??On June [-]th, the majority of college students have not yet entered the busy final exam review week, and they still have the leisure to pay attention to the latest leisure and entertainment.

?? "Do you want to watch a new movie?"

??Since last year, online ticketing websites have provided substantial price subsidies for movie tickets. The original ticket price of tens of yuan has been reduced to about 30 yuan, which is equal to the price of a cup of milk tea when rounded up.

?? Low ticket prices have pushed many students in second- and third-tier cities to watch movies as a pastime for dating or killing time.

?? Therefore, the Prophet of Spring River Plumbing Duck, the student party is the first group to know about the release of the movie.

?? "What drama? How's the reputation?"

??Accompanied by the release of a large number of films, the audience is overwhelmed, so they have to rely on word of mouth to choose.

??Cen Jue is well aware of the status quo in another world that is desperate for word of mouth, so he began to make arrangements when the movie was screened. Not only did he make efforts on the music platform, but also managed a lot of positive feedback on other platforms.

?? "Don't you know "Glutton", I saw a comment on Weibo from a blogger who participated in the screening, and said it was very good."

?? "... Can the marketing account on Weibo count?"

?? "Oh, I knew you wanted to ask this question. Go and see Xiaoli's circle of friends. She went to see it, and just wrote a repo, saying that the heroine is handsome!"

?? "Okay, let's go and see, shall we tonight?"

?? The same dialogue happened in various cities across the country on the first day that "Glutton" was released.

?? On the day of the premiere, after attending the premiere, Cen Jue dragged Li Kaiguang into a theater.

??In the lobby of the theater, there is a stand signboard of "Glutton", and in the exhibition window, there is also a promotional poster of Yishui.

?? As soon as the two of them entered, they heard an audience asking, "Is this "Glutton" a gourmet movie? Is it good?"

?? "Hey, there seems to be a lot of filming, there are a lot of shows today."

?? "Let's make a big production, or take a look?"

??Thanks to a powerful distribution company, when the theaters were not very optimistic about the play, they abruptly adjusted the schedule to 25%.

??The previous movie has been released for a while, and the audience has lost its freshness; the army of summer movies has not yet officially launched, and in this blank time, "Glutton" has a sense of existence.

??Compared with the audience who just buy tickets when they arrive at the movie theater on a whim, many other people buy tickets online in advance.

?? "We Xiaoling must rush!"

?? Cen Jue and the others happened to meet Du Ling's local fan group at the scene to organize a movie viewing.

?? "The director's fans can't admit defeat either."

??In the fan group of the heroine, there are also many fans of Cen Jue.

?? Hearing this, Cen Jue silently lifted the mask.

??The purpose of sneaking into the theater this time was to see audience feedback, so Cen Jue and Li Kaiguang did not buy tickets to enter the theater, but bought popcorn and snacks, and waited slowly outside.

??After two hours, after the first scene, the audience came out.

?? "Damn, I can't bear to go to the toilet the whole time, it's killing me."

?? "The heroine is so handsome, Du Ling's previous movies are not so good."

?? "What kind of dish is that the heroine in the movie? Mom, do you want to go back and learn?"

??Cen Jue and Li Kaiguang stabilized their minds, and put the heart that was hanging in midair back into the chest cavity.

?? After the second wave, the third wave.

??The audience who came out of the theater were all discussing the plot just now.

??Cen Jue and Li Kaiguang sat in the lobby for so long that the staff thought they needed help and asked politely, only to realize that this low-key customer was actually the director of the original drama.

"Director Cen, congratulations."

?? Cen Jue was taken to the VIP room by the staff for reception. The theater manager hurried over and shook hands with Cen Jue warmly.

?? "Today's theater attendance rate is very high, and the online response is also very enthusiastic. We urgently added two more shows!"

??The ability to increase the number of films is enough to show that the early publicity of this drama is in place.

?? "This box office may really break through [-] million!"

??Compared to breaking [-] million at every turn in the next few years, at this time, the box office exceeding [-] million is still an important milestone for filmmakers to pursue.

?? "Thanks for the compliment, thank you."

??After reading the most direct feedback, Cen Jue felt slightly settled.After I went back, I found that there were gradually new discussions on social media.

??There are a lot of discussions about the heroine and food topics, and the tone is all positive.

?? "Don't worry, we are monitoring these public opinions."

??As the premiere began, some well-connected film critics also gradually released film reviews online.Under the leadership of this wave of big Vs, topics related to Taotie have become hot searches.

??Click on the topic, and found that there are not many real people in the discussion.

?? These evaluations will be effectively converted into the number of viewers in the future.

??It is already afternoon. After dinner, it will be the golden movie viewing time.After that, the box office on the first day will come out.

?? At eight o'clock in the afternoon, the theaters reported the data once.

??The attendance rate was maintained at more than 50%, and the average number of viewers per game was around 70. Because the crowd flow on the premiere day was not expected, some theaters were forced to add more shows, and the overall screening rate reached 28%.

