Xueba Fengyun

In fact, the public relations company still has some criticisms about Liu Miao's choice of holding a press conference at the Kylin Hotel. Although the Kylin Hotel has become one of the representatives of five-star hotels after several years of development, the historical background is not enough after all.Although there are so-called six-star hotels or seven-star hotels in many areas, it is generally recognized as five-star hotels.However, even if it is a five-star hotel, the interior can be further divided into ordinary, high-end and luxury.

Kylin Hotel is a typical ordinary five-star hotel, which has just become famous and belongs to the nouveau riche for the time being; while InterContinental, Marriott, and Shangri-La Hotels are high-end five-star hotels. They have been recognized by popular stars and celebrities and have a certain social status Famous; Four Seasons, The Peninsula, and Ritz-Carlton above them have been recognized at the national level or trusted by the royal family. One of their hotels may still be related to historical events. What people compare is the historical background .

According to the idea of ​​the PR company, Liu Miao's press conference should be going to Four Seasons or Peninsula.Because the United States is a typical capitalist society, being rich is not a sin, but a symbol of society.It's very simple, if you drive a Volkswagen or a Ford, you may be banned in the United States; but if you drive a Ferrari or a Rolls Royce, who would dare to touch you?Because to cause trouble for the rich is to cause trouble for the bank; to cause trouble for the bank is to cause trouble for the bank or related super consortia.So, congratulations, you can basically ask for more blessings if you mess with rich people.Of course, rich people must also come up with rich people's pies.It’s okay if you only wear Versace or Armani’s haute couture for private visits, because that style is enough to warn most Xiaoxiao not to mess around; but if you wear Sal Street’s private tailoring and go to black poor people without bodyguards District Taobao, then you can only blame yourself for courting death.The rich circle is also very repulsive to this kind of over-pretending rich man.

The idea of ​​a PR agency is to scare you media to death with pictures of The Peninsula or the Four Seasons, so you know what to say and what not to say.However, the name of the hotel is used to scare the media, but the venue should be simple, so that the American people who watch the reception will have a sense of identity with you.Moreover, the press conferences in the United States are quite different from those in China. In China, a large row of people sit on the rostrum, making the reporters who ask questions feel like they are fighting alone; but in the United States, there is indeed one-on-one. It's your problem, and it's also your problem that your client can't keep his mouth shut.Liu Miao was standing on the podium to accept mock questions from the PR company. Unlike reporters' questions, the group's questions were so extreme, they even dared to ask racially discriminatory questions.

"Mr. Liu, although there are many laws in the United States that prohibit people from racism, do you believe that there is no racism in the United States?" the public relations officer asked, "Although we also want to believe that American journalists and media workers have very good Work ethics and professional ethics, but we cannot guarantee that none of them will exist. Therefore, our mock questioning must take into account the existence of these people. So Mr. Liu, use 100% of your energy to deal with us!"

Liu Miao curled her lips, completely uninterested in the last encouragement from the PR staff.In fact, don't look at them being able to get along with all kinds of extreme problems to ask questions, but at the same time they can also come up with various strategies to deal with problems.Especially on the cheat sheet they prepared, there was an answer called "Universal Answer" at the end.Liu Miao looked at it, and found that this answer could indeed answer a lot of questions, and it seemed to answer a lot. In fact, when you think about it afterwards, the person involved didn't even fart.Liu Miao had to express her admiration for the professionalism of this group of public relations personnel. After all, when faced with some difficult questions, this kind of answer is necessary.

After hours of preparation, Liu Miao was finally allowed to rest.But I didn't expect that the so-called rest was not the kind of rest lying on the bed, but various relaxation therapies.Simply put, it is to keep the brain in a state of waking rest.Liu Miao suddenly became envious of dolphins, the two hemispheres of this guy can take turns to rest.Even in the face of being hunted by sharks, dolphins may still have half of their brains sleeping most of the time.What a happy sleeper!But as a human being, Liu Miao didn't have the ability, so he had to take a bath obediently to alleviate the skin problems caused by jet lag.Then there is spa and massage, in order to make Liu Miao look radiant when interviewed by reporters.

That's right, human beings belong to the Appearance Association!Even judges and juries.Why do prosecutors go out of their way to prevent a suspect from being released on bail, while defense attorneys fight for it anyway?Think about it, you spend a night in a detention center.How will your mental state be?The next day, you show up in court wearing a prison uniform or one of those overnight clothes, with greasy hair, completely untreated skin and beard, and smelling sour from a jail.Congratulations, at least half of the jury members found you guilty at first impression.Conversely, when you show up in court in a neat suit, with a perfectly groomed face and beard, tight-fitting short hair and a faint smell of cologne, if you happen to be a white man again, you are basically waiting for innocence Sentence.

