After the family was reborn, I went to the peak of my life

A week later, Xie Yunshu brought two planners to the headquarters of Hongji Jewelry.

In the meeting room, from the general manager Yu Sicheng down, all middle and senior managers gathered together.

In front of the rostrum, the young man was wearing a silver-gray suit. The bright light and shadow outlined a tall and straight figure, with sculpted eyebrows and handsome eyes, and a graceful expression, which made people feel pleasing to the eye at a glance.

The executive sitting on Peng Guohui's left whispered, "Mr. Peng, are you looking for the spokesperson for the new series?"

Peng Guohui showed a bit of disgust: "With your eyesight, you can only buy the basket and return the pearl!"

The Boss Yu Sicheng on the right heard this, and cast a displeased glance at him. Not to mention the others, even when he suddenly saw Xie Yunshu, he thought it was Peng Guohui's spokesperson.

Whether it is a wooden box or a pearl, you have to show it to know.

Yu Sicheng sat idly, crossed his hands on his knees, and said softly, "Let's get started."

Xie Yunshu first made a brief opening remark. The lights in the room were turned off, and the changing light of the projector flowed like water, casting bright and dark colors on that young and handsome face.

During the 10-minute presentation, the audience was silent.

Only the clean voice of the young man hovered in the vast space, neither high nor low, neither hurried nor slow.

When Xie Yunshu finished playing the last PPT, he turned around and faced the silent crowd.

The dim light of the projector reflected faces that were too excited to describe.

For about half a minute, everyone was speechless.

"Crack, crack, crack."

The slow applause came from Yu Sicheng, the general manager. He changed his sitting posture at some point, his back straight as a javelin.

"Wow—!"

The applause was like thunder, flooding the entire conference room.

……

The news that Hongji Jewelry and Yunqi Media signed a [-] million profit VAM agreement blew through the entire Shanghai business district like a tornado.

When He Feng received the news, he was playing golf with He Hongyin and others from Baohua Group.

Speaking of Baohua Group, it can be regarded as the ancestor of the upstarts in mainland real estate such as Rongxin and Qiaoyuan.

Baohua is one of the largest real estate developers in Hong Kong City. As early as the initial stage of reform|opening, Baohua has taken large tracts of land in the Mainland. The land traps such as land cover, pre-sale of off-plan houses, and shared area are all hidden. Baohua brought it to the mainland.

At the beginning of the year, Qiaoyuan Group was listed in Hong Kong. Baohua Group absorbed 23% of Qiaoyuan’s shares and became the second largest shareholder. Li Changshi, the chairman of Baohua Real Estate, also became the second largest director under Qiao Leshan. .

The people in Qiao Yuan called Qiao Leshan and his old faction the "Qiao School", and Li Changshi's faction the "New School". The war between the two sides for the control of Qiao Yuan was in full swing.

A seat was vacated on Qiao Yuan's board of directors. One of the candidates was Qiao Leshan's grandson, Jiang Xingzhi, and the other was He Hongyin, the CEO of Baohua Real Estate. The one that brings more benefits from Qiao Yuan wins.

The headquarters of Baohua is in Hong Kong City, and the headquarters of Rongxin Real Estate is in eastern Guangdong. Because of the terrain, Rongxin and Baohua are not only each other's biggest rivals, but also cooperate closely on many projects.

The project He Hong took over was in Pengcheng, but this time he came all the way to Shencheng to ask He Feng to play golf, so that He Feng knew what he knew.

April is Fangfei, the weather is fine and the air is clear, He Feng is in a good mood, and he swings an extremely beautiful shot.

He Hongyin expressed his support in awkward Mandarin: "Father Tiger has no dogs. I only played with Mr. He last week. He made three 'birds' in a row, so I had no choice but to bow down. I didn't expect Mr. He to compare Your lord, you are even better than blue!"

He Feng said modestly: "Mr. He is over the award, whether you are in business or playing football, you are my predecessor, and I still have a lot to learn from you."

