Xueba Fengyun

The Titan Group still chose to take the group's private jet to the United States to participate in the lawsuit. In order to win the favor of the American public opinion, the Titan Group deliberately chose Boeing's aircraft to depart.The plane Liu Miao took was a Boeing 767, which was a completely customized and refitted plane.Although there are many fewer passengers, the comfort level has improved a lot.Because the media also boarded the plane with Liu Miao, which made the small bar on the plane useful; while other Titan Group staff took the 737 to set off.Although the Boeing 737 is an old model, as the best-selling narrow-body aircraft model in the history of Boeing, its safety is beyond doubt.Of course, this Boeing 737 has also been modified, which basically ensures that the first-class and business-class seats are 1:2, and the economy class is cancelled.So although it takes more than ten hours to fly across the ocean, it is still comfortable for everyone.

The Titan Group chose to respond to the lawsuit in San Francisco this time, which was also made according to the recommendations of the public relations company and the legal team.The situation in the United States can basically be divided simply by the five major regions in the southeast, northwest, and central areas. The north is the old industrial area of ​​the Great Lakes. Although the racial discrimination here is not as exaggerated as in the south, the old industrial area is dominated by automobile manufacturing.However, the U.S. auto manufacturing industry failed disastrously to China and Japan, which caused the Great Lakes region to be particularly dissatisfied with Asians.At the same time, it is also the base of the largest trade union union in the United States, the "AFL-CIO", which is a resolute "anti-China faction".

The eastern part of the United States is the New England region where elites gather. People here have an inexplicable ideological hostility towards the East.Of course, in addition to hating the Chinese culture in the Far East, they are also dissatisfied with the green religion in the Middle East, so this is naturally not an area suitable for Titan Group's public relations.As for the southern region, it is the base camp of racism and white supremacy, Liu Miao and others will not go there to find pleasure.

Of course, the central region of the United States is basically conservative. At the same time, because it is the main producing area of ​​American agricultural and animal husbandry products, and Huaxia and the United States are in a global confrontation in agriculture and animal husbandry, the people here are also limited in their friendliness to Chinese people. .After comparing and comparing, only western California, a region where liberalism prevails, is slightly friendly to the Titan Group.At the same time, San Francisco has always been the main gathering place for Chinese in the United States. At the same time, it is also the most multicultural area in the United States. In addition, Silicon Valley is nearby, so it is easy for Titan Group to gain a sense of identity here.

In fact, long before Titan Group responded to the lawsuit, Titan North America had already contacted Ogilvy PR to start a public opinion war.First of all, Titan Corporation showed the United States that the company acquired by Titan Corporation was not a sensitive enterprise in the United States, and it was just a simple commercial operation.In fact, most of the time in the United States, Titan used the form of investment and shareholding to obtain the right to speak in key original products, and the companies that were actually acquired were Sun Microelectronics, Nortel, and Qualcomm. The reason for acquiring these three companies was entirely for the sake of Break through patent barriers.The focus of Titan's publicity is that Sun Microelectronics, Nortel, and Qualcomm are just three ordinary high-tech companies in the United States, and there are thousands of such companies in the United States that can be replaced.

Secondly, Titan Corporation has shown the world their role as angel investors. Titan Corporation has helped Silicon Valley incubate hundreds of high-tech companies, and these companies have helped California and even the United States solve the employment problem of hundreds of thousands of people.Finally, Titan is playing the philanthropic card that all companies love.Titan not only funds medical institutions and universities' research on AIDS, heart disease and cancer, but also provides a lot of financial support for human rights, women's rights and gay rights.

After playing three cards, Titan's perception in the California area is still good.According to the polling agency hired by Ogilvy PR, 61% of the California area has a favorable or friendly attitude towards Titan; only 14% of the people have a malicious attitude towards Titan.In addition to a large number of news topics and advertisements, Liu Miao also deliberately persuaded Apple's Jobs and Oracle's Ellison to endorse Titan.

You know, Jobs and Ellison are like evils and poisons in the American high-tech industry.These two people are guys who do their own way, and it is not an ordinary difficulty to get the favor of these two people.At the same time, because of their maverick and gun-mouthed characteristics, the two have a group of diehard fans in Silicon Valley.Therefore, Jobs and Ellison accused Google of monopolizing the industry in the name of patent infringement, which made Google's public relations department spend a lot of energy to put out the fire.

When the plane crossed the Pacific Ocean, Liu Miao also accepted several friendly media interviews in the office of his own plane.Although this trip to the United States brought a lot of media, there is still a distinction between friendly media and neutral media.The friendly media were all arranged in the back cabin near the staff of the Titan Group. The service received here was actually the same as that in the front cabin, but they had the opportunity to chat with some senior executives of the Titan Group and get some exclusive news.

