After the family was reborn, I went to the peak of my life

In late March, Xingyun Ventures invested 2000 million yuan to acquire 50% of Yunqi Media. The signing ceremony was low-key and secretive, which only attracted little attention in the venture capital and advertising circles.

After all, under the SARS environment, all industries were depressed, and everyone had no time to take care of themselves.

Xie Yunshu and Jiang Xingzhi both asked for a long vacation from the school and went to Shanghai together.

The drizzle was like falling rain, and the city that never sleeps was just the beginning of the lights. Standing at the gate of Fortune Building, Xi Wu looked forward to seeing a familiar black car approaching at a constant speed from a distance.

He opened an umbrella and trotted all the way to meet it.

Xie Yunshu and Jiang Xingzhi got out of the car, Xi Wu handed them an umbrella, Jiang Xingzhi took it and opened it, and the three of them walked into the building together after a brief greeting.

Fortune Building is located in the financial center area of ​​Shanghai. The building is majestic and surrounded by high-rise buildings. Yunqi's location of the branch here is also a manifestation of its strength.

As Xi Wu walked, he fired suddenly like a machine gun: "That bastard with the surname He probably has a brain disease inherited from his ancestors, and he wouldn't be able to do such a vile thing without a cerebral thrombosis in 300 years! Fortunately, we had early After more than three months, I have run through the districts with the highest traffic, if I meet him early in the morning, I will definitely be pissed off!"

Fengrui is rich and powerful, and he competed with Yunqi for elevator resources regardless of the cost, and the lease terms offered by Yunqi increased from 1.5 times to 3 times.

If it weren't for the fact that Rongxin's influence in Shencheng was not as strong as that of Qiao Yuan, many owners of elevator property rights would have been kicked out of Shanghai by Fengrui long ago if they had replaced any small company with no background except Yunqi.

"It's not impossible for him to come to get a share of the pie. Everyone abides by the rules. You do yours and I do mine. With such a big Shanghai and such a big market, Fengrui insists on grabbing what we have, and digging Our people! This guy surnamed He is not here to make money at all, he is here to avenge us..." Xi Wu's anger rose to the extreme, irritable and confused, "What the hell is he doing? You can't just Lost to you in the wine fight that night?"

"Besides this, I can't think of any other relationship between me and him." Xie Yunshu also felt very strange. Based on his understanding of He Feng, although the dandy was arrogant and unscrupulous, he still had a basic business sense. , Even if I refute his face several times, I won't use this way of hurting the enemy eight hundred and self-defeating one thousand to retaliate.

Although elevator media has a bright future, it is not suitable for He Feng to do what Xie Yunshu can do in such an emerging industry.

To use an analogy, it's like South Beauty is marching into Shencheng in full swing, but if Xiao Nanguo looks at him more, Xiao Nanguo will lose.

Although profit is in command of people in the mall, people with a certain status have to pay attention to face.

Rongxin is well-known in the real estate industry across the country. Elevator Media is at best a derivative of the real estate industry. He Feng, as Rongxin Shaodong, chased Yunqi fiercely and won. The battle was nothing but the solid family background accumulated by Rongxin , Victory is not fighting, in case of defeat...

Then the business community of the whole country will be laughing!

It wasn't that Xie Yunshu belittled himself, but that He Feng regarded himself as an opponent, which was like carrying a sedan chair for himself, which didn't match He Feng's IQ.

Xie Yunshu rubbed his chin, pondered over and over again and felt that there was no link in this logical chain: "What kind of stimulation did He Feng receive?"

When the two got out of the car, they got a little wet. Jiang Xingzhi was holding a handkerchief to help Xie Yunshu wipe his hair. Hearing this, he said calmly, "We normal people shouldn't try to figure out what a madman is thinking."

Xi Wu echoed angrily: "Yes! The surname He is a lunatic, a lunatic with worms in his flesh, pus in his blood, and bad water in his stomach!"

Xie Yunshu nodded, deeply agreeing.

The elevator door slid open, and the three walked in.

Xie Yunshu noticed at a glance that the elevator room was extremely ornately decorated with various decorations.

The chandelier on the ceiling is actually authentic American crystal, and the lampshade outside is in the shape of a half-wrapped rose flower. The light falls down, casting petal-shaped shadows on the person.

Directly opposite Xie Yunshu, a huge poster covering the entire elevator wall advertised the newly opened real estate "Fuchun Mountain Residence" by Rongxin Real Estate.

Xi Wu pointed at the poster and said angrily: "This is what Fengrui took away. I signed an agreement with the property owner of the Fortune Building. Have you seen this lamp? I heard that it costs 8000 yuan per lamp. The price of a whole elevator after our decoration is very high, and several high-end buildings rejected us just because of this light! They said that Fengrui's decoration is luxurious and can improve the style of their elevator room!"