He Hongyin looked him up and down: "It seems that Young Master He is recovering quite well. I heard that you were in a car accident before. Li Dong and I were very worried. Unfortunately, the SARS outbreak was severe at that time, and we Hong Kong people couldn't get through it. I feel very guilty for not being able to visit the Mainland in person."

He Feng hurriedly said: "Mr. He is serious. I have received all the flowers and gifts from you and Mr. Li. I feel sorry for making both of you worry about me thousands of miles away."

He Hongyin suddenly changed his tone: "The Qiao family has always been famous for its prudence and modesty. It seems that Mr. Qiao's grandson has more of the Jiang family's heroic, bold and unrestrained temperament. At this age, Young Master Jiang doesn't even have a driver's license. Rather, it caused He Shao to suffer a crime."

He Feng rolled his eyes in his stomach, and cursed "Stupid" secretly!

He Hongyin and Jiang Xingzhi were fighting for the last seat on Qiao Yuan's board of directors. He Feng knew that He Hongyin wanted to stir up a conflict between himself and Jiang Xingzhi, but he never expected that He Hongyin would be such an idiot that he would speak out and have nothing to do with the city. Degree.

As the founding father of the Jiang family, the old man of the Jiang family was a person who lived in Zhonghai and died in Babaoshan. He Hong used "a lonely hero, bold and unrestrained" to connotate the Jiang family. The first one has to get this guy out first.

However, He Feng thought about it and thought it was normal. He Hongyin was pure "yellow-skinned and white-hearted". He studied abroad from elementary school to university. He was deeply influenced by Western concepts and had a good understanding of domestic political | Like an idiot.

How could He Feng follow He Hongyin's advice?

He said sincerely: "Young Master Jiang is actually good at driving. I was too reckless that night. I drank too much and didn't wear a seat belt. No wonder he."

Because He Hong was at a loss for words for a while, his eyes hesitated, he was not sure whether He Feng's words were true or not.

Someone told him that He Feng and Jiang Xingzhi were at odds, and asked him to try his best to win He Feng over... Could it be that the person's information was wrong?

He Feng took a few steps forward, and snorted contemptuously in his heart. Although he hated Jiang Xingzhi, he was not a fool.

The most important thing for a person in the mall is to recognize the opponent. He Feng attacked Yun Qi because he was sure of victory and could take into account both interests and personal grievances. He could see that Elevator Media had a bright future, and his capital would definitely pay off in the future .

But because He Hong wanted to use him as a pawn, let him use Rongxin Real Estate's resources of hundreds of millions or billions to stop hard steel with Jiang Xing, he could still consider it in the eastern Guangdong territory.

But this is Shencheng, a place where Jiang Xingzhi can thrive, but he can only crouch like a tiger.

Because He Hong chose Pengcheng and Jiang Xingzhi, where Baohua's resources are the most concentrated, to go PK across two rivers, he instigated He Feng to drag Jiang Xingzhi's hind legs in Shencheng to reap the benefits of the fisherman?

Dream fart!

Undoubtedly, this conversation made He Hongyin very unhappy. He stayed for another 10 minutes and found an excuse to leave first. He Feng was very interested, and he and other golfers slowly went to the next hole.

It was at this time that Shen Yu walked towards He Feng and whispered something in his ear.

He Feng raised his eyebrows: "Hongji Jewelry really signed Yunqi?"

Shen Yu affirmed: "It's absolutely true, now the whole bank knows about it."

He Feng suddenly felt that he was in a bad mood, and curled his lips and said, "Peng Guohui is only in his 40s and already has dementia, and the third brother Yu is just watching him throwing 500 million yuan into the water for nothing?"

Shen Yu discusses the facts: "Peng Guohui has a nickname called 'Fire Eye'. He has been selling jewelry in Hongji since he was a teenager. It is said that no matter what the composition of the jewelry is, he can tell the real from the fake just by holding it in front of him. Later, Peng Guohui made When it comes to the position of executives, the pair of 'fire eyes' are used to discover talents. Now most of the elites in Hongji Jewelry are recruited from other industries. I think he will make this decision. Xie Yunshu must have something worthy of him. Betting traits."

