The Perfumer Who Wears the Book

One month later, Su Xu got the investigation report from the analysis team.The first page of the report focused on the analysis of the Duchess of Devonshire from England.

"Elizabeth Cavendish." Su Xu read her name softly, and quickly scanned the information below, "I love the perfume with the scent of blue iris, followed by roses... I prefer luxurious and gorgeous styles..."

The new Duchess of Devonshire named Elizabeth is the founder of the famous European fashion magazine "Beauty". She was originally a fashion consultant for a high-end boutique, and her job was to provide customers with advice on purchasing and customizing clothes. And when a customer chooses a dress for an important occasion, such as a banquet, she can help the customer avoid other guests from bumping into the dress.Her work required her to move frequently in high society circles, so she met the Duke of Devonshire who was still single. It was a passionate love at first sight. Against everyone's opposition, the Duke of Devonshire and her married.Fortunately, Elizabeth's mother's family was a noble family that fell out of favor during the social changes at the beginning of the [-]th century. She was considered half a blue-blooded nobleman, which prevented the entire high society from shutting her doors.

After becoming the Duchess of Devonshire, Elizabeth did not get lost in the luxurious dream of turning a sparrow into a phoenix. Instead, she transformed into a strong woman who was still unacceptable to the upper class. She opened her own fashion magazine. After ten years of hard work, she made "Belle" has finally become one of the top five fashion magazines in Europe, and no aristocrat dares to laugh at her anymore, for fear that there will be articles mocking her own dressing taste in the next issue of the magazine.

"If the Duchess of Devonshire is settled, it means that most of the exhibition has been settled." The leader of the analysis team sat in front of Su Xu and said with certainty, "Most of the participants will follow in her footsteps. At the perfume exhibition, she praised Akenbacker's 'Takiyana', so Akenbacker became the absolute winner of that perfume exhibition, but later, according to the editor of "Fashion" magazine, many guests at the exhibition were actually I don't like the overly sweet taste of 'Takiyana', but because I am afraid of being ridiculed and lacking taste, I have to follow the trend and praise it."

"But you have to admit that 'Takiyana' has been popular from the year before last to this year, until the market was saturated before it gradually disappeared. This success cannot be attributed solely to the Duchess' preference." Su Xu put down the report, "'Tajiana' Kiyana' was indeed too sweet at first, but it was joyful, it felt young and full of energy, like a little girl's waywardness. A mature woman in her 30s is so wayward that it would be annoying, but a teenage The little girl is willful, but it makes people feel cute. That's what makes it so successful."

The team leader shrugged: "We don't really understand the matter of perfume, but the information and data are here, and these are facts."

"I didn't say that your information is wrong, but that I and you have different perspectives and understanding directions for the same information." Su Xu said with a smile, "These are very helpful to me, and it is necessary to choose what I like. I know this, so these materials will help me a lot. Thanks to you."

The team leader stood up: "You read the information first, and then we will have a meeting to discuss the details after reading it. How about setting the time in the day after tomorrow?"

Su Xu counted the time and nodded, "Yes."

So Su Xu went home with the information. Except for the perfume exhibition, he didn't have a list in his hand. There was no need to stay in the company, he could go home and work.Now that Shen Jiarui has grown up, he moved back to Su Xu's house, but now he is too busy with work, and he still doesn't have much time at home. To have time with him.

Sure enough, as soon as he entered the house, he saw Shen Jiarui coming out of the bathroom wrapped in a bath towel. The latter saw what Su Xu was holding in his hand, and immediately walked over to pick it up: "Did you get off work so early today?"

Su Xu unnaturally moved her gaze away from Shen Jiarui's clear-cut abdominal muscles, and handed him the information in her hand: "I'll get to know the information of the guests who participated in the perfume exhibition in the past few days, and I can read them at home Yes, I will return to the company for a meeting the day after tomorrow to determine the theme."

