thought it was stew or something, but he never expected it to be roast chicken.

"Is roasted chicken considered a tonic?" He Jinrui laughed. Stewed chicken is pretty much the same, right?

"This is not an ordinary roast chicken, this is the number one chicken in China." Yan Ran said.

"China's No. [-] chicken?" He Jinrui raised his eyebrows slightly, sniffed deeply with his nose, and felt that the roast chicken seemed to have a faint smell of traditional Chinese medicine.

It's not the bitter smell, but the scent of medicinal herbs.

"Could it be the Daokou roast chicken in Anyang, Henan?" He Jinrui looked at Yanran in surprise.

"I knew you would be able to guess it." Yan Ran said with a smile.

"You can even cook Daokou roast chicken?" He Jinrui was stunned.

"Who did you learn your cooking skills from?" He was very curious.

Daokou Roast Chicken is a specialty of Daokou Town, Hua County, Anyang, Henan Province. It has the reputation of the first chicken in China, and it is as famous as Beijing Roast Duck and Jinhua Ham.

The general Daokou Roast Chicken needs eight condiments of cinnamon, cardamom, ginger, clove, tangerine peel, amomum, angelica dahurica and grass fruit. If there is aged chicken soup, the taste will be more attractive.

The Daokou Roast Chicken that Yan Ran made, although there is no old soup, but he used far more than eight kinds of Chinese herbal medicines, but he chose a dozen or twenty kinds, just to make this roast chicken truly delicious. Nourishing effect.

Of course, it must have a nourishing effect, but the taste is also the most important thing.

"I heard from my uncle that the sales of pig's head rice dumplings are not very good. You have been busy lately before coming home." Yan Ran said.

"The sales volume is indeed not ideal, but this is a new product. It's normal for this to happen. When customers feel delicious after eating it, they will naturally come back to buy it. You don't have to worry." He Jinrui comforted.

"I'm not worried, I'm afraid you're under too much pressure." Yan Ran said.

He Jinrui smiled: "I was under a lot of pressure at first, but when I saw your roast chicken, I felt no pressure in an instant."

"Is there no pressure just to watch? So, you don't need to eat? Then I can eat by myself?" Yan Ran said jokingly.

"How can I do that, this is specially made for me to eat." He Jinrui immediately pulled the plate of roast chicken in front of him.

"Tch, I did this." Yan Ran replied.

He Jinrui looked at the roasted chicken and said, "I heard that you don't need a knife when eating Daokou roasted chicken, you just need to shake your hands lightly..."

While talking, he grabbed the roasted chicken leg with his hand and shook it slightly.

I saw that with the shaking of his fingers, the flesh and bones of the roast chicken immediately began to separate by themselves.

"Hey, it's true!" He Jinrui said excitedly.

"Of course, Daokou Roast Chicken has four unique features. Apart from the color and aroma, the most important thing is that it is rotten. My roast chicken must be crispy, fragrant and soft." Yan Ran said proudly.

He Jinrui nodded quickly: "Yeah, the roast chicken made by Master Yan is absolutely delicious, the best in the world!"

"Stop flattering, eat quickly, eat quickly!" Yan Ran said with a smile.

He Jinrui happily picked up a piece of chicken and tasted it.

The skin of the roast chicken is crispy and fragrant, and the meat is soft and rotten. You don't need to use any force when you bite into it. The chicken will automatically separate in your mouth, and the fragrance will burst out.

It was a peculiar fragrance mixed with a variety of Chinese medicinal materials, without a trace of bitterness at all, but with a wonderful herbal fragrance.

He Jinrui ate with gusto, reluctant to stop talking, but kept giving Yanran the thumbs up.

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