After the family was reborn, I went to the peak of my life

Monday, sunny and fine.

Yunqi Media's branch office in Shencheng occupies a vast area, with a good view. The sunlight passes through the entire piece of floor-to-ceiling glass, reflecting the huge space extremely brightly and dazzlingly.

Everyone in the office hall is busy, making phone calls, sending emails, walking and running, and the public printers are constantly pumping out ink-scented paper.

Wang Chuchu hung up the last phone call, filled in the customer's receipt into an Excel sheet, and then printed out the entire sheet, ready to send it to Xie Yunshu.

"Chuchu, wait!" Xi Wu snatched the form, and saw that the last column of the form read "Response to Customer's Preliminary Intention", and Wang Chuchu ticked six ticks, and both sides of Xi Wu's cheeks cramped, "This Are the six families interested?"

"That's right, Xiao Xie... Oh no, Mr. Xie!" Wang Chuchu's speech was a little knotted, and she was obviously very uneasy, "Mr. Xie asked me to tell these companies that if we can't fulfill the promised sales, The promotion fee will be refunded twice, Manager Xi, what do we, Mr. Xie, think? Refunding the double promotion fee, wouldn’t that have to pay back 1000 million?”

Last night, according to Xie Yunshu's request, Yunqi's business department screened out nearly [-] companies to send mass emails. This morning, the salesmen again contacted the public relations departments of each company to confirm.

Several people in those public relations laughed directly on the phone, and some people used polite words, but their light tone was full of suspicion.

Of course, most people will ask this question: "What if you can't fulfill your promise?"

Yunqi replied in a unified way: "If it can't be completed, we will refund the original 500 million."

"Hehe!" The other party immediately sneered, and immediately retorted, "If we have this spare time, our company might as well deposit 500 million in the bank and get interest!"

People with better self-cultivation are so perfunctory: "If necessary, we will contact your company!"

The 500 million yuan proposed by Yunqi is purely a consulting fee. They require the company to pay it off in one lump sum. If the performance cannot be achieved, the full amount will be refunded. Is this taking the businessmen in Shanghai as fools?

In the eyes of many people, this commercial notice issued by Yunqi is nothing more than a grandiose performance to please the public. Yunqi is handing out a business card to the merchants in this city, or it is an unscrupulous hype and malicious marketing. business card.

The commercial and cultural environment in this era is not as deformed as it is in later generations. "Black and red" means "black". If you want to convert it into traffic, you have to ask the public whether they agree or not.

However, Xie Yunshu circled a few specific companies and asked Wang Chuchu, who had a sweet voice and articulate, to contact them specifically.

These companies deal in high-margin products such as jewellery, cosmetics, luggage, and electronic products, and their brands are well-known to a certain extent. However, some city branches or branch products are restricted by various reasons, and sales are not very satisfactory.

The wording of Wang Chuchu's talks with these companies completely changed, when they asked without any surprise: "What if you can't fulfill the promised sales?"

Wang Chuchu replied categorically: "If Yunqi cannot complete the sales after the agreement expires, we will refund double the consulting fee and bear all the losses your company has incurred!"

The other party was obviously surprised, and began to continue to ask a series of other questions. In the end, the contacts of six companies showed their interest and asked for the mobile phone number of the person in charge.

Xi Wu took the form and rushed into Xie Yunshu's office in a hurry: "Xiaoshu is not good! Now several companies are really interested in our promotion plan!"

Xie Yunshu was sitting behind his desk reviewing the financial statements of the branch company. Hearing this, he raised his head and said, "What's wrong with this? I've been yelling for a long time, and it will be bad if no one cares about it!"

"How can this be good? You asked Chu Chu to promise that if the sales volume is not completed, the money will be doubled! That's 1000 million!" Xi Wu circled around Xie Yunshu's desk, "We also have to pay for other people's marketing expenses. , this, this, this... I'm afraid it won't be enough to get all of us together!"

It's not unfounded to worry about martial arts, after all, he's already half-footed in the field, how much money a company burns in advertising and marketing, just look at Yunqi's current monthly income.

Many well-known national brands burn hundreds of millions of billions in advertising fees every year. For example, the golden age advertisements of TV stations are counted at millions per second. The companies that Xie Yunshu re-promised are all such well-known brand.

Xie Yunshu took the form and looked at it carefully, then nodded in satisfaction: "Meishlan Daily Chemicals, Gewu Bags, Hongji Jewelry, Leha Drink... the list is similar to the list I originally imagined."

Tapping lightly on the table with his slender fingers, Xie Yunshu seemed to be talking to himself, and seemed to be explaining to Xi Wu: "The above brands are well-known among the people, but they have gradually declined in recent years. "

"Like Meishilan, the former overlord of daily chemicals, its market share has plummeted for three consecutive years, and some branch products have even become cumbersome."