Shen Jiarui took the documents but did not leave, stood beside Su Xu and began to look through them.Su Xu bent down to change his slippers, and the moment he bent down, the bath towel hanging from Shen Jiarui's waist fell off. He subconsciously glanced sideways, just in time to see the man lying dormant in the black jungle, almost touching Xiao Jiarui to his own face.

Su Xu's mind went blank for a moment. Although it's not that he has never seen Xiao Jiarui, and he accidentally encountered it under Shen Jiarui's design, but he has never observed it from such a close position.At the same time, the giant sleeping quietly suddenly swelled and stood upright because of Su Xu's gaze.

Su Xu subconsciously avoided the little Jiarui who was about to touch her lips, but because of her unstable center of gravity, she almost fell to the ground.

"Be careful!" Shen Jiarui stretched his arms all over his body, and grabbed the man who was about to fall to the ground into his arms, but was directly brought by Su Xu and fell to the ground, just on Su Xu's body.And by coincidence, little Jiarui, who had already started to harden, just poked Shen Jiarui's crotch straight.

Su Xu felt that his whole body was burning like the cell fluid was about to boil, he got up from the ground in a panic, rushed into the bathroom to wash his hands without looking back, washed his face with cold water for a long time, and then reluctantly opened it. opened the bathroom door, only to be startled by Shen Jiarui who was leaning against the door frame and still naked.

"Why don't you wear clothes!" Su Xu didn't dare to lower her head, she just dared to stare at her stepson's face, "Be careful of catching a cold!"

Shen Jiarui looked deeply at Su Xu, with a bewitching smile on his face, stretched out a finger, and held it between the two of them.

"What's wrong?" Su Xu looked at him suspiciously, alarm bells ringing in his heart.

The smile on Shen Jiarui's face became more and more charming. He turned his finger in one direction and pointed downward.Su Xu couldn't help but look in the direction his finger was pointing at, and at a glance he saw little Jiarui who had stood up completely.

Su Xu's eyes widened, and he immediately raised his head, his lips twitched, but he couldn't say a word.

"Dad, I want to solve it." Shen Jiarui said lazily, with his palm on his chest, and gradually slid down, "Could it be possible, Dad, do you want to solve it with me?"

Su Xu pushed him away angrily, rushed back to her bedroom, and shut the door of Shen Jiarui's laughter.And a few minutes later, the air was once again filled with that swaying smell.

God... Su Xu fell on the bed, buried her face in the pillow, endured and endured, and finally stretched her hands into her pants.

When Shen Jiarui came out, Su Xu had already changed clothes and was sitting in the studio looking through the documents.Although he had already thrown the toilet paper wrapped with guilt into the space, Su Xu couldn't help but trembled nervously when he heard the sound of Shen Jiarui walking into the bedroom, and hurriedly memorized the multiplication table in his heart, waiting for himself to calm down, Continue to read the information in hand.

That night, including the whole day of the next day, Su Xu studied the materials seriously.In addition to the information of the distinguished guests who participated in the exhibition, the analysis team also summarized all the perfume brands and works exhibited in the perfume exhibition in the past 20 years. The relationship between the best-selling perfumes in the current year and the next year, which laboratory and perfumer the perfumes come from, and the groups and publicity and operation methods behind these brands.

Putting down the materials, Su Xu rubbed his temples, which were swollen and aching due to too much information stuffed into his brain in a short period of time, leaned back on the back of the chair, and fell into deep thought.

Su Xu is really not good at processing this information, but the analysis team has done a lot of homework, even after reading it dizzy, Su Xu still feels that he has grasped the basic direction.And the next day's meeting confirmed his vision.

"Noble, luxurious and full of fairy-tale beauty, the dream of a retro court princess." The team leader pressed the remote control in his hand, and these big words suddenly appeared on the projection screen in the small meeting room, "Since the Hollywood fashion movie "Devil Princess" the year before last, The release of princess-themed fashions, followed by high-quality court films such as "The Duke's Secret", "Eleoliora", "Buckingham Palace Love", and "Bloody Mary" has repeatedly rendered fashion in recent years. The trend is becoming more and more suitable for this theme, and each season of fashion has added more and more complicated and exquisite magnificence than the previous season. The same is true for perfumes. Hermès, which sponsored the clothing for "Evil Princess" the year before last, launched the appropriate 'Aurora'. At the end of the year, 'Tatiana' intensified the craze for Sweet Princess, and almost every brand launched perfumes matching this theme." He waved his arms and pointed to the big characters on the projection screen again.