Fortunately, Asians are also recognized as honest members by Americans, otherwise the public relations staff would have a headache.Many publicists have to resort to the "don't racism" tactic when faced with Hispanic and African-American PR cases.But even if you are "Athena's Exclamation", if you use it too much, everyone will still be immune.This is the reason why the court was able to acquit a white American who did not even have the power to enforce the law after he shot and killed a black man indiscriminately.

When the reporters rushed to the conference press conference, Liu Miao and other people from the Titan Group were already preparing at the rostrum.This seemingly irrelevant detail has made many reporters feel good about it. After all, whoever is a reporter has never been stupid and waited for the party to appear at the scene, but the party dared to be four or five hours late for any reason or even stopped coming at all. of.Originally, Liu Miao thought that he would prepare tea and fruit products for these reporters, but the public relations staff immediately refused.

Press conferences generally only provide local purified water brands to reporters, so as to avoid being insinuated by some people with ulterior motives that they are bribing reporters.But do you really think that journalists in the United States don’t accept red envelopes?Of course, real cash is not accepted.But when it is really necessary to make a public relations draft, the public relations company will entertain familiar reporters to some special press conferences.This kind of press conference is usually held in a scenic spot in the United States, and then there must be a luxury suite reception in a five-star hotel, a buffet party, a cocktail party in turn... Finally, a gift from our company will be presented, please bear with me.What to give is also particular. If you have to send an LV wallet from Titan Group, that is blatant bribery; but if you send a limited-edition electronic product from your Titan Group, that is called public relations.Therefore, this scale must be grasped well, which is why American public relations companies are particularly popular.Professional things need professional people to do them.

After all the reporters arrived, first the people from the public relations company got off the stage a little bit, and at the same time explained some rules of the press conference, and finally Liu Miao took the stage to accept questions from the reporters.The seating arrangement of the press conference is actually subtle. The big media is of course a good seat, and the small media can only stand obediently; the friendly media is naturally close to Liu Miao, and the hostile media is naturally far away from Liu Miao. seat.

Moreover, the public relations company secretly arranged three trustees. Once there was a question that could not be answered, Liu Miao could immediately designate one of the trustees to ask questions, so as to ease the situation.Liu Miao took a look and saw that not only the four major TV networks had arrived, but also the news channels of the four major TV networks, as well as professional news stations such as cnn and msnbc.Liu Miao couldn't help but think to himself, the White House press conference is nothing more than that, right?

The reporter who started asking questions was actually quite polite, and the questions also revolved around the infringement lawsuit.But then, the Fox News reporter stood up and asked, "Mr. Liu, I would like to know what you think about Google suing your company for stealing its patents? Especially since we have many espionage cases in First, what's your opinion on this?"

Fox News is a representative of conservative media in the United States. It is an alternative in the liberal American media circle. However, given that more than [-]% of Americans tend to be conservative, the ratings and influence of Fox News are still very large. .Liu Miao looked at the logo of Fox News, and then replied: "First of all, it must be clarified that Google believes that our products infringe their patents, not that we have stolen their patents. Few American companies have been prosecuted by us in China because of espionage cases. Do we also infer that Google is not trustworthy? Finally, Titan Group is very responsible to emphasize that we have never infringed on the patents of any person or company. Our company All products not only comply with the laws of China, but also comply with the laws of the United States and relevant international trade norms. We regret Google's slanderous behavior, but since we have chosen to respond to the lawsuit in the United States, we are not afraid of such Slander and blackmail. At the same time, we must also say that the door of private negotiations with Google is not closed. However, this does not mean that we have infringed on some companies' patents, but we hope that consumers in the United States can enjoy The latest product of our company. And the last sentence, we are not afraid of patent lawsuits, but we want to remind Google that if you open this Pandora's box, you must pay the price for the final result. Because, you never know What is the last thing that comes out of this magic box. Instead of creating unnecessary patent barriers to hinder each other's development, why not join hands?"

In fact, Liu Miao didn't want to completely tear herself apart from Google. After all, the Zeus operating system and Android in the Titan phone came from the same source.And Liu Miao doesn't think that this market can be eaten by himself and Apple alone, and it can completely accommodate Samsung, Google, and even more mobile phone companies.

It's a pity that Liu Miao's goodwill was interpreted by many media as "showing weakness". Many American media believe that even though Liu Miao is the head of the world's largest smartphone manufacturer, he still inherits the "moderation" and "goldenness" of the Chinese in character. weak".However, the domestic media were dissatisfied with Liu Miao's "showing weakness", and at the same time, they were even more angry that domestic administrative agencies did not want to support Liu Miao.The opinion of the domestic mainstream media is that the Titan Group is alone in defending its rights abroad and has to face Google, which is supported by the entire United States. This is an asymmetrical duel.As a result, the relevant domestic agencies remained silent and indifferent, which forced the Titan Group to show weakness in order to survive.