"Gewu Luggage has always wanted to take the high-end route. The price and quality are benchmarked against the international first-line, but the price is too high."

"Hongji Jewelry is very popular in Hong Kong and Macau, but it is not acclimatized to the mainland..."

"They maintain the basic brand value, but the status quo is not ideal. They are eager to break the mold, so they may not stick to one pattern and cooperate with us."

"Of course, the more important thing is that the operators of these enterprises have never given up on brand maintenance and operation expansion. The marketing budget of the company headquarters has not only not decreased, but has also increased year by year."

One by one, Xie Yunshu is like a treasure.

Listening to what he said, Xi Wu finally understood the meaning: "Xiao Shu, you chose these companies, do you really think that their products can be sold for a profit of [-] million?"

Xie Yunshu asked with a smile: "Otherwise, do you think I'm bluffing or just joking around?"

He has carefully selected these few companies from hundreds of companies with assets exceeding [-] million yuan, and he has already made up his mind.

Everyone in Shencheng now thinks he is bragging, so he will turn his bragging into an established fact and "slap the face of the whole city".

Xi Wu started to stutter again: "Then, these companies... can you sell them for a profit of [-] million?"

"The city gate is erected with trees, and the gentleman promises!"

Xie Yunshu flicked his finger on the paper, and his laughter was as soft as rain: "I said, there is only one quota for this season's promotion, first come, first served, it depends on who is the lucky one!"

----

This day is destined to leave a strong mark in the marketing history of Huaguo.

Many years later, as long as people talk about the legend of the "marketing golden boy" Xie Yunshu, they will inevitably be unable to avoid the "500 million sky-high price promotion" case that made him a god in the battle.

When it comes to this day, it is really joyful and sad for some families. Some people soared in the daytime, some missed their marriage, some were lucky enough to pay God to fulfill their vows afterwards, and some were so regretful that their foreheads were smashed.

The fate of countless people has undergone earth-shaking changes with the emails and phone calls sent by Yunqi Media.

Meishilan Daily Chemical Shanghai Headquarters Building——

Sun Ting from the public relations department recorded the phone number of the person in charge of Yunqi, and took a note to find her boss Zhang Geng.

Zhang Geng is not only the manager of the public relations headquarters, but also Shaodong of Meishilan Daily Chemicals. At that time, he was playing Dota in his office until his eyes were shining, and his ears were not paying attention to things outside the window.

Standing in front of Zhang Geng, Sun Ting patiently told him every item of the agreement of intent that Yun Chui had drawn up. Knowing that Zhang Geng was not paying attention, Sun Ting deliberately repeated many words many times.

But Zhang Geng just waved his hand: "I see! You go out first!"

"Manager Zhang, the 'anti-hair loss shampoo' we launched the year before last has been at a loss, and many advertisements were not ideal. Yunqi said that it can save our product," Sun Ting, a conscientious person, tried her best to persuade, " I've checked, Yunqi Media currently has total assets of more than 4000 million, even if they really can't complete the agreement, they still have the ability to repay us 1000 million, we can make money from this cooperation..."

"Oh shit! Don't run away, I won't kill you..." Zhang Geng suddenly cursed, and then glared at Sun Ting irritably, "Don't keep pestering me, you'll kill me again!"

Sun Ting had no choice but to leave Zhang Geng's office. She stood outside the door and looked at the young master who was staring at the computer screen and forgot the whole world, and sighed helplessly.

……

Gewu Luggage Sioux City Park Factory——

Rows of neat and shiny machines make low noises, the lights on the roof of the workshop are as bright as the sun, workers in blue overalls stand beside the machines and operate, and a group of personnel in green dustproof suits are in the aisle of the workshop Walking back and forth, one of them is Cheng Wansong, the chairman of Gewu Luggage, who is leading a group of senior executives to inspect the factory.

Wearing white gloves, Cheng Wansong picked up a finished product and looked at it in his hand. After looking at it, he handed it to other executives behind him and asked, "What do you think of the quality of this bag?"

The executives passed the bag around, squeezed, squeezed, and smelled it, and they all agreed.

Cheng Wansong took another briefcase from his assistant: "How about comparing it with this one?"

This briefcase is from a top international luxury brand, and it is a handmade limited edition. Several executives touched it and compared it, but they all hesitated to speak out.

Cheng Wansong shook his head: "If you compare people, you will die, if you compare goods, you will throw them away."

Everyone thought that the products coming out of the assembly line can't compare with the handmade limited edition, but no one dared to speak out, because they all knew how stubborn and old-fashioned their chairman was.

Assistant Lin Lang's phone rang, and he turned his back to answer it. It was the manager of the company's marketing department who called. He said that there was a media company in Shanghai, which claimed to charge 500 million yuan. Before reaching [-] million profit, otherwise double refund.