Although the neutral media is somewhat dissatisfied, it is hard to say anything.After all, they were willing to take me to the United States for an interview for free, and even booked a hotel for me to rest.Besides, although you can't get exclusive news, the plane itself is news.Through the publicity of several media, Liu Miao's private jet immediately became a hot topic on Weibo.Different from the small cabin of general transoceanic planes, the seats of Liu Miao's private jet are arranged according to the first-class treatment.Even Liu Miao himself has an independent work room and bedroom; behind this studio is a small bar, where a dedicated bartender serves.

Because the number of passengers on this private jet is about two-thirds less than that of the regular 767, the weight of the plane is much smaller, which allows the plane to reach San Francisco with only one refueling, which saves A lot of time.Otherwise, the usual Huamei flights must refuel three times in Alaska, Hawaii and Japan respectively.

Titan Group's transoceanic response to the lawsuit not only caused great attention in China, but several news stations launched continuous special reports on it; the sensation caused by the United States was not inferior to that in China.It's just that compared with the situation of China's unity and unity with the outside world, the United States is obviously divided.The labor union forces and conservative forces headed by the AFL-CIO believe that the emergence of the Titan Group has led to an increase in the unemployment rate in the United States and has also stolen key secrets in the United States. This will cause problems in the future development of the United States, so they support Google. .

From the perspective of American business circles and liberals, the issue between the Titan Group and Google is purely a simple legal issue, so it should be handled by the courts.They are opposed to expanding this simple patent lawsuit into a China-U.S. trade war. After all, Titan Group itself directly and indirectly provides tens of thousands of job opportunities in the United States, and this does not include the jobs of companies invested by Titan Group.

And some people in the high-tech industry also said that Google's "arrogance" in Android made them worry that one day Google would announce that Android would change from open source to a proprietary program.They believe that it is very necessary to have Apple and Titan to check and balance Google, and the court should not become a thug in a commercial war.These discussions have become the hottest topics in local newspapers and TV stations in the United States, so when Liu Miao's plane landed at San Francisco Airport, the media at the exit of the airport almost drowned them with flashing lights.

Fortunately, the public relations company hired by Liu Miao had expected it. While asking bodyguards and security personnel to send key figures such as Liu Miao to the car, they also told the media, "Dear friends from the media, our staff just came from The distant Huaxia rushed over, and there is no way to accept everyone's interviews for the time being. If you don't mind, we will hold a press conference at the Central Qilin Hotel in San Francisco tomorrow afternoon, and everyone is welcome to participate."

Although it is in the United States, the Oriental Kylin International Hotel Management Group that Liu's father invested in has penetrated into major coastal cities in the United States. Whether it is the Oriental chain hotel that is more business-oriented or the high-end luxury Kylin Hotel, it has taken root in the United States.Therefore, Liu Miao naturally took care of his own business and chose to stay at the Kylin Hotel in San Francisco Central, which is one of the four Kylin Hotels in the greater San Francisco area.

For this stay, Titan Group not only booked the presidential suite of the hotel, but also the entire executive corridor and the top two floors of the hotel.The presidential suite and the executive corridor are where Liu Miao and the group's high-level and key figures are housed; the rest of the rooms are for ordinary staff and reporters.Of course, reporters and staff are still separated.At the same time, the hotel also provides a special elevator for the staff of the Titan Group to avoid being disturbed by spies or other irrelevant people.

And Liu Miao only rested for less than three hours before being called by public relations personnel and image designers to prepare for the press conference.Regardless of the fact that the press conference will be held for more than ten hours, the preparations that should be made should have been prepared long ago.Why do you think those politicians in the United States can inspire people with opportunities?People have prepared for several months, what kind of words to use, what kind of clothes to wear, even the color of the tie and the opening joke are all carefully prepared.The image designer prepared for Liu Miao is a Silicon Valley elite, because this kind of Chinese is the most acceptable to Americans.

At the same time, Americans' impressions of Chinese Americans are stuck in such beautiful words as cleverness, loyalty and hard work, so image designers should amplify these impressions.The suits they chose were the most high-end suits that ordinary white-collar workers in the United States can buy. This can not only highlight Liu Miao's status as a successful person, but also prevent ordinary people from alienating him.At the same time, they chose a dark blue tie for Liu Miao, because red is too aggressive, while blue is inclusive, which is in line with the American impression of Chinese.Liu Miao's hair was also asked to be changed to the refined short hair that Chinese scientists generally like to use, so that Liu Miao is more like a scientific researcher than a businessman.Regardless of the fact that the United States is a commercial society, Americans do not have a good impression of businessmen.In the end, Liu Miao was asked to wear plain glasses.Because the public relations staff thought Liu Miao's eyes were too sharp, the image designer decided to use glasses to modify them.

After being tossed by the image designer for an hour, the public relations staff began to train Liu Miao's English accent.First of all, the British accent was the first to be excluded because of its high level, and the southern accent was too special and weird (compared to the metropolitan area) to be excluded.Liu Miao is now being specially trained to pronounce in American Mandarin.The so-called standard American accent is actually the accent of the rust belts such as Pennsylvania and Ohio. Because the United States rose from the steel industry, the accent here slowly spread to the whole country and became the Mandarin accent of the United States.