Xie Yunshu raised his head and asked interestingly, "Are all the chandeliers installed by Fengrui like this?"

Xi Wu's eyes are not eyes and noses are not noses: "This is of average grade. I'll take you to see the five-star hotels under Rongxin's banner tomorrow. The lights inside are even more exaggerated. People at altitudes like you and Xiao Jiang have to bow their heads when entering." , or the lamp curtain hangs over your heads!"

Xie Yunshu raised his arm, and he touched the chandelier on the top without any effort.

He looked carefully at the photo frames with exquisite reliefs printed on the left and right walls of the elevator, and smiled playfully.

It's already past the off-duty time, and all the staff of Yunqi Shencheng Branch didn't leave. They lined up at the door to welcome the company's real boss.

Xie Yunshu, as the actual person in charge of Yunqi, convened the branch plenary meeting for the first time. After a brief speech, he went straight to the topic of the meeting.

Xi Wu first gave a complete report on the company's current operating situation. Although Fengrui used his self to hurt people and chased and intercepted them, Yunqi still won more than 9000 elevator rooms in Shanghai, and Fengrui's current resources are exactly half of them.

"But Fengrui has only been established for more than a month. In addition to the more favorable lease conditions than ours, Fengrui's renovation is also very fast. They can finish the elevator renovation within three days of signing the contract!"

Rongxin Real Estate is the owner of fine-decorated houses. The unique and gorgeous interior design is one of the cornerstones of Rongxin's foothold in the real estate industry. Using this advantage in the elevator decoration has formed a naked ||naked|naked downturn for Yunqi. dimension blow.

Xi Wu suggested: "We have been unable to keep up with the funds before, and now it is time to speed up the renovation progress. I feel that Kaixuan Construction alone is not enough. We need to find a few decoration design partners, like Fengrui It's precise and fast, put the advertisement as soon as possible..."

After Xie Yunshu listened patiently, he raised his palm lightly: "There is no rush for the renovation, your main task right now is to get the elevator room, this is the chicken that lays eggs, if Rong Xin follows us to snatch it at a high price, he will grab it Even if the cost price of each contract is double that of ours," he snorted, with a slightly sarcastic tone, "2000 million, I think he can burn it for a few days."

"We did do this before, so we didn't have any money." Xi Wu straightened his back, his eyes sparkled, and his face showed color, "But we have 2000 million now..."

The implication seems to be that Who is afraid of Who, and refuses to accept it when he is away from home.

Xie Yunshu shook his index finger: "Fengrui is not a money printing machine, nor are we. Don't look at them aggressively, in fact, they also have a budget. Fengrui's ultimate goal is to make profits in this industry. No one will." If we fill in a bottomless pit and head-to-head with Feng Rui, we may not lose, but even if we burn money and win, we will win miserably in the end, which is not very interesting."

Xi Wu's eyes dimmed slightly.

What Xie Yunshu said is of course correct. Feng Rui is a lunatic, but they are not. They don't need to throw money into the fire, but if they really keep avoiding Feng Rui like that, aren't they too useless?

The other employees also lowered their eyes, and there are not a few who think so, after all, everyone has been aggrieved by Fengrui during this period.

Xie Yunshu's clear and clear eyes slowly moved around the meeting room, analyzing each and every detail, and said without hesitation: "Fengrui has extraordinary strength, whether it is background, funds, contacts, or marketing and promotion operations, there are no dead ends. A powerful opponent worthy of our fear."

"Yunqi has the foundation of Haibin head office, 25% of the market in the Yangtze River Delta, and the 2000 million that Xingyun just injected into us. Even if we fight back against Fengrui head-on, we have a high probability of gaining the upper hand."

"An eye for an eye with an eye for an eye is very cool, but if you punch your flesh, you will hurt yourself."

He compared the advantages and disadvantages of Fengrui and Yunqi in detail, and his voice was like clear ice and broken jade, which was beautiful and powerful: "I hope everyone knows that shopping malls are like battlefields, not like boxing rings. We compete with the enemy." At the same time, we must take into account our own battle loss ratio."

Seeing all the employees looking at each other, as if they couldn't understand what he meant, Xie Yunshu smiled slightly, his young and beautiful face was extraordinarily bright and bright against the light.

"This is indeed a war. In the situation where the enemy and our forces are stalemate, we might as well avoid their edge, attack their flanks, consume the enemy's vital strength at the lowest cost, and strengthen ourselves. I prefer to cry and see Feng Rui cry. Smiling and watching Fengrui cry, what about you?"

The employees said in unison: "Of course we also want to laugh and watch Fengrui cry!"