The marketing manager is very excited and wants to be approved.

Lin Lang was dual-purpose, listening to the phone while listening to Cheng Wansong's admonition: "Quality is the soul of a product and the foundation of a company's foothold. We still cannot compare with the quality of these world-class brands!"

"Next, the top priority of our Gewu work will still be on product development and production. I know that some of you are impetuous and always want to take shortcuts, go astray, and want to learn those marketing methods that are not popular. Those who can be deceived by you for a while, will not be deceived for a lifetime, and do quality work in a down-to-earth manner, and the fragrance of wine is not afraid of deep alleys!"

The speaker is not interested in the listener, Lin Lang said to the marketing manager on the other end of the phone without hesitation: "Cheng Dong said that the company will focus on product development and production this year, and you can do regular marketing, and other means are unnecessary. "

……

On the top floor of Fortune Building, the morning meeting of Hongji Jewelry Shencheng Headquarters is being held.

Hongji Jewelry belongs to Hongji Group, which was founded in 1962. Its industries span shipping, real estate, finance, jewelry and many other fields. The Yu family in charge of Hongji Group is one of the famous "Ten Families" in Hong Kong .

Just like what was shown in the TVB TV series, the Yu family’s property is huge and flourishing. The person in charge of Hongji has four concubines and countless sons and daughters. These heirs will perform their duties in the family after they grow up. On the surface, they help each other, but inside they are full of flowers and nine cracks. Who is not gearing up to attack the supreme position in the family.

Yu Sicheng is the eldest son of the third house of the Yu family. In 1998, Hongji Jewelry entered the inland area, and Yu Sicheng was sent to Shencheng as the headquarters to develop the inland market.

In the past five years, Hongji Jewelry has opened hundreds of branches in the four first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen, as well as Ningcheng, Hangzhou, and Sioux City, with a total investment of more than [-] million yuan, and has not yet started to make profits.

"I don't want you to report this bunch of data to me. I want to know what these data are for? I just want to see the plan to increase sales, and I want to see the actual performance!" Yu Sicheng rudely interrupted the summary The deputy general manager of the report grabbed a stack of documents and threw them over, "Let me ask you, is there any problem with the selection of our Hongji jewelry store?"

Vice President Peng Guohui was in charge of the overall operation of Hongji Jewelry, in charge of the marketing, public relations and business departments. Papers fell from his head, and Peng Guohui bowed his head and replied: "No."

"Is there any problem with Hongji's product quality and design?"

"No?"

"Is there any problem with the quality of the staff?"

"No."

Hongji Jewelry's market share in Hong Kong City and Macao City has been the first for many years, which shows that its product quality, design and price system have been recognized by the market. It is due to poor marketing and promotion.

As the vice president in charge of operations, Peng Guohui tried his best to promote Hongji Jewelry, but with little success.

The jewelry market in Huaguo is huge, but consumers do not rely heavily on the brand of jewelry. Three golds are required for bride price, and platinum rings are required for weddings, which more represent a symbolic meaning. Some people buy jewelry It is to maintain and increase value, who cares which brand you are, anyway, the international gold price is the same standard, no matter how much you do publicity, it will not be as realistic as low price discounts.

But perennial discounts not only reduce profits, but also lower brand value. This kind of atmosphere is undoubtedly very unfriendly to new jewelry brands.

"Speak! Are you dumb?" Yu Sicheng roared, interrupting Peng Guohui's thoughts.

Peng Guohui told Yu Sicheng about the difficulty of jewelry promotion that he had just thought about.

"I've already heard these words of the car, and the company gives you hundreds of millions of salary every year, not for you to tell me about these difficulties and hardships!" Yu Sicheng pointed at Peng Guohui and said sharply, "I will treat you this year. There is only one request, Hongji Jewelry spreads all over the seven major cities, even if you bring people from several departments under your command to beat gongs and drums to me from door to door, let the people in this city know the four characters of "Hongji Jewelry"! If you If you can't do it well, give up as soon as possible!"

After saying that, Yu Sicheng waved his hands and left the meeting room angrily. Others stood up and walked out one after another. A few colleagues who had a good relationship with Peng Guohui came to comfort him.

"President Yu is in a bad mood recently, don't take it too seriously, he probably isn't targeting you."

"The jewelry market in mainland China has been in depression in recent years, and Hongji is not the only one like this. Yu is always in a difficult situation."

"I don't know when SARS will come to an end. The financial report of the Hong Kong City Headquarters' profit has been cut in half last year. Mr. Yu is unavoidably anxious."

"I heard that the eldest lady has requested to be removed from the board of directors of the group..."

"Shh, don't gossip."

Although there are friends to explain, Peng Guohui is still full of worries.

Why is Yu Sicheng so impatient?