"15 million profit..." He Feng leaned on the cue, his white-gloved fingers tapped on the top of the cue, squinting his eyes slightly, "Hongji Jewelry's previous profit was at most 20%-[-]%. To make a profit of [-] million, at least [-] million to [-] million sales are needed..."

Shen Yu interjected: "Last year, Hongji's sales in the seven major cities in the mainland were only over [-] million. It is said that Yunqi signed a guarantee for single-line products, and there is another agreement on brand premium."

Shen Yu is worthy of being an elite among professionals. He is now paying attention to Yunqi, and naturally he has found out about Hongji: "Currently, Hongji's top luxury series are only sold in Hong Kong City, and the price of the full set of the most expensive jewelry series in the mainland is But around 10 yuan, which means that even if all customers buy a full set of [-] yuan series, [-] people will be needed to buy it!"

He Feng asked: "If this case is done for you, is it possible for you to do it?"

"It's hard," Shen Yu spread out his hands and explained, "In fact, Hongji has been unable to develop in the mainland, and it's not that Hongji is incompetent, but the consumption structure in the mainland determines that it is difficult for any jewelry brand to succeed in this market. The majority of consumers only recognize the price and don’t care about the brand at all, Yunqi’s promise sounds like a fantasy.”

He Feng was relieved when he heard this, and let out a sneer from his nasal cavity: "Xiao Laozi is not old, and he has a big heart. I'll just wait and see how he will make a fool of himself in eight months!"

Shen Yu opened his mouth. He wanted to remind He Feng that it is really difficult for normal people to make [-] million profits for Hongji Jewelry in eight months, but if Xie Yunshu really completes it, then this young man will be sealed in a fight. God.

However, He Feng was impatient to listen to him, so he continued to play while humming a song with his cue in hand.

----

This good show did not keep the judges waiting too long.

4:25 on February 09th.

Zhu Junlan was sitting on the sofa in the living room, knitting a sweater while watching TV.

A large-scale costume female conspiracy drama "Xueluo Palace Ci" that she has been chasing for a long time has its finale tonight.

This current hottest TV series has been on the air for more than two months. It tells the story of a girl named Feixue who is startled every step of the way in Bo Yun's treacherous harem. s story.

The plot is clichéd and nothing new, but "Xue Luo Gong Ci" is well-produced, with beautiful pictures, the actors are beautiful and their acting skills are online. Since its inception, the ratings have been very popular. Three generations of women, old, middle-aged and young, are deeply involved in the ups and downs of Feixue's life I can't extricate myself from fate.

In the play, the heroine Feixue has her childhood sweetheart, Zilu, who has always been by her side as a bodyguard. They love each other but cannot be together.

This made countless people feel sorry for them, and Zhu Junlan was one of them.

Unexpectedly, "Xue Luo Gong Ci" is not the most cruel, but more cruel. It's fine if Feixue and Zilu are not together, and the ending is still dead.

On a snowy night, Zilu blocked the sword for Feixue and died in Feixue's arms. Blood washed over the snow-covered brick road of Xueluo Palace. The heroine shed tears silently. The scenes of the life and death of the male and female protagonists are constantly changing.

Zhu Junlan pulled a tissue from one tissue to another, and was tortured to the point of being heartbroken.

Xie Zuwang came out of the bathroom to take a look, and immediately burst into laughter: "Zhu Junlan, why are you crying while watching TV? You are 484 stupid, you don't know that the TV dramas are all fake!"

"Get out!" Zhu Junlan threw the tissue on Xie Zuwang angrily, "Don't mess with me tonight!"

Xie Zuwang shrank his neck, sat on the sofa and watched with him for a while.

