I open a bookstore in the human world

Out of various considerations, Song Lan agreed to the president's request, and even offered not to charge for renting the venue.

The president of the club is just a 24-year-old college graduate. She fell in love with hand-booking when she was in college in other places. After graduation, she returned to her hometown to work and still did not give up. She even organized a club Come, hope to make more people fall in love with making hand accounts.Knowing that the Shadow Bookstore supported their activities so much, the president was so excited that he was speechless.

"But we have some conditions here." On the other end of the phone, Song Lan changed the subject.

The president raised his heart again, and asked fearfully: "What condition, please tell me first."

Song Lan said in an orderly manner: "Since these activities are held in our bookstore, all drinks and snacks will be taken care of by our bookstore, and you can't take out things from other stores."

The president breathed a sigh of relief, and said repeatedly: "Of course, of course." She thought it was something, it turned out that the other party just wanted to do business in this area.

The president doesn't think Song Lan's request is too much. After all, the other party has already waived the rent. In terms of snacks, they still have to make some money, right?Besides, she knew that the food at the Shadow Bookstore was always good. Although it was a bit more expensive, the ingredients were fresh and delicious, so it was definitely worth the money.

"Also, please leave a showcase for our bookstore's cultural and creative supplies at your exhibition to promote the things in our store." Song Lan said again,

Cultural and creative supplies from Shadow Bookstore?The president's first reaction was: "The postcards in your store?" She only knew that the postcards in Shadow Bookstore were very famous.

"Not only postcards," Song Lan said, "but also washi tape and notebooks."

The success of the postcards made Song Lan realize that there is a lot of profit to be made in the field of cultural creation. After some market research, he bought a small factory that was almost out of business with great wealth and wealth, and planned to use this factory as a source of income. base, slowly launching its own cultural and creative brand.

After experiencing the popularity of her postcards, Song Lan also tasted the sweetness. Seeing business opportunities in the cultural and creative products industry, she wanted to take advantage of the opportunity.However, opening a factory is not an easy task. People have to worry about site selection and buying machines. To open a new factory from scratch is relatively difficult for the current shadow bookstore in terms of capital and management. Difficult, more likely is to cooperate with other factories, or buy other people's factories.

Originally, Song Lan planned to cooperate with other factories, which was convenient and did not cost too much money.Postcards were done this way before, and it turned out to be pretty good.

But one thing changed Song Lan's mind: after the postcard printing factory saw that the shadow brand postcards became popular, they took the opportunity to open their mouths and raised the price.This annoyed Song Lan, saying that he couldn't bear this grievance.

This incident made Song Lan change his thinking. He thought, if he has been cooperating with other factories, he will inevitably be controlled by others. The best way is to have his own factory and be the master of the house. Who dares to threaten him?

So, after careful investigation, Song Lan bought a stationery factory that was on the verge of bankruptcy and renamed it "Shadow Factory".

If Song Lan picked up a mistake, the quality of the products in this small factory is actually pretty good, but the brand is too unknown, so they can only be sold in some relatively low-end stationery stores, not to mention the profit.Now the economic situation is not so good, and the big factories are doing better. There is almost no room for this kind of small factories. Seeing that if things go on like this, not only will they not be able to make money, but they will have to lose everything. Not long ago, the factory owner decided to put this The factory sells it at a low price, and at least it can make a little money.

Because the factory owner was eager to sell, Song Lan lowered the price and borrowed a sum of money from the bank. In the end, the transaction was successful and she began to produce her own cultural and creative products.As for the workers in the original factory, Song Lan didn't fire them. Instead, he offered them a decent salary to stay - if they were all gone, would his factory still be open for wool?

At the same time, Song Lan also recruited some young people who just graduated from the design department of the university to participate in the design of cultural and creative products.There are many outstanding talents among these young people, and they can go to better cultural and creative companies to develop. The reason why they stay is because the salary and benefits offered by Song Lan are so generous that people can't refuse.

——Song Lan is still very generous at this time, absolutely willing to spend money.

These young people have indeed lived up to expectations, and have designed a series of very creative cultural and creative products, many of which are related to hand accounts. The Dongfeng account exhibition should be well publicized.

Only then did the president understand Song Lan's meaning, hesitantly said, "Yes, yes, but..."

Song Lan heard something from her tone, and hurriedly said: "Don't worry, you don't have to worry about the quality of the products produced in our store, and I promise not to smash the signs."

This is what the president is worried about. At present, the quality of handbook-related items sold in the market is uneven, and various problems, large and small, are often found, which greatly affects the perception of handbook lovers.This time their exhibition not only includes the handbooks carefully made by the exhibition members, but also sells some goods from factories that cooperate with them at the exhibition, at least in terms of quality.She was afraid that the shadow bookstore would give them a bunch of poor-quality items for them to help sell. Wouldn't it be self-defeating if there was any quality problem?

The president was more cautious, and after pondering for a moment, he proposed to go to the bookstore to see the goods for himself.

Much to the surprise of the chairman, those paper tapes, notebooks, stickers, etc. were much better than I imagined, not only exceeded my expectations, but even gave myself a big surprise——

All notebooks are covered with special paper, which is straight back and rounded. There are a total of 128 special inner pages such as point pages, and the outermost layer is equipped with a girdle, making the whole book look more like a book than a notebook.The only regret is that there are not many styles. Song Lan said that these are just testing the water at present, and will decide which type of cover to make according to the specific sales situation in the future.