Xie Yunshu nodded: "We won these elevator rooms, and ultimately we want to sell them and let customers place advertisements to get revenue. Without end customers, the more resources in our hands, the hotter it will be. We have to compare with Fengrui. It is not whose decoration is good, whose ceiling chandelier is expensive, but whose advertising space can be sold, which is our greatest interest.”

Before Fengrui frequently poached Yunqi's corner, Xie Yunshu took 5% of his own shares as stock incentives for employees. In this way, as long as Yunqi makes money, everyone here will have a share.

When Xie Yunshu said this, everyone's previous depression was swept away together.

Compared with making money, being angry is nothing.

Someone said: "But Fengrui's elevators are beautifully decorated, which really makes advertisers like them more. In this regard, we still can't compare with them."

Several advertising cases of Yunqi were snatched by Fengrui in this way.

Xie Yunshu smiled lightly and said: "Fengrui pushes up the cost, and the customer has to pay for the money in the end. The elevator space is not someone's elevator. If you decorate it into a white | palace, passengers only go up and down a few times a day. It is only a few seconds to a few minutes at a time, and the decoration of the elevator is too luxurious, which will divert the attention of passengers and make them only look at the decoration instead of the content of the advertisement. This is definitely not what advertisers are willing to see .”

A salesman suddenly clapped his hands and shouted: "That's right! Why didn't I think of telling Party A that before?" He looked annoyed, "Mr. Xie, I wish you had come earlier."

This person was robbed of an order of 60 yuan by Fengrui's salesman, and he lost a lot of money just by mentioning Chengdu.

"It's not too late to learn now," Xie Yunshu glanced at the man with a smile, "Before we were the only ones in the industry, and everyone hadn't been trained in this aspect of speech skills, but it doesn't matter, you will gain wisdom from a pit, your There will be more and more experience.”

There was a whiteboard in front of the conference room. Xie Yunshu stood up, took a marker pen, and wrote down a few simple speaking skills on it to resolve Feng Rui's advantages one by one.

It made everyone laugh: "At first, I thought Fengrui was better than us in everything, but now I find that they are full of holes like briquettes!"

Xie Yunshu tapped on the whiteboard: "We have to let the bosses of Party A know that Fengrui is just a beautiful flower shell. Advertising is more effective."

"We want everyone to hear and remember Yunqi's name in the shortest possible time, so that when they mention the words 'advertising', 'promotion', 'marketing', 'planning' and 'media', they will immediately Think of Yunqi."

A good business manager must have a solid tongue and a romantic and exaggerated imagination to draw a perfect pie so that his subordinates are willing to work for it. Xie Yunshu's accomplishments in this area , has reached its peak.

If these employees still had worries and doubts when they saw this too young boss at first, after this, everyone's blood was boiling and their morale was boosted.

On behalf of everyone, Xi Wu asked eagerly, "Then what shall we do?"

Xie Yunshu glanced at his watch: "The next time, I would like to ask my colleagues in the business department to send an email to all the non-state-owned enterprises that have been registered in Shanghai Industrial and Commercial Register and whose total assets exceed [-] million. The content of the email is as follows ..."

He told everyone the content of the email word by word.

Needle drop could be heard in the conference room.

The military spirit that Xie Yunshu had just boosted up was like a balloon inflated to its fullest, and he punctured it all at once by pinching the tip of the needle again.

As a boss, you can draw big cakes, but you can't break the cowhide!

The others held their breath and dared not speak, Xi Wu stammered: "Thank you, thank you, Mr. Xie..."

The company's organizational structure was on the right track. Xi Wu called Xie Yunshu President Xie in the company. For the first time, he broke the attribute of obeying Xie Yunshu's words: "You, you, you didn't..."

Xie Yunshu interrupted him with a funny smile: "I didn't drink too much, and I didn't take the wrong medicine. You just do what I said, first screen out qualified companies tonight, and then send mass emails. Everyone will start calling tomorrow morning. I ask Within one day, you should notify all companies that meet the above requirements and get a reply, without delay!"

……

The next day, many companies in Shanghai received such an email. After removing all the meaningless modesty and embellishments, the central meaning expressed in the email was this-"Yunqi Media's sky-high price promotion only serves the strongest in the industry; Give me 500 million, and return your sales of hundreds of millions."

In addition to emails, the public relations or marketing departments of these companies also received calls from Yunqi Media salesmen after work in the morning.

These salesmen brazenly publicized Yunqi's sky-high promotion price of 500 million yuan, claiming that as long as the company that received the call paid 500 million yuan, Yunqi would be able to bring it a guaranteed profit of 1 million yuan in product sales within a year.

Even Rongxin Real Estate Headquarters Building in Shanghai and Fengrui Media have received such calls.

Yunqi also claimed that this kind of promotion is a "fracture" discount offered by Yunqi Media in order to make friends with businessmen in Shanghai. This season, there is only one quota, and there is no waiting for it to expire.