As the eldest son of the third family, Yu Sicheng invited the old man in the family to come to Shanghai, and made a military order to make Hongji the number one jewel in the mainland within six years. Now that the five-year period has passed, this promise is like a bamboo basket.

The old man of the Yu family is very fair. Every descendant will be given a chance, but only once. The winner will continue to accept the next test, and the loser will never be used. He can only be an idle and wealthy child.

If Yu Sicheng loses this time, he will be completely out of luck with the highest position in the family. Peng Guohui voted for Yu Sicheng early, and his future will naturally not be bright.

In particular, Yu Xiao, the eldest daughter of the Yu family who is now the most popular, still has deep old grievances with Yu Sicheng. If Yu Xiao finally takes over, then Yu Sicheng and Peng Guohui will have no place in Hongji Group.

When Peng Guohui returned to the office, he couldn't sit still for a moment. He immediately called a meeting with all the staff of the three major departments. At the meeting, all the marketing elites thought hard, but they couldn't come up with a particularly satisfactory plan. They worked in Hong Kong City and Macao City. No one in the mainland market pays for those stunning announcements.

"At first, I didn't want to put pressure on everyone, but now I have to tell you that we have reached the time of our last stand. This year is the last year that Mr. Yu issued a military order to Yu Sheng. We followed Mr. Yu to the mainland. The power of the dragon..." Peng Guohui said in a serious tone, which made everyone feel anxious.

Cui Limin from the public relations department looked at Peng Guohui, hesitant to speak.

Peng Guohui asked: "Lisa has something to say?"

Cui Limin hesitated before saying: "Mr. Peng, I received an email last night..."

Cui Limin recounted in detail how Yunqi first sent the email and then called the contact. Sure enough, her colleagues all showed expressions of contempt and ridicule.

Colleague A: "This is just a means of self-hype by that small media company. Don't we see this kind of means too often? Lisa, don't tell me you will believe it?"

Cui Limin said: "Yunqi Media promises that if it fails to achieve the agreed profit, it will double the consultant fee and bear our marketing losses!"

Colleague B: "A small media company, why does it make this guarantee?"

Colleague C: "Lisa, don't you understand? Yunqi Media just wants to bind Hongji with us. Even if the agreement cannot be completed in the end, it will use this to expand its reputation, but Hongji will become a joke in the industry!"

Cui Limin stopped talking, the words of colleagues are indeed reasonable, none of the marketing experts here is a thousand-year-old fox, they are all familiar with Yunqi's tricks and skills, in their view, all the names Yunqi has set up now are nothing but Just a bad bundle.

The heavy pressure from Yu Sicheng made everyone a little breathless, so everyone took advantage of Cui Limin's topic to taunt and laugh at Yunqi Media.

Cui Limin also thought that she had made a fool of herself, and pushed the glasses on the bridge of her nose uneasily: "It's my fault, I went to the doctor in a hurry..."

At this moment, Peng Guohui suddenly asked in a deep voice, "Has any of you really understood this Yunqi Media?"

Everyone was stunned: "Peng|Boss..."

From the moment Cui Limin mentioned Yunqi Media, Peng Guohui used the laptop in front of him to search for relevant information, and he turned the laptop over to face everyone.

"Yunqi Media, the first company in the country to use the space of elevators for advertising. Since its establishment, it has the right to use nearly [-] elevators in the Yangtze River Delta. How much profit will it bring to Yunqi?"

"Only from October last year to February this year, Yunqi Media has operated 'Yunjia Clothing', 'Haojiale Supermarket', 'Xinyu Accord Leisure Club', 'Ganfanren Chinese Restaurant', etc. Brands, all brands operated by Yunqi, will gain popularity and gain huge profits in the shortest possible time."

"Not long ago, a venture capital company with a registered capital of 50 billion realized the first round of capital injection into Yunqi at a price of 2000 million."

Peng Guohui's bright eyes flicked over the astonished or stiff faces of his subordinates one by one, and his voice became deeper and deeper, but anyone could hear the sharp meaning in his tone: "I finally understand why Hongji Jewelry's announcement Cases have failed time and time again, because you haven’t stepped out of our previous halo, and haven’t explored the mainland market in depth, and you even rejected the resources you sent to your door without knowing it!”

This sentence was like a slap in the face, making everyone blush.

Peng Guohui continued: "Lisa, please give me the phone number of the person in charge of Yunqi, and I will contact him personally."

……

The author has something to say:

Do you still remember the name Yu Xiao?

Just let Yunshu make a big deal and at the same time report on the revenge of his previous life!

感谢在2021-11-1917:45:13~2021-11-2020:57:14期间为我投出霸王票或灌溉营养液的小天使哦~

Thanks to the little angel who threw the mines: Lin Xin 6;

Thank you very much for your support, I will continue to work hard!