Washi tape comes in two sizes, 1.5 cm and 3 cm in width, and 3 meters in length.There will be more styles of tapes, including cute pets, succulents, fruits, flowers, gourmet food, and various decorative patterns in Japanese and Chinese styles.

The president tried an adhesive tape on the spot and found that the adhesive tape was very strong and would not leave any marks on the notebook when it was torn off.

The president of the remaining stickers also couldn't put it down, and the collection mania broke out, wishing to have a little of everything, and emptied all the various handbook-related supplies in the store.

The president covered his chest: It's a feeling of heartbeat!

So, before the exhibition even started, the chairman himself entered a bunch of handbooks produced by the Shadow Bookstore, and went crazy in Amway in the exhibition, attracting members to spend a lot of money.

Seeing the reactions of these pocketbook lovers, Song Lan was also relieved: because the pocketbook items sold in the store in the past were all other brands, he was really not sure whether his own brand would be popular or not. .

Now it seems that it is a good start.

In order to promote this handbook exhibition, Song Lan has spent a lot of painstaking efforts. As early as half a month before the opening of the exhibition, he released event announcements in bookstores, Xingzhou local forums and other places. The posters in the store are as follows: Stick it on the most conspicuous position on the glass door of the store entrance to ensure that every customer who enters and exits can see it.

Not only that, Song Lan also asked the shop assistants to promote it on the WeChat public account and Weibo account simultaneously, and set up a lottery link.

As early as the beginning of the opening, Song Lan applied for the official account and Weibo account of Shadow Bookstore, and often posted some graphic information related to the bookstore, such as tweets about holding late-night reading clubs, such as the selection of postcards in the store show and more.In order to attract more people's attention, Song Lan also regularly organizes activities such as forwarding lucky draws, and most of the prizes are products in the store.So far, there are thousands of fans following these two accounts, and the number of views of each tweet and blog post is also stable at a certain number.

The publicity about this event was simultaneously uploaded to the official account and Weibo account. It didn’t take long for Weibo to have dozens of reposts. Of course, most of the reposts were for the prizes of this lottery—a set of shadow bookstores. Pocket book and a scented tea gift box.

Yu Xiaoxi was one of the people who participated in the forwarding lottery.

Ever since she first came to Shadow Bookstore out of curiosity, Yu Xiaoxi has fallen in love with this bookstore. She will come to visit if she has something to do, but her purpose is different from others. Her main task is to see the greenery on the second floor terrace of the bookstore. planted.

Yu Xiaoxi likes to take care of these flowers and plants. When she first came to the bookstore, she fell in love with the succulents that were displayed in the store. She bought three pots at one go and put them on her desk, which was already full of greenery.

Strange to say, with the same watering and loosening of the soil, these three pots of succulents grew much stronger than the succulents she bought elsewhere. They were plump and very attractive.

Yu Xiaoxi didn't pay much attention to it at first, and thought it was because of the breed. The succulent breed bought from the Shadow Bookstore is better, so it grows well.

One time when she went to the store, she chatted with Zuiyue and asked them where they bought those succulents, and she also wanted to buy more.

Zuiyue's answer surprised Yu Xiaoxi: "Succulent? It's all grown by our boss."

"Boss? Is that Brother Xie?" Yu Xiaoxi vaguely remembered the man she had seen in the store in the past.

Zuiyue nodded: "It's him, the flowers on our balcony on the second floor are also raised by him."

Yu Xiaoxi was even more surprised.Since the renovation of Shadow Bookstore, she has fallen in love with the terrace on the second floor. There is no other reason, but because the plants on the terrace are really well-growth. I heard that the gardener is quite handsome, but I don’t know if it is. The time was wrong, and Yu Xiaoxi couldn't see the gardener every time he came.

It turns out that the gardener is Boss Xie himself?Yu Xiaoxi thought in a daze.

As if guessing what Yu Xiaoxi was thinking, Zuiyue explained with a smile: "Brother Xie grows beautiful flowers, even the owner of the street flower shop praised them."

Yu Xiaoxi suddenly had an impulse, and blurted out to ask: "Then do you sell those plants on the second floor?"

Zuiyue was stunned for a moment, then shook her head, her tone apologetic: "Those are not for sale, brother Xie won't allow them to be sold."

Since the bookstore got on the right track, Xie Daonian stopped letting Song Lan sell his flowers and plants. Except for succulents, the rest can only be used for appreciation, not for trading.

"Okay." Yu Xiaoxi was a little disappointed.

"Why don't you try the scented teas in our store?" Zuiyue took the opportunity to sell them, "These scented teas are selected by brother Xie himself at the place of origin, and the quality is absolutely top-notch."

Yu Xiaoxi has never been interested in tea, she prefers to drink carbonated drinks, so when the shadow bookstore vigorously promoted scented tea a while ago, she was not at all tempted.But after what Zuiyue said, she became somewhat interested.

——Materials chosen by Mr. Xie, who is very good at planting flowers?Then she has to give it a try.