The farewell scene has passed, the heroine has become the empress dowager, listening to politics behind the curtain in the Golden Luan Hall, the camera shows a close-up, under the noble and bright phoenix crown, the heroine's eyes are as silent as stagnant water.

The actor's acting skills were so good that Zhu Junlan couldn't stop crying.

Xie Zuwang scratched his ears and cheeks for a long time, but he didn't dare to persuade him, and he didn't dare to laugh.

Listening to politics behind the curtain is the last long shot of the show. After the close-up shot slowly zooms in from near to far, the words "big ending" appear on the bottom right of the screen.

According to the usual practice, it's time for the ending song. Zhu Junlan was about to go to the bathroom to wash her face. She just stood up when she saw the camera suddenly—

Goose feather heavy snow, one after another.

The handsome face of the male protagonist Lu who had just "died" for more than ten minutes suddenly reappeared, but he was dressed as a modern person and walked out of the train station in a black coat.

This is an ad.

But Zhu Junlan sat back and continued to watch, she really liked the actor who played Zilu.

On the TV screen, a man is walking on a long road in the snow, and a girl is running past him.

Zhu Junlan shouted: "Oh, Feixue!"

That girl was the actor who played Feixue in the TV series that just ended.

The man caught a glimpse and saw the girl's beautiful face and long hair flying in the air.

The girl's long black hair was tied into a princess head, and a small hairpin was pinned. The camera took a two-second close-up of the hairpin. It was in the shape of six-sided snowflakes, and the inlaid diamonds shone like stars.

The man chased after him in a daze, but the girl just boarded a bus.

The bus left in the dust, and the man stood where he was, feeling lost.

Zhu Junlan clutched her chest, almost unable to catch her breath.

What the hell, these two people in the TV series are tortured to death, even if they shoot an advertisement, they can't live in peace!

Unexpectedly, the advertisement is not over yet, the camera continues to flow, the man is working in a high-end office building, he is eating in the restaurant at noon, and sees the girl sitting by the window again.

The man was holding the dinner plate and wanted to meet the girl, but before he approached, the girl got up and left with her companion. The two passed by. The man saw that the girl was wearing a platinum necklace around her neck, and the pendant was also a hexagonal snowflake.

It turned out that the girl also worked in this office building, and the two began to meet frequently, in the elevator, in the restaurant, at the bus stop downstairs...

The man finally plucked up the courage. He remembered that every time he saw the girl, the accessories on her body were from Hongji Jewelry, so he bought a bracelet with a hexagonal snowflake pendant for the girl to express his love to her.

Together with Zhu Junlan, thousands of viewers in front of the screen urged in unison: Promise him, promise him quickly!

The girl looked at the man's sincere eyes and the exquisite gift displayed in front of her. After thinking for a while, she suddenly smiled and said, "If it snows on December 12th..."

The man was taken aback: "December 12?"

"Didn't you say that you met me in the heavy snow?" The girl smiled like a flower, and her voice was like a silver bell, "If it still snows in Shanghai on December 12 this year, we will be together."

At the same time, a few lines of small vertical characters appeared on the right half of the screen, accompanied by a warm and pleasant voice-over -

"Hongji jewelry, love for two generations."

"December 12 invites you to witness the hand in hand of the century."

"Pre-sale in seven major cities across the country, I have a date with 'Chu Xue'."

Zhu Junlan's heart couldn't be lowered by this ad. She watched TV dramas and at least knew the ending. What does this ad mean?

Is that pair of fateful mandarin ducks together? !

Without further ado, Zhu Junlan picked up her mobile phone and dialed the hotline on the advertisement. Within a few seconds, a customer service person answered and explained to her.

From now until June, customers who book "Hongji Jewelry · First Snow Series" will have the opportunity to be invited to the anniversary banquet held by Hongji Jewelry on December 12, and actors who play Feixue and Zilu will also be present.

If it snows in Shencheng on December 12th, thousands of viewers will see Feixue and Zilu holding hands in the century.