"Hahahahaha!"

In the general manager's office of Fengrui Media, He Feng was lying on the desk laughing until tears flowed: "That kid looks very smart, why does he have such a big hole in his brain!"

Assistant Shen Yu sat opposite him, frowning slightly: "Mr. He, I think the person in charge of Yunqi Media is very powerful. He made such a seemingly absurd statement, but let half of Shanghai know about Yun Name the media."

Shen Yu is a marketing expert that He Feng temporarily borrowed from Rongxin Real Estate. In the short term, he will assist He Feng in promoting Fengrui. Shen Yu said: "The so-called core of marketing is to make a product widely known. Yunqi, as a company mainly engaged in advertising , promotion and marketing media companies, making their debut in such a way, can be said to be a slanted sword, and they will become famous all at once."

"Famous? That depends on what the name is!" He Feng raised his head, wiped the tears from laughter with the back of his hand, his face was full of disdain and sarcasm, "Is Pan Jin|Lian Qin|Hui famous enough? I'll strip Xie Yunshu off If he is thrown on the Oriental Pearl Tower, he will be even more famous! He wants to promote the reputation of this 'idiot', and I will help him promote it, so that he will be famous far and wide!"

When the word "Xie Yunshu" was mentioned, He Feng gritted his teeth with more complex and ambiguous meanings. Whether it was Xie Yunshu's relentless refusal, or Jiang Xingzhi's humiliation that he wanted to put him to death, He Feng It is impossible for Feng to bear it in vain.

If it's just a little Xie Yunshu, He Feng has plenty of ways to subdue this person, but there is Jiang Xingzhi behind Xie Yunshu. Compared to Xie Yunshu, he hates Jiang Xingzhi even more.

But He Feng also understood that he would definitely not gain any advantage if he wanted to fight Jiang Xingzhi on the ground in Shencheng. Since Jiang Xingzhi almost killed Xie Yunshu for Xie Yunshu, then if He Feng engages in Yunqi, Jiang Xie Yunshu will definitely give Xie Yunshu a head start.

No matter how good Jiang Xingzhi's background was, he was just a dissatisfied brat who spent real money on his own, so what could Jiang Xingzhi use to counter him?

After all, Shen Yu is an elite in the industry, and his insights and predictions are very comparable: "Mr. He, if I guessed correctly, Yunqi's next plan should actually come up with a plan with 500 million yuan. A promotion plan that leverages hundreds of millions of profits!"

He Feng looked up and laughed out loud as if he had heard a big joke.

Shen Yu's consideration is quite sufficient: "Yunqi Media and Qiaoyuan Group have a very close relationship. If Qiaoyuan allows Yunqi to operate their real estate, then Yunqi's rhetoric may come true."

He Feng asked Shen Yu: "I'll give you 500 million now, can you sell 'Fuchun Mountain Residence' for a profit of [-] million?"

Shen Yu didn't even think about it: "Of course it's no problem..."

He Feng's eyes were as sharp as a torch: "But I live in Fuchun Mountain, why should I give you 500 million for nothing?"

Shen Yu had an epiphany.

Yes, "Fuchun Mountain Residence" is a high-end villa area developed by Rongxin Real Estate in Shanghai. When the land was photographed, it was known as the king of new land in Shanghai. The price of any villa can exceed [-] million yuan, so you don't have to worry about selling it. If you don't go out, the properties under Qiao Yuan have the same commonality.

Even if Yunqi really helped Qiao Yuan sell a house with a profit of [-] million yuan, it would not be surprising, and it would not have any shocking effect in the industry.

If you don't count on Qiao Yuan and don't sell the house, then in this year, what other products can be sold for [-] million profits in a year?No, it's almost April now, and the end of the year is just over eight months away.

Of course there are products that sell [-] million profits in eight months, but they must be the top products of well-known brands. The marketing teams of these companies are all elites. Who would find a small, unknown media company? to work?

Yunqi wants to use this to gain a firm foothold in this industry, it is useless to rely on opportunism.

Seeing that Shen Yu was still biting his lip and thinking, He Feng waved his hand impatiently: "Don't care what Yun Qi wants to do, we, Feng Rui, only adhere to one purpose, and that is 'quick'!"

"Get the elevator for me quickly, decorate it quickly, put it on the market quickly, first fight Yunqi out of Shanghai, and then fight out of the Yangtze River Delta. This battle, wins and never loses!"

……

The author has something to say:

感谢在2021-11-1801:21:17~2021-11-1917:45:13期间为我投出霸王票或灌溉营养液的小天使哦~

Thanks to the little angel who threw the mines: Lin Xin 6;

Thank you very much for your support, I will continue to work hard!