My favorite big treasure

Xu Weiran hung up the phone, looking at the dozen or so words densely written in his hand, his face was a little confused.

He just wanted to call Guan Xiaofeng and ask her about her experience in using it. By the way, he asked if she could be his family's image spokesperson. As a result, there were several people on the other side who wanted to be his family's spokesperson for free, and they were all word-of-mouth. Nice actress.

Of course, it's also possible that they were joking casually, but it's also because of the good things in their house that people have the heart to joke with him.

This is good!I made a phone call and sold more than [-] boxes of products.

He was about to contact his sales team to ask what their strategy was when Sheng Jie called.

Not daring not to answer his brother Sheng's call, Xu Weiran turned on the speaker button, and listened to the other phone while sorting out the report.

It's a loud noise at first sight.

The young master of the Fu family is entertaining the female family members of the Fu family who come to have tea with him every month.

Therefore, it sounded like a bunch of women's voices, chattering and exuberant.

Xu Weiran was used to it, waiting for his brother Sheng to speak.

However, after a few seconds, a female voice stopped the surrounding noise and said, "Master Xu? Oh, I'm Fu Qianqian here, it's the young master who asked me to call you..."

Fu Qianqian is Hu Yi's subordinate, and Hu Yi is the internal affairs assistant of the young master of the Fu family. Fu Qianqian specializes in helping the female family members and the entire Fu family's internal chores, such as parties, sacrifices, visits, social stuff like that...

"Oh! Is there something wrong?" Seeing that it wasn't his brother Sheng, Xu Weiran's nervous mood relaxed a little.

"It's like this, the batch of skin care products you gave me last time, didn't my young master give it to our family members for you? You don't know, it's so hot, and now they are all waiting for the second batch .Calling my young master every day for the past few days, almost annoying my young master... No, let me

Give you a call and ask them to book with you directly. "

"Oh!" Xu Weiran is not surprised at all now, "I'll give you the phone number of the sales department, you can go there to make an appointment yourself. I'm busy here."

"Okay!" Fu Qianqian waited for Xu Weiran to report the phone number of the sales department to her, then hung up decisively.

Not long after, the sales department called him and asked, "How do you set the price?"

Xu Weiran thought about it carefully, "Ask you, Manager Luo." He is relatively weak in terms of pricing, so it's better to ask a professional.

The female family members of the big family of the Fu family are unusually generous, and Xu Weiran was taken aback for a while by ordering a thousand boxes of goods.

After seeing the payment report from the finance department, he was shocked, "Who sets the price?"

Insane!simply! !

"Manager Luo ordered it. He said that our series is a high-end line. The second production line produces mid-range ones, and the price will be much lower. What's wrong?"

Xu Weiran felt guilty for a while, "This can be compared with a set of skin care products from foreign ladies' brands."

"Our products are all natural, and have passed multiple tests by the General Administration of Quality Inspection and Testing... They are all pure herbs and medicinal ingredients. Manager Luo Er also said that the price is set low."

Xu Weiran waved his hand, "Okay, let's get mid-range line products out as soon as possible. Your high-end set costs several thousand yuan, and not many people can afford it. Let's make more products that most ordinary people can afford. Bar."

He has never done cosmeceuticals before, and his sales concept for this product is also false.Who knows that the people in the sales department do not agree with his opinion.

"Boss! The price is directly proportional to the quality. The products of the high-end chain have been tested and are better than those of the big foreign brands. We sell them at such a conscientious price. There is absolutely no problem. Don't worry, we sell The department must be confident that our product can be launched. It only needs to cooperate with a little bit in publicity, absolutely no problem."

Xu Weiran thought for a while, "Stop promoting the high-end chain. When the middle-end chain comes out, you will be indispensable for publicity." He has already thought of the high-end chain's publicity method, which is to let those ladies, young ladies, Ladies help him with publicity, which is safer than spending a lot of advertising money on it.

After all, although their products are good, they are not well-known!

In the cosmetics and skin care products industry, brand effect is the most tested.Just like a lipstick, some can be bought for nine or ten yuan, and the color is not inferior to those of international brands, but the price difference can be twenty or thirty times.When you smear it on your mouth, some people can't tell which one is expensive and which one is cheap, but women are often eager for expensive prices.

Skin care products are even more so.It is generally accepted that the higher the price, the better the ingredients.Of course, this is not absolute, but it is generally the case in the industry.

In the past, there were some well-reputed skin care and beauty brands in China, and they were both high-quality and cheap. However, these high-quality and cheap products can now be overwhelmed by low-end products from other countries.Just like the cosmetics and skin care products in K country, they are completely hyped up. Not to mention the frequent problems in quality inspection and testing. The key is that people in their own country don’t know or even have never heard of them. They can be sold at a high price in China. For the price, there are still many people chasing after it.

