After rebirth, I will teach Ba Zong to be a salted fish

The two were sitting in the dining room, and while waiting for the meal, Tan Chen remembered the matter of choosing the location for the joint venture company's office yesterday, and also thought of the inside news that Tan Jin told him, so he started chatting with Wei Yu.

He looked at Wei Yu and asked curiously, "Hey, how did you think of investing in sports and fashion brands at that time?"

This is not a great business secret, Wei Yu said generously: "This is actually an industry trend, haven't you noticed that in recent years, consumers have actually paid more attention to comfort and leisure."

He tilted his head and motioned Tan Chen to look at the next table: "Look at that girl, she is wearing L's daddy shoes. This retro trend is not unreasonable."

"Recently there is a word called Athleisure, which is the combination of Athletic and Leisure, which is commonly known as sports and leisure style. Many big brands are moving in this direction. Although I am not a professional in the fashion industry, I have data to support it."

As he said that, he suddenly looked at Tan Chen and smiled confidently: "Don't forget what my business is. Wei's has dozens of shopping malls across the country. Which brand and style do consumers prefer? , we have the most intuitive data, and it is easy to make portraits of target consumers."

While talking to Tan Chen, Wei Yu unconsciously reached out and tapped the table.Although he had already changed into a suit of tender clothes, the look of disdain returned to him at some point.This contrast made Tan Chen feel a strange cuteness.

He moved slightly in his heart, and continued to ask: "The trend is such a trend, but why is it the brand of Ruiguo?"

Wei Yu smiled and explained: "Ruiguo is actually a very niche running shoe brand. I chose them because they are professional and high-end enough to support Wei's tonality."

Hearing this, Tan Chen nodded in agreement.He searched the Swiss brand and found that their shoes really feel good on the feet, and they have signed a new long-distance running world champion in the past two years, and they are cooperating with them in developing new foot technology.

Suddenly there was a noise from the side, and the two followed the reputation, and found that the girl wearing L's father's shoes just now turned on the phone, and after some adjustments, began to broadcast live to the phone screen.Although the girl's voice was not loud, they who were sitting next to her just listened to it.

The meal was interrupted, Wei Yu frowned, with a hint of impatience on his face, but he didn't attack.

Tan Chen listened carefully, and when he rolled his eyes, he thought of something else.

He looked at Wei Yu, and said mysteriously, "Mr. Wei, I have a wealth code here, do you want to hear it?"

Wei Yu saw that he was quite excited, so he nodded cooperatively: "Let's hear it?"

Tan Chen raised his chin to the girl next to him, and whispered, "She's live broadcasting, and she's recommending this restaurant to netizens."

Wei Yu wondered: "So?"

"You just said that the introduction of the Ruiguo brand is to support the tonality. As far as I know recently, Wei's has also negotiated cooperation with WS, MEI, and SA, and the tonality of Baiyue Shopping Center has basically been established. .But the high-end consumer group is a minority after all. In fact, Weiss can take a two-pronged approach, grasp the high-end market, and don’t let the sinking market go.”

Wei Yu chuckled lightly: "Why are you so dark, wanting a share of everything?"

Tan Chen leaned back and squinted at Wei Yu: "Don't you want to? Don't say you don't want to, I don't believe it. No capitalist would let go of the opportunity to make money."

The two looked at each other, and Wei Yu smiled meaningfully at him: "Go on."

"Although live broadcasting has been popular for several years, no one has been able to make a good use of it. You see, since there are people checking in restaurants and recommending special dishes through live broadcasting, why can't live broadcasting be used to recommend something else?"

Tan Chen thought of the sudden rise of the live streaming trend two years later, and the small calculations in his heart were crackling.He leaned closer to Wei Yu: "There are dedicated singing and dancing bloggers, beauty bloggers, game bloggers, why can't there be bloggers with goods?"

"Anything, as long as there is a rush sale, flash sale, limited edition, or lottery, no one can refuse it." He looked into Wei Yu's eyes, "It's not a bad thing to be too down-to-earth, you have a basic plan to sink. And , Consumerism is a trap, the brand side can dig it, you can dig it, and you can even dig it bigger.”

Seeing the light shining in Tan Chen's eyes, Wei Yu couldn't help but follow his train of thought for a while.

Seeing him lost in thought, Tan Chen stopped talking and silently took a sip of his drink.He began to feel the beauty of rebirth. Now his mind is running like a horse, not only live broadcasts, but also e-sports, and various variety shows such as workplace reality shows...

Just as he was thinking, Wei Yu uttered a voice and stopped the horse in his mind.

He looked at Tan Chen and expressed his thoughts: "Now a certain treasure is actually testing the waters to bring live broadcasts, but it seems that there is no improvement. Maybe we can make content first and create some Internet celebrity IPs, so that the influence will be greater. Bigger."

Tan Chen thought about it. In his previous life, live broadcasts suddenly became popular. It seems that there are a few Internet celebrities who are particularly famous, but he only has a vague impression. He is not very clear about the specific logic in it, so he can't guarantee that Wei Shi We will be able to replicate their path to success.

The enthusiasm just now cooled down. He looked at Wei Yu and said honestly: "I don't think there is any problem with your thinking. You can even set up a special MCN organization to train various types of Internet celebrity talents. But I am not professional in this regard. You can find your team to investigate and demonstrate.”

Wei Yu nodded, keeping his suggestion in mind.Although he has been emphasizing the need to improve Baiyue's style and support Wei's tonality recently, Tan Chen was right in saying one thing. How can there be a capitalist who doesn't want to make money?

In the afternoon, Assistant Xiao Tan drove his low-key and luxurious Aston Martin and took his brand-new boss to another Baiyue Outlets.

This outlet is located on the outskirts of City S, which is equivalent to a large shopping park. There are various discount stores of international brands inside, and it is the outlet with the largest traffic in the entire City S.Take the well-known sports brand N’s as an example. In other Baiyue shopping centers, a super store’s monthly sales are about 400 million, but in this outlet, the sales of N’s single store can reach 200 million a day.

Tan Chen parked the car and found that even though it was winter, the afternoon sun was still very basking.He rummaged through the small shopping bag in the back seat of the car, took out the sunglasses he bought at the fashion store just now, and put them on for Wei Yu, then grabbed his sleeve and went straight to the section where the sports brand was located.

"Come on, let's take a look at what casual sports style is!" Tan Chen dragged Wei Yu and began to give a passionate speech, "We must first devote ourselves to the trap of consumerism before we can have a deeper understanding of consumerism !"

"Is it better to dig a hole then?" Wei Yu answered leisurely behind him.

Tan Chen turned his head and gave him a childish look of appreciation.

On the weekend between Christmas and New Year’s Day, this Baiyue Outlet has more people than at other times. Tan Chen escorted Wei Yu through the crowd and came to the center of the outlet sports area. .

Standing by the fountain in the center of the moving line, he waved his hands towards dozens of shops, and said proudly, "Swipe my card!"

Wei Yu smiled and followed him around obediently.

But Mr. Elite Wei will not wander around when he has a job, so he followed Tan Chen's footsteps, while mentally sorting out the shops that he didn't finish patrolling today, and then re-assigned these shop patrol tasks to Assistant Zhang. superior.

Do you still have work today?

No work today.

The author has something to say: Assistant Zhang: So I took a rest and got lonely, right?