??At this time, they have already called Cen Jue and Jing Yuan Bai one after another to congratulate them.

??Whether it is the attendance rate, the average number of people per game or the forced increase in the filming rate, this movie is vaguely showing the posture of a dark horse.

??The cinema also had to admit that this movie took the time.

??In order to wait for the students to go on vacation and welcome the real summer slot, the competitors who missed the blank slot could not help lamenting: "There are no tigers in the mountains, and monkeys are kings!"

?? You know, the next summer drama will not air until June 6th.

??That is to say, even if the movie is in the week of June 6th to June 20th, it will still be in a state of dominance——

??This means that this drama will enjoy the best publicity resources and film scheduling resources.

?? When the audience arrives at the theater, it is what they see the most.

??Even if this drama was not favored before, the dominance of the premiere week is enough for it to realize its full potential.

?? At twelve o'clock in the morning, the premiere day ends.

??The theaters and online ticket agencies collected statistics in real time, and after more than ten minutes, all parties got the latest box office on the premiere day.

??4500 million!

?? What is the concept of the 4500 million opening day box office?

??According to Cen Jue's knowledge, apart from the two films in the Spring Festival this year having this data on the first day, "Gluttony" is the third film of the year.

"Now, the box office is expected to exceed [-] million!" The theater party enthusiastically announced the good news.

?? Completely forgot that not long ago, they were not optimistic about this drama, and planned to persuade "Glutton" to change the schedule.

??Compared with the happiness of Cen Jue and others, the bitter words of the competitors continue:

?? "Who made them lucky, just happened to meet this gap..."

?? "I heard that they invested a lot of money in publicity, and they spent a lot of money just to promote music, right?"

?? "Even if they are happy, they are only happy for this week."

?? The subtext is that after this week, "Glutton" is not enough to be afraid of.

??After the beautiful first battle, everyone never relaxed.

??Front-line distributors have seized the campus, which has not yet been fully developed, and organized a series of activities for movies to enter the campus.

??As long as you watch the movie and release relevant movie reviews, you will be reimbursed half of the movie tickets, organize everyone to watch movies for free, and participate in events to send movie peripherals, etc. The publicity and distribution activities continue to increase.

??While grasping the student group, the online publicity has not stopped.

??In addition to film critics, the film propagandist also tried to find a way to promote the big names in the food industry.

?? "That's right, that's right, the technical director of this film is indeed the well-known Master Hu in our industry."

??Jing Yuanbai tried to find a way to solicit the opinions of many celebrities in the food industry on the film by giving tickets and gifts.

??Used this method to label the film as "professional", "realistic" and so on.

??After that, Jing Yuanbai simply connected with various gourmet associations, taking the evaluation of the gourmet associations as his professional backing.

?? After breaking through the student group and the gourmet industry, literary youths who love literature have become the next focus group.

?? "Did no one pay attention to the end of this drama? It's quite interesting."

??In the gathering place of the target group, similar discussion posts gradually emerged.

??A lot of opinion leaders in the group who can talk, also expressed their views under the contact of Jing Yuanbai.

?? Even if this view is negative, it also plays a role in propaganda.

??For the sake of publicity, Jing Yuanbai even contacted the program team of the previous Emerging Director Competition.

?? "Although there were many variables in the final filming process, Cen Jue came out of our show after all. Reposting it on Weibo, isn't it too much?"

?? What does the program group dare to say?

?? I had to honestly climb up the official Weibo and forward it.

??The resources that can be used online and offline have been used to the extreme, and Jing Yuanbai has been in a spinning top state this week.

??As the core of the overall situation, Cen Jue was launched by Jing Yuanbai to appear on a talk show, a one-episode variety show.

?? "...I'm the director, not the leading actor, so what's the matter with getting me into publicity?"

?? Facts have proved that Jing Yuanbai's decision is excellent.

?? In the first variety show in the interview on Cen Jue, it became a hot search.

??The show host is a ruthless character characterized by high-intensity rhetorical questions. He tries to make the guests speechless and embarrassing frequently, but for some reason, he encounters Waterloo at Cen Jue.

?? Cen Jue just answered the other party's questions honestly, but the more he answered the host's expression became more relaxed.

??At the end, I just helped to promote the movie.

?? "Probably because you are sincere and not pretentious."

??In front of guests who know what they want and do not hide their true thoughts, it is difficult for the host to take a confrontational stance.

??——And when Cen Jue was on the show, he was dressed crisply, like the wind blowing in the hot summer.

?? "You didn't pay attention, the host kept laughing while watching you in the second half."

??#姨妈笑# took advantage of the trend and made it to the hot search.

??With multi-level, multi-faceted and high-density publicity, "Gluttony" grossed 2 million yuan at the box office in its first week of release.

??Before that, the forecast for the total box office of "Gluttony" only stayed at [-] million.

??During this week, watching "Glutton" run wildly as a dark horse, the producers of all other summer movies have mixed feelings.

?? "If we knew we would have premiered earlier."

?? "Such a good opportunity, why let them take it."

?? "When we get on, they're finished."

??Finally, after June 6, a large wave of movies continued to be released.

??The film schedule of "Glutton" dropped from 30% to 16%, and the other film schedules were divided between two imported films and three domestic films.

??On June 6, "Dengwen Drum" was released. On the first day of its premiere, it exclusively accounted for 29% of the film schedule, while "Glutton" dropped to 35%.

?? With the adjustment of film schedule, the box office growth rate of "Glutton" has also slowed down.

??Even though these results were within the expectations of the "Glutton" team, it still makes people feel disappointed to see the snail-like data growth.

?? "I said, brothers, are we too greedy?"

??Jing Yuanbai couldn't help joking when he saw everyone's sluggish appearance: "Our box office has already exceeded 2 million."

?? In addition to the two Lunar New Year dramas, "Glutton" ranked third.

?? At this time when the box office exceeded [-] million and it could be used to promote the draft, "Glutton" is already a dark horse among dark horses.

??Looking at the before and after investment, the production cost plus the publicity cost, the total cost does not exceed 3000 million.

??Even if the film box office has to pay taxes and share profits with the theater, it is still a very good investment after calculation.

?? "This investment rate of return, is it profitable?"

What's more, it's only the first week, and it's still far from the next stage. After that, there will still be a period of box office growth.

?? At that time, maybe it can reach 3 million.

?? After Jing Yuanbai comforted him, he organized everyone to relax and watch a movie.

?? "Let's see how our competitors' films are doing."

?? In order to prevent being photographed scribbling in the media, Cen Jue covered himself tightly and entered the movie theater wearing sunglasses.

?? When "Dengwen Drum" was released, it happened that the students were on vacation. The theater was lively and the attendance rate was not low.

?? Cen Jue took a quick look and found that besides the students, there were many people from the society.

?? "The audience is quite wide." Jing Yuanbai muttered.

??The movie starts playing, and the setting shot indicates the dynasty and background where the movie takes place.

??The story takes place in the Ming Dynasty. The male and female protagonists dislike each other, but they marry under the conditions of the matchmaker's words and the orders of their parents.

?? The two familiar faces on the screen look unhappy.

??Then, the male protagonist came to a small place in the border area to become the county magistrate through the selection of officials by the Ministry of Officials, and the female protagonist followed.

??During the process of being the county magistrate, the male protagonist accidentally cracked a local nest case, and was framed by the powerful and imprisoned.

??With the efforts of the heroine, the hero was released, the case was solved, and the dignitaries who framed him were also brought to justice.

?? When the male protagonist came home, the female protagonist gave birth to their first child.

??At the 40th minute of the movie, Cen Jue felt an audience beside him turn on the phone screen.

??At 50 minutes, the audience behind greeted their peers to go to the bathroom.

??At 80 minutes, the movie drew to a close, and the audience in front of them sighed deeply——

?? Quite a feeling of breaking through the cage.

"It's finally over." When walking out of the theater, Cen Jue heard someone say, "It's so boring."

??A fan of the leading actor said: "Why has my baby been offline for so long."

??The heroine's fans retorted: "The name of the movie is "Dengwen Drum". What are you watching if you don't watch the heroine beating the drum?"

??The two fans almost fought.

?? If the confrontation between the two fans in the movie theater is the epitome, then the online battle is the most important.

?? Even if Cen Jue doesn't know who is who, he can understand the anger contained in it.

?? However, after popular science by fans, others also understood that this "Dengwen Drum" was adapted from a novel.

??The protagonist of the novel is the heroine. However, the hero died from the very beginning. The heroine supported the family alone, and fought wits and courage with the local evil forces. Finally, as a woman, she brought the other party to justice. Law.

?? "It would be great if it was really shot like this."

??The male protagonist has too many scenes and cannot complete the heroine's characterization, which makes the whole film look like a superficial thing, with nothing to rely on, and it is easy to forget.

?? "Dengwen Drum" got a box office of 5500 million that day, even better than "Glutton".

??But in the first week, "Dengwen Drum" only had 1.6 million.

??At the end of the first month, "Dengwen Drum" was unattended, while "Glutton", with its heroine's distinctive characteristics, maintained enough stamina, not falling but rising, and the box office exceeded 3 million.

?? When it was released, the box office of "Glutton" exceeded 3.5 million, surpassing the other two Lunar New Year dramas in one fell swoop, becoming the annual box office champion.

?? According to media evaluation, "Glutton" is a dark horse, and Cen Jue is the creator of miracles.

?? At this time, the creator of the miracle was hurrying home.

?? Uncle Qi told him: "Master Jue, Mr. is sick, I wonder if you can come?"

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