My favorite big treasure

Taking advantage of this sudden wave of popularity, Xu Weiran quickly took advantage of the opportunity to sell the brand "Gu Yan Tang" under the "Han" family.

As soon as the word "han" in "Gu Yan Tang" was released, interested people found it, as if they had known each other.

Take another look, why is it so similar to the popular "Ancient Tooth Spirit" in the whole country, whether it is the way of naming, the style of packaging, or even the word "cold" on the packaging?

The most indispensable thing on the Internet is "Folk Conan". They have contacted "Shuhuai Pharmacy" from "Ancient Tooth Spirit" and "Baorentang" from "Jihuai Pharmacy". After thinking about his surname, he came to a conclusion--the two lines of "Gu Yan Tang", one high-end and one mid-range skin care products, are the same as "Gu Chi Ling", which have been on social platforms and various channels in recent months. The most popular in the media is the product of the Xinglin family - the Han family.

Then investigate the specific address of the manufacturer of "Guyantang" - "Cuifeng Pharmaceutical", and the manufacturer of "Guchiling", "Lijie Daily Chemical", is in the same industrial park.

The final conclusion-the boss behind them is the Han family of the Xinglin family who is very windy.

Hanjiarentang 1 Spoon doctor has good medical skills. After more than half a month of inspection, he has already gained a great reputation. Every day, people from all over the world come to "Baorentang" to seek medical advice.

Even if the "Baorentang Yiying" in the middle has been a doctor twice, its reputation has not been weakened at all.

Whether it's "Liu Yidao" or "Zhu Youke" and the unique treatment methods of other masters, they have set off a wave on the Internet, and the popularity of traditional Chinese medicine has risen. belong to their fanbase.

The fan base includes all kinds of people, including young people who are purely star chasing, middle school and high school students, patients who have been rejuvenated by Dr. Han's family, and college students from medical schools.

Just like chasing stars, those old men, old ladies, uncles, uncles and little brothers... have all become starlets.Every day, someone specially collects their various news and videos, and sends them to the post bar, and then the post bar reposts them to large and small forums, video sites, and even foreign websites.

There is a special person responsible for maintaining the order of "Han's Miracle Doctor Bar", sorting out the personal information of each master, and slowly summarizing what they are good at, what is their temperament, what is their temperament, and so on.

Han Que is their face, the soul of the entire 1Shenyi Bar, and is also called the "Patriarch" by the fans. Some of these fans are obsessed, and they call themselves the "Han Family".

Such a powerful Han family, in addition to opening a medical clinic, also produces medicines, daily necessities and skin care products. After the news spread, fans in this post bar were active in every corner of the Internet and spared no effort to promote it.

Originally, the "Gu Yan Tang" series had a few popular and popular stars who became popular, and there were more "fans 1" who didn't have to pay for it. Shang/Gu Yantang 1 skin fried very popular.

Whether it is aimed at the celebrity effect or "Han Family 1's own fans", this wave of enthusiasm has been brought up.

It's just that this "Ancient Yantang" product is the same as "Ancient Tooth Spirit", and it is a designated exclusive place.

And this monopoly location is not Qihuai Pharmacy, but a cosmeceutical store called "Doctor Han".

One look at the name of this "Doctor Han" and you will know that it is also the industry of the Han family. This shop that claims to be the first professional chain drugstore in China, on its official publicity platform and public account, is not only focusing on its own professional In addition, it is to convey a concept to consumers: their products are organic, natural, pure medicinal materials, free of chemicals and preservatives. The other most important publicity hotspot is: old Chinese medicine has studied formulas for many years, ancient secret recipes.

The "Doctor Han" drug store is like mushrooms after a spring rain. It suddenly sprung up and opened on the same day in several big first-tier cities such as Longcheng, Haicheng, and Fengcheng. The next day, when someone was looking for information about the brand of the skin care product of the same style as the star and where to buy it, it appeared quietly.

On the day of the appearance, the sales were so-so. On the second and third day, those who got the news crowded these small drugstores with a small footprint.

Contrary to what Xu Weiran had imagined at the beginning, many of them directly bought the high-end chain, that is, the "Gu Yan Tang Herbal Whitening and Skin Rejuvenation No. [-]^ Spoon product. Of course, the overall sales volume is still the highest. The price difference between the No. [-] product and the No. [-] product is nearly ten times.

The whole set of No. [-] is priced at a few hundred yuan. For a complete set of skin care products, this price is not high, and certainly not low.The general student party, office workers and working class can still afford it.

Most fans can't afford the expensive series of the same style as their idols, so they just buy the affordable series instead, which can be regarded as a small support.

Those who went to "Doctor Han Drugstore" to buy things did not have much opinion on the products of "Gu Yantang", but many people expressed their opinions on "Doctor Han Drugstore" itself.

--What a wayward drug store!Have you ever seen a drug store that only sells six products in the entire store?You can go to "Doctor Han" to have a look.