"Advertising can best reflect the effect that a brand wants to achieve for consumers. Prada's ad last year was Princess and the Pea, Chanel was Sleeping Beauty, and Gucci was Romeo and Juliet. Every brand is scrambling to create a princess dream for customers. The same is true for perfumes. Last year, 60.00% of the perfumes on the market returned to this theme by different routes, and they created 80.00% of the turnover. The momentum of the princess dream is full, and there will be no signs of weakening until next year at least. Therefore, The theme of the perfume should be established as a princess dream, which is luxurious, noble, beautiful, elegant, and full of fairy tale princess dreams."

Su Xu rubbed his browbones: "What you can think of, other perfume companies can think of too. All the exhibited products are swarming to show the princess dream. How can you guarantee that 'Shu Nan' can break out of the encirclement?"

The group leader spread his hands helplessly: "To be honest, Mr. Su, you also know that all the perfumes are the same now, the same, exactly the same, 'We present the perfume that women want, what do women want? Want more? Women', 'Our perfumes are suitable for all women, every kind of woman, no matter young or older, whether they are urban white-collar workers or housewives', 'The perfumes we create are classic, trendy and capable Yes, it’s lazy, it’s sexy, and it’s reserved’. Perfumes all over the world are made according to such ambiguous instructions, but in fact it’s just what’s popular this year, and everyone does what they do. The difference between perfumes is only It exists in the text description of the first taste, middle taste and after taste in the instruction manual, and the moment the lid is opened, there is no surprise.”

Su Xu tapped the table with his fingers: "You're right, so we need something new. Although the board of directors does not require us to make achievements at the exhibition, as long as there are no bad reviews, we are directly involved Or, we can’t just be satisfied with this. Following the trend of the princess dream will only make us lose everyone. We can’t compare with their European and American brands for the same perfume. They have more novel things. Princess Dream has no surprises, and we want to surprise them."

He stood up and looked at the big characters on the screen. After a while, he walked to the screen and flicked the words "Princess Dream" with his hand: "What do you think is the princess' last dream?"

The members of the group looked at each other, when the last girl wearing glasses hesitated: "Marry the prince?"

Su Xu nodded: "And then?"

"Eh..." The girl opened her mouth, but she didn't make a sound. Su Xu encouraged her, "Go on, you're very good."

The girl smiled nervously: "After marrying the prince, the prince should inherit the throne and become the king, the princess should become the queen, and then the king and queen will live happily together forever." Speaking of this, The girl smiled awkwardly, "It turns out that I always thought so when I was a child, and I don't think too much about more realistic things."

"I think what you said is very good." Su Xu smiled, "Isn't the ultimate dream of a princess the dream of a queen?"

At this time, another team member also raised his hand: "I don't think it's Queen's Dream."

Everyone looked at him suspiciously. The man smiled and clasped his hands nervously: "The most famous member of the royal family in the world now is Queen Elizabeth. Her status is invaluable and she owns a country in her career. , in love, there is a prince who loves her deeply—at least superficially. Married six queens, two of them were divorced, and two of their heads were beheaded. Therefore, the queen's dream is too risky. I think that the end of a princess's dream should be the queen's dream. Every princess should have I want to be like Queen Victoria and Queen Elizabeth, be the head of a kingdom, aloof."

"Well said!" Su Xu snapped his fingers, his expression looked a little excited, "You said it well! That's it!" He looked at all the group members with a firm tone, "This is what we want to present to them Theme: Noble and elegant, mysterious and indifferent, glamorous enough to make people worship the queen who dare not approach easily."