As a result, the market share of domestic skin care and beauty products is getting lower and lower.Don't dare to set a high price, and don't dare to set a low price.If it’s low, you don’t even look at low-end products, if it’s high, you can’t even sell a domestic product so expensive, it’s not as good as a certain foreign brand...

In fact, there are some old lady brands in China, both in terms of quality and effect, but because of the large-scale entry of foreign products, these only have special counters in specific places, and the number of people who use them is also very limited.

Xu Weiran didn't intend to only provide his own products to certain groups of people. He wanted to let more people enjoy the effects of their products, and sincerely praised "good things!" But the real problem is that he It must be admitted that sometimes the brand itself is more influential than the product itself.Therefore, although he was unwilling, he agreed to make two versions of this product for different consumer groups.

It's just that he didn't expect that the high-end version of this batch would be so popular.Just when their entire company was busy preparing for the upcoming mid-end chain products, their batch of high-end products that only had the word "cold" and didn't even have an official product name became popular overnight up.

The cause of the popularity is the actress named Zhang Aixin.While participating in the filming of the same drama "Lonely Smoke in the Desert" as Guan Xiaofeng, the actress is also participating in the recording of a variety show recently.

This variety show called "Private Celebrity" is recorded every two weeks, and several celebrities will be invited to live under the same roof, live, play, and communicate together.Ms. Zhang's "Private Star" was recorded first, and her entry into the crew of "Lonely Smoke in the Desert" was later.

After the show started, Zhang Aixin's skin color and condition became a stalk for the guests in "Private Celebrity" to tease her.

It can be clearly seen that when the first episode of "Private Celebrity" was aired, this little flower's face was still fair and supple, and when she came back from the crew every two weeks, she would have a black number.Now "Private Celebrity" has aired six episodes, and in the fourth episode, it is obvious that her skin tone has changed from "yellow one white" to "yellow three white"... The skin condition is also getting worse.

Explosive skin, fine lines, acne, acne, sunburn... so that from the second issue of "Private Celebrity", every time the scene of Zhang Aixin is played, there are a lot of spectators watching The bullet screen and the comment area guess how 'dark' her face will be today.

On all major media platforms, Zhang Aixin is black again. This is already a hot topic after "Private Celebrity".

However, in the latest episode of "Private Celebrity", which was aired on Friday last week, everyone was surprised to find that this female star who would show her bare face to the camera carelessly was white.Not only is it white, but it also reveals watery luster, tenderness, moisture and youth in the white.

The first reaction of every star on the show who saw her after two weeks was: "Eh? You've turned white..."

So this episode of the program mainly revolves around the topic of "Why did Ai Xin turn white..." There is a hostess here who usually speaks bluntly, and asked her directly, "Did you use whitening? Needles?" and rubbed her face with a makeup remover wet tissue in front of the camera, probably to see if she had deliberately put on fake plain makeup... It turned out to be a slap in the face, she is pure plain makeup.

Regarding the reason why Ms. Zhang turned white, the whole program did not find out the reason.In the face of other people's questioning, she accepted the moves calmly, and never spoke the truth.

The performances of other guests in this program have been "overshadowed". Ever since Zhang Aixin appeared, she has been reading about her "secret of turning white". Everyone is still waiting to see if it is a disguised product placement Well, it turned out...the show ended without any signs of advertisement placement.

After the show ended, the social platforms continued the popularity of this topic.

Some unscrupulous products and marketers followed suit, fabricating all kinds of news that Zhang Aixin used their products, making this topic full of smoke and excitement.

As one of the participating actors in "Lonely Smoke in the Desert", a young [-]th-line actor took the opportunity to catch a wave of popularity and posted a week's skin comparison chart on the Internet. At the same time, Aite Abandoned several important actors and actresses in "Lonely Smoke in the Desert", leaving a sentence "Shh?? This is an unspeakable secret." Such words intend to hype themselves by binding actors and topic popularity.

Guan Xiaofeng was among the cast members, so Ms. Guan directly sent a group of recent photos of the skin care products she was using, and made a big advertisement for Xu Weiran and the others.

Accompanying text: Where did the secret come from?Just use this, domestic product, pure natural, easy to use! @张艾心, you used more than half of my bottle, shouldn’t you accompany me with a whole set? !

The star effect and the speed of information transmission on the Internet are particularly rapid.So, soon someone took a screenshot of the long-range picture of the set of skin care products placed on Zhang Aixin's table in "Private Celebrity", and found that it was exactly the same as Guan Xiaofeng's.

Those men and women who like to wear the same style as their idols, use the screenshot of Guan Xiaofeng to search for information about this brand on the Internet.

Because the whole packaging is cold, there is a big "cold" character on the bottle. Many people call this "cold card"... The problem is, use this "cold card" to search, no matter Whether it is domestic or foreign, I can't find any product news.

(end of this chapter)