--A magical drug store with domestic characteristics?I wanted to buy a set of domestic skin care products recommended by my male god to support the male god.As a result, I went to Dr. Hai Chenghan's cosmeceuticals...there are only a handful of products.By the way, Guchiling can be bought in it, but the purchase is still limited. My mother and I bought one each and kept it for use.Ancient Tooth Spirit is very effective, and I look forward to Gu Yantang's recommendation from the male god.

——Go to buy Guyantang Fengcheng's cosmeceutical "There are only three products, which are worse than Haicheng and Longcheng. You have three more. We only have toothpaste, 'Guyantang whitening and tender' Skin No. [-]" and No. [-]'...

--Talked with the clerk of 'Doctor Han Cosmeceuticals 1 scoop.Said that their boss would rather keep the store empty than sell other products. I really doubt how long such a store can operate.

In short, this time, the right time, place and people have allowed the two brands of "Gu Yan Tang" and "Doctor Han" to be promoted, and... there is almost no promotion fee.

This made Xu Weiran realize that in the Internet information age, marketing has undergone a drastic change.At this stage, the "fan effect" has sprung up. Many marketing people bought fans at the beginning to increase their influence. Later, as the scope of marketing expanded and the fan base increased, they basically didn't have to do anything. Naturally, there were "true fans" who worked hard for them Publicity, free Amway.

It is completely different from the situation when they promoted the "Ancient Tooth Spirit". Now they, driven by the support of a large number of fans who support them, don't even need to advertise, and their sales are maintained at a good number every day .

Unlike "Ancient Tooth Spirit" who was eager to launch the first shot at that time, this time, the company's leadership decided after comparing the actual situation: no large-scale publicity for the time being.

"The current sales rhythm and sales share just match our current production capacity. If we increase our publicity, there may be a situation of skyrocketing sales. It’s the same thing as a situation where supply exceeds demand. I think this time we can take our time and form “ta hunger marketing” while ensuring the production and development of other products. People in the development department and production department should pay attention to this point. In the case of quality, we can produce more products. After all, our drugstores cannot always be empty. "At another regular meeting, Xu Weiran was expressing his latest ideas to other high-level executives and executives who attended the meeting.

"I think we still need to increase the production of another line. Now people have been giving feedback on the effects of our two sets of skin care products on the Internet. So far, 80.00% of them are positive." Luo Wei sent the report in his hand To them, "Most of the 80.00% are still No. [-] products, and the effect is slow, and there will be a significant comparison after continuous use for a month. However, the positive feedback they are currently responding to is not aimed at our main white skin rejuvenation. , but... the moisturizing function. This is also beyond our expectations."

Xu Weiran looked at the report in his hand, and sure enough, many users gave feedback in this regard.

"There are relatively few feedbacks on product No. [-], but most of them are good reviews. They praise the effect of whitening and rejuvenating skin, and it has strong moisturizing power, refreshing and non-greasy. On this video website called "Moji Moji" which is mostly aimed at young people Here, there is an up owner who conducts actual tests on our products, and his videos are shot with some sincerity." The director of the sales department called up a downloaded video and played it for everyone to watch.

Xu Weiran put down the report in his hand and looked at the projection screen. When the video started, he suddenly frowned, "This?"

"What's the matter?" Huo Qidong next to him raised his eyebrows: "You know him?"

"Haha?" Xu Weiran laughed, "Isn't this Tony!"

His little gay honey!Yo, if I hadn't known him for many years and seen all kinds of cocky looks in his make-up, I wouldn't have dared to recognize him.

"Boss, are you sure you didn't ask this person to advertise for us? This person has spent a lot of money." The head of the sales department laughed.

"He still shoots videos, pretends to be an UP, a small sample, and still doesn't tell me!" Xu Weiran clicked his tongue, "How many fans does he have?"

"A few days ago, there were a hundred, now..." The executive took out his mobile phone and called up the homepage of the self-media UP whose ID is "Take off you touch your little tony, now... ...[-] fans."

"The number of fans is not many!"

"Boss, he only posted this _ video and attracted more than 5 followers."

Xu Weiran motioned to continue posting videos of his gay honey.

The title of this video is, Real Response, Gay Xiaoling half-face measured "Gu Yantang Whitening and Rejuvenating Skin No. [-] Series", Ma Ma!People also want to become a lady! "

Xu Weiran looked at the title, which was a bit of a second grade, suspiciously eye-catching, and couldn't help but cover his mouth and want to laugh.

Okay! !The title alone is enough to see that his little gay honey is still a bit of a "level" spoon for UP.

Know what kind of words young people are easily attracted to nowadays.

Xu Weiran signaled to continue playing.

At the beginning of the video, a "T Yueyang face" with a clear dividing line appeared suddenly, occupying the entire screen, and the handsome UP master was looking straight through the screen with a slightly sad look. Look into the depths of the audience's field of vision across the camera...

It is obviously a sad face and small eyes of grievance, but looking at his "yin and yang face"... not only did not feel that he was pitiful in the conference room, some even laughed along with him. There is Xu Weiran.