Zhu Junlan couldn't help asking: "What if it doesn't snow?"

Hongji's customer service said: "If there is no snow, Hongji Jewelry will give all customers a set of 'First Snow Series' Mini Edition worth 1999 yuan as a gift."

Zhu Junlan was a little anxious: "If it doesn't snow, Feixue and Zilu won't be together anymore?"

Hongji customer service replied affirmatively: "They will definitely be together!"

Zhu Junlan understood: "You guys know how to artificially snow, right?"

The customer service staff reiterated with a smile: "Anyway, if there is no snow on that day, we will give you an additional set of 'First Snow Series' Mini Edition worth 1999 yuan."

Zhu Junlan asked: "How much is the set of 'Chu Xue Series'?"

"9999 yuan, ma'am, if you are interested, you can book now. Our company will deliver the goods in August this year."

When Zhu Junlan was on the phone, Xie Zuwang also listened with his ears. Before Zhu Junlan could speak, he rushed to shout: "I ordered five sets, no, ten sets! No matter what, you must make me a pair of those two. , dare to make my wife cry again, I will not be polite!"

……

"What does this ad mean?" He Feng learned that Hongji Jewelry's ad was going to air tonight, and turned on the TV on time. He even recorded it and watched it several times in a row.

The commercials on the TV stations start to attract investment half a year or even a year in advance. Originally, the advertisement on a certain satellite TV at 09:30 tonight did not belong to Hongji Jewelry. However, Hongji Jewelry bought it from the original advertiser for several times the high price. It has cost a lot.

In addition to He Feng, there are countless people who are full of curiosity about Hongji's advertisement. Everyone wants to know what kind of advertisement Hongji can come up with after spending so much money.

It's not that He Feng doesn't understand, but he really can't believe what he saw.

Shen Yu called the hotline, and after hanging up the phone, he was speechless for a long time, and was almost unable to recover from the shock and amazement in his heart.

It is very normal now to use the protagonist of a hit TV series as a product spokesperson.

It is not uncommon to bundle marketing with the hottest topic nowadays.

Cross-border linkage between products and film and television IP is not new.

But when all the special marketing elements are integrated together, it is the first time for Shen Yu to see such a skillful, perfect and handy operation.

Xie Yunshu's most unique approach is to further derivate a story that has already ended completely, and continue the tragic ending of "Xue Luo Gong Ci" in the form of reincarnation, leaving an open suspense.

All viewers who watched and loved "Xue Luo Gong Ci" and felt sorry for the couple Feixue and Zilu will remember the eight words "Hongji Jewelry, love for two generations" tonight.

Where is the deep understanding of consumer psychology?This simply lives in the minds of consumers.

"I asked you something, what do you mean by not saying anything?" He Feng was a little annoyed when he couldn't wait for Shen Yu to answer.

Shen Yu came back to his senses, rubbed his face with his hands, calmed down, and began to express his opinion: "Mr. He, I can only say that only one marketing genius like Xie Yunshu can be produced every ten years."

"Even if Hongji's flagship 'Chuxue Series' can't be sold back, just relying on tonight's advertising effect, its brand premium is far more than [-] million. If it is an ordinary person, it is already the ultimate to achieve this step. "

He Feng frowned: "Then what else is special about him?"

"Have you noticed? This series of Hongji jewelry is for pre-sale. Cash reservations are accepted in May and June, and they will not be shipped until August. The latest delivery date is the end of November. Such a long delivery time is For the sake of hunger marketing, it can satisfy the appetite of consumers; the second is to prolong the advertising effect, the 'Chuxue series' cannot be launched on a large scale in one day, but it can hold the curiosity and anticipation of customers in one day."

An expert is an expert, and can see the subtleties that ordinary people can't see. Shen Yu continued: "The biggest highlight is yet to come. Do you know what day December 12th is?"

He Feng said harshly, "What the hell do you need to ask? Isn't it Christmas!"

"December 12th is Christmas and Hongji Jewelry's store celebration day, but for millions of viewers of "Xue Luo Gong Ci", it is the day when Feixue and Zilu hold hands to renew their good relationship. The day left suspense."

"If it snows that day, it will be a romantic relationship. This pair of idiots and resentful women will hold hands for the century, and the whole city will fall in love and celebrate together. It's extremely romantic!"

"If it doesn't snow, Hongji Jewelry will give customers a high-value gift to make up for everyone's regret. Of course, Hongji should artificially snow in the place where the event is held. In any case, we must let the two spokespersons hold hands successfully and spend a full moon. No matter which method they adopt, in the end, both the host and the guest enjoy themselves, and everyone is happy."

"The most amazing thing is!" Shen Yu took a deep breath, his eyes were full of intense and complicated expressions, and his tone became more and more high-spirited, "December 12th is eight months away from now, and no one knows what will happen on that day." There will be no snow, this uncertain factor is very stimulating, so that people who buy the 'First Snow Series' have a stronger sense of participation."

"They will be more curious about whether it will snow on that day, just like most people can't resist the temptation of gambling|gambling, this kind of long expectation and concentrated participation will become a sunk cost that consumers can't give up. From ordinary customers, they have become loyal fans of the more sticky 'Hongji Jewelry'."

The more He Feng listened, the more serious his expression became. He had already recorded the advertisement of Hongji Jewelry, and the remote control in his hand repeatedly paused, reversed, and fast-forwarded, and then he suddenly shouted "No!"

He Feng seems to have finally figured out the weakest link in this perfect plan: "In case it really snows, Hongji will give everyone a gift of 1999, and their advertising investment this time is at least over 10 million,' The first snow series' profit will not exceed 20% at most, and if it snows, Hongji will send another [-]% worth of gifts, and you will have to pay for it!"

Shen Yu sighed softly: "Mr. He, as I said just now, Hongji's brand premium is immeasurable after this wave of advertisements. From then on, they will stand out from all the jewelry brands. A little gift is considered a gift." what?"

"And I just got a piece of news that Xie Yunshu has provided Hongji Jewelry with double insurance: one is to let them use the advance payment to expand the store and expand operations; If it really snows on December 12th, these gifts will be paid by Xingyun Ventures.”

He Feng stopped talking.

Shen Yu's voice was filled with too many emotions in his throat, amazement, admiration, admiration, self-ashamedness... congested to the point of being astringent: "After all, the probability of snow is too low, even if Hongji is conservative, he can put the advance payment Entrusted to Xingyun Venture Capital, the venture capital company takes money to make money, just like Han Xin's more troops, the better. Mr. He, don't you understand? Xie Yunshu is not doing traditional marketing at all, he is playing capital operation!"

Xie Yunshu asked Hongji Jewelry to carry out pre-sales, and got a large amount of reserve cash that can be freely circulated for at least six months, which is enough for all domestic venture capital markets and financial institutions to flock to it.

Shen Yu finally said: "I think it will be difficult to see a more perfect marketing promotion than this in my lifetime."

Of course, Shen Yu was not the only one who made this prediction.

Xie Yunshu's sword shocked the world, broke mountains and seas, and disturbed half of the city without sleep.

……

The author has something to say:

I don’t know if everyone can understand it. I have tried my best to let Shen Yulai explain it clearly. When this case is finally summarized, all the data will be listed. At that time, everyone may have a more intuitive feeling.

In short, this is a win-win situation for Yunqi, Hongji Jewelry and Xingyun Ventures. Of course, the biggest winners are our protagonists!

Xiao Jiang has not appeared in these chapters, but there have always been legends about Xiao Jiang in the world!

Thank you little angel Lin Xin for mine, I will continue to work hard!

感谢在2021-11-2204:11:16~2021-11-2311:25:04期间为我投出霸王票或灌溉营养液的小天使哦~

Thanks to the little angel who threw the mines: Lin Xin 6;

Thank you very much for your support, I